GAIN Software

4.67 / 5 (24)

About GAIN


GAIN is a cloud-based marketing solution that caters to businesses of all sizes across various industries. Key features include automated publishing, multi-user collaboration, content management, post scheduling, mobile marketing and multi-account management.

GAIN allows businesses to create, preview, approve, schedule and publish content for various social media networks such as Facebook, Twitter, Instagram and LinkedIn. Users can also create labels in the solution's content calendar, schedule their content for publishing and duplicate content to multiple social channels.

GAIN's approval and collaboration features include client approvals management, automated approval workflow, approval reminders and more. Additionally, the solution's content editor enables users to import their images from multiple sources such as Dropbox, Google Drive and  Instagram. It also features integrated image editing and support for videos, animated GIFs and Facebook carousel posts.

Services are offered on a monthly subscription basis that includes support via phone, email and online FAQs.



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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

24 Reviews of GAIN

Average User Ratings

Overall

4.67 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(16)

4 stars

(8)

3 stars

(0)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 24 reviews

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May 2018

Lena from Bite Communications Pty Ltd

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

May 2018

User friendly , easy to navigate and visually appealing

Time saving, more professional.

Pros

Visual previews of all content, ease of sharing content for approval with clients, ability to export content as a PDF after approvals, automatic scheduling to Facebook or Instagram

Cons

Inability to tag Facebook accounts (although this is due to a Facebook privacy change), customer service can take a while (due to us being located in Australia), posting more than one image to a post automatically shares it as an album (which we don't always want).

Response from Big Propeller of Big Propeller

Replied May 2018

Hi Lena, thanks for your review. We are glad to hear that GAIN is helping your team to save time. We wanted to address the issue you faced when including multiple images in one post being shared as an album on Facebook. A couple of months ago we implemented changes to the Facebook posting to make this work in the way that you actually expect. GAIN now uses native Facebook multi-photo posts. This means multi-photo posts now use Facebook's scheduling engine (useful for boosting posts before they're published) and there's no need to create an album just for the photos in the post. If you have not tried posting multiple images since then please do, and let us know how it works for you! Thanks!

May 2018

Kelly from Get Community, Inc.

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Best CMS we've seen for content creation and approval processes with many layers of usability.

Our entire staff loves the software and we have tried a lot of other platforms. It's intuitive and very professional. Our clients love using it as well. It makes content creation and approval SO easy and helps our process run smoothly. No clunks!

Pros

1. Layered approval process and options for each and every channel can be varied - HUGE for agencies!
2. Ease of content creation and views for multiple devices.
3. GAIN is always updating their software to make it better and add new features.
4. Tracking of comments.

Cons

1. Manual publishing to Instagram would like auto-publishing like Hootsuite
2. Not featuring 'Ready for the Next Round' in the client boxes

May 2018

Hasnain from Market One Media Group

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

May 2018

great platform. not sure what our agency would do without them

Organization.

Pros

- love the ease of use, and the approval schedules for our clients
- great having all major social media channels present
- very nice calendar view. helps us get bigger picture of what content is to come

Cons

- analytics: please create an analytics tool that we can use to share metrics with clients
- having an approver email schedule: currently we have way too many emails going to clients about follow ups on content review. if we can set our own schedule of when to send those emails, that would be great.

May 2018

Dina from Twenty10 incorporating GLCS NSW

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Excellent workflow for social media management

Simplified social media approvals, editorial calendar

Pros

Because we work in a politically charged environment, it is really important that all of our messaging is completely clear. Therefore, having a tool that supported approval workflows was vital. GAIN does this beautifully and is budget friendly - especially with the 50% non-profit discount!

Cons

Some of the integrations with social sites aren't ideal - but I think that's more down to the individual platforms' APIs than GAIN itself.

May 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Gain has completely changed the way I do my job - in the best possible way.

Makes my job of managing 5 different SM pages super easy,

Pros

Easy to use.
Multiteam input.
Makes translations easy.
Allows for easy tracking of our agency.



Cons

Instagram one-touch posting - wish there was a way to automatically upload.
Also waiting until we can do on platform boosting.

October 2018

Krystal from Overhead Door Company of Tampa Bay

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

Highly Recommend for All Businesses and Marketing Teams

Social media calendars have become much easier. They're actually fun to create again! I've transferred jobs twice and made sure GAIN was one of the first softwares we included in our marketing plan. I've told dozens of people about GAIN and if there was a Representative Referral Program or something, consider me the first to sign up! I love GAIN and wouldn't trade it for anything. I know they will continue to better the software and increase available features! Customer service is always on point and I truly admire that. Go Gain!

Pros

I LOVE the drag and drop feature on the calendar view.

Cons

The size minimum for photos and some link previews don't load when live on social channels. But I don't think the latter is necessarily a GAIN problem.

May 2018

Soraya from Jive PR and Digital

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

May 2018

Gain has made my day to day job as a Social Media Specialist so much easier!

Save time and increase efficiency.

Pros

The easy user interface and multiple features built into one platform. Gain has allowed me to save time and increase efficiency and productivity. Highly recommend over Hootsuite!

Cons

There isn't anything I don't like, this platform has been great at doing exactly what I need while also providing great customer service support. The customer service could be a little quicker at times though.

May 2018

Trycia de Karla from We R Unlimited

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

GAIN is a great social media tool to organize your efforts and have a clear overview of them.

Organization and an excelent way to manage my Instagram content.

