# AdRoll Software Reviews, Demo & Pricing - 2026 > Review of AdRoll Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile --- [Home](https://www.softwareadvice.com/) / [B2B eCommerce Platform Software](https://www.softwareadvice.com/b2b-ecommerce-platform/) / AdRoll Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/)[Alternatives](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/alternatives/) # AdRoll 2026: Benefits, Features & Pricing Wondering if AdRoll is right for your organization? Our B2B eCommerce Platform Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview AdRoll 4.0 [(74)](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/) Pricing Starting at $1.00 per month ### About AdRoll AdRoll is marketing automation and display advertising platform that helps eCommerce businesses create and optimize personalized advertisements across multiple platforms and devices. It enables employees to map customer journeys, run marketing campaigns and capture and store customer data in a centralized repository. The application allows marketing teams to streamline audience retargeting processes across various social channels including Facebook and Twitter. Employees can use the application to categorize customers based on factors such as completed actions, viewed products, purchase funnel and more. Additionally, AdRoll offers a variety of features including A/B testing, reporting, collaboration, data visualization, communication management, spend tracking and analytics. AdRoll offers an application programming interface (API), which facilitates integration with several third-party platforms such as Shopify, WooCommerce, HubSpot, Zoho CRM, Magento and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures. Wondering if AdRoll is right for your organization? Our B2B eCommerce Platform Software selection experts can help you in 15 minutes or less. ## AdRoll User Interface ## Popular AdRoll Alternatives Main Product AdRoll 4.0 [(74)](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/) Ratings Breakdown - 3.88Ease of use - 3.68Value for money - 3.93Customer support - 3.92Functionality Pricing Starting at $1.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17624)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/) 4.5 [(1139)](https://www.softwareadvice.com/marketing/marketing-360-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.31Value for money - 4.57Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Criteo](https://www.softwareadvice.com/demand-side-platform/criteo-profile/) 3.9 [(22)](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/) Ratings Breakdown - 3.55Ease of use - 3.84Value for money - 3.56Customer support - 3.95Functionality Pricing Starting at $1.00 per month Get Price Alternative Product [Aimtell](https://www.softwareadvice.com/customer-experience/aimtell-profile/) 4.6 [(19)](https://www.softwareadvice.com/customer-experience/aimtell-profile/#reviews) Ratings Breakdown - 4.53Ease of use - 4.80Value for money - 4.94Customer support - 4.39Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) 4.7 [(836)](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.50Value for money - 4.65Customer support - 4.50Functionality Pricing Starting at $16.00 per month Get Price ## AdRoll Pricing and Plans Starting price: $1.00 per month Free Trial Free Version Basic $1.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## AdRoll Features - Popular features found in B2B eCommerce Platform Bulk Ordering Communication Management Inventory Control Mobile Access Payment Options Reordering - More features of AdRoll A/B Testing Activity Dashboard API Audience Targeting Behavioral Targeting Behavior Analytics Campaign Analytics Campaign Management Conversion Tracking CRM Cross Channel Attribution Customer Segmentation Customizable Reports Data Visualization Display Ad Management Dynamic Content Lead Management Marketing Automation Marketing Calendar Multi-Channel Marketing Personalization Real-Time Data Recommendations Reporting & Statistics Retargeting Ads ROI Tracking Sales Analytics Segmentation Social Marketing Template Management Website Visitor Tracking ## AdRoll Integrations Attribution Integration rated undefined from -1 review HubSpot CRM Integration rated undefined from -1 review Joomla Integration rated undefined from -1 review Mailchimp Integration rated undefined from -1 review OpenCart Integration rated undefined from -1 review Unbounce Integration rated undefined from -1 review See all 31 integrations ## AdRoll User Reviews Overall Rating 4.0 Ratings Breakdown 5 42% 4 30% 3 19% 2 1% 1 8% Secondary Ratings Ease of Use 3.9 Value for money 3.7 Customer support 3.9 Functionality 3.9 Louise A. Verified reviewer Used weekly for more than 2 years Review source Reviewed February 2018 Good re targeting software with lots of help! 4 The ability to reach new audience through retargeting ads! Ratings Breakdown 3 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients. Cons: The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible. Read More John H. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 12 months Review source Reviewed August 2019 Inexpensive Remarketing 4 I enjoy using AdRoll for client remarketing. They will always be a part of my advertising stack. Ratings Breakdown 4 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: AdRoll is an excellent up-and-coming ad server for primarily remarketing purposes. They're constantly adding new features that enable you to reach out to Facebook audiences and even Email audiences. The remarketing tools available with AdRoll are not matched by their competitors. Cons: Some buggy aspects to the user interface and reporting features, and sometimes the results are not tracked well because of the attribution methods. Read More VR Verified Reviewer Furniture 51-200 employees Used monthly for less than 2 years Review source Reviewed February 2018 Clunky advertising platform with lackluster customer support and noticeable lack of features. 