# Adobe Audience Manager Software Reviews, Demo & Pricing - 2026 > Review of Adobe Audience Manager Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/bi/adobe-audience-manager-profile --- [Home](https://www.softwareadvice.com/) / [Data Management Software](https://www.softwareadvice.com/data-management/) / Adobe Audience Manager Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/bi/adobe-audience-manager-profile/reviews/) # Adobe Audience Manager 2026: Benefits, Features & Pricing Wondering if Adobe Audience Manager is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Adobe Audience Manager 4.4 [(31)](https://www.softwareadvice.com/bi/adobe-audience-manager-profile/reviews/) Pricing Pricing available upon request ### About Adobe Audience Manager Adobe Audience Management is a cloud-based data analysis platform. It provides actionable insights on audience data. It presents all fragmented data from different channels in one place and converts data into meaningful audiences. Adobe Audience Management provides benefits to businesses such as a data management platform, audience segmentation, audience insights and real-time action. It provides a complete customer profile by merging data from all sources and builds audience segments. Adobe Audience Manager's data collection and centralization feature helps users start the data collection process. It includes a data explorer, data feed, data ingestion and a device graph. Its data management and segmentation feature helps in finding audiences using tools such as addressable audience, audience marketplace, identity management, target market segmentation and look-alike modeling. Its targeting and optimization features help in reaching customers using tools such as A/B test segmentation, audience analytics, data privacy control and real-time destination. Wondering if Adobe Audience Manager is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. ## Adobe Audience Manager User Interface ## Popular Adobe Audience Manager Alternatives Main Product Adobe Audience Manager 4.4 [(31)](https://www.softwareadvice.com/bi/adobe-audience-manager-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 4.08Value for money - 4.19Customer support - 4.39Functionality Pricing Available upon request Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2352)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Domo](https://www.softwareadvice.com/bi/domo-profile/) 4.3 [(330)](https://www.softwareadvice.com/bi/domo-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 3.97Value for money - 4.03Customer support - 4.27Functionality Pricing Available upon request Get Price Alternative Product [Alteryx Designer](https://www.softwareadvice.com/bi/alteryx-profile/) 4.8 [(102)](https://www.softwareadvice.com/bi/alteryx-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.14Value for money - 4.40Customer support - 4.69Functionality Pricing Available upon request Get Price Alternative Product [Nexla](https://www.softwareadvice.com/bi/nexla-profile/) 4.9 [(9)](https://www.softwareadvice.com/bi/nexla-profile/#reviews) Ratings Breakdown - 4.67Ease of use - 4.86Value for money - 5.0Customer support - 4.78Functionality Pricing Available upon request Get Price Alternative Product [Adverity](https://www.softwareadvice.com/bi/datatap-profile/) 4.5 [(26)](https://www.softwareadvice.com/bi/datatap-profile/reviews/) Ratings Breakdown - 4.04Ease of use - 4.18Value for money - 4.48Customer support - 4.44Functionality Pricing Available upon request Get Price ## Adobe Audience Manager Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Adobe Audience Manager Features - Popular features found in Data Management Access Controls/Permissions Activity Dashboard Automatic Backup Customer Database Data Connectors Data Import/Export Data Migration Data Quality Control Data Security Data Synchronization Data Visualization Multiple Data Sources - More features of Adobe Audience Manager Ad Network Integration API Audience Targeting Behavioral Analytics Campaign Management Customer Journey Mapping Customer Segmentation Data Analysis Tools Data Capture and Transfer Data Integration Information Governance Master Data Management ## Adobe Audience Manager User Reviews Overall Rating 4.4 Ratings Breakdown 5 42% 4 58% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 3.8 Value for money 4.1 Customer support 4.2 Functionality 4.4 Osanda G. Verified reviewer Higher Education 1001-5000 employees Used monthly for less than 2 years Review source Reviewed November 2018 processing Is here 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I have full package of adobe collection. this is a one of the best software from adobe collection. using this I can create various reports easily and process the data quickly. Cons: There is no problem for now. I love this software as other adobe software Read More AA Ahsan A. Verified reviewer Health, Wellness and Fitness 11-50 employees Used weekly for less than 12 months Review source Reviewed June 2022 Very powerful and useful platform for building audience profiles 4 Ratings Breakdown 3 Ease of use 3 Value for money 1 Customer support 4 Functionality Pros: It is very useful for creating audience profiles/segments based on different activities and traits of the audiences. The UX and UI are superb, the integration is also great with all third-party software. It is fairly easy to learn and use as there is a lot of data available online to learn. Cons: The reporting is not as best as compared to other competitors. It is very expensive too as compared to others. Read More SP Sierramae P. Verified reviewer Consumer Services 10000+ employees Used weekly for free trial Review source Reviewed March 2021 Manager of Operations 4 Overall, I feel like this product is very promising though it could use some updates. Ratings Breakdown 2 Ease of use 3 Value for money 1 Customer support 4 Functionality Pros: The set up is very intuitive as well as the menu. Cons: UI is very laggy and it's very hard to troubleshoot. Read More AK Alex K. 2-10 employees Used daily for less than 2 years Review source Reviewed February 2018 Allows you to learn all about the potential customer 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: We in the company use the advanced package of analytics from Adobe (Adobe Audience Manager we combine with Adobe Analytics and Adobe Social). The result is very satisfied. Such symbiosis allows for deep segmentation of consumers and online monitoring of more than 80 parameters. The ideal solution would be to combine the capabilities of these programs in one package. Cons: For a really impressive result, you need to combine Adobe Audience Manager with other Adobe products that complement its functionality. Read More MP Michelle P. Telecommunications 201-500 employees Used daily for more than 2 years Review source Reviewed September 2018 Target who sees what! 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy to use, comprehensive segmentation and implementation tools Cons: The learning curve is steep. There is a lot to master. Read More MC Mirela C. Verified reviewer Accounting Self-Employed Used daily for less than 6 months Review source Reviewed March 2018 Good overall 4 Great experience so far. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions. You can see the details of the graphics themselves audiences, and takes advantage of all the structure that has been already put in place. Cons: AAM is quite expensive, but you get a great return on investment and is definitely not for novice users. AAM can be challenging as implementation is tricky because it has to integrate with all your products deployed on the website and need lots of work. Read More AM Alisa M. 2-10 employees Used daily for less than 12 months Review source Reviewed February 2018 Gathers as much information as possible 5 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: In my work I use advanced analytics from Adobe: I combine three applications at once: Adobe Audience Manager, Adobe Analytics and Adobe Social. The results are really impressive. I usually track over 80 criteria online. Cons: It would be worth combining the capabilities of the package in one application, this will greatly simplify the process and save money. Read More VR Verified Reviewer Financial Services 10000+ employees Used monthly for less than 12 months Review source Reviewed April 2020 analyze about audience manager 4 I can create lists based on any activity on my website, so I can work on them assertively in paid media channels Ratings Breakdown 3 Ease of use 4 Functionality Pros: easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360 Cons: one point that would help a lot in paid media campaigns is the integration with the Google Ads platform Read More VR Verified Reviewer Internet 201-500 employees Used monthly for less than 12 months Review source Reviewed March 2018 A great tool for understanding audience analytics 5 Ratings Breakdown 3 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery. Cons: LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from. The cost is expensive. Read More Darren G. Verified reviewer Management Consulting Self-Employed Used other for free trial Review source Reviewed October 2018 Powerful but complex 4 Ratings Breakdown 3 Ease of use 5 Functionality Pros: There's a lot of power beneath the bonnet Cons: As with many Adobe products, learning curve can be steep. 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