How Buzzboard helps me.

I love this product. It gives you a great place to start a conversation and quickly access what a client needs to do as a first step.

Pros

I like that it give you the positives and the negatives to share with a client to get appointments. Being able to cold call a prospect and say hey you are doing xyz fantastic, really helps seal the deal.

Cons

I think my only con is that I am still getting used to how the format has changed. That is on me. I am also not crazy about finding prospects through Buzzboard.

Great Prospecting Tool

Pros

The site audit is a great ice breaker and always gives a reason for prospects to talk to you. the advertising section shows me where there is opportunity to grow. Great all around tool to really prospect a specific vertical, or geo and generate call lists from.

Cons

i would like to see more accuracy if possible on the Ad spend information, often when asking what thier budgets are it shows a much lower spend in Buzzboard then what clients are actually investing.

Competition report

Pros

The Competition Report has allowed us to demonstrate where our prospects stand against their competition regarding digital ad spends. The ability to have the prospect pick the competitors really makes the report impactful.

Cons

It can take a bit of time to view a profile after it has been added.

Generally ok

Its very easy to log into. I can navigate easily through the different options that are displayed and its pretty accurate. If its not accurate I am able to update information. I also like how I am able to put in a random potential clients into the system and it generates a new profile that I can sync with another data system we use known as Base. Normally its automatic but if not again I can sync it. Sometimes its a little slow and gets locked up be with contact customer service who attempts to help

Pros

Navigate through system easily. Can see past notes and can edit customer information should it be incorrect

Cons

Freezes. Sometimes for hours. When it comes to making customer service aware there is always no work around which can be frustrating

BuzzBoard 101

My over all experience has been an A++. We have a variety of options at Hearst Media and I only use buzz board. It is the only tool I find gives me exactly what I am looking for.

Pros

After learning how to use it properly, I fell in love with the capabilities buzz board offers. When searching for advertisers in my area, I can narrow my search down to just about any type of business, size, and budget that I want to prospect. I have used buzz board every time I prospect now. It is definitely worth my time.

Cons

I don't really have a con. I guess the biggest challenge was learning how to properly and efficiently use the tool. That comes with anything new, though. No complaints on my end.