--- title: "AdRoll Software Reviews, Demo & Pricing - 2026" description: "Review of AdRoll Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [B2B eCommerce Platform Software](https://www.softwareadvice.com/b2b-ecommerce-platform/) / AdRoll Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/)[Alternatives](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/alternatives/) # AdRoll Review From $1/month 1 plan Wondering if AdRoll is right for your organization? Our B2B eCommerce Platform Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview AdRoll 4.0 [(74)](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/) Pricing Starting at $1.00 per month ### About AdRoll AdRoll is marketing automation and display advertising platform that helps eCommerce businesses create and optimize personalized advertisements across multiple platforms and devices. It enables employees to map customer journeys, run marketing campaigns and capture and store customer data in a centralized repository. The application allows marketing teams to streamline audience retargeting processes across various social channels including Facebook and Twitter. Employees can use the application to categorize customers based on factors such as completed actions, viewed products, purchase funnel and more. Additionally, AdRoll offers a variety of features including A/B testing, reporting, collaboration, data visualization, communication management, spend tracking and analytics. AdRoll offers an application programming interface (API), which facilitates integration with several third-party platforms such as Shopify, WooCommerce, HubSpot, Zoho CRM, Magento and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures. Wondering if AdRoll is right for your organization? Our B2B eCommerce Platform Software selection experts can help you in 15 minutes or less. ## AdRoll User Interface ## Popular AdRoll Alternatives Main Product AdRoll 4.0 [(74)](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/) Ratings Breakdown - 3.88Ease of use - 3.68Value for money - 3.93Customer support - 3.92Functionality Pricing Starting at $1.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17681)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.35Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/) 4.5 [(1150)](https://www.softwareadvice.com/marketing/marketing-360-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.30Value for money - 4.56Customer support - 4.42Functionality Pricing Available upon request Get Price Alternative Product [Criteo](https://www.softwareadvice.com/demand-side-platform/criteo-profile/) 3.9 [(22)](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/) Ratings Breakdown - 3.55Ease of use - 3.84Value for money - 3.56Customer support - 3.95Functionality Pricing Starting at $1.00 per month Get Price Alternative Product [Aimtell](https://www.softwareadvice.com/customer-experience/aimtell-profile/) 4.6 [(19)](https://www.softwareadvice.com/customer-experience/aimtell-profile/#reviews) Ratings Breakdown - 4.53Ease of use - 4.80Value for money - 4.94Customer support - 4.39Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) 4.7 [(836)](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.50Value for money - 4.65Customer support - 4.50Functionality Pricing Starting at $16.00 per month Get Price ## AdRoll Pricing and Plans Starting price: $1.00 per month Free Trial Free Version Basic $1.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## AdRoll Features - Popular features found in B2B eCommerce Platform Bulk Ordering Communication Management Inventory Control Mobile Access Payment Options Reordering - More features of AdRoll A/B Testing Activity Dashboard API Audience Targeting Behavioral Targeting Behavior Analytics Campaign Analytics Campaign Management Conversion Tracking CRM Cross Channel Attribution Customer Segmentation Customizable Reports Data Visualization Display Ad Management Dynamic Content Lead Management Marketing Automation Marketing Calendar Multi-Channel Marketing Personalization Real-Time Data Recommendations Reporting & Statistics Retargeting Ads ROI Tracking Sales Analytics Segmentation Social Marketing Template Management Website Visitor Tracking ## AdRoll Integrations Attribution Integration rated undefined from -1 review HubSpot CRM Integration rated undefined from -1 review Joomla Integration rated undefined from -1 review Mailchimp Integration rated undefined from -1 review OpenCart Integration rated undefined from -1 review Unbounce Integration rated undefined from -1 review See all 31 integrations ## AdRoll User Reviews ## AdRoll customer ratings - Overall rating: 4.0/5 - Total reviews: 74 ### Rating distribution - 5 stars: 31 reviews (42%) - 4 stars: 22 reviews (30%) - 3 stars: 14 reviews (19%) - 2 stars: 1 reviews (1%) - 1 star: 6 reviews (8%) ### Secondary ratings - Ease of use: 3.9/5 - Value for money: 3.7/5 - Customer support: 3.9/5 - Functionality: 3.9/5 --- ### Good re targeting software with lots of help! - Overall rating: 4/5 - Reviewer: Louise A. - Verified reviewer: Yes - Product usage: Used weekly for more than 2 years - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The ability to reach new audience through retargeting ads! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients. #### Cons The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible. --- ### Inexpensive Remarketing - Overall rating: 4/5 - Reviewer: John H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered I enjoy using AdRoll for client remarketing. They will always be a part of my advertising stack. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros AdRoll is an excellent up-and-coming ad server for primarily remarketing purposes. They're constantly adding new features that enable you to reach out to Facebook audiences and even Email audiences. The remarketing tools available with AdRoll are not matched by their competitors. #### Cons Some buggy aspects to the user interface and reporting features, and sometimes the results are not tracked well because of the attribution methods. --- ### Clunky advertising platform with lackluster customer support and noticeable lack of features. - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Furniture - Company size: 51-200 employees - Product usage: Used monthly for less than 2 years - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. While we used it, we were able to re-target our site visitors. In the long run though, we weren't able to determine how much of an ROI we were getting (we are brick and mortar primarily, so attribution is difficult). #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros What I liked most about AdRoll was that it is self-service. However, that is a double-edged sword (more on that in a minute). It also has no spend commitments or contracts. It seems like if you have a lot of time, you could get decent CPMs and conversion rates. They have also expanded their offerings to Native and Email retargeting, although I only used the display retargeting portion while I used it so I can't speak to those. There are probably a lot of people that use AdRoll and are happy with the results. However, I'm a sort of swiss-army knife digital marketer for