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Supported Operating System(s):
Web browser (OS agnostic)About Maropost
Maropost is a cloud-based marketing solution enabling marketing teams to strategically engage with their audience through marketing automation and analytics. It has proved to be successful for businesses of all sizes across multiple industries.
Maropost expands all aspects of customer outreach through channels such as mobile (iOS and Android), SMS and transactional emails, allowing businesses to manage all customer communications in one place. The platform supplies marketing teams with the tools they need to draft, schedule and track communications sent to leads and customers on a recurring basis.
The platform’s analytics gives users a full 360-degree view of their audience. The analytics engine pulls together web-tra...
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Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
4.0
Value for money
4.5
Customer support
4.5
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
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March 2017
Eric
Time Used: More than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
March 2017
July 2020
Luke from DLC inc
Company Size: 2-10 employees
Industry: Retail
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
July 2020
Game changer
From the very first demo, we knew this was exactly what we needed to take our company to the next level. For a while we were using one of the competitors, and I wish we switched sooner because it literally changed the way we market our product.
Pros
- the platform - client support services - the marketing features
Cons
- cost was a bit high compared to what we used in the past, but the return is there
Reasons for Choosing Maropost
Sold on the demo
Reasons for Switching to Maropost
Referral
March 2021
Anonymous
Company Size: 11-50 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
4.0
Functionality
4.0
March 2021
Perfect tool for customer engagement
Pros
Powerful email marketing platform with complete digital marketing feature list. Very professional and responsive customer service team.
Cons
The price is high compared to similar products.
July 2019
Rebecca from KOAA
Company Size: 1,001-5,000 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
3.0
Functionality
3.0
July 2019
Poor User Experience
Pros
I use Maropost to send sponsored emails to various lists and I like that you can customize the emails with so many options.
Cons
Maropost is not very straight forward. I'm still new to the software but I feel like I need someone to hold my hand through the process and the next steps don't seem logical.
Reasons for Switching to Maropost
Corporate mandated that we switch software and I find Maropost has more features, but is much harder to navigate.
March 2019
Kyle from MAN Marketing
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
3.0
Functionality
4.0
March 2019
Good Email Marketing Platform
Pros
Works as-intended and delivers all of our client emails in a timely manner.
Cons
We sometimes have deliverability issues, but it's hard to peg down what the cause of this is, so can't say for sure it's the platform's fault. Sometimes support can take a while to get back with answers.
May 2018
Ryan from Life Renew
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
4.0
Functionality
4.0
May 2018
Great platform for improving email deliverability
Improved email deliverability.
Pros
I like the custom send options. I can opt to send to each customer and the time they're most likely to open it or most likely to convert. I can also opt to send to my most engaged customers first to improve deliverability.
Cons
Not the most user friendly software. Segment rules are strangely worded. Have had a few problems getting conflicting answers from customer support on setting up segments.
June 2018
Tareq from Funnel Geeks
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
June 2018
One of the best email marketing tool
Pros
* It supports workflows, list, forms, segments everything. * Has good API supports. Triggering workflows using API is really easy * Has a great workflow builder * has a great form builder
Cons
* It's hard to add a single contact to a list manually. * Their statistics tool should be i improved
March 2018
Anonymous
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
4.0
Customer support
5.0
Functionality
4.0
March 2018
Great customer service, makes creating custom campaigns easy, difficult to connect to CMS
Easy to use but basic and integrations are lacking
Pros
Easy to create content and campaigns, and straightforward scheduling and A/B tests. Visual editing is easy but not complex or advanced. This is better if you know HTML.
Cons
Maropost does not easily connect to our CMS, so we have to segment the morning of the emails. Also the visual editor is very basic, and doesn't allow for modules or additional blocks of content.
November 2017
ferdi
Time Used: Free Trial
Review Source: GetApp
November 2017