HubSpot Marketing Software


 

With its cloud-based, all-in-one marketing software platform, HubSpot helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze business metrics to ensure marketing campaigns are progressing in the right direction. HubSpot Marketing can handle both B2B and B2C business in a variety of segments, including accounting, construction, retail, real estate and more.

HubSpot Marketing offers a variety of features to promote content online, track website performance, optimize content and more. The built-in search engine optimization tool helps users improve search rankings for their web pages and increase lead quality. Users can manage email outreach and social media engagements with their clients.

All site traffic and lead-activity data is collected and analyzed to ensure that marketing efforts are accurately driven. The system also integrates with almost any customer relationship management system, as well as with a variety of e-commerce shopping cart platforms.

 

HubSpot Marketing - Dashboard
 
  • HubSpot Marketing - Dashboard
    Dashboard
  • HubSpot Marketing - Keywords app
    Keywords app
  • HubSpot Marketing - Prospects app
    Prospects app
  • HubSpot Marketing - Marketing automation
    Marketing automation
  • HubSpot Marketing - Blog
    Blog
  • HubSpot Marketing - Conversion assists
    Conversion assists
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

3,034 Reviews of HubSpot Marketing

 

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Software Advice Reviews (218)
More Reviews (2,816)

Showing 1-20 of 218

Simon from Nickel Keynesbury
Specialty: Banking
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2018

December 2018

Fantastic Marketing Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This software help to track customers and create something to meet their searching needs. The recording and organizing feature of interaction with customers help in gathering data on activities.

Cons

It difficult to use it in big organizations where the customer base is huge. If must be upgraded for every organization big or small to use it.

Review Source
 
 

Raewyn from Team FF
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

Yet to be wowed

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It’s relatively easy to use as the site is well signposted, so you know where to input a contact’s details, update activity you’ve had with the contact, etc. It can also be linked to other software, so when I update Work Flow Max, it automatically adds the new contact into Hubspot.

Cons

I am unsure of its other capabilities as I’m only using it as a simple repository for contact details and notes.

Review Source
 
 

Sean from Holiday Inn Express
Specialty: Hospitality / Travel
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

Very good product!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

This CRM is amazing, I love having the ability to track deals and potential revenue. These days it's easy for a pending deal to get forgotten if work begins to pile up, and this program helps you minimize lost sales.

Cons

PRICE! The free version is great but to reap the true benefits you are forced to purchase the premium edition, which is insanely expensive.

Review Source
 
 

Rendell from Reddimart Multi-Resources, Inc
Specialty: Food / Beverage
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

November 2018

November 2018

Review and learn

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This Hubspot helps us from there different course offer to sales to marketing from staff up to higher position. This is cool

Cons

Hope to bring more courses to have more learning and can improve more on sales and may side. By the way I like this application

Review Source
 
 

Trent from Greenskies Analytics
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2018

November 2018

Free HuSpot

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

For something free it's really great and after talking to a rep I can't wait to upgrade.

Pros

With the free version I like have the Sales piece to track the process and seeing email opens. I also like that it pulls customer info in automatically.

Cons

The email tracking just stopped working one day and there's no customer support for the free version, which I understand. The FAQ and troubleshooting ideas didn't work for the issue.

Review Source
 
 

Erik from MSI-ECS
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

November 2018

November 2018

Learning well

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This software appplication helps us to have more learning it has lots of course to learn and have excercises to learn

Cons

I don't see any problem on this application . Pleae try this. You will have more learning to get on this application.

Review Source
 
 

Elena from Media
Specialty: Engineering
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

Amazing problem the worst customer support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

HubSpot has everything a small and medium business need to drive inbound leads: sales email automation, email marketing, website forms, chatbots

Cons

Being a big fan of company and product as a customer I was very disappointed with support service quality. My ticket was open for 3 weeks!

Review Source
 
 

Shaun from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

HubSpot Marketing is Your All-In-One Marketing Content Managing System

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

HubSpot can be useful for those people that have little knowledge about marketing like me. They even offer learning courses to help expand our knowledge about Marketing.

Pros

HubSpot is a Marketing platform wherein you can create blogs, landing pages, emails and even social media tools. I can also check the progress of my business and see where I need to focus.

Cons

There are updates that I'm not aware of and just know about it once I open HubSpot. Tendency is, I will figure out what I should do to finish my task which is time consuming.

