About Loomly

Loomly is a cloud-based marketing solution that helps freelancers, influencers and social media managers manage content on their social media platforms. Key features include marketing analytics, automated publishing, keyword filtering, multi-account management and post scheduling.

Supported social media platforms include Facebook, Twitter, Instagram, Pinterest, Google Plus and LinkedIn. Loomly provides users with a master calendar that helps them manage multiple social media calendars, calendar views and post overviews. It also allows users to store, access and share various content types in their libraries such as photos, videos, post templates, notes and links.

Additionally, Loomly features automated scheduling and publ...


Read More

Supported Operating System(s):

Web browser (OS agnostic)

411 Reviews of Loomly

Average User Ratings

Overall

4.7 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(303)

303

4 stars

(97)

97

3 stars

(9)

9

2 stars

(1)

1

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 411 results

August 2019

User Profile Picture

Sara from Communications +

Verified Reviewer

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

Can’t work without it

Pros

This is truly my favorite business tool, ever. It’s super easy to use so I don’t have to worry about level of tech skill - each team member can use it regardless of their comfort with “tech.” The wizard is useful for newer folks but not cumbersome for experienced people. I love That you can duplicate posts within the same calendar or copy them to another calendar at the click of a button. It’s sooooo easy to manage multiple brands and products. I can see them all at once or individually. Oh and one of the best parts? The price! It’s so nicely priced it takes no begging to get management on board. LOVE LOOMLY!!

Cons

My only Suggestion for improvement would be letting users hide bits like the target audience tab if you don’t use it. But that’s it. And I know how to jump over it if I don’t want to use it.

Reasons for Switching to Loomly

Better experience, easier to use, more flexibility and control

Response from Loomly

Replied August 2019

Dear Sara, Thank you so much for your review and your very kind words: this is immensely appreciated. It truly means the world to our team to read that you are loving Loomly: we are so grateful to wake up every morning and build the platform for you. I hear you regarding skipping the targeting panel in Post Builder and have shared your feedback with our engineering team already. As always, please let us know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

October 2020

User Profile Picture

Sarah from PaintLine

Verified Reviewer

Company Size: 2-10 employees

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

October 2020

The best social media calendar for organization out there!

My overall experience with Loomly has been positive. It's helped us save a TON of time when it comes to organizing social media posts. We wouldn't be able to keep up with the constant social media posting if it wasn't for Loomly!

Pros

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

Cons

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Reasons for Switching to Loomly

We originally were using Google Docs to create and plan out our social media posts, which did not work at all. We were creating new Google Docs each week, and commenting our edits on each post. There was a lot of back-and-forth communication between coworkers that needed to happen to just get one post approved and published. It was very inconvenient and messy. Loomly helped us solve all that by having the calendar function, easy approval process, commenting section, and the automatic publishing feature too.

Response from Loomly

Replied October 2020

Dear Sarah, Thank you very much for your review, this is truly appreciated. I am glad to read that Loomly keeps on being useful for your team. I sincerely hear you regarding Instagram and we keep on doing everything we can to bring automated publishing to you as soon as feasible. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

February 2021

Jordanna from Jordanna Bubar Communications

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

5.0

February 2021

Tried every SMM tool and landed on this one

I literally tried every single social media management tool on the market (Hootsuite, buffer, later, Zoho Social, YOU NAME IT). It took months but I couldn't find one that managed BOTH Instagram and Google My Business (in addition to Facebook, and Twitter) and provided a robust analytics platform. Finally I tried Loomly and WOW it has everything I was looking for! All of the social media platforms, the ability to create different calendars for my clients, calendar views which I use for planning, post suggestions, hashtag management, direct publishing to Instagram without having to use a third party like Zapier. It's the dream and I'm happy to pay the price tag for peace of mind.

Pros

You can setup multiple calendars with multiple accounts for each (I use this for client management) and you get to switch between a calendar view and a list view for planning content. They have an ideas section that just lists different ideas for posts which is super useful if you're planning your month and what to see what special days are coming up, etc. They also have a hashtag suggestion feature which is outstanding. Not only can you store groups of hashtags you use frequently, but they actually show the reach of each hashtag you use so you can judge its effectiveness before using it. The best newest feature? YOU CAN PUBLISH DIRECTLY TO INSTAGRAM! (No Zapier integration! YAY!) Total gamechanger.

