Adobe Analytics

RATING:

4.5

(225)

About Adobe Analytics

Adobe Analytics is a web insights solution that provides deep analytics, marketing attribution and predictive analytics. The cloud-based platform provides businesses with deep insights by allowing them to mix and match data from different touchpoints in the customer journey. Users can gather actionable insights by integrating various marketing channels and Adobe Analytics uses AI (artificial intelligence) and machine learning to provide insightful data that can be used to improve the customer journey. The Adobe Analytics marketing attribution functionality allows businesses to assess how different interactions throughout the customer journey affect conversion rates and ROI. The platform facilitates cross-channel attribution and offers a range of attribution models inc...

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Adobe Analytics Pricing

Adobe Analytics offers 3 plans: Select, Prime and Ultimate. Contact Adobe directly for detailed pricing information.

Free trial: 

Available

Free version: 

Not Available

Adobe Analytics contribution analysis
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Adobe Analytics Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Adobe Analytics

1 - 5 of 220 Reviews

Kevin

Media Production, 11 - 50 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed October 2021

Analytics for Everyone

User Profile

Surabhi

Verified reviewer

Information Technology and Services, 10,000+ employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed September 2018

Comprehensive Solution for your Digital Analytics Need

My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

PROS

I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors. It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects. The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company. The tool keeps improving to bring the latest functionalities and UI ease.

CONS

There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery. Also, i would love to have the options to do some color customization of panels, charts, etc. The speed of report loading could also be improved.

Anonymous

501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed December 2022

Top notch web analytics tool

allow access to data to various departments

PROS

easy to use with drag and drop functionality to modify dashboard and create custom reports

CONS

hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

Reason for choosing Adobe Analytics

you can completely customize the product to fit the configuration of the site

Reasons for switching to Adobe Analytics

more customizable and integrated in adobe experience cloud already present in the company

Anonymous

10,000+ employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

1

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed June 2022

I'm using Adobe Analytics because I have no other choice

PROS

The drag and drop feature of the tool makes it easy to create dashboards for quick reporting

CONS

For a supposedly established analytics tool. there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy.

Reasons for switching to Adobe Analytics

Company doesn't use GA

Sandeep

Education Management, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2020

Adobe Analytics Review

Its a been a great experience and its easy for non technical people to onboard to this tool.

PROS

Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

CONS

There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

Reason for choosing Adobe Analytics

There were more control and customization possible