Review Source
 
 

Rosie from Individual & Family Services
Specialty: Hospitality / Travel
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

I love HubSpot!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Small business owner here. I love this product. It has really helped me to get clear on my marketing initiatives, be more effective and organized. I implement the conversation bots as I can't always be there to answer questions but I want my customers to have a great first experience. It is optimized for mobile, which other platforms don't always have. Overall, this is a great product.

Cons

It's a little pricey for a small business trying to take off, but I do think the value is there. I wish they had a cheaper entry point.

Review Source
 
 

Jezrael Renz from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

HubSpot Marketing key for business success

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

HubSpot Marketing is your eye in monitoring your sales and your team perfomance. It also makes communication easy between you and your team, hence it helps you achieve your team business goals timely.

Pros

HubSpot gives you an access to your marketing, sales tools and data. It helps you monitor your marketing performance on the go. Updating contacts of your team makes easy as 123 with this app. It gives you relief and peace of mind on how your business works since the app is handy and accessible anytime.

Cons

HubSpot is not a dynamic type of software. It is only available for IOS and android platforms. Some settings are not available until you request to edit permission.

Review Source
 
 

Angelica Marie from MYO Food Cart
Specialty: Food / Beverage
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2018

October 2018

All-in-one CRM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

With all the features and benefits one can get out of this application, no wonder HubSpot is gaining good reviews and reputation.

Pros

User-friendly marketing automation, ready to use marketing funnel, competitive pricing, excellent customer service- Hubspot marketing has it all.

Cons

Hubspot needs to enhance and improve their social media functions. It's a must since most of their users are immersed with the social media world.

Review Source
 
 

Charlene from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

Most reliable CRM ever!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I liked how they give free versions and people just end up buying it because they liked it. It has good customer service as well so you won't have to worry, they got your back in case of you may encounter a technical issue.

Pros

I really recommend using this CRM tool because it is highly functional and easy to use. I love it! I will definitely recommend. It has free version but I think anyone who will try the free ones will just end up buying it since it really works!

Cons

The cost for this app is expensive however I think it is still worth it since I consider this as one of the best CRM tool ever. They also have a good customer service if ever you experience tech issues.

Review Source
 
 

Alie from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

This is Why I Stayed with Hubspot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It is a great CRM app to use for businesses to minimize work but at the same time track client interactions and activities accurately.

Pros

Using HubSpot is like having a personal assistant who tracks client interactions, emails, calls and messages quite efficiently without the salary.

Cons

It is a real life-saver but it would be better if some information can be accessed offline like the contact numbers if ever I would need to make a call and don't have internet access.

Review Source
 
 

Joveelynn from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

HubSpot Marketing Will Do the Work For You

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Easy to use HubSpot

Pros

It does its job in such an easy way. The dashboards, statistics and sequences are easy to comprehend.

Cons

I can't say anything against HubSpot. It is a tool that helps us nurture prospects and I would say it is very effective.

Review Source
 
 

Meynard from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

HubSpot Marketing - Marketing Made Awesome

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It's an awesome tool.

Pros

This tool is extremely helpful in running several sequences all at the same time. The data for statistics is also readily made available for its users.

Cons

The interface change from time to time and users do not get notified before the actual change is implemented.

Review Source
 
 

Khristine from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

HubSpot Marketing is Very Functional

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

HubSpot Marketing is Very Functional

Pros

The interface is very intuitive but in case users find it hard to learn its features, there are videos of all sorts readily available.

Cons

There are glitches on the platform from time to time.; every now and then, the site will be down, so be patient.

Review Source
 
 

Eunice from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

HubSpot Marketing Works

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

HubSpot Marketing Works

Pros

HubSpot is such a useful tool. The greatest aspect about it is its integration to social media - very helpful and makes the job done easier.

Cons

The changes in the interface are most of the time intuitive but there's no notification beforehand. Glitches also happen from time to time.

Review Source
 
 

Jill from Rakuten Marketing
Specialty: Retail
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2018

October 2018

Really easy to use!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I've used HubSpot for blogs and emails, and it works great! It's really straight forward and is easy to navigate.

Cons

When you're sending emails, though it's not necessary, it is easier to do if you have a basic HTML knowledge.

