# Datorama Software Reviews, Demo & Pricing - 2026 > Review of Datorama Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/bi/datorama-profile --- [Home](https://www.softwareadvice.com/) / [Reporting Software](https://www.softwareadvice.com/reporting-tools/) / Datorama Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Alternatives](https://www.softwareadvice.com/bi/datorama-profile/alternatives/) # Datorama 2026: Benefits, Features & Pricing Wondering if Datorama is right for your organization? Our Reporting Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Datorama 4.3 [(22)](https://www.softwareadvice.com/bi/datorama-profile/#reviews) Pricing Starting at $3,000.00 per month ### About Datorama Datorama by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. With an extensive library of marketing API connectors, Datorama end-to-end intelligence platform can automatically unify marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence. Datorama marketplace allows users to discover, install, and share pre-built apps that are designed to integrate and connect multiple marketing channels. Wondering if Datorama is right for your organization? Our Reporting Software selection experts can help you in 15 minutes or less. ## Datorama User Interface ## Popular Datorama Alternatives Main Product Datorama 4.3 [(22)](https://www.softwareadvice.com/bi/datorama-profile/#reviews) Ratings Breakdown - 3.86Ease of use - 3.64Value for money - 4.0Customer support - 4.14Functionality Pricing Starting at $3000.00 per month Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2353)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Sisense](https://www.softwareadvice.com/product/119281-Sisense/) 4.5 [(378)](https://www.softwareadvice.com/product/119281-Sisense/reviews/) Ratings Breakdown - 4.46Ease of use - 4.39Value for money - 4.63Customer support - 4.33Functionality Pricing Available upon request Get Price Alternative Product [Looker](https://www.softwareadvice.com/bi/looker-profile/) 4.5 [(282)](https://www.softwareadvice.com/bi/looker-profile/reviews/) Ratings Breakdown - 4.26Ease of use - 4.39Value for money - 4.48Customer support - 4.41Functionality Pricing Starting at $2000.00 per month Get Price Alternative Product [ClicData](https://www.softwareadvice.com/bi/clicdata-profile/) 4.6 [(145)](https://www.softwareadvice.com/bi/clicdata-profile/reviews/) Ratings Breakdown - 4.34Ease of use - 4.55Value for money - 4.67Customer support - 4.34Functionality Pricing Starting at $265.00 per month Get Price Alternative Product [Domo](https://www.softwareadvice.com/bi/domo-profile/) 4.3 [(330)](https://www.softwareadvice.com/bi/domo-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 3.97Value for money - 4.03Customer support - 4.27Functionality Pricing Available upon request Get Price ## Datorama Pricing and Plans Starting price: $3,000.00 per month Free Trial Free Version Basic $3,000.00 per user, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Datorama Features - Popular features found in Reporting Ad hoc Query Customizable Dashboard Dashboard Creation Data Import/Export Drag & Drop Forecasting Multiple Data Sources OLAP Performance Metrics Scheduled/Automated Reports Search/Filter - More features of Datorama Access Controls/Permissions Activity Dashboard Ad hoc Reporting Alerts/Notifications API Campaign Tracking Collaboration Tools Customer Journey Mapping Customizable Branding Dashboard Data Capture and Transfer Data Connectors Data Management Data Synchronization Data Visualization Financial Reporting Functions/Calculations KPI Monitoring Marketing Reports Mobile Dashboards Multi-Channel Attribution Multi-Channel Data Collection Predictive Analytics Private Dashboards Public Dashboards Relational Display Reporting/Analytics ROI Tracking Sales Reports Scorecards Single Page View Visual Analytics Visual Discovery Website Analytics Widgets ## Datorama Integrations Google Analytics 360 Integration rated undefined from -1 review Instagram Integration rated undefined from -1 review Tableau Integration rated undefined from -1 review Meta for Business Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review Marketo Engage Integration rated undefined from -1 review See all 10 integrations ## Datorama User Reviews Overall Rating 4.3 Ratings Breakdown 5 55% 4 27% 3 14% 2 5% 1 0% Secondary Ratings Ease of Use 3.9 Value for money 3.6 Customer support 4.0 Functionality 4.1 Have you used Datorama and would like to share your experience with others? Phil P. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 6 months Review source Reviewed November 2021 Best data visualization and dashboard product in the market 5 Exceptional product that our clients love. Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: The data import, data visualization, and reporting dashboard tools are the most important features for our business. Datorama is a complex system and the setup takes time. Cons: The complexity and time it takes to set up, but this is expected for data visualization and reporting tools. Reasons for choosing Datorama Best overall value and features. Reasons for switching to Datorama We needed a more advanced and streamlined solution for our business and our clients. Read More VR Verified Reviewer Information Services 1001-5000 employees Used daily for less than 2 years Review source Reviewed January 2021 Highly recommend for digital analytics needs 5 My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs. Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution. Cons: Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation. Reasons for choosing Datorama The full suite of capabilities and the ability to easily integrate with our existing technology stack is something that made Datorama stand out. Read More LB Lori B. Verified reviewer Marketing and Advertising 11-50 employees Used monthly for less than 12 months Review source Reviewed March 2022 Duped by Datorama: An advertising agency’s experience with the Salesforce platform 2 At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized advertising agencies. It cannot manage the various media data streams and provide the one source of truth that we had sought. So, buyer beware. Per another disenchanted customer, “It’s called Salesforce, not Helpforce for a reason.” Based on the handful of sales calls we’ve received from Salesforce since officially quitting the platform, it seems that they don’t respect the platform’s own CRM tools. Just last week, a sales rep reached out to alert us that our “Datorama row capacity has hit 98%.” Still selling, not solving. Ratings Breakdown 1 Ease of use 1 Value for money 1 Customer support 2 Functionality Pros: As a small- to mid-sized, full-service advertising agency, we consume enormous amounts of data daily—monitoring, optimizing, analyzing, aggregating and measuring to maximize our clients’ investments. While increased data means increased insights, it also consumes a great deal of manpower. So when a Datorama sales team promised the platform would capture, organize and manage myriad media streams of data, we were sold. This meant our teams at Brogan & Partners would have more time to analyze and optimize media performance. (This is the essence of the Datorama sales pitch.) Cons: Eight months, 80+ internal and external meetings, hundreds of manhours and tens of thousands of dollars later and the platform couldn’t generate a single, accurate report. We’re not talking meaningful or quality insights either. We’re talking about basic reports—i.e. impressions by media source. Meanwhile, we received a constant drip of warnings that our storage limit was nearing capacity. “Danger! You need more rows!” We soon learned that this was Salesforce speak for “more money, please.” We reached out to the sales team and our implementer partner in earnest throughout the ordeal. We repeatedly asked for sample templates to expedite the taxonomy process. Surely there must be many agencies like us in the Salesforce universe that we could model against? (No dice.) We provided assorted dashboards and Tableau generated reports. When they went missing, we sent them again and again. We cajoled and cheerlead our vendors to be patient. We offered to surrender internal processes to accommodate the platform. Apart from the rare guest appearance from our account manager at the implementation agency and apathetic email response from the Salesforce sales team, nothing moved us forward. Read More AA Avner A. Verified reviewer Retail 11-50 employees Used daily for more than 2 years Review source Reviewed May 2022 An amazing tool, with a Price. 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Datorama seems to be the super car of BI. Working fast like it, slik, designed and easy. Cons: Have a cost of a super car. You pay per raws, which cn be an issue wheniees grow. The payment tiers are very high. Reasons for choosing Datorama Just better. Read More Jordan D. Verified reviewer Marketing and Advertising 51-200 employees Used daily for less than 2 years Review source Reviewed March 2019 Premium Self-Service Marketing Analytics 5 Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360). Cons: The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool. Read More CS Craig S. Verified reviewer Apparel & Fashion 2-10 employees Used daily for less than 6 months Review source Reviewed March 2020 Data Aggregation made Easy 3 Datorama analytics tool has helped me do day-to-day channel optimization, overall trend analysis and analyzing the big picture of my business more efficiently. Other than shopping funnel gaps due to the missing Google Analytics clicks-to-cases attribution, Datorama has helped me optimize channel choice and spend, so I am not spending on channels which are not driving higher conversions of apparel items on my e-commerce website. With Saleforce and Google Analytics integration, Datorama can further lift my ROI. Ratings Breakdown 3 Ease of use 2 Value for