3 While we used it, we were able to re-target our site visitors. In the long run though, we weren't able to determine how much of an ROI we were getting (we are brick and mortar primarily, so attribution is difficult). Ratings Breakdown 3 Ease of use 3 Value for money 3 Customer support 3 Functionality Pros: What I liked most about AdRoll was that it is self-service. However, that is a double-edged sword (more on that in a minute). It also has no spend commitments or contracts. It seems like if you have a lot of time, you could get decent CPMs and conversion rates. They have also expanded their offerings to Native and Email retargeting, although I only used the display retargeting portion while I used it so I can't speak to those. There are probably a lot of people that use AdRoll and are happy with the results. However, I'm a sort of swiss-army knife digital marketer for a small business and I don't have time to constantly design, upload, monitor and tweak dozens of ads myself. So for us, it just wasn't a good fit. Now for the reasons why. Cons: We recently discontinued using AdRoll because of several frustrations with the platform. The customer support used to be really good, until they implemented more self-service functionality. Now, talking to someone to get help is much more difficult, and the quality of service I received was very mediocre. If you want creative services, you still have to use their "request" tool, which is clunky and time-consuming to try and get a rest in. You would probably spend just as much time designing it yourself. I never had luck with the Conversion setup, and found that my conversions were always reporting incorrectly. Maybe it was user error. But I had a harder time that I have on other platforms. Also, audience targeting in my opinion is too basic. Why can I only target one page per audience? That limitation made most of my audiences ineffective and useless. So instead you are stuck targeting based on things like "engagement rate" and so forth. Perhaps my biggest gripes are that there is no in-app banner designer and the ad browser is slow and painful for me to try and navigate. Read More Igor G. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Review source Reviewed April 2019 Perfect for chasing your website visitors with ads 5 Great platform for advertising. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Adroll is pretty easy to set up and manage. Understanding of basic principles is enough to setup campaigns but there's also a lot of depth to it. Cons: Sometimes it doesn't perform as well as facebook ads or adwords but it heavily depends on the niche and campaigns.s Read More Andrew P. Verified reviewer Used weekly for more than 2 years Review source Reviewed June 2018 Easy to use- and very effective 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: We've been using AdRoll for years now and always have a sizable ROI. It's very simple to set up and connect to your site. From there, make compelling ads and let it do its thing. One of the best things about AdRoll is that it essentially runs itself. Cons: We would like more granular analytics so that we can better judge which and why certain ads perform better than others. Read More Natalie D. Verified reviewer Apparel & Fashion 51-200 employees Used other for more than 2 years Review source Reviewed April 2019 Great Starter Retargeting Software 3 For a brand new to retargeting, as long as you are aware of the pros and cons, this is a decent software to dip your toe into the world of retargeting. Ratings Breakdown 5 Ease of use 4 Functionality Pros: Easy to set up and implement. User friendly. Cons: As with other retargeting software, it's difficult to control where your ads will show up, and what they look like when they do. This is a tough sell for premium brands who are very particular about their identity. Also, their reporting does not line up with Google Analytics, which is because they don't measure last click, their attribution window is MUCH larger. So just be aware of that when measuring performance. Read More Jason B. Verified reviewer Retail 11-50 employees Used weekly for more than 2 years Review source Reviewed June 2018 Very Beginner Remarketing Tool 3 This will help you capture more sales to the people who have left your site. It can be a very useful tool for smaller stores. Ratings Breakdown 5 Ease of use 3 Value for money 3 Customer support 3 Functionality Pros: This tool is incredibly easy to use and to set up for anyone. I have recommended this software to many small ecommerce stores who have used it successfully. Cons: This is a very basic remarketing tool. Their functionality is very old and hasn't caught up with the other companies that are doing well in this space. Their tool works great for small stores but I would never recommend it for a medium to alrge size store. Read More Kimberly S. Verified reviewer Internet 5001-10000 employees Used weekly for less than 2 years Review source Reviewed February 2019 Average retargeting vendor 4 Adroll helps me to diversify the mix of traffic I get from my campaigns while maintaining a good quality for my advertisers. Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: Adroll offers vast reach, specifically in Tier 1 countries. The quality of the campaigns is pretty good, specifically for mobile in app. Cons: Its not clear which data points does the algorithm use to optimize. Reports are a bit basic. Would be good to get more granularity. It works a bit of a "black box" technology. It would be nice to get some visibility on why does the platform optimize on which features. Read More Nikki S. Verified reviewer Hospital & Health Care 1001-5000 employees Used daily for less than 12 months Review source Reviewed February 2019 Very user friendly 5 Overall, the software is great. The cost is hardly noticeable and its very easy to use and to measure your results. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: It is very user friendly and visually appealing, which makes it easy to use. Cons: In order to upload HTML5 ads, you have to contact support. It's not a time consuming process, but it's still an added step. Read More AD Ariel D. Verified reviewer Information Technology and Services 501-1000 employees Used weekly for more than 2 years Review source Reviewed March 2018 AdRoll allows marketers to reach their audience with personalized messaging along the entire buyer's journey. 5 Ratings Breakdown 4 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: \- Simple retargeting via integration with Marketing Automation platforms (we use HubSpot) - Cross-platform ad personalization capabilities (Facebook, Twitter, etc.) - Simplified campaign management and optimization Cons: \- Higher level of support during the technical setup process would really improve the onboarding process - Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way - More granular reporting would help with back-end optimization and client recommendations Read More Showing 1 - 10 of 74 Reviews [See All Reviews](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/) ## AdRoll Popular Comparisons [Criteo vs AdRoll](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/vs/criteo/)[Madgicx vs AdRoll](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/vs/madgicx/) [Compare All Alternatives](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/alternatives/) ## Other Top Recommended B2B eCommerce Platform Software [NetSuite](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/) **4.2** (2044) Recently recommended **0** times [Cin7 Core](https://www.softwareadvice.com/scm/dear-systems-profile/) **4.3** (736) Recently recommended **0** times [Adobe Commerce](https://www.softwareadvice.com/inventory-management/magento-commerce-profile/) **4.3** (658) Recently recommended **0** times [Cin7 Omni](https://www.softwareadvice.com/retail/cin7-profile/) **4.3** (601) Recently recommended **0** times Stuck Between Options? 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