Showing 1-20 of 246 products
Yext is a cloud-based global knowledge management platform that enables businesses to manage their digital knowledge by providing control over their brands. Yext's analytics create a central hub for all interactions and engagements... Read more
Bynder is a cloud-based digital asset management (DAM) solution that caters to businesses of all sizes across various industry verticals. Bynder DAM solution is designed to help businesses manage, maintain and distribute public and... Read more
Frontify is a cloud-based brand management solution that caters to businesses of all sizes and offers features such as a brand portal, pattern libraries, asset management tools and configurable project workflows. The solution is suitable... Read more
Ontrack Workflow is a cloud-based digital asset management solution that offers a resource portal, workflow management, brand control, vendor management and reporting within a suite. Ontrack Workflow’s resource portal allows users... Read more
Asset Bank is digital asset management solution that can be deployed either on-premise or in the cloud. The solution caters to large organizations. Asset Bank enables users to share and manage digital assets such as videos, logos,... Read more
Widen Collective is a cloud-based digital asset management solution designed to support the content lifecycle from creation to distribution. The product offers a centralized library to manage images, documents, audio and video files... Read more
Brand Center is a cloud-based brand management solution that helps organizations present their brand guidelines and all belonging assets in a dynamic CMS interface. With Brand Center, companies can collect, organize and share digital... Read more
Media Bank is a cloud-based brand management solution designed for businesses of all sizes. The solution provides a media library for digital assets, collaboration tools and more. Users can upload, organize and share digital brand... Read more
Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management. Falcon.io helps marketers... Read more
NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, SMS... Read more
MarcomCentral Enterprise Edition is a cloud-based marketing solution that helps businesses enforce brand standards, customize marketing assets and distribute content. It enables sales teams, channel partners, franchisees and users... Read more
SproutLoud is a cloud-based brand management solution designed for medium and large size enterprise customers. It offers asset management, approval and search functionalities within a suite. SproutLoud brand management is a part of... Read more
Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries. Features include contact and lead management, form automation,... Read more
Recent recommendations: 17 recommendations
emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing... Read more
Recent recommendations: 6 recommendations
Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product... Read more
Recent recommendations: 5 recommendations
Since 2004, EZ Texting has served over 160K customers, setting the standard for business texting in the U.S. and Canada. EZ Texting is a cloud-based platform that includes bulk texting, MMS, delivery reports, reminder campaigns, text... Read more
Recent recommendations: 4 recommendations
Straightxt by Pocketstop is a cloud-based SMS marketing solution. The solution is designed to cater to industry verticals such as retail, real estate and restaurants. Key features include a dashboard, reporting, analytics, campaign... Read more
Recent recommendations: 4 recommendations
MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel and... Read more
Recent recommendations: 3 recommendations
Textedly is a cloud-based SMS marketing tool for businesses of all sizes. The system offers mass group texting, text scheduling and customizable auto replies. Users can send texts over 300 characters long. The system also offers a... Read more
Recent recommendations: 2 recommendations
Drip is a cloud-based email marketing solution catering to businesses of all sizes across various industries such as marketing and advertising, consumer goods and e-learning. Key features include workflow automation, multi-channel... Read more
Recent recommendations: 2 recommendations
Brand management software is designed to help companies of all sizes organize, manage and advertise collateral for their products and/or services to potential customers in the most effective manner. These solutions, which fall underneath the larger category of marketing software, help business owners and proprietors manage key elements of their product(s) and brand(s), including:
We’ve created this guide to help potential buyers learn more about what brand management software is, what features and functionality it offers and what benefits it can yield. With this information, buyers can make the best decision when selecting a brand management system for their organization.
Here’s what we’ll cover:
Brand management software helps business owners and brand managers manage the overall brand messaging of their company. These tools provide a single, centralized database in which users can create, manage, store, share and distribute assets and files in order to ensure brand consistency across all channels.
Brand management tools also help teams manage workflow processes for creating and approving new marketing assets and collateral necessary for launching new marketing campaigns and other activities that help boost brand awareness and loyalty.
Most of the brand management tools available today offer some or all of the following features and functionality:
|Alerts||Allows users to create and send alerts at various stages of the brand management process (e.g., content review and approval stages), and/or send custom email alerts to selected groups.|
|Approval process control||Enables users to manually or automatically approve posts before they are posted to social networking websites.|
|Artwork automation||Allows users to streamline design processes and ensure brand accuracy so assets can be pushed live more quickly.|
|Asset management||Allows users to store, manage and share all marketing and/or design assets within a centrally located online portal or database.|
|Fulfillment distribution||Enables users to access a central warehouse of data and files for efficient and controlled distribution of assets.|
|Multi-format output||Allows users to create content in various formats, such as print, PDF, HTML and more.|
|Project workflow||Provides users with the ability to design, track and approve various branding projects quickly and identify potential delays or disruptions in advance.|
|Search functionality||Provides users with enhanced search capabilities and functionalities in order to be able to locate the right asset every time.|
|User-defined permissions||Offers permission-based asset distribution so all necessary users and groups have access to the right assets and workflows.|
|Real-time analytics||Provides users with access to key data points and provides critical insights in real time across the complete brand management process.|
|Social media integration||Allows users to share branded content directly on social media websites, such as Facebook, Twitter, Pinterest, Tumblr, LinkedIn, etc.|
Different organizations will have different requirements and criteria they should look for when evaluating brand management solutions. Below are a few things all buyers should keep in mind.
Deployment type. Buyers should select the deployment method that best suits their company and budget. For smaller organizations, a cloud-based solution may be a less expensive option that can be up and running more quickly than an on-premise solution. Larger organizations with a dedicated IT department, on the other hand, may seek an on-premise solution in order to bring everything in-house to have the control they want over the software. Organizations should also consider the type of operating system they wish to employ (e.g., Windows, Mac, iOS, Linux or Android) depending on which users/teams will need access to the software.
Supported third-party integrations. When evaluating brand management solutions, it is important to think about various other tools that a solution will be required to communicate with in order to reduce the manual work necessary to transfer information from one system to another. For example, integration with an email marketing system such as Marketo or Pardot might be a necessity in order to incorporate brand assets into nurture streams or email marketing campaigns. Other potential integrations include Salesforce, Wordpress, Shopify and others.
Choosing the right brand management software also depends on the size of the business. Consider the following buyer types:
Small and midsize businesses. These businesses generally operate in the range of 100 employees and may focus in a niche area. Such businesses might consider a best-of-breed solution to address their specific requirements. Since smaller businesses generally must operate within tighter budgets, these companies should focus on the most critical features needed, such as alerts and asset management.
Large enterprise buyers. Such buyers generally require flexible brand management features based on their regular and continuous branding projects. They may want to consider a brand management system with a modular suite that offers the ability to pick and select modules based on their unique needs.
As you evaluate the best brand management software for your business, consider these market trends:
Big data and analytics. With the continuous growth of big data, brands can use software to discover useful insights related to their existing target markets, as well as potential new markets they may be able to enter. This information can help them better forecast consumer needs and develop suitable branding strategies that address these needs. Brand managers may also need to employ other third-party, data-driven tools such as Salesforce, Marketo or Hubspot for generating critical insights.
Mobile consumer usage. More and more brands are integrating mobile into their overall branding and marketing lifecycles as more users interact with organizations primarily through mobile devices and/or dedicated mobile apps that