Pros

I have a very clear way to organize and manage my client's efforts. I love de calendar view, it helps me to review, correct or add content if needed. The APP for Instagram posting is my favortie asset.

Cons

It has too many clicks to edit or add a content, it makes quite complicated to manage my info. The list view should have a better way to filter.

May 2018

Vanessa from Comes With Fries

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

May 2018

Very easy to use and helps us keep on track of our socials

It allows us to deliver a service to our clients easily.

Pros

Duplication function is fantastic! The platform is easy to navigate. The scheduling tool has always delivered for us.

Cons

Facebook Handles integration has been lost is causing us to double our amount of work after we have posted each piece of content. When will this be fixed?
Will there be instagram automatic posting soon?

May 2018

London from Sixteenfifty Creative Intelligence

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

May 2018

Keeps our team and workflow streamlined!

Streamlined work flow, internal organization, ease of content review with clients.

Pros

The ease of client approvals and content feedback. Quick and easy to copy posts from one channel to the next.

Cons

Inability to auto publish Instagrams. Also seems to be a lot of buttons to click which elongates the content creation process.

May 2018

Jameson from Sangfroid PR

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

May 2018

Unbeatable approval flows!

Much easier organization of content approval flows, one master calendar for planning all content.

Pros

Excellent for managing the approval status of all types of content, and bouncing content back and forth between client and agency.

Cons

I think certain parts of the UI can still be easier to use, and there could be more bulk editing functionalities. It would also be killer to have Instagram auto posting built in, or more robust comments on content between the team.

May 2018

Michelle from Orange Label

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

May 2018

amazing, the customer service team is on point

Pros

the approval process with clients is helpful because we used to use spreadsheets. it's also easy to approve internally before client gets the content. all around it streamlines our agency's process and as a result, less time is spent on admin work and more time on actual content creation

Cons

we can't tag other brands/people for Facebook and LinkedIn, so we still have to manually post anyways once the client approves.

October 2018

Kelsey from Hannah Schneider Creative

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

!!

No issues!

Pros

I like the easy access and that it is so user-friendly. I have never had a client complain or have to ask a bunch a questions regarding how to use it.

Cons

It runs a little slow and having to manually post to Instagram is frustrating.

May 2018

Tela from The Virtue Agency

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Great Tool for Social Scheduling and Affordable!

Pros

The approval templates are why I signed up for the service. I also love the calendar view and ability to sort by platform.

Cons

Would love to see integrated performance reporting so it's more of an all-in-one solution. I'd also like to be able to schedule the same post for multiple days in the future (like for twitter)

May 2018

Michelle from MKW Graphics

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

May 2018

Great customer service, mostly intuitive, missing a few essential features

Organization

Pros

I like how easy it is to see the whole content calendar at one time. When you're working on scheduling content for a client, its much easier to schedule content based on an entire month or quarter, and Gain helps to keep all of that organized

Cons

Gain is still missing some features that are missing... There is no way to save instagram stories templates, or post templates in general - Have to use Canva or ilustrator for those. Also, I would love to see a 3 image wide grid mock up so that I can see the preview of the order of instagram images next to one another before posting (I have to use UNUM or Planoly instead)

May 2018

Rolando from Nocnok

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

May 2018

The best solution for social media content review!

Pros

1) Easy to use content calendar
2) Convenient approval rounds management
3) Effective auto schedule tool
4) Centralized channel management

Cons

1) Clunky tools for editing content from calendar view
2) Approval tools and edition are separated
2) User managment could use some love

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Why Your Agency Should Use Gain

I manage content for over 20 of my clients. Gain has made publishing content for our agency so easy.

Pros

Gain flawlessly organizes my content for my several clients. I love seeing how my content will look once it's published on any platform. For my internal brands, Gain allows our team to collaborate and easily edit content. I also like how it coordinates with my clients' Facebook pages, so they can see on their Facebook page the posts that are scheduled.

Cons

The only flaw with Gain is that sometimes with external links, the imagery doesn't properly display.

August 2017

Jess from Stepup Profits a business division of JPak Advantage Pty Limited

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

August 2017

Finally, a full-featured social media management software that doesn't break the bank

The intuitive ease of use means that this part of the business will be scalable. Ultimately this results in real business growth in terms of profits.

Pros

The ability to schedule post to Instagram with a couple of clicks, the calendar view for all the posts including the ability to copy across platforms. Simply the easiest, most intuitive software around for social media managers

Cons

Cannot post to Linkedin personal profiles. Unless you're a big corporation that needs to post to a business profile, the personal profile is still where the connections really happen.

October 2018

Pam from Buzzwordz

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

What a Great APP

My time is mine again to do with what I like. Whether it be a vacation or just a day, I can schedule my work to be posted, and trust that Gain will do the job right.

Pros

The Gain App has allowed me to take my life back, by letting me schedule my posts as far ahead as I like and post for me. The customer service is second to none. I wish all companies took such care with their clients. When I told the customer care person I was speaking to that Gain was allowing me to take my first real vacation since opening my business 6 years ago, there was a bon voyage email when I was leaving and a welcome home email when I came back.... my family didn't even bother to that degree! A fabulous platform easy to use and great customer care.

Cons

It did not allow for posting to Google+ but apparently that is coming soon.

October 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

Gain Scheduling

Pros

I really like the ease of scheduling posts and being able to duplicate them across various channels in gain. Moreover, I absolutely love the creative editor that helps you edit the creative for your post within the app.

Cons

Nothing in particular. I think it would be great to have mobile app to schedule and create posts.