Oktopost Software


 

Oktopost is a cloud-based social media monitoring and analytics tool that enables content curation, social publishing, social listening and social advocacy. The solution is used by business to business marketers to track leads and analyze profiles, posts and networks.

Oktopost’s social publishing feature allows users to publish content on social media networks, including Linkedin, Twitter, Facebook and Google+. Users can design social media campaigns on these networking sites and monitor the performance of their campaign via a single dashboard.

Oktopost also features social media listening, which allows users to track the performance of social campaigns by monitoring keywords, mentions and the company pages. A key feature of the solution is the “Social Inbox,” which sends notifications as per the comments on social media content. Social media analytics feature monitors social campaigns and offers reporting functionality that helps users to gain customer insights and make informed decisions.

 

Oktopost - Calendar
 
  • Oktopost - Calendar
    Calendar
  • Oktopost - Social profiles
    Social profiles
  • Oktopost - Mentions
    Mentions
  • Oktopost - Tweets
    Tweets
  • Oktopost - Reports overview
    Reports overview
  • Oktopost - Campaign analytics
    Campaign analytics
Supported Operating System(s):
Web browser (OS agnostic)

48 Reviews of Oktopost

 

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Software Advice Reviews (3)
More Reviews (45)

Showing 1-3 of 3

Emilia from Evolve IP
Specialty: Telecommunications
Number of employees: 201-500 employees Employees number: 201-500 employees

February 2018

February 2018

Great B2B Social Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Gives you a calendar view of all your posts, allows you to create 'campaigns' and tag them for easy filtering in the analytics section, UTM parameters & link shortening via the campaign, track unknown visitors until they convert, social advocacy component built in, curated content, Marketo/SFDC integrations. Also, a great and very responsive support team!

Cons

Not much really. The new UI has a lot of great updates. The only thing I'd like to see more of are threads about how others are using the platform/how they set it up / sharing best practices and tips and tricks.

Review Source
 
 

Britta from Kapost
Specialty: Software / IT

January 2016

January 2016

Great product and easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

This product is geared toward B2B companies. And their analytics are great for measuring real impact from that perspective.

Likes Least

Some of the features/functions are in beta. But once they roll out everything, it will be great

Recommendations

Check out the employee advocacy tool. It has been instrumental in getting my employees active on social and sharing our content.

 
 

Natalie from BluePay
Specialty: Other

January 2016

January 2016

Scheduling social media posts has never been so easy!

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

I like the easy way I can schedule social media posts on the B2B platforms that I use the most. There are a lot of easy tools to make the scheduling consume as little time as possible.

Likes Least

It's a very feature-rich product. Instead of just being signed on, I would have loved more introductory assistance and insight so I could see the tool's many features right away. I don't really know just where I need to go for help.

Recommendations

If you are a visual person like me, I need the color-coded campaigns and calendar view to see what is happening and when.

 
 
 
Showing 1-20 of 45

Adam H. from Powtoon
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2018

December 2018

A capable yet imperfect social media tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I came into my position as social media manager at a company that was using Oktopost and unfortunately it didn't fit our daily needs. There are some positive features that help it stand out against the competition but ultimately we went in a different direction.

Pros

The best part of Oktopost is the tracking / tagging of posts within campaigns - that gives you excellent data and sorting when you're looking back on past posting.

Cons

It's not super user-friendly, and it's missing key features that its competitors have

Review Source: Capterra
 


December 2018

December 2018

Social Management Platform for B2B

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We've tied our social media to our actual return on investment in campaigns and gained a ton of insight into the efficacy of our social in general.

Pros

This is a really robust platform that has truly been developed for B2B clients such that social stats integrate with marketing automation. The platform is really easy to use and has resources for just about every vertical you can use social to support. Tons of analytics insight for social that you don't normally see in these kinds of platforms.

Cons

Using the platform to its fullest takes 2-3 hours of training with an Oktopost rep. That's more than any other scheduler I've used previously.

Review Source: Capterra
 


October 2018

October 2018

Best B2B Social Media Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I've been using Oktopost for over a year and I'm happy with the tool. Customer support is quick and helpful. They communicate new features regularly. I don't have any compliants.

Pros

- Ability to schedule posts across multiple profiles
- Create 'campaigns' and tag campaigns for reporting
- Advocacy built in
- Content calendar
- Content suggestions
- Social Listening
- All the integrations

Cons

It would be nice to have a content calendar for advocacy posts like the regular posts.

Review Source: Capterra
 

Mary from 3Cinteractive
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

Really awesome software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Really liked it!

Pros

It was easy to use and a really great social medial tool.

Cons

Sometimes, it was not very customizable.

