Bloomreach

RATING:

4.8

(54)

About Bloomreach

We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots between the core parts of the commerce experience to engage, inspire, and convert your customers for life. Welcome to true personalization— finally. Bloomreach focuses on the foundational elements of the commerce experience by putting core elements under the same roof, helping teams align and focus on today’s most important commerce goal: delighting and retaining the customer. Transformative commerce is fueled by personalization — content and products put in front of the right customer, at the right time. Bloomreach enables that level of personalization by combining the power of unified customer and product data with the speed and scale of A...

Bloomreach Pricing

Contact Bloomreach for pricing information.

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Single Customer View
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Bloomreach Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Bloomreach

1 - 5 of 49 Reviews

User Profile

Sławomir

Verified reviewer

Retail, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2023

Great platform for demanding users

I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.

PROS

(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities

CONS

(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)

Rebecca

Retail, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed April 2023

Bloomreach has been a great tool in getting us improving our system

I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.

PROS

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

CONS

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

Reason for choosing Bloomreach

The people on the call were personable and we enjoyed viewing all the possibilities through Bloomreach.

Reasons for switching to Bloomreach

We became too big for them

Luis

Marketing and Advertising, 2-10 employees

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2024

Elegant, scalable and user friendly all-in-one Marketing Automation platform

Very competent technical and customer support team. They know what they are talking about beyond what their solution offers. Solution is on the pricy side, but is worth the investment considering the performance and range of use cases covered. Great GDPR compliance

PROS

Speed despite volumes of data ingested. The solution is very elegant and once you are familiar with the way it works it is very easy to understand what is happening in the background and to visualise the behaviours for specific business scenarios

CONS

That is a one-in-all solution for all Marketing Automation needs. If we had to select another setup this would mean purchasing different solutions to coer all the use cases of Bloomreach. Mainly the personalisation and real time use cases are not covered by other CDPs.

Reason for choosing Bloomreach

Only platform really covering our real time use cases without need to purchase additional add ons. Best performance and training support

Reasons for switching to Bloomreach

Salesforce Marketing Cloud lagging behind on some core CDP features and need to purchase different Salesforce products to cover same range of use cases in Bloomreach

Jan

Telecommunications, 10,000+ employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

1

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2023

Great, better and the worst...

Amazing, complicated and unfortunatelly very often frustrating

PROS

Amazing tool with many different features... imposible to pick only few.

CONS

Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.

Reason for choosing Bloomreach

My client did

Anja

Food & Beverages, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2024

Bert inser friendly

PROS

The ease of use. It’s super easy to learn the basics and once you’ve learned the basics the rest will be easy to learn as well

CONS

Our business is complex and Bloomreach doesn’t have support for all our needs

Reasons for switching to Bloomreach

To be able to be more personalized and build trigger based campaigns