Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting.
Cision features social media management, which allows users to publish content to Facebook and Twitter. The system curates data from customer interactions on social profiles and other online channels and helps to identify factors driving brand reputation.
Cision enables users to track competitor performance by comparing social media posts on competitor channels. Uses can also track competitor metrics such as brand-specific tone and product positioning. Cision allows users to capture leads from social media mentions and track performance metrics across social media accounts.
Alistair from MyCRM Limited
Specialty: Software / IT
Employees number: 11-50 employees
Can not recommend the software or the company as when you complain and we have many complaints they will happily respond with your under contract just keep paying
The sales pitch was great and we thought we had found a great tool, a solution that would combine all our PR and tracking needs
The frustrations started soon after go live and support and resolving the issues was not forth coming. This resulted in paying for a tool that reduced productivity and we soon have to result to our original approach of email marketing and social media. The PR is not always up to date and can be limited once you start to drill down.
Megan from Higher Ed Institution
Employees number: 10,000+ employees
Access to tens of thousands of journalists is useful as a PR practitioner. It also does a great job of tracking insights like tone and monitoring where your organization appears in the news.
We constantly found journalists who hadn't been at their newspaper for over two years. Contact information is frequently outdated. The cost is practically that of a full-time employee. The PRWeb newswire they advertise frequently sends releases to websites with zero traffic, but counts it as a hit. And while their analytics are useful, I'd often go back to a prior month and run the same search string as before and be returned different numbers than the first time. It's hard to trust data that doesn't remain constant.
Lea from RealPage, Inc
Specialty: Real Estate
Employees number: 1,001-5,000 employees
I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.
This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.
1. The interface is clunky
2. Sometimes they miss monitoring sites that may be firewall/subscription protected
3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself.
4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact.
5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!
bianca from valpak
Employees number: 11-50 employees
think they probably corner the market on PR software.. but that doesn't mean improvements can't be made.
Cision offers an extremely wide span of media outlets... from large to the insanely minute publication.. it defintiely provides a good scope of everything in between! I
I think this software is somewhat "clunky" ... think there is definitely room from improvement with the user interface. Moving between listings is a little complex.
It's definitely nice to use for press purposes, I just wish it had a few more bells and whistles!
I like that I can mass pitch, search journalists and distribute press releases easily.
With certain packages, you can no longer rush press releases and have to plan way in advance. I also don't like how you can't be more specific when targeting when distributing press releases.
Courtney from Enventys Partners
Employees number: 11-50 employees
My company can distribute materials in a broad and efficient manner thanks to Cision!
I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.
I don't like that Cision's contact information can be outdated.
While its a business necessity for my line of work, Cision could be a smoother experience overall and could be more user friendly.
Cision is a great resource to have when evaluating media outlets and using it as a database to access contacts of these media outlets
Hard to navigate, UVM seems overly inflated, and not all the outlets are accessible online. Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.
When it comes to media databases, none are really amazing. Cision is one of the top contenders and a necessary evil for PR.
Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.
It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.
It is absolutely the best way to find contact information for journalists from the biggest papers to the smallest local publications
Not every journalist is on there and some entire papers do not have people, it is rare but they could step up their rolodex
It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.
The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.
Creating media lists, finding media target contact information
I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information
The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update
makes the clients happy - they have proof that were sending their news or new product releases to the world!
It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!
The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.
PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud).
There is some value in having filterable media contact lists....but not at their price points.
Horrifically bad value for money - our worst software purchase of 2017. We left.
"Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features
Too many of the media contacts emails bounce.
Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting.
"Account managers" are useless at solving issues - lots of back and forth by email with no resolution.
I used this when i interned in the PR world. It made my job SO much easier. The searches are effortless and it brings you right to the contact information that you need.
Sometimes you can be searching for a blogger or media outlet with a very general name and have to pick through to find the right one.
Ruth from WCL
It's powerful with the ability to find and reach out to many influencers, fine-tuning it by industry etc
I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.
benefits were being able to find the right contact info for prospects and clients.
I liked the ease of use of this product and the different functions you could use to narrow down searches
I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.
As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.
I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.
I liked that it had a huge directory of contacts to look up and is very easy to use. I looked up specific contacts and the program had it.
It's a bit old school in it's design. It definitely could use a refresh. Also, contacts should be updated frequently.
Alex from JETAANY (JET Alumni Association of New York )
Employees number: 1,001-5,000 employees
Powerful list building and monitoring capabilities
Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts
I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)
Stacey from BHP
If we ever needed help understanding how to do something we got it right away.
This is an easy to use multi use platform that my company and myself utilizes regularly with great success.
You need the contacts, Vocus has them.
Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.
It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...
Krista from Graphcom
I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location.
The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price.
Debbie from Archer Travel
Customer service is great, and the price is worth it. I love using this product, and hopefully it will give me even more options in the future to get my company out there.
As a travel company, we have to work hard to stay in the spotlight to compete with online bookings. We found a couple companies that would prefer using us, so it was quite helpful.