a small business and I don't have time to constantly design, upload, monitor and tweak dozens of ads myself. So for us, it just wasn't a good fit. Now for the reasons why. #### Cons We recently discontinued using AdRoll because of several frustrations with the platform. The customer support used to be really good, until they implemented more self-service functionality. Now, talking to someone to get help is much more difficult, and the quality of service I received was very mediocre. If you want creative services, you still have to use their "request" tool, which is clunky and time-consuming to try and get a rest in. You would probably spend just as much time designing it yourself. I never had luck with the Conversion setup, and found that my conversions were always reporting incorrectly. Maybe it was user error. But I had a harder time that I have on other platforms. Also, audience targeting in my opinion is too basic. Why can I only target one page per audience? That limitation made most of my audiences ineffective and useless. So instead you are stuck targeting based on things like "engagement rate" and so forth. Perhaps my biggest gripes are that there is no in-app banner designer and the ad browser is slow and painful for me to try and navigate. --- ### Perfect for chasing your website visitors with ads - Overall rating: 5/5 - Reviewer: Igor G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great platform for advertising. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Adroll is pretty easy to set up and manage. Understanding of basic principles is enough to setup campaigns but there's also a lot of depth to it. #### Cons Sometimes it doesn't perform as well as facebook ads or adwords but it heavily depends on the niche and campaigns.s --- ### Easy to use- and very effective - Overall rating: 5/5 - Reviewer: Andrew P. - Verified reviewer: Yes - Product usage: Used weekly for more than 2 years - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We've been using AdRoll for years now and always have a sizable ROI. It's very simple to set up and connect to your site. From there, make compelling ads and let it do its thing. One of the best things about AdRoll is that it essentially runs itself. #### Cons We would like more granular analytics so that we can better judge which and why certain ads perform better than others. --- ### Great Starter Retargeting Software - Overall rating: 3/5 - Reviewer: Natalie D. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: Used other for more than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. For a brand new to retargeting, as long as you are aware of the pros and cons, this is a decent software to dip your toe into the world of retargeting. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Easy to set up and implement. User friendly. #### Cons As with other retargeting software, it's difficult to control where your ads will show up, and what they look like when they do. This is a tough sell for premium brands who are very particular about their identity. Also, their reporting does not line up with Google Analytics, which is because they don't measure last click, their attribution window is MUCH larger. So just be aware of that when measuring performance. --- ### Very Beginner Remarketing Tool - Overall rating: 3/5 - Reviewer: Jason B. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. This will help you capture more sales to the people who have left your site. It can be a very useful tool for smaller stores. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros This tool is incredibly easy to use and to set up for anyone. I have recommended this software to many small ecommerce stores who have used it successfully. #### Cons This is a very basic remarketing tool. Their functionality is very old and hasn't caught up with the other companies that are doing well in this space. Their tool works great for small stores but I would never recommend it for a medium to alrge size store. --- ### Average retargeting vendor - Overall rating: 4/5 - Reviewer: Kimberly S. - Verified reviewer: Yes - Industry: Internet - Company size: 5001-10000 employees - Product usage: Used weekly for less than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Adroll helps me to diversify the mix of traffic I get from my campaigns while maintaining a good quality for my advertisers. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Adroll offers vast reach, specifically in Tier 1 countries. The quality of the campaigns is pretty good, specifically for mobile in app. #### Cons Its not clear which data points does the algorithm use to optimize. Reports are a bit basic. Would be good to get more granularity. It works a bit of a "black box" technology. It would be nice to get some visibility on why does the platform optimize on which features. --- ### Very user friendly - Overall rating: 5/5 - Reviewer: Nikki S. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2019 - Review source details: This review was submitted organically. No incentive was offered Overall, the software is great. The cost is hardly noticeable and its very easy to use and to measure your results. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is very user friendly and visually appealing, which makes it easy to use. #### Cons In order to upload HTML5 ads, you have to contact support. It's not a time consuming process, but it's still an added step. --- ### AdRoll allows marketers to reach their audience with personalized messaging along the entire buyer's journey. - Overall rating: 5/5 - Reviewer: Ariel D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros - Simple retargeting via integration with Marketing Automation platforms (we use HubSpot) - Cross-platform ad personalization capabilities (Facebook, Twitter, etc.) - Simplified campaign management and optimization #### Cons - Higher level of support during the technical setup process would really improve the onboarding process - Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way - More granular reporting would help with back-end optimization and client recommendations --- Showing 1 - 10 of 74 Reviews [See All Reviews](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/) ## AdRoll Popular Comparisons [Criteo vs AdRoll](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/vs/criteo/)[Madgicx vs AdRoll](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/vs/madgicx/) [Compare All Alternatives](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/alternatives/) ## Other Top Recommended B2B eCommerce Platform Software [Cin7 Omni](https://www.softwareadvice.com/retail/cin7-profile/) **4.3** (601) Recently recommended **4** times [NetSuite](https://www.softwareadvice.com/accounting/netsuite-financials-accounting-software-profile/) **4.2** (2067) Recently recommended **3** times [Wave Grocery](https://www.softwareadvice.com/ecommerce/wave-grocery-profile/) **4.7** (7) Recently recommended **2** times [Drupal Commerce](https://www.softwareadvice.com/product/275618-Drupal-Commerce/) **4.3** (15) Recently recommended **1** times Stuck Between Options? Our experts can help you compare AdRoll with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice