Datorama
About Datorama
Datorama Pricing
Datorama is available across 3 pricing tiers, details of which are outlined below – Starter – $3000/organization/month (billed annually) Growth – $10000/organization/month (billed annually) Plus – Please contact Salesforce directly for pricing information.
Starting price:
$3,000.00 per month
Free trial:
Not Available
Free version:
Not Available
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Most Helpful Reviews for Datorama
1 - 5 of 23 Reviews
Phil
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed November 2021
Best data visualization and dashboard product in the market
Exceptional product that our clients love.
PROSThe data import, data visualization, and reporting dashboard tools are the most important features for our business. Datorama is a complex system and the setup takes time.
CONSThe complexity and time it takes to set up, but this is expected for data visualization and reporting tools.
Reason for choosing Datorama
Best overall value and features.
Reasons for switching to Datorama
We needed a more advanced and streamlined solution for our business and our clients.
Anonymous
1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed January 2021
Highly recommend for digital analytics needs
My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs.
PROSThe ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution.
CONSTroubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation.
Reason for choosing Datorama
The full suite of capabilities and the ability to easily integrate with our existing technology stack is something that made Datorama stand out.
Lori
Marketing and Advertising, 11-50 employees
Used monthly for less than 12 months
OVERALL RATING:
2
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
Reviewed March 2022
Duped by Datorama: An advertising agency’s experience with the Salesforce platform
At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized advertising agencies. It cannot manage the various media data streams and provide the one source of truth that we had sought. So, buyer beware. Per another disenchanted customer, “It’s called Salesforce, not Helpforce for a reason.” Based on the handful of sales calls we’ve received from Salesforce since officially quitting the platform, it seems that they don’t respect the platform’s own CRM tools. Just last week, a sales rep reached out to alert us that our “Datorama row capacity has hit 98%.” Still selling, not solving.
PROSAs a small- to mid-sized, full-service advertising agency, we consume enormous amounts of data daily—monitoring, optimizing, analyzing, aggregating and measuring to maximize our clients’ investments. While increased data means increased insights, it also consumes a great deal of manpower. So when a Datorama sales team promised the platform would capture, organize and manage myriad media streams of data, we were sold. This meant our teams at Brogan & Partners would have more time to analyze and optimize media performance. (This is the essence of the Datorama sales pitch.)
CONSEight months, 80+ internal and external meetings, hundreds of manhours and tens of thousands of dollars later and the platform couldn’t generate a single, accurate report. We’re not talking meaningful or quality insights either. We’re talking about basic reports—i.e. impressions by media source. Meanwhile, we received a constant drip of warnings that our storage limit was nearing capacity. “Danger! You need more rows!” We soon learned that this was Salesforce speak for “more money, please.” We reached out to the sales team and our implementer partner in earnest throughout the ordeal. We repeatedly asked for sample templates to expedite the taxonomy process. Surely there must be many agencies like us in the Salesforce universe that we could model against? (No dice.) We provided assorted dashboards and Tableau generated reports. When they went missing, we sent them again and again. We cajoled and cheerlead our vendors to be patient. We offered to surrender internal processes to accommodate the platform. Apart from the rare guest appearance from our account manager at the implementation agency and apathetic email response from the Salesforce sales team, nothing moved us forward.
Kaden
Marketing and Advertising, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2022
Easy to use, Hard to Master
Datorama provided the ability to give customers their data in almost real time, while providing strong data visualization abilities. The biggest problem with their service is their pricing by data row, it ads up quickly and becomes a monthly chore to manage if you wish to keep your spending fair.
PROSThis software is very easy to use at an intuitive level, as you take a deeper dive on the platform it does become more confusing and less user friendly. Dashboards are quick to set up.
CONSThe more in depth processes in Datorama such as data mapping and manual uploading of data can get messy and unorganized quickly.
Jordan
Verified reviewer
Marketing and Advertising, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2019
Premium Self-Service Marketing Analytics
Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.
PROSWhen considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).
CONSThe price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.