Review Source
 
 

Maziar from CourseNetworking
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Best for the medium size companies

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Easy to learn. Very good integration with Gmail. Way simpler and cheaper than Salesforce which would be the deal breaker for smaller companies.

Cons

The pricing package is not very granular and clear. Marketing solution is not cheap at all. It will mess up your normal work with Gmail sometimes.

Review Source
 
 

Alvin from Pru Life UK
Specialty: Insurance
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

All in One Marketing Tool - HubSpot!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Hubspot is an efficient marketing tool.

Pros

The interface is user-friendly and very easy to understand. It provides easy access to reports. The support team responds immediately to help.

Cons

Changes in the interface happens without prior notice. Aside from that, all is working well with Hubspot.

Review Source
 
 
 
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Showing 1-20 of 2,816

Jelisa from digital marketing
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2018

December 2018

An ovarall simlpy "okay" CRM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I liked the features and capabilities that HubSpot brings to the table such as the email tracker and the marketing tools that integrate with your website.

Cons

I did not like how expensive it is for starters and the price tag doesn't quite match all that it can do. There are better CRMs out there.

Review Source: Capterra
 

Guadalupe from S & L Inc
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2018

December 2018

Your number one spot for market automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Hubspot Marketing Automation is helping us with our Customer Relationship Management and Sales Tools!

Pros

Customer outreach as well as sales in one stop! I like the three tiers available depending on your needs, I would suggest the starter package if you are not sure.

Cons

I just thought it was kind of pricey, there should be like a free trial for a month or week so you can figure out what your needs are.

Review Source: Capterra
 

Megan from Plansmith
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

Hubspot rocks

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It’s so powerful and adaptable, and the company is always working on the latest and greatest to keep it ahead of the competition.

Cons

The price tag is high, but it is worth every penny.

Review Source: Capterra
 


December 2018

December 2018

the best in marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

HubSpot is easy to use, and has a lot of features that other CRM/marketing automation suites don't have. Namely, they have a built-in website tool so you can host and manage your website, tightly integrated with all of your other marketing efforts.

Cons

I'm not a fan of the pricing structure - you pay essentially based on the features you want, but more importantly the number of contacts you have in the system. Other software that charges per-user is more appealing because of this.

Review Source: Capterra
 


December 2018

December 2018

The Swiss Army Knife of Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It checks all the boxes in terms of basic functionality

Cons

It's great for small tasks but gets bogged down when it comes to the heavy lifting

Review Source: Capterra
 


December 2018

December 2018

HubSpot Review

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

It's very efficient, and allows sales and marketing people to track lots of useful information about campaigns.

Cons

It's expensive compared to some competitors, and doesn't necessarily make sense on small teams as a result.

Review Source: Capterra
 

Jared from World Pantry
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

Simple Marketing Tool

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

I enjoy working with the software after coming to understand it, I just wish there was some more flexibility in some of the features.

Pros

HubSpot is great for doing tasks that simply would be better automated. It sends out emails, does social media post, and a variety of other similar things which takes much of my responsibility away when I need to do them. It does much more besides just emailing as it can help with more complex things like analytics, ad, and integrating Salesforce into your business.

Cons

HubSpot is simple to do things like emails and social media updates but can get more complex the more things you would wish to do. There also isn't much room for error with the software as if you mess up you need to manually fix it.

Review Source: Capterra
 

Holly from Marshmueller
Number of employees: 1 employee Employees number: 1 employee

December 2018

December 2018

Best CRM out there for small business owners

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I initially didn't use HubSpot when selecting a CRM for my handmade business. But after being frustrated with my previous CRM, I stumbled upon HubSpot and decided to give it another shot and it has been WORTH it!

Pros

SO easy to use and super easy to integrate with my email platform and my ecommerce website!

Cons

It's a little Skynet-esque- knowing when folks have opened my emails weirds me out a bit...but it is incredibly useful!

Review Source: Capterra
 

KEKAULIKE from bayview auto sales
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2018

December 2018

good!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

its good for marketing use and very easy to use

Cons

the start up is a bit confusing but you learn quick

Review Source: Capterra
 


December 2018

December 2018

Excellent CRM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Its easy to organize your sales project-plan, you are able very easily to follow all prospects, deals, opportunites. We are using basic CRM where all our Leads are stored and on a daily basis we create different reports, tasks. Import fucntion of xls/csv of your new contacts is working very smothly.

