This is an amazing Ecommerce eco-system. Conversion rate improved by 50% over our self-hosted, self managed previous site. It's not cheap but the support is excellent.

* scalable architecture that grows automatically with traffic and usage * excellent payment gateways and checkout * strong templating and control language * comprehensive RESTful API * excellent range of third party apps

* Shopify works hard to keep full backward compatibility but is frustrating when they don't * Often bring features available in 3rd-party apps into the core product, but often not as well implemented as the 3rd party causing confusion when features are replicated

Online grocery store with recipes, blogs , partnership with other vendors to sell cross products. Appointment bookings.

Shopify is amazingly easy to setup and to get started, the default templates are sufficient to create better than a basic design. The blogs and knowledge articles are quite helpful to learn about different entities. The availability of thousands of apps on shopify app store gives you the possibility to put your imagination to your website. I wanted to create a website with products, recipes, videos link to blogs, out of stock reminders etc and every function was easily possible using apps. Another limitation is: I have a appointment booking system but none of the app allows/requests for a confirmation from the user. For e.g. I wanted to offer the possibilities for the user to book appointments but without making any payments in advance. For this purpose, user is just needed to enter their details like name and email address. But without really getting a confirmation this system can be used to create false appointments quite easily by providing any email ids. Ideally a confirmation is a must by the email address to get verified. But this is not available with any of the apps.

There is one special feature i fond missing for my scenario where i wanted to allow for local pickup from stores but the store should be able to scan a barcode or some order number from the user to verify the order details and then at the same time after successful delivery be able to complete the order themselves. This was not possible easily.

It's easy to use and set up. There is a wide range of ready apps and themes that can be used to customise your shop further.

Very restrictive in terms of features, either you do things Shopify way, or don't. Developer support is inexistent, either being redirected to "forums" or referred to a paid partner that can give you an overpriced consulting solution.

Shopify changed our view on ecommerce. from headache to a large plus for the company.

Shopify is very easy to use and set up. Shopify Plus has alot of support for users. live chat/email.

The cost. if you dont need all the features it can be a little pricey. Would be great to have some more videos on setting up