money 2 Customer support 2 Functionality Pros: Datorama works well for aggregation of analytics from multiple sources. For example, I use Datorama to integrate data from Google Analytics, Google Adwords, Exact Target and Facebook Insights. So, I can analyze impact of my email, social and on-site optimization campaigns using one single tool. This strategy of combining data saves me considerable time since I don't have to login to multiple analytics interfaces. Additionally, I can compare metrics or trends from one tool with KPIs from another tool more efficiently. Such as: email opens and clicks relative to on-site sessions, cart additions and orders. Cons: There are couple of challenges I faced when using Datorama to do my e-commerce campaign analysis. Firstly, when I try to use a concatenated list of multiple skus as a filter in Datorama reports, I am unable to. So, I have to manually enter each product sku I targeted in my digital campaign into the Datorama filter and segment the KPIs accordingly - a time consuming process. Secondly, Google Analytics click-to-cases attribution is not available in Datorama unless its brought in through Google Analytics integration with BigQuery. These additional steps imply involving working extra hours with solution architect. So, the ROI gets impacted adversely. Can Datorama handle this gap by using Salesforce and Google integration? Read More Marcos S. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Review source Reviewed June 2021 All data in one place 5 Finally, we were able to see all of our Data in one place. We took over 3 to 6 months to get everything aligned. Consider that we had only 1 or 2 in house resources to complete this migration. The support received by the account manager and customer support was vital in order to get all of our data structured and harmonized. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: The process of connecting the data properly can be tough at the beginning if you don't have all the required knowledge. But thanks to all the support Datorama gave me, after 3 months we were able to integrate almost all of our data. The dashboards settings are pretty intuitive and it's cool because you can bring to life any creative idea to showcase your data. Cons: At first we were confused about the amount of connections we had to do. Read More Joshua T. Verified reviewer Internet 11-50 employees Used daily for less than 2 years Review source Reviewed May 2019 Datorama is great, takes some work though 5 I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have. Ratings Breakdown 3 Ease of use 3 Value for money 3 Customer support 4 Functionality Pros: You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting. Cons: It can be cumbersome to setup and the learning curve on this for clients \*can\* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly. Read More VR Verified Reviewer Financial Services 11-50 employees Used daily for less than 12 months Review source Reviewed June 2022 Ran into issues with data accuracy 3 Ratings Breakdown 5 Ease of use 3 Functionality Pros: Used for Facebook ads in order to monitor results, analyze data and create reports. The visualization is great, many options for charts and views. Cons: Unfortunately could not get the data to be accurate, as we had completely mismatched numbers both on Facebook Ads Manager and our internal trackers. Might be our issue. Read More Keith G. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Review source Reviewed January 2020 Admin with large CPG client 4 Ratings Breakdown 4 Ease of use 5 Customer support 4 Functionality Pros: \- support is able to implement complex business rules in a timely manner - easily create visualizations of data within the platform - very powerful - decent speed Cons: \- sometimes there are too many support requests (ex: backfilling data, feature requests, basic config settings, updating many streams/widgets at once) - could use less manual intervention (stream fails multiple times and then doesn't process) - decent learning curve for admin use Read More Showing 1 - 10 of 22 Reviews Load More Reviews ## Datorama Popular Comparisons [Tableau vs Datorama](https://www.softwareadvice.com/bi/datorama-profile/vs/tableau/)[Domo vs Datorama](https://www.softwareadvice.com/bi/datorama-profile/vs/domo/) [Compare All Alternatives](https://www.softwareadvice.com/bi/datorama-profile/alternatives/) ## Other Top Recommended Reporting Software [Grow](https://www.softwareadvice.com/bi/grow-profile/) **4.4** (404) Recently recommended **4** times [Vena](https://www.softwareadvice.com/bpm/vena-profile/) **4.5** (139) Recently recommended **1** times [PayPal](https://www.softwareadvice.com/retail/paypal-profile/) **4.6** (26465) Recently recommended **0** times [Jira](https://www.softwareadvice.com/project-management/atlassian-jira-profile/) **4.4** (15404) Recently recommended **0** times Stuck Between Options? 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