# Dealertrack DMS Software Reviews, Demo & Pricing - 2026

> Review of Dealertrack DMS Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/auto-dealer/dealertrack-dms-profile

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Dealertrack DMS

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Overview

[Reviews](https://www.softwareadvice.com/crm/dealertrack-dms-profile/reviews/)[Alternatives](https://www.softwareadvice.com/crm/dealertrack-dms-profile/alternatives/)

# Dealertrack DMS 2026: Benefits, Features & Pricing

Wondering if Dealertrack DMS is right for your organization?

Our Auto Dealer Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Dealertrack DMS

4.4

[(116)](https://www.softwareadvice.com/crm/dealertrack-dms-profile/reviews/)

Pricing

Pricing available upon request

### About Dealertrack DMS

Dealertrack DMS is an auto dealer management solution that helps businesses streamline operations related to rental agreements, document management, service dispatching and more on a centralized platform. It enables staff members to access the built-in manufacturer database to extract pricing data, create estimates, and convert quotes into repair orders.

Dealertrack DMS allows employees to create, track, and manage daily rental agreements based on multiple classifications, such as warranty, loaners, insurance and retail. The service dispatching tool lets administrators assign work orders based on repair priority, vehicle promise time and technician skill levels. Additionally, managers can use the in-built analytics dashboards to consolidate reports, monitor progress across KPIs, forecast dealership requirements and prioritize tasks.

Dealertrack DMS facilitates integration with several third-party CRM, marketing, inventory, document management, accounting, payroll and other solutions. Pricing is available on request and support is extended via phone, email and other online measures.

Wondering if Dealertrack DMS is right for your organization?

Our Auto Dealer Software selection experts can help you in 15 minutes or less.

## Dealertrack DMS User Interface

## Popular Dealertrack DMS Alternatives

Main Product

Dealertrack DMS

4.4

[(116)](https://www.softwareadvice.com/crm/dealertrack-dms-profile/reviews/)

Ratings Breakdown

-   4.22Ease of use
-   4.34Value for money
-   4.29Customer support
-   4.27Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Carsforsale.com](https://www.softwareadvice.com/crm/carsforsale-profile/)

4.6

[(2363)](https://www.softwareadvice.com/crm/carsforsale-profile/reviews/)

Ratings Breakdown

-   4.64Ease of use
-   4.53Value for money
-   4.63Customer support
-   4.47Functionality

Pricing

Starting at $99.00 per month

Get Price

Alternative Product

[AutoManager](https://www.softwareadvice.com/crm/automotive-crm-profile/)

4.9

[(239)](https://www.softwareadvice.com/crm/automotive-crm-profile/reviews/)

Ratings Breakdown

-   4.86Ease of use
-   4.90Value for money
-   4.85Customer support
-   4.90Functionality

Pricing

Starting at $50.00 per month

Get Price

Alternative Product

[DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/)

4.9

[(1481)](https://www.softwareadvice.com/accounting/dealercenter-profile/reviews/)

Ratings Breakdown

-   4.81Ease of use
-   4.77Value for money
-   4.88Customer support
-   4.83Functionality

Pricing

Starting at $40.00 per month

Get Price

Alternative Product

[Odoo](https://www.softwareadvice.com/crm/odoo-profile/)

4.2

[(1310)](https://www.softwareadvice.com/crm/odoo-profile/reviews/)

Ratings Breakdown

-   4.04Ease of use
-   4.09Value for money
-   3.87Customer support
-   4.17Functionality

Pricing

Starting at $31.10 per month

Get Price

Alternative Product

[Dynamics 365](https://www.softwareadvice.com/product/106335-Dynamics-365/)

4.4

[(5825)](https://www.softwareadvice.com/product/106335-Dynamics-365/reviews/)

Ratings Breakdown

-   4.11Ease of use
-   4.13Value for money
-   4.19Customer support
-   4.33Functionality

