About MailChimp

MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.

With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

12,989 Reviews of MailChimp

Average User Ratings

Overall

4.48 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(7,617)

7,617

4 stars

(4,276)

4,276

3 stars

(895)

895

2 stars

(138)

138

1 stars

(63)

63

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 12989 results

February 2020

Jacob from Voice123

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2020

Top Email Marketing Software

I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!

Pros

- Easy to set up VERY quickly - WSWYG Visual Editor is super easy to use - They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc. - Setting up full automation is relatively easy compared to other email marketing software out there - You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time) - It's free up to 2,500 contacts!

Cons

- Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

Reasons for Choosing MailChimp

Best user interface, free for first 2500 contacts, can start sending out emails in literally less than 1 hour of work.

October 2019

Lisandro from E-learning

Verified Reviewer

Company Size: 2-10 employees

Industry: E-Learning

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

October 2019

Mailchimp is behind the competition

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).

Pros

I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.

Cons

It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.

Reasons for Choosing MailChimp

We got SendPulse "for free" in an AppSumo promotion. But SendPulse was even harder to set up and understand than MailChimp for us. MailChimp was easier and had way more features.

May 2020

Mira from Blueshore Boutique

Company Size: 1 employee

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Functionality

5.0

May 2020

Great for keeping connected with customers and your team

Overall, MailChimp has been useful in keeping in contact with my customers and team.

Pros

I like that I can create email templates and mass email customers while being able to address each one by name in the body of the email with the placeholders such as *|FNAME|*. It makes it seem personal. I like how I am able to see who opens my email and who clicks a link in my email. I like how I can insert buttons in the email in order to make it easy for my customer to begin shopping. Tagging contacts is helpful when I want to email a select people. I like how I can create leads page or landing pages with forms to get new subscribers.

Cons

For the Android mobile app, when I enter a new contact, sometimes the first and last name does not save or the field clears when I add a tag. For the free version, I don't like not being able to have more than 1 group. I don't like how I cannot search specific recipients by name and send them an email. I like that customers can self-unsubscribe from my emails without having to email me.

November 2019

Kenyon from N1 Solutions

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

3.0

Functionality

2.0

November 2019

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

April 2020

Tim from Lookwhoo LLC

Company Size: 1 employee

Industry: Online Media

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

April 2020

Mailchimp is the 'go to' platform

Overall, my experience with Mailchimp is great. Even though they change things periodically, they do have very extensive documentation that will 9 out of 10 times answer your questions by doing a small amount of research. There's lots of help guides out there as well and because Mailchimp's userbase is so large, it's not hard getting the info needed either directly from Mailchimp or supporting communities.

Pros

I've used Mailchimp for years and have found it's very easily integrated into most website platforms. Not only is it just a newsletter platform, it serves many different functions. It's effective at building mailing lists generated from your website's opt-in forms, gives plenty of options to customize your newsletter templates for both standard emails, ecommerce based emails, and dynamic emails. They have an array of tools that allows you to heavily customize anything you need.

Cons

The things I like least about Mailchimp are how frequently they change the backend usability. Over the past year I've noticed some menu areas have changed or been renamed and it causes confusion for not only myself but my clients as well.

Reasons for Choosing MailChimp

I chose Mailchimp over alternative platforms because I had some clients who used to use those other platforms and they didn't hold up to the power Mailchimp provided even in their beginning phases. I've been with Mailchimp for quite a long time and know the ins and outs to almost every aspect of their platform. Because of this, I usually will educate my clients why going with Mailchimp is a better solution and have switched many over to utilize all that Mailchimp offers and so far, it's been working beyond expectations.