# Competera Software Reviews, Demo & Pricing - 2026 > Review of Competera Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/bi/competera-profile --- [Home](https://www.softwareadvice.com/) / [Pricing Optimization Software](https://www.softwareadvice.com/pricing-optimization/) / Competera Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/bi/competera-profile/reviews/)[Alternatives](https://www.softwareadvice.com/bi/competera-profile/alternatives/) # Competera 2026: Benefits, Features & Pricing On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Competera 4.8 [(58)](https://www.softwareadvice.com/bi/competera-profile/reviews/) Pricing Pricing available upon request Top Alternatives ### About Competera Competera transforms how retailers approach pricing. By replacing linear, complex, and overengineered pricing processes and making customer behavior insights available for the pricing process, we enable businesses to: - Understand purchasing behavior at a granular level, identifying preferences and trends. - Optimize pricing strategies for each product category, channel, and region. - Make data-driven decisions that drive sales, improve customer satisfaction, and increase profitability. - Our solutions deliver tailored pricing recommendations that account for factors such as customer preferences, competitive dynamics, and market trends. This empowers retailers to: - Increase sales and revenue by offering the right products at the right prices. - Enhance customer loyalty by enabling retailers to offer the most competitive prices across all their products while maintaining strong bottom-line metrics. - Optimize inventory management through precise demand forecasting and dynamic repricing. - Reduce operational costs through efficient pricing processes. Competera's advanced AI is trained on a vast dataset of transactions and market data, allowing us to: - Leverage 930 market-specifi... c deep learning models to uncover complex consumer behavior, enabling data-driven decisions that provide a competitive edge. - Identify pricing opportunities and predicting customer preferences to optimize retailers’ pricing strategies with unparalleled precision. - Put retailers ahead of evolving market trends and deliver the most effective pricing recommendations by continuously refining our models. By leveraging Competera's AI-powered solutions, retailers can unlock the full potential of customer behavior insights to optimize their pricing strategies and achieve sustainable growth. ## Competera User Interface ## Popular Competera Alternatives Main Product Competera 4.8 [(58)](https://www.softwareadvice.com/bi/competera-profile/reviews/) Ratings Breakdown - 4.82Ease of use - 4.79Value for money - 4.88Customer support - 4.79Functionality Pricing Available upon request Alternative Product [PriceBeam](https://www.softwareadvice.com/market-research/pricebeam-profile/) 4.8 [(5)](https://www.softwareadvice.com/market-research/pricebeam-profile/#reviews) Ratings Breakdown - 4.80Ease of use - 4.60Value for money - 4.80Customer support - 4.60Functionality Pricing Available upon request Alternative Product [Smartpricing](https://www.softwareadvice.com/product/484702-Smartpricing/) 4.6 [(45)](https://www.softwareadvice.com/product/484702-Smartpricing/#reviews) Ratings Breakdown - 4.53Ease of use - 4.45Value for money - 4.67Customer support - 4.56Functionality Pricing Starting at €98.00 per month Alternative Product [PriceShape](https://www.softwareadvice.com/pricing-optimization/priceshape-profile/) 4.7 [(53)](https://www.softwareadvice.com/pricing-optimization/priceshape-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.65Value for money - 4.92Customer support - 4.57Functionality Pricing Starting at €599.00 per month Alternative Product [Multiply](https://www.softwareadvice.com/marketplace/multiply-profile/) 4.9 [(44)](https://www.softwareadvice.com/marketplace/multiply-profile/#reviews) Ratings Breakdown - 4.77Ease of use - 4.84Value for money - 4.95Customer support - 4.73Functionality Pricing Starting at €159.00 per month Alternative Product [PriceLabs](https://www.softwareadvice.com/vacation-rental/pricelabs-profile/) 4.9 [(249)](https://www.softwareadvice.com/vacation-rental/pricelabs-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.80Value for money - 4.84Customer support - 4.82Functionality Pricing Starting at $9.99 per month ## Competera Pricing and Plans Starting price: Pricing available upon request Free Trial Free Version For Retailers Pricing available upon request No plan information available ## Competera Features - Popular features found in Pricing Optimization Competitor Price Tracking Custom Pricing Rules Dashboard Dynamic Pricing Predictive Pricing Models Price differentiation Price List Management Profitability Analysis Repricing engine - More features of Competera Alerts/Notifications API Behavior Tracking Benchmarking Campaign Analytics Campaign Management Competitive Analysis Customizable Reports Data Import/Export Demand Forecasting Elasticity-based pricing Forecasting Inventory Management Machine Learning Market Data Analysis Monitoring Multi-Channel Management Multi-Currency Multi-Store Performance Metrics Predictive Analytics Price Forecasting Price/Margin Management Price Optimization Pricing Analytics Promotion Optimization Promotions Management Purchasing & Receiving Real-Time Analytics Real Time Comparisons Real-Time Updates Recommendations Reporting/Analytics Reporting & Statistics Revenue Management Sales Trend Analysis Status Tracking Trend Analysis Visual Analytics Website Monitoring ## Competera Integrations SAP Analytics Cloud Integration rated undefined from -1 review Oracle CRM On Demand Integration rated undefined from -1 review Amazon EC2 Integration rated undefined from -1 review Google Cloud Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review SAP Access Control Integration rated undefined from -1 review See all 7 integrations ## Competera User Reviews Overall Rating 4.8 Ratings Breakdown 5 86% 4 10% 3 3% 2 0% 1 0% Secondary Ratings Ease of Use 4.8 Value for money 4.8 Customer support 4.9 Functionality 4.8 OP Olha P. Verified reviewer Supermarkets 5001-10000 employees Used weekly for less than 2 years Review source Reviewed July 2024 professionally 3 in short, the planned results are obtained in different pricing strategies Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: Speed ​​of reassessment, preparation, setting, flexibility, ease of use Cons: I miss the visualization of the future calculation of the margin forecast as a result of the changes made. Reasons for choosing Competera highly professional team, high-quality support, fast integration, convenient settings Vendor Response Thank you for your feedback! We’re glad you appreciate the speed, flexibility, and ease of use. We’ll consider your suggestion on margin forecast visualization. It’s great to know our platform helps you achieve your pricing goals! Replied August 2024 Read More MO Mantė O. Verified reviewer Retail 1001-5000 employees Used daily for more than 2 years Review source Reviewed July 2020 Great retail pricing software: we increase our sales and stay competitive 5 Ok, thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time which helps us make far more well-informed pricing decisions. I think the most important goals for us are to increase the sales of our company and be competitive in the market. Competera helps us with them. As for the features, I love their clear and easy-to-use dashboards (the design is great!). Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: We are the largest retail chain of DIY, home repairing and improvement, house building stores in the Baltic region, and it’s important for us to receive high-quality competitive data about our true competitors, as well as get data-driven actionable insights on setting optimal prices across our assortment at any time. Competera allows us to do that. The speed of decision making is also important and, with Competera, we’ve significantly speeded up our repricing. Also, I like the communication between our companies. We have been cooperating for almost 4 years now and Competera’s customer care team has always been extremely responsive and very rapid at addressing my requests. Cons: Everything is great, but I’d love to see even higher matches quality. Vendor Response Thank you, Mante! It's a pleasure to work with you, too Replied July 2020 Read More IV Igor V. Verified reviewer Consumer Goods 1001-5000 employees Used daily for less than 2 years Review source Reviewed May 2018 Highly qualified price monitoring for brands 5 Delonghi group (Delonghi, Kenwood, Braun) is an Italian brand of domestic appliances located in 40 countries. The right price for our product is valuable for our brand. My goal is to ensure a good selling price within the region. Competera solves the problem of my awareness of pricing in our distribution channels. Due to information from Brand Intelligence product I always know the current price of our products so that I can prevent bad tendencies. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I like Competera for solving complicated tasks just in time they promised. For instance, I had a goal to monitor prices from challenging marketplace. I was interested in the report of MAP violations by key positions. I know that was technically difficult task for Competera, and they handled the problem of scanning the complex website. Cons: I work with Competera since 2017 and I can't say that I have some outstanding concerns about product or customer support. Read More RS Robert S. Verified reviewer Retail 201-500 employees Used daily for less than 2 years Review source Reviewed February 2020 Advanced price optimization and a proactive pricing strategy 5 Here's a list of benefits we've realized: - Switching to strategic tasks; - Sustainable and proactive pricing; - Advanced price optimization. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: We've been using Competera for over a year and it is truly indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks. We are now capable of tracking and course-correcting strategy implementation and market positioning on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing. Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers. Cons: Nothing much to report so far. It's been a very good experience. Read More OM Oleksandr M. Verified reviewer Cosmetics 51-200 employees Used daily for less than 12 months Review source Reviewed July 2017 Price tracking for sales and revenue growth 5 Any problems are solved in a couple of hours by the tech support team. If I had a specific request on the rules of repricing, I only need ask and it appears on my dashboard. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I love the fact that spreadsheet pricing is dead to me. Since I started using the pricing platform the pricing in Watsons doesn't depend on the human eye, so that I don't worry about mistakes any more. I'm sure that I can achieve my KPI's and even more. As a result, the revenue of the shop is going up and I can earn more for myself. Saving time on manual checking of competitors prices, promotions and assortment, I can concentrate on strategic tasks. My job gets more profitable and ambitious thanks to the automation of pricing! The main problems I've solved with competera are: 1. I stopped wasting time on manual checking of thousands of competitors SKU's. 2. I achieve my KPI's and bring more revenue to the shop. 3. I focus on strategic issues not on routine tasks. Read More GM Galina M. Verified reviewer Consumer Goods 51-200 employees Used daily for more than 2 years Review source Reviewed July 2017 Advanced pricing analytics from Competera 5 The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Competera provides Votonia with advanced online analytics for last 3 years. The service is easy to use and we love the friendly interface of our campaign. We get always operative information about a dynamically developing market. The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning. With Competera, we are always in a swim of trends in e-commerce! Read More ER Evgen R. Verified reviewer Retail 11-50 employees Used daily for more than 2 years Review source Reviewed July 2017 Must have tool for every ecommerce store 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: This is a great price monitoring tool, with amazing customer support! I work with Competera more than 3 years, and all this time I realy happy to work with tham! I forgot about all my problem's with reprasing and price monitoring! Thanks! I'm happy to work with you guys :) Cons: Hard question. Have no idea :) May be the price, but , I already used it long time, and I understood that this service should cost even more than now, cause it really help grow my business, and earn more. Read More Ad Arjan d. 51-200 employees Used daily for more than 2 years Review source Reviewed June 2017 Competera is an excellent price monitoring software for brands. 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: SKB Europe is the Netherlands-based European distributor of SKB Cases. These high-quality cases are for demanding industrial, sport, & music applications. Competera is a trusted partner, providing us with a reliable data for the past two years. The Price Management helps us being aware of our price positioning and timely react on unfavorable changes. Competera became our good assistant in the profitable cooperation with major European and Amazon resellers. Cons: The first time, it was the high price. But now Competera has absolutely transparent new pricing for clients and the product is updating in leaps and bounds. Read More NG Natalia G. Verified reviewer Building Materials 51-200 employees Used daily for less than 12 months Review source Reviewed August 2017 Automated rules-based pricing for Enterprise Retail 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I work in Sdvor - online retailer of building and finishing materials in six regions of Russian Federation. Price tracking of the product categories in our industry is quite time-consuming: huge assortment, the geography of distribution, commodity differences with competitors. The resources of Competera allow us to assess the situation on the market and control the compliance with our price positioning. We thank the Competera team for the efficient product, operational support, and individual approach. Cons: I have nothing to say on cons of partnership with Competera, as they flexibly react to requests and skillfully adapt the product to the features of our business. Read More IB Ilona B. Verified reviewer Retail 1001-5000 employees Used daily for less than 6 months Review source Reviewed December 2019 How I said "goodbye" to Excel and "hello" to agile and adaptive interface 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I liked Competera’s agile and adaptive interface where you can customize every column. You can delete them, change their order or lock them. It’s awesome. Another great thing that everything is online. You don’t need to install any software and update it regularly. I used to love learning about new Excel features. I was fascinated with formulas that would allow me to automate processes - so cool. But Excel is becoming less used today. With Competera, you go to your dashboard where everything is ready for you. All the data is analyzed, all the graphs are there. All I need to do is to make final decisions. Cons: To be honest, I would be skeptical at first when the system put forward price recommendations. I wouldn’t call it distrust, but still… So, I calculated new prices for the first repricing cycle myself and then compared them with Competera’s suggestions. I remember that for the most part, we had identical ideas. So, it works. Vendor Response Thank you, Ilona! Looking forward to making our cooperation even more beneficial. Replied January 2020 Read More Showing 1 - 10 of 58 Reviews [See All Reviews](https://www.softwareadvice.com/bi/competera-profile/reviews/) ## Competera Popular Comparisons [Smartpricing vs Competera](https://www.softwareadvice.com/compare/58658-competera/vs/484702-Smartpricing/)[PriceShape vs Competera](https://www.softwareadvice.com/bi/competera-profile/vs/priceshape/)[Multiply vs Competera](https://www.softwareadvice.com/bi/competera-profile/vs/multiply/)[PriceLabs vs Competera](https://www.softwareadvice.com/bi/competera-profile/vs/pricelabs/)[Pricing HUB vs Competera](https://www.softwareadvice.com/bi/competera-profile/vs/pricing-hub/) [Compare All Alternatives](https://www.softwareadvice.com/bi/competera-profile/alternatives/) ## See what companies are saying about Software Advice