Review Source: Capterra
 


October 2018

October 2018

Social analytics done right!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Oktopost makes the life of a social media manager so much easier. Beyond making scheduling and advocacy incredibly simple, I appreciate the integrations available and the amount of data and analytics that come with the platform.

Cons

No complaints. Oktopost has made social so much easier!

Review Source: Capterra
 

Cameron from Solutionreach, Inc.
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

October 2018

October 2018

Good social media software - good tools and fair priced

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I liked the experience. I thought that it was easy for me to get started, get things working and get our social media handled. We left only because we got HubSpot and it already had social media tools.

Pros

Good tools and integrations with all major social media platforms. I used this for a time at my last company and it went well. Easy to schedule things and do things, managing all your company social media posts.

Cons

Not much. It's a fairly robust software, and improves upon Hootsuite and others. If you aren't using HubSpot or another bigger software with social media integrated already, you could get this and feel good.

Review Source: Capterra
 

Stephanie from Internet Creations
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Great platform for B2B social media marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Social advocacy and easy social media management.

Pros

Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

Cons

There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

Review Source: Capterra
 

Jennifer from Stetson

April 2018

April 2018

Easy for my colleague and I to work with

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Definitely a great find as we have a lot of social media platforms and this makes it so much easier to do it all in one place

Cons

There are a couple of things that cannot be done with the software, so we do it on the platform themselves.

Review Source: Capterra
 


March 2018

March 2018

Great and useful information from experts

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Lots of valuable information to aid me in my daily practices

Pros

It gives really informal yet valuable information. It is helpful in my companies business to business marketing strategy.

Cons

I wish there was more content delivered to my email box, possibly every morning. A totally weird thing to like least, but I find it super helpful as I grow myself as a young individual in marketing.

Review Source: Capterra
 


January 2018

January 2018

Great tool for small scale social teams

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns.

Cons

The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams.

Review Source: GetApp
 

Marcel from inSided
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2017

December 2017

great tool, very easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

increased social visibility

Pros

reporting, scheduling, the support from the team was pretty good. Overall great experience. Easy to use by end users (sales)

Cons

i believe that the tool is a bit too expensive for our organization as we dont have a large number of employees using it

Review Source: Capterra
 

Margaret from commercetools

May 2017

May 2017

Oktopost is easy to use and intutive.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

Cons

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

Review Source: Capterra
 

Dan from Civis

May 2017

May 2017

Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

Cons

Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

Review Source: Capterra
 

Michaline from Evident.io
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2017

May 2017

Helping our startup ramp our social brand

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Increased visibility
Gaining brand awareness
Lead gen has been a happy surprise

Pros

Great success team!
Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great.
Good value for the money
Advocacy is helping our social media newbies ease into building their profiles

Cons

Advocates wish they could schedule their personal tweets beyond just what's been posted to the board.
Streams could use some refinement -- it's the one area I struggle to figure out.

Review Source: Capterra
 

Mark from Hart Energy
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2017

May 2017

Mostly positive with the ease of scheduling messages on multiple networks.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.

Cons

The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.

Review Source: Capterra
 

Emily from Pantheon

May 2017

May 2017

Gets the job done without adding too much complexity.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

Cons

Inconsistent support -- I used to hear from Oktopost a lot and responses were timely, lately I have not been able to get in touch with anyone and have a pretty pressing issue to figure out.

Review Source: Capterra
 

Iris from MapR Technologies

May 2017

May 2017

As the only person managing my employer's social media presence, this has made my job more efficient

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I am a big fan of the overall UI.

The Advocacy Board feature has been instrumental in helping us grow our social media reach.

The robust Analytics view helps make reporting on results that much easier.

Cons

I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

Review Source: Capterra
 

Stephanie from Internet Creations
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2017

May 2017

A great tool for employee advocacy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Employee advocacy is fantastic!

Pros

The calendar feature is my favorite. I love that all my campaigns are color coded and posts can be dragged and dropped into a new date if necessary. It helps keep me organized and I can see exactly how many posts from each campaign are being scheduled.

Cons

I'd love to see Oktopost increase their listening tool to include FB messenger, Instagram, and posts/comments that were not sent through the platform.

Review Source: Capterra
 

Lauren from VisualDx
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2017

January 2017

Great Product but Could Use a Couple Upgrades

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Pros

Ease of scheduling and editing.

Cons

Wish it was easier to post to multiple networks with the same status at once.

Review Source: Capterra

  Response: Oktopost, Oktopost

Date: January 2017

January 2017

 

Hey Lauren, thanks for the feedback!

We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone.
Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types.

Hope that helps!

 

Sumit from Clonect Solutions

January 2017

January 2017

Simply great

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I trust Oktopost and it is one of the "tools" for B2B Social Media Management Platform. Must have Oktopost.

Review Source: Capterra