Silverpop Software

Just fine if your emails are not professional grade or missions critical.

Pros

They were one of the least expensive options out there. Very hyped up and robust systems. Convinced our marketing department that they could deliver

Cons

Many of their basic features don't function as expected. Their hyped up options never materialized. It tooks months of testing to figure out how to get their system to accept what we were sending. Frequent outages shut functions down. They developed a bug that silently stopped responding to hard bounces, which caused thousands of black-list email addresses to build up in our lists. When notified them of the error, rather than fix the error and purge the stale emails, Silverpop's response was to turn off our accounts sending and deny everything. In attempting to work with them we are realizing that we as a customer know more about email systems than their technical employees. Checked Glassdoor review on them to confirm everything I suspected was true

SilverPop is great for technical users, but it's not easy to use for a average person

Pros

Tons of features and database functions

Cons

Very difficult to use for inexperienced users

Advice to Others

Very difficult to use for inexperienced users

Likes Best

Setup of the system and getting everything established is a very quick process, particularly if you have used Silverpop previously. It very quickly allows you to add users (unlimited) and assign permission levels. Mailings are very easy to create, although the WYSIWYG mailing editor isn't the best (an entirely new mailing creation process is going to be implemented in the somewhat near future from my understanding). Hopefully, IBM's acquisition of Silverpop will add some resources to get things done faster and offer some more advanced features. Silverpop also has an annual conference (Amplify) in May each year that is outstanding. It's great, particularly for new users, to really become immersed in the system and learn best practices and how to use some of the more advanced functionality.

Likes Least

There is slow implementation of UI fixes and enhancements. Testing of the automated mailings is daunting and difficult.

Recommendations

Now that Silverpop is a part of IBM, I expect to see integration with other IBM systems and some more resources allocated to the product. Better globalization (the UI in multiple languages, for example) is not far off as they look to expand global reach. Silverpop is very honest and upfront with their contracts and pricing, unlike my experience with some competitors. Silverpop is truly interested in seeing you succeed and does their best to assist. They also offer services to help fill in holes where you may not have resources.

Likes Best

Resposiveness of vendor and ease of use of the software.

Likes Least

Cost of the product and upgrades. Also, it's hard to reach a person.

Recommendations

Evaluate wisely, and test in your environment before purchasing.

We have been working with Silverpop as a communication and marketing agency. We serve different types of customers: big, small, B2B, B2C. We do the whole range of Marketing Automation, Content driven Lead generation, Lead Nurturing, Lead Management, Social Media Marketing, Brand Management, Partner Marketing, Corporate Communications, Channel Communication, Digital PR and Analog PR.

In Silverpop we found the partner we needed to reach our customers expectations. They help us to deliver state-of-the-art communication. They have a strong solution with sophisticated features. To be honest, this is what we can expect from solutions these days. What we can't expect and this is where the real difference is: The people there are great, have passion, and it's above average knowledge and engagement. People make a project happen, so well done Silverpop Team.

Silverpop is a well-integrated piece of software that has allowed our business to grow. Reasonable pricing across the board and we have had very little in the way of technical issues. Support requests can be quite slow to get picked up. However, Silverpop is a strong option for any business regardless of their size.

The problem we've had with other email marketing platforms is languages. Our site is in 8 different languages and 15 different currencies, meaning we send a lot of different emails! We've been really pleased with Silverpop, having switched from another emarketing supplier. The transition was quick an easy, and the guys in the support team were super helpful, even considering some of the ridiculous questions we had!

Great guys to work with and it's a fantastic piece of software. Our open rates have definitely improved, and we're seeing a better click through rate too - all you can ask of an email-marketing platform!

We have been working with Silverpop for the last 2 years and we find it to be very efficient. I must say that we are sending huge amounts of e-mails via the system and the penetration rate raised. The support is very fast and helpful, they reply ASAP even if it is a little question or a major problem that we try to solve and always provide us with a solution.

We were looking at several other marketing automation vendors, but ultimately chose Silverpop due to their email deliverability. When it comes to comparing their email capabilities to the other guys - they are just one step ahead.

With Silverpop, you don't have to worry about them using a third party vendor for sending emails out and the additional costs associated or worry about having to be on a shared IP address like some of the other folks.

At the end of the day, if you can't get your message out and into people's inboxes, what's the point of even leveraging a marketing automation solution in the first place? With Silverpop, I am confident that my company's message is being received.