Pricing

Starting at $50.00 per month

Get Price

## Dealertrack DMS Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Dealertrack DMS Features

-   Popular features found in Auto Dealer
    
    Accounting
    
    Contact Database
    
    Document Management
    
    Financing Management
    
    Payment Collection
    
    Reporting & Statistics
    
    Sales Floor Management
    
    Service Department
    
    Website Integration
    
-   More features of Dealertrack DMS
    
    Activity Dashboard
    
    API
    
    Appointment Management
    
    Barcode/Ticket Scanning
    
    Buy Here, Pay Here
    
    Customer Database
    
    Customer History
    
    Customizable Reports
    
    Dashboard
    
    Document Storage
    
    For Automotive Dealerships
    
    Forecasting
    
    Inventory Management
    
    Inventory Tracking
    
    Lease Tracking
    
    New Car Dealer
    
    Performance Metrics
    
    Price/Margin Management
    
    Quotes/Estimates
    
    Real-Time Reporting
    
    Real-Time Updates
    
    Reporting/Analytics
    
    Sales Reports
    
    Stock Management
    
    Summary Reports
    
    Third-Party Integrations
    
    Used Car Dealer
    

## Dealertrack DMS Integrations

DocStar ECM

Integration rated undefined from -1 review

Dealerlogix

Integration rated undefined from -1 review

Dealer Car Search

Integration rated undefined from -1 review

OEC

Integration rated undefined from -1 review

Connect CRM

Integration rated undefined from -1 review

Kimoby

Integration rated undefined from -1 review

See all 11 integrations

## Dealertrack DMS User Reviews

Overall Rating

4.4

Ratings Breakdown

5

66%

4

18%

3

10%

2

2%

1

3%

Secondary Ratings

Ease of Use

4.2

Value for money

4.3

Customer support

4.3

Functionality

4.3

Jon L.

Verified reviewer

Automotive

2-10 employees

Used other for less than 2 years

Review source

Reviewed August 2019

The better choice.

5

Great software in addition to another that worked hand-in-hand together. Customer Service was outstanding with quick to be connected and superb service with focus on the customer.

Ratings Breakdown

5

Ease of use

5

Customer support

5

Functionality

Pros:

I used Dealertrack at a Ford Dealership as Service Writer and found it easy to operate and navigate.

Cons:

A glitch in the system prevented codes to be properly read. Found out later that it needed a software update, which fixed the problem.

Reasons for switching to Dealertrack DMS

Switched career opportunities

Read More

AE

Alisa E.

Verified reviewer

Automotive

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed December 2024

Dealertrack is all up to the user

4

I have tried dealer track and also dealer Center. But my overall experience with dealertrack is that it can be very convenient at times but then sometimes not necessary.

Ratings Breakdown

3

Ease of use

3

Value for money

5

Customer support

3

Functionality

Pros:

What I liked most about dealertrack was the very convenient credit applications and clientele integration.

Cons:

What I really like the least about dealer track was the confusion on how to get to different portals. Sometimes it could be a little confusing and you feel lost. But once you get the hang of it it gets easier but it still feels like you're still trying to figure it out.

Read More

CL

CHRIS L.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

DEALERTRACK REVEIW

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

THE EASE OF SUBMITING APPLICATIONS TO MY DIFFERENT LENDERS.

Cons:

I HAVE NO COMPLAINTS ABOUT THIS SOFTWARE.

Read More

HL

Holly L.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2024

DMS that keeps track of all Departments

4

Dealertrack is on the only DMS I have used. I think that all departments are in one place with one login. You can also intergrade other products such as provision and Autotrader, without having to have multiple logins.

Ratings Breakdown

4

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

Very organized and convenient to have sales financing and service all in one place.

Cons:

The biggest problem with this DMS is that it crashes a lot. Sometimes it will be down for days.

Read More

KK

Kyle K.

Verified reviewer

Automotive

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2023

10 Year Users of Dealertrack DMS

5

Ratings Breakdown

5

Ease of use

5

Value for money

4

Customer support

5

Functionality

Pros:

Originally, we went from not using a DMS tool at all, to selecting Dealertrack DMS. We integrated with a lot of other Cox dealer-tools at the same time, and the functionality is great. Dealertrack DMS offers great connectivity between different dealership functions, including Service, Sales, follow up, and Business Office management. My favorite use of the DMS is following up on old deals and looking at when we sold a customer, what vehicle, and for how much.

Cons:

The only complaint I could think of with Dealertrack DMS is that it seems that the product does not get updated as frequently as it could. The user-interface has not changed in 10 years, from what I've experienced.

Read More

MH

Michaela H.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2023

The best in the market

5

We have used Dealertrack for many many years, and have always been thankful to have them as partners. They save us so much time on the backend side of things that we can in turn use doing other more lucrative things.

