--- title: "Frazer Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Frazer. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Frazer is a good fit for you!" source_url: "https://www.softwareadvice.com/auto-dealer/accounting-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Auto Dealer Software](https://www.softwareadvice.com/auto-dealer/) / [Frazer](https://www.softwareadvice.com/auto-dealer/accounting-profile/) / Frazer Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/auto-dealer/accounting-profile/) Reviews [Alternatives](https://www.softwareadvice.com/auto-dealer/accounting-profile/alternatives/) # Frazer User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 151 ### Secondary ratings - Ease of use: 4.7/5 - Customer support: 4.6/5 - Value for money: 4.7/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 125 reviews (83%) - 4 stars: 13 reviews (9%) - 3 stars: 5 reviews (3%) - 2 stars: 3 reviews (2%) - 1 star: 5 reviews (3%) ### Most mentioned pros - It’s not the flashiest software out there and the interface shows its age a bit but it does exactly what it needs to do for inventory, financing and compliance without constantly breaking or needing a workaround. - The user settings and permissions are a great feature to have for any dealership with multiple departments. - The features are great when they work but it has now become a call several times a week to keep my system up! ### Most mentioned cons - I think the cutback in their support staff to make it perhaps profitable is hurting any business that is doing business with them. - I can't remember if it ships my inventory out to other places or not. And it doesn't host me a website. - OH, and when you go to save a document, say on your desktop, you have to navigate through a confusing tree of unfamiliar drives and directories to save the document where you want it because your Desktop isn't really where your desktop normally is when you use hosted Frazer. ## Frazer customer reviews Showing reviews 1-25 of 151 (page 1). ### Affordable & Easy To Use - Overall rating: 5/5 - Reviewer: Tara D. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Frazer has been very helpful in keeping track of all payments, costs, inventory, profits, etc. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Frazer is an affordable dealership software. Easy to track vehicle costs and payment for in-house financing. You can use on multiple computers. Uploads pictures straight to advertising websites. Creates all forms for sales. Customer service is great. #### Cons You have to pay a lot extra for certain features like ach payments, text messaging, and some other features. --- ### Frazer Auto Dealer is the best bang for your buck if you run a car dealership! - Overall rating: 5/5 - Reviewer: Deanna O. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My problem that Frazer fixed was having one organized software that we could have our sales, sales tax reports and even some basic repair/recon bills. Frazer did the job! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The pros are the value, amazing price! While the competitors charge two times the amount! Amazing product! #### Cons Only "con" Please note, Frazer Auto dealer software does not have any options to run a service center. #### Reasons for choosing Frazer Money, We made the switch because Frazer was more affordable. It saved us on our bottom line expenses and felt Wayne reeves had much more options but some that we didn't need. #### Reasons for switching to Frazer We made the switch because Frazer was more affordable. It saved us on our bottom line expenses each month. --- ### Great for bhph - Overall rating: 5/5 - Reviewer: Brandon E. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Fantastic for buy here pay here ability to report to credit bureaus #### Cons Lack of ability to push to dealertrack or route one --- ### Best customer service out there! - Overall rating: 5/5 - Reviewer: Brenda O. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2019 - Review source details: This review was submitted organically. No incentive was offered I downloaded the demo a few months before we were able to get our dealer license, so I could learn the software. I've had it from the very beginning. I have done all my accounting for the dealership on this software and I actually prefer it to other accounting software like QuickBooks as all the accounts are already set up properly and I can just run my dealership instead of trying to play accountant. I've added the payment processing integration (as I also do a few BHPH deals); I can pull credit reports from within the app, and all of my forms are updated for me. I don't have to keep track of what forms need to be replaced. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software is affordable for my tiny car lot. Any additional services are integrated through the software seamlessly and Ala Carte, so the software grows with my business. This has been the most cost effective item for my business being that we are just over a year old. What is really priceless and you can't get this with any other DMS out there, is the customer service. Today I had a small issue so I emailed customer service with my problem and they called right away and were able to connect to my computer to resolve the problem. I had to step away from the call and I literally was able to sit back and concentrate on other things while the customer service rep fixed a missing file in the software. When I came back to my desk, there was a note on the screen that everything was resolved and he was disconnected from my computer. I have used their customer service support several times and I can't possibly say enough good things about these people. #### Cons This is a pro but also a con. It's not internet based, so it is saved to a network. Which means it can be somewhat difficult to gain information when not right in front of the computer. It does have a phone app that can be downloaded, but this is still very basic information. However the app is great for inputting new inventory. --- ### easy easy easy! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Frazier is a key part of our dealership's success! I don't' know of any other software with the functionality of Frazier for the price. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros With Frazier I am able to keep track of all our BHPH customers very easy. Inputting customers, structioning deals, and printing paper work is REALLY easy! #### Cons I've been using Frazier for a while. I wish they would work on and upgrade their CRM and inventory management #### Vendor response Hi, Thanks for taking a moment to let us know about the value and simplicity you find in using Frazer! For what it's worth, we recently added an integration with Selly CRM and have more planned for the future. Please give us a call at 888-963-5369 if you'd like to learn more and we look forward to the continued privilege of being a part of your business's success! Replied February 2021 --- ### Cloud based is a game changer - Overall rating: 5/5 - Reviewer: Jerry S. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software is simple and easy to use. The price is a great value and those are some reasons why I stuck with Frazer over the years. I was recently looking into another inventory program mainly because I want it cloud based and to be able to check my inventory from my phone or iPad. Once they came out with the cloud based Frazer and app, I knew I was staying with them. #### Cons For some reason the app doesn't update as often as I would like it to from when I make changes on Frazer itself. --- ### Fairly Priced - Overall rating: 4/5 - Reviewer: William C. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall this is a great dealership program, it has all the bells and whistles. The price is amazing. There are even multiple payment options which really makes it affordable. I recommend you ask Frazer for access to the free demo. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's great that you are able to link your website, craigslist, etc. directly to the program. Anytime a new car was entered into inventory, priced, photos, and all mechanical issue were complete. With the press of a button my website was updated, Craigslist ads posted and all documents printed. #### Cons For all that this program does for the price, no Cons for me at all. --- ### Frazer Auto Dealer Software - Overall rating: 5/5 - Reviewer: Chance C. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Frazer Auto Dealer software has been a game changer for organizing and keeping up with customer accounts, I don't know how we ever managed before we got Frazer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is so easy to use and the price is amazing for everything the software does. #### Cons sometimes the updates cause problems between linked computers which can be a pain but the customer service center always fixes the problem quickly --- ### Great software - Overall rating: 5/5 - Reviewer: Tom H. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great for keeping up with inventory expenses cost calculating interest rates keeping up with payments #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use just point and click a tab the software will lead you to your next step #### Cons Finding how to change due dates for payment it has hanged locations few times --- ### Easy to use - Overall rating: 5/5 - Reviewer: Jason B. - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very easy to use CRM software. Easy for both sales and service. Not super pricey compared to others #### Cons Just some little bugs such as crashing which doesnt happen often and couple be on our end here at the dealership. --- ### Thanking [SENSITIVE CONTENT HIDDEN] in the computing Dept. For going beyond everyone else. - Overall rating: 5/5 - Reviewer: RUSH D. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2021 - Review source details: This review was submitted organically. No incentive was offered I needed help with expanding a couple of forms for our By Here Pay Here car lot. Other service reps (99% of the time are on the ball and extremely helpful) could not help with typing up a form. However I was transferred to [SENSITIVE CONTENT HIDDEN] and BOY! Lucky me. He was very helpful and where 2 other reps had said no...he said yes and did the task in the same few hours and emailed it to me for my review. Are you kidding? This rep is an asset to Frazer. I am really appreciative of his can do attitude and customer service mind set. People like him are a breed apart. [SENSITIVE CONTENT HIDDEN]. Thank you. This is the only other way to let your company know what diamond they have in you. Be proud of your work. You earned it with me. Have a blessed day. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use. Simplicity of the program and decent client care. #### Cons Realy not much to dislike. If I had to say something then, the customer service at times will not think outside the box to help the client until you ask for management #### Vendor response Hi Rush, Thank you kindly for the great feedback. It's good to know you find Frazer easy to use and can find the help you're looking for immediately 99% of the time. With regard to that 1%, forms can be a tricky topic due to the inherent legalities that come with them. This is why our support techs recommend submitting custom forms directly to our forms department for review from within Frazer's built-in Form Request feature. That being said, you are correct, [SENSITIVE CONTENT HIDDEN] is a gem that exemplifies the Frazer way and we're glad to hear you treasure his work as much as we do! Replied May 2021 --- ### Best DMS for all - Overall rating: 5/5 - Reviewer: Dawn E. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have used Frazer at numerous dealerships I have been with. This is hands down the most easy to use & navigate. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The pricing on this product is fabulous! If you are an independent dealer this is the best DMS on the market #### Cons There is not a whole lot I can say regarding dislikes I have with Frazer. #### Vendor response Thank you for taking your time to post this review. Frazer Computing greatly appreciates the acknowledgement. We believe our DMS is the best in the industry, and you've helped validate it. We thank you for your continued business. Replied April 2024 --- ### Their service will not be beat - Overall rating: 5/5 - Reviewer: Aaron H. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered They are just exceptional. We have been with Frazer for 20 years and I cant think of a single bad experience with them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Their customer service. The software itself is extremely user friendly. But ultimately it is the customer service that makes them unbeateable. If we have an issue or a question, it is handled immediately. When you call, you are not put on hold for 20-30 minutes. They pick up in seconds. Everytime I have called I have felt like the upmost priority. I've had issues that truly didnt even pertain to them. Issues that I was unsure who to reach out to. And they have been the ones to help. Just an extremely awesome group that goes above and beyond for their customers. #### Cons Any of the features that I have had an issue with in the past, they have always worked their best to customize to fit our needs better. Obviously different companies will have different needs. But I truly have no complaints when it comes to their software and service. #### Vendor response Hi Aaron, Thank you kindly for the excellent review! We hang our hats on providing the best support possible regardless of the issue at hand and your comments made our team's day. Here's to another 20 successful years of working together! Replied February 2021 --- ### Critical Dealership Software - Overall rating: 5/5 - Reviewer: Eric B. - Verified reviewer: Yes - Industry: Construction - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good, could not imagine running a dealership without it #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros For me it is the Reports since I am back stage. #### Cons Distilling which reports I need and understanding the data it populates is sometimes confusing --- ### Perfect for an independent dealer - Overall rating: 5/5 - Reviewer: William P. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered Great with no real issues to think of #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use, Has everything we need, Perfect integrations to multiple advertising sites, Complete inventory feeds to our financing banks #### Cons I really wish Frazer had a full DMS system to go with it; we would immediately cut our 3rd party DMS & just use Frazer. #### Reasons for choosing Frazer Price, Usability, Integrations --- ### Not User-friendly but great price - Overall rating: 3/5 - Reviewer: Naomi A. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It was nice to have a software to enter all sales and purchases, however,all the necessary information I felt was needed wasn't available. There ended up having to be lots of notes taken on the deal jacket to make sure all details were recorded. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Great price, especially when we were first starting out and didn't have much extra funds available. #### Cons It wasn't user friendly. It didn't have fields where we could enter how the customer paid (cash, credit card, cashier's check, etc.) and when. I could access it remotely if I was at home, however, if one of my employees was in the software I had to wait until he was done. #### Vendor response Hi Naomi, thanks for the feedback! If you'd like to learn how to enter customer payment types (or anything else), please reach out to our support team by phone, chat, or email. If your employees have the need to access Frazer from outside the office, you may be a candidate for online Hosted Frazer, which would eliminate that remote sharing. I hope that helps! Replied August 2019 --- ### Customer Service Always Goes Above & Beyond! - Overall rating: 5/5 - Reviewer: Jabi D. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered I was working from home due to bad snow storm and was having issues from my personal computer at home. I called Frazer and spoke to [SENSITIVE CONTENT HIDDEN] and these guys were able to log on and take care of the issues I was having log on and also took the time to explain why I wasn't able to log on. Anytime any of our locations have an issue there is no hold time and staff is awesome! Always professional and willing to help! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use and navigate. It exports to the banks and other systems we use. #### Cons Uploading pics is a bit of a process on getting them for inventory #### Vendor response Hi Jabi, We are happy to hear you find Frazer easy to use and are making good use of the many integrations we offer. We also have a mobile application called Sidekick that may help make the process of adding photos to your Inventory easier. Please feel free to contact one of our expert support techs at 888-963-5369 if you like to find out more. Replied February 2021 --- ### Fantastic! - Overall rating: 5/5 - Reviewer: sandra m. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered The frazer help desk team was able to help me set up existing service software on a new computer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its very friendly use. anybody can use this software. #### Cons i like everything. but if it was available in other languages will be helpful. #### Reasons for choosing Frazer its very friendly use --- ### The Best Used Car Dealer Program - Overall rating: 5/5 - Reviewer: VICTOR E. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been with FRAZER software since 1992. and I have nothing bur positive things to say about [SENSITIVE CONTENT HIDDEN] and his staff. His team is friendly, incredible, amazing and very knowledgeable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and how much it can do for your business. Customer support is the BEST of any industry. #### Cons I cannot answer this question because there is nothing I do not like about it. #### Reasons for choosing Frazer Best support and reputation in the indusdtry. #### Vendor response Hi Victor, Thank you kindly for the fantastic feedback and we are proud to be your Dealer Management Software of choice since 1992. We look forward to many more years of continuing to provide you and your business with the exceptional product and support you deserve! Replied September 2020 --- ### Customer service is the best. I wish I was a attentive with my customers as they are with me! - Overall rating: 5/5 - Reviewer: Robert G. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Invertory is great. I run all my credit card transactions through Frazer. its seemless. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customer service... Product is top notch, does everything I need.... and im sure more! #### Cons It does everything I need it to do. Partnerships are solid with other vendors. #### Vendor response Hi Robert, We appreciate your kind review and are glad to hear that you are making fantastic use of our products and services! Great care is given to help ensure we can provide the best possible experience for all of our dealers and we welcome you to give us a call at 888-963-5369 if you ever want us to help you explore more ways you can get the most out of Frazer! Replied January 2021 --- ### All around great product, easy to use, straight forward paperwork - Overall rating: 5/5 - Reviewer: roman B. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2019 - Review source details: This review was submitted organically. No incentive was offered Easy set up, easy paperwork selection, clear report. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use on day to day operation. Works and syncs with all major dealer portals and platforms. #### Cons sync with quick books, dealer proposal form, no square sheet. #### Reasons for choosing Frazer Customer service is very responsive, easy to understand the whole process. #### Vendor response Hi Roman, thanks for your great review. We're glad Frazer is meeting your needs! Did you know you can export from Frazer to Quickbooks? You can also send us custom forms that we will add to your forms list free of charge. Reach out to our tech support team if you need assistance setting anything up! Replied November 2019 --- ### jason's review - Overall rating: 4/5 - Reviewer: jason c. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros the ability to add repairs to customer accounts and its ability to integrate with outside software #### Cons it does not include additional amounts (repairs, etc...) with cust refinance option. #### Vendor response Hi Jason, Thank you kindly for the great feedback! We're glad that you are finding the added repair costs feature to be useful. For what it's worth, the reason we don't allow these added costs to be included in a customer refinance is due to various financing regulations that consider these as separate transactions with unique guidelines. Replied January 2021 --- ### Excellent software for a car dealer - Overall rating: 5/5 - Reviewer: John C. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very satisfied and been a customer for over 25 years, maybe longer, can't remember when I started with Frazer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros All the forms that we need can be installed in the system and it's easy to use. Great customer service when we need it. #### Cons I don't know of anything to improve upon #### Vendor response Hi John, Thank you for the gracious review and privilege of serving your business's DMS needs for over 25 years. We look forward to many more years of providing you with the quality product and support Autobest Motors demands! Replied April 2021 --- ### Great bang for your buck - Overall rating: 5/5 - Reviewer: Karen C. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Frazer is always a pleasure to work with. They have a very friendly and knowledgeable staff to help with any questions. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Love how easy it is to use Frazer. And love how easy it is for support to help out with any questions especially if they need to log in. #### Cons Actually there is nothing I dislike about the program it does everything we need it to do and then some. #### Reasons for choosing Frazer Cost was the main reason. --- ### The best Automotive DMS Software on the Market for Independent Dealers! - Overall rating: 5/5 - Reviewer: Alex T. - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Time and Cost Savings to manage and operate the dealership. Great accounting and reporting functions as well! When I first saw the home screen, I though I was looking at a windows 95 application, but DON'T LET THAT FOOL YOU! Under the hood this software does more than it's next 10 competitors combined! Very intuitive and easy to use! I wish they offered DocuSign #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros EVERYTHING! WE have used 2 other big name software providers that charge BIG. This software not only does MORE, it is easier to use, and for A LOT Less. I would recommend this to any dealership from start up to 150 vehicles in stock. Great BHPH module, Great integration with payment processors, and route one. ## More reviews [Next reviews](https://www.softwareadvice.com/auto-dealer/accounting-profile/reviews/?page=2) --- Frazer Reviews, Pros and Cons - 2026 Software Advice