Cons

Pricing for bigger packages isnt something that is affordable for wide range of businesses.

Review Source: Capterra
 

Kevin S. from Badgley Mischka Home
Number of employees: 201-500 employees Employees number: 201-500 employees

December 2018

December 2018

Powerful with a terrible interface

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Although I decided against Hubspot, it is a very useful program if your firm has the resources to dedicate to using it to the fullest.

Pros

Hubspot does social planning REALLY well. Its analytics are top notch. The company is well-regarded in the industry, and offers certifications that are helpful as resume boosters if you work in the field of marketing but have a degree in an unrelated field. I thoroughly appreciate their blog updates as well, which help keep me knowledgeable on trends and updates in the ever-evolving digital marketing landscape.

Cons

The user interface is just terrible. It's confusing, crowded and ugly. It's such a powerful program with so many options that it seems like it's one of those services that you nearly need a full-time employee just to manage it. In my role, I have multiple responsibilities so I couldn't dedicate the time and decided to go with native reporting options.

Review Source: Capterra
 


December 2018

December 2018

Pretty good tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Their tool for creating campaigns for email marketing did the right job for us, and combined with a good workflow, enabled us to do the proper follow up

Pros

HubSpot lets you create workflows for automation. You do the work once and after that you can focus on optimizations only

Cons

Sometimes it can be a little complex, it requires a minimum onboarding

Review Source: Capterra
 


December 2018

December 2018

Very powerful marketing automation that provides excellent data

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

We started using Hubspot about 6 months ago and it has consolidated the number of services we previously used for different marketing tasks - email, social media, blog posts, etc. all in to one platform. It also provides a tremendous amount of data regarding the performance of your marketing efforts.

Cons

This service/software is not cheap, but still provides great value based on all the features and functionality provided. If you're only looking for something to handle one aspect/channel of marketing this isn't for you.

Review Source: Capterra
 

Dean from Archer
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2018

December 2018

Hubspot Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Very good

Pros

Very easy to use because it doesnt glitch

Cons

Always makes me type in a last name when adding a contact.

Review Source: Capterra
 


December 2018

December 2018

Hubspot Marketing Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

- Sales Pipeline tracking.

- Ability to identify the lead status for a prospect/lead.

Cons

- At first, the software isn't very easy to use.

-It could be a bit more minimalist, as well as providing a more effective interactive guide

Review Source: Capterra
 


December 2018

December 2018

Great Value Lots of Features

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Hubspot offers a lot of general CRM and Marketing services for free. I currently use the corporate marketing module and it is great for scheduling pretty much everything. The comprehensive self paced training also ensures that you really know how to use each function of the application.

Cons

The reporting leaves a little to be desired. Some of the output is not clear as to where or how it is calculating the information. We also used the Sales Module but had to migrate to another service due to the needs of our international sales team.

Review Source: GetApp
 

Jordan from Secury
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

Track any information

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that the system can give me the opportunity to send the automatic emails to my clients and I can track all the operations in this system. The service is simple and very useful at that time. Hupspot choose the email even if I make the changes in Gmail and I can see these changes on my end later. The editor of this program supports the complex HTM and because of this fact we can create the payment cards, emails and so on.

Cons

I do not like the fact that I was not warned that the same contact can work in the different ways. Also, there were the cases when the program was too slow. It should not take too much time to go from one task to another one.

Review Source: GetApp
 


December 2018

December 2018

Easy to use and easy to collaborate

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The intuitivity of it. It just works for us.

Cons

The pricing surges from last november, it went up considerably.

Review Source: Capterra
 

Kevin from Internet
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

Extremely user friendly software!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Hubspot is perfect for any business looking to ease their marketing programs. They allow to you control multiple social media platforms all on the same screen and compare them with each other. This data allows you to easily recognize trends and pinpoint just how to make your future posts even more successful! Hubspot is perfect for any business that is trying to become better at managing their online presence.

Cons

Occasionally, I could not find a feature that I wanted. For example, I wanted to see some more demographic information across certain platforms (twitter) but I could not find it. These problems however are very small and I love the service!

Review Source: Capterra
 

Amanda from VCU health
Number of employees: 10,000+ employees Employees number: 10,000+ employees

December 2018

December 2018

HubSpot Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This software has made my life so easy and I use it frequently

Cons

Could have more variation with the marketing

Review Source: Capterra
 
 
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