BuzzBoard Software

Pros

Everything. . It's awesome, amazing software !! I can also easily access from Salesforce and can create proposals when needed as an option.

Cons

Mobile app is complicated whereas deatop is much easier. I also had trouble being able to make copies from mobile phone on the mobile app particularly .

Pros

the overall quality is pretty good and its very easy to sue and setup. there are a few features that could use some improvement but overall pretty solid.

Cons

I think customer service was a bit weak i knowledge but overall response to my problem was quick , it took them time to sort out the issues .

Pros

Navigate through system easily. Can see past notes and can edit customer information should it be incorrect

Cons

I find that the SEM data is very inaccurate as well as the mobile or responsive design evaluation.

Pros

Buzzboard is super easy to use. The display is intuitive and great, making it easy for clients to understand.

Cons

It could use some refining. There seems to be issues sometimes with the data and accuracy. Other than that, its great!

Helps with understanding a particular business and their competition.

Pros

It's quick and easy to use and displayed in a way that's easy for our clients to understand.
It reports about a given company that gives one a comprehensive report of their Digital Representation.

Cons

Software is slow.
Information is sometimes inaccurate.
there are a lot of extra steps while building presentations that make it more difficult than it should be.

The information the product gave us generated many leads and it is helping the organisation to grow. We have a customer friendly interface in the buzzboard. I hope it comes up with new things soon.

Pros

I like the ease of use the best about Buzzboard. It's super user friendly and provides a wealth of information. It's especially helpful in creating a pipeline. I have set up for one of my team to use it and there are positive vibes about the product.

Cons

Not good android experience, It would be nice if there were a little more in depth information on spending levels. I have to make that information for myself using the data.

Pros

The platform is intuitive and easy to use, while providing great competitive insights and reports. I think it is really helpful tool to reference for SEM optimizations.

Cons

I have found that the data can sometimes be off or skewed a little and it sometimes is really slow to load.

Pros

Quick and ease of use. Buzzboard takes some of the ease out of doing a needs assessment when you first meet with a client.

Cons

Although this is a very helpful tool sometimes there are errors. For instance the report may say a prospect doesn't have a facebook page when they actually do.

Pros

Good range of features and solid selection of KPIs. Competitor report can be useful for those not tech savvy.

Cons

clunky, awkward to navigate at times. Adding competitors manually is slow, needs multi window functionality to help save time. Not very useful for multi location business. Can review individual locations but would really like to group all into 1. Could benefit from draawing in display advertising, text ads and also GMB images

lead generation

Pros

Overall display of data is user friendly for even the most unsophisticated user. Also enjoy the pre-load intro letters that a client can receive, again to get the conversation started.

Cons

competitive mix is not "industry" specific so needs to be revised frequently. Also does not seem to pull paid search data if the program is run by a 3rd party.

Secondly, still the program struggles at times to actually find a clients website data or business so forces "manual" loading of all information.

I am able to present my information more clearly to my clients.

Pros

I like that you are able to compare one website with its competitors. It is very helpful to compare our ranking with others in the market and industry.

Cons

I wish there was more detail in the optimization scoring such as how they pull this information and ways to better rank.

prospects lists, verticals to go after, scoring system to help identify the lower hanging fruit

Pros

Gives a good starting piece to make an appointment and share with client some holes they have. If they have these holes what others do you have as well and this is a great opening to do a Q&A and uncover more needs.

Cons

Sometimes the data is not always accurate. Sometimes I have had people say they have mobile and the report says they don't. It shows they don't have PPC/Adwords but they do.

efficiency and results!

Pros

So much in one login! The development of the software in recent times has been awesome.
I love the competitor reports. Thanks

Cons

The Menu still needs some refining as simple things like where you can type in the fields etc.
The alignment of the typical phone numbers to the Australian phone number listings would be great.
Also the need to be able to add more Australian directories would be great, thanks

Pros

Just how in-depth this program is. I love that it truly gives me an advantage over my competition. Not only does it educate me, but it informs my customers as well.

Cons

It's not a big issue, but sometimes it can't "add prospect" using just the website given. Have to enter it manually most of the time

Pros

easy to use, detailed, like the fact it shows google adwords and the number of google page listings

Cons

sometimes a bit slow to load, can occasionally give conflicting info, i.e. website responsiveness and mobile compatability

Pros

Proposal Tool and ROI calculator are my favourite tools. I have had some success with the competitor report and will continue to use that to get my way in the door.

Cons

No Home Page
UX needs massive work
No ability to remove components in reporting
Still a lot of work to do.

Pros

Competitive information is very valuable when showing an clients how they rank among there competition.

additional piece to give to a client during a presentation

Pros

I love how the end product is displayed. The report card style report is very easy to explain to clients and has a polished appearance.

Cons

It is not user intuitive. It was very difficult to understand how to run a simple report that I could give to me clients.

Pros

The site audit is the most valuable feature. From meta data to social media interaction it is very detailed with what a site is good at and what it lacks. Being able to pull some of the most popular business listings is an easy avenue to conversation with how a business is found.
As a tool, this is a very well rounded service. It doesn't delve too deep in any one direction, but new features are being rolled out to allow this, such as SEM keyword performance and site retargeting pixels. The support team is very helpfl with adding or improving features upon request.
This is a must use tool for digital marketers.

Cons

The UI is a bit laggy and sometimes glitchy, but that is understandable considering the amount of processing involved. As long as you have a little patience it is not a dilemma.

Pros

Easy to use, informative, easy to understand. Prospecting tool is great! The grading system makes it very easy to show to clients and explain like a "report card"

Cons

On ipad app, several clicks to get to certain screens. Other thing is that sometime not all information can be accurate (for example BB shows no Facebook or YouTube page, but client has one.... same thing happens with mobile optimization from time to time.)