Ratings Breakdown

4

Ease of use

5

Value for money

4

Customer support

4

Functionality

Pros:

As far as we are concerned, Dealertrack is about the best you can get in the industry. For how complex of a system it has to be, they do a great job with integrations and info management that save us TONS of time on the back end.

Cons:

It can be confusing, and it is not intuitive to use. There is definitely a learning curve, and each system is different, but in terms of options available, I believe it's the best in the business.

Read More

VR

Verified

Reviewer

Automotive

501-1000 employees

Used monthly for more than 2 years

Review source

Reviewed September 2018

Dealer Track - Affordable DMS solution

4

Overall, it is not as good as some, yet still better than others. It tends to be one of the better affordable DMS available.

Ratings Breakdown

3

Ease of use

4

Value for money

3

Customer support

3

Functionality

Pros:

\>Overall Cost is the normal variable in choosing the DealerTrack DMS \*Cheaper Dealer solution than either CDK or Reynolds &Reynolds >Some Aspects of the DMS can be Automated even though the overall solution is FTP based. >Navigation is not too intensive >Able to set up Auto run extractions for provision to a CRM Solution >Setup of reporting and or File runs is normally easily accomplished >Offers In house Integration with Service App X-Time

Cons:

\>Reporting is not as extensive as offered by other DMS providers >X-Time integration can be spotty at times >Limitations on the amount of Historical data that is maintained within the DMS, remaining Data is archived and is not as easily accessible. >System is not Live update for Automated reporting \*Example: Automated reports set up today do not get recognized by the system as such until the nightly update occurs. >Seems to be fewer people available at a dealership that possess the proper admin access required for setting up reports or reviewing High end information.

Read More

Glenn I.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Dealer Track best software in the Automotive industry

5

I have used Dealer Track Since it's entry into the car business. It is difficult to imagine working a car deal without it.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

Dealer track has a tool for almost every need in the industry. Very easy to use. Always Improving and adding valuable tools.

Cons:

Cost should be tailored to dealership size and use of product. Not to take away from its value because there is no better tool for the automobile industry.

Read More

Cristian R.

Verified reviewer

Automotive

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

At your finger tips!

5

Overall dealertrac was functional and pretty quick for approvals.

Ratings Breakdown

5

Ease of use

5

Functionality

Pros:

Allowes me to view multiple finance companies at a press of a button. Gives you information on additional documents that are needed. Quick information upload

Cons:

The cons for me is that it allowed other F&I users to see qualified and minimal qualified candidates. This did create issues with cherry picking.

Read More

VR

Verified

Reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed February 2019

DEALERTRACK

5

Ratings Breakdown

5

Ease of use

5

Customer support

5

Functionality

Pros:

DEALERTRACK IS VERY USER FRIENDLY AND I LIKE ALL THE REFERENCE MATERIAL AVAILABLE.

Cons:

I DO NOT LIKE THE FACT THAT IS SOME REPORTING YOU CAN'T REFERENCE TWO YEARS TOGETHER. YOU HAVE TO PRINT EACH YEAR SEPARATELY.

Read More

Showing 1 - 10 of 116 Reviews

[See All Reviews](https://www.softwareadvice.com/crm/dealertrack-dms-profile/reviews/)

## Dealertrack DMS Popular Comparisons

[Carsforsale.com vs Dealertrack DMS](https://www.softwareadvice.com/crm/carsforsale-profile/vs/dealertrack-dms/)[AutoManager vs Dealertrack DMS](https://www.softwareadvice.com/crm/automotive-crm-profile/vs/dealertrack-dms/)[DealerCenter vs Dealertrack DMS](https://www.softwareadvice.com/accounting/dealercenter-profile/vs/dealertrack-dms/)

[Compare All Alternatives](https://www.softwareadvice.com/crm/dealertrack-dms-profile/alternatives/)

## Other Top Recommended Auto Dealer Software

[Carsforsale.com](https://www.softwareadvice.com/crm/carsforsale-profile/)

**4.6** (2363)

Recently recommended **0** times

[DealerCenter](https://www.softwareadvice.com/accounting/dealercenter-profile/)

**4.9** (1481)

Recently recommended **0** times

[Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/)

**4.5** (1139)

Recently recommended **0** times

[Rapid Recon](https://www.softwareadvice.com/auto-repair/rapid-recon-profile/)

**4.8** (479)

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Stuck Between Options?

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