Cons

I wish there was a way to organize media files. Right now you can assign them to categories you create or arrange them by published and not published. But folders would be nice to move evergreen stuff into its own place or filter out content that's time dependent and won't be used again for a year.

Response from Loomly

Replied February 2021

Hi Jordanna, Thank you so much for your review. It means the world to read that you are enjoying Loomly so far. I hear you regarding organizing assets into folders in Library and I confirm this is something we are looking into. Please let us know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

June 2020

Tara from Country Lane

Company Size: 51-200 employees

Industry: Construction

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

1.0

Functionality

1.0

June 2020

Okay platform

My experience with Loomly is very poor. Forget about contacting customer support because there is none. If you do get a hold of someone, it is the same canned responses or no responses. I've had my analytics disappear numerous times without any way of getting them back, except going through the original social app's insights. Keep in mind that will not work with Instagram. Those will never be recovered. Yearly plans cannot be refunded (see fine print) if they're not holding up their end of the agreement. Probably the worst overall experience with a social posting app.

Pros

-Visual calendar to see current and upcoming posts -Multi-team use, can control who has specific access but that requires more money -Library to keep all assets in with information

Cons

-Nothing to run ads through; FB allows to drop a pin in which you want to run ads-this app cannot do that type of heavy lifting. -Loomly ends up deleting analytics at any moment. Make sure you write them down or print before they're lost, but this is the reason you're paying for more, right? -Does not post to Instagram nor YouTube. Must manual post everything for those sites -Any third parties they use for posting, they change it every year. So you need to register with those companies to get anything posted to Instagram. -Don't rely on any help from the platform. No customer service or support to speak of. Often times you're ignored or allowed to try and figure out their platform issues. In the end, it's not convenient to use.

Reasons for Choosing Loomly

It came down to the price point. Don't allow the price to fool you into believing you're getting quality.

Reasons for Switching to Loomly

I was looking for something with accurate analytics and the ability to post to multiple platforms at a good rate. Don't let the money fool you with Loomly. You are certainly not getting what you want (or think you're getting).

Response from Loomly

Replied June 2020

Dear Tara, Thanks for your review. I'm sorry to read that your experience was not satisfactory. My team will reach out to learn more about what happened. Until then I'm addressing your concerns through Capterra: Loomly does support Facebook & Instagram Ads. You are correct that tagging products is not available yet. Loomly does not delete analytics data, even after you cancel your subscription. Only exception: LinkedIn no longer allows storing data that is older than a year. Native publishing to Instagram is expected to be available this year. For now, publishing to Instagram is available through Zapier. Loomly used to be integrated with another service, which unilaterally discontinued the integration with short notice. Native publishing to YouTube is already available. We offer support 7 days a week with a 30-minutes average response time. Again, I am sorry about your experience and my team will be in touch soon. Sincerely, Thibaud Clement, CEO of Loomly

January 2021

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2021

Unique Organization for Optimal Analytics

This software has allowed us to speed our workflow with minimal effort without adjusting how we strategize and build social campaigns. It is the one management software that I have found that actually works the way we work rather than forcing us into a different workflow. Finally, superior analytical tracking has helped us raise the bar on how we write, design, and strategize our social campaigns and buckets.

Pros

The ability to tag posts has enabled us to dig deeper into our analytics, tracking content items by subject and design elements, to promote knowledgeable decision making when we revise quarterly social strategy.

Cons

As a relatively new software, there are certain features that they are working to debug, correct, or expand. Some elements in the post building process could likely be streamlined. But customer service is very transparent with issues and opportunities and very willing to help.

Reasons for Choosing Loomly

Our previous workflow involved a continuous transfer of date between Google Sheets (where we strategized, wrote, and went through approvals) and Hootsuite. This software gave us the same workflow, at the same price, but in one system. It also allowed more targeted analytics that we can continually customize to our needs.

Reasons for Switching to Loomly

Similar cost, improved internal workflow