# Factors.ai Software Reviews, Demo & Pricing - 2026 > Review of Factors.ai Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/bi/factors-ai-profile --- [Home](https://www.softwareadvice.com/) / [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) / Factors.ai Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/reviews/)[Alternatives](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/alternatives/) # Factors.ai 2026: Benefits, Features & Pricing Wondering if Factors.ai is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Factors.ai 4.8 [(19)](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/reviews/) Pricing Starting at $15,000.00 per year ### About Factors.ai Factors.ai is an account intelligence, analytics & attribution platform that helps sales & marketing teams at high-growth B2Bs to build pipeline by tapping into intent signals on your website, CRM, LinkedIn, & G2. Score & prioritize high-intent accounts engaging across multiple channels. Automate prospecting & get in touch with in-market buyers before your competitors. Factors.ai is trusted by B2Bs like Chargebee, Traceable, Clevertap, WebEngage and more. See Factors in action for free: https://www.factors.ai/ Wondering if Factors.ai is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. ## Factors.ai User Interface ## Popular Factors.ai Alternatives Main Product Factors.ai 4.8 [(19)](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.61Value for money - 5.0Customer support - 4.53Functionality Pricing Starting at $15000.00 per year Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6233)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [RocketReach](https://www.softwareadvice.com/account-based-marketing/rocketreach-profile/) 4.1 [(140)](https://www.softwareadvice.com/account-based-marketing/rocketreach-profile/reviews/) Ratings Breakdown - 4.45Ease of use - 3.74Value for money - 3.92Customer support - 4.14Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) 4.7 [(51)](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.71Value for money - 4.87Customer support - 4.37Functionality Pricing Starting at $1000.00 per month Get Price ## Factors.ai Pricing and Plans Starting price: $15,000.00 per year Free Trial Free Version Starter Pricing available upon request Plan includes: - Campaign Analytics - Channel Connectors - CRM Connectors - Custom Events - Events and Form Tracking - Funnels and Customer Journey Mapping - Kpis and Metric Reports - Multi-Touch Attribution - Website Analytics Growth $15,000.00 per year Plan includes: - Automated Weekly Insights - Channel Connectors - Comapaign Analytics - CRM Connectors. AI-Powered "Explain" for Automated CRO - Custom Events - Dedicated Customer Success Manager - Events and Form Tracking - Funnels and Customer Journey Mapping - Kpis and Metric Reports - Multi-Touch Attribution Read More Custom Pricing available upon request Plan includes: - Custom Attribution Models - Custom Features - Platinum Customer Support Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Factors.ai Features - Popular features found in Marketing Analytics Ad hoc Reporting Conversion Tracking Dashboard Data Import/Export Data Source Connectors Data Visualization Keyword Tracking KPI Monitoring Reporting & Statistics ROI Tracking Search/Filter Website Analytics - More features of Factors.ai Activity Dashboard Activity Tracking Advertising Management AI/Machine Learning Alerts/Escalation Alerts/Notifications API Attribution Modeling Campaign Analytics Campaign Management Campaign Planning Campaign Segmentation Campaign Tracking Channel Management Charting Conversion Rate Optimization CRM Cross Channel Attribution Customer Activity Tracking Customer Journey Mapping Customer Profiles Customer Segmentation Customizable Fields Customizable Reports Dashboard Creation Drag & Drop Engagement Tracking Event Triggered Actions For Sales Teams/Organizations Funnel Analysis Goal Setting/Tracking Intent Data Interaction Tracking Lead Capture Lead Notifications Lead Qualification Lead Segmentation Marketing Automation Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Multi-Channel Management Multi-Channel Marketing Multi-Touch Attribution Pageview Tracking Performance Metrics Personalization Pipeline Reports Predictive Analytics Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Referral Tracking Reporting/Analytics Sales Trend Analysis Segmentation Single Sign On Summary Reports Target Account Identification Third-Party Integrations Time on Site Tracking Trend Analysis User Interaction Tracking Visitor Tracking Visual Analytics Visualization Web Traffic Reporting Widgets ## Factors.ai Integrations Drift Integration rated undefined from -1 review HubSpot CRM Integration rated undefined from -1 review Salesforce.org Nonprofit Cloud Integration rated undefined from -1 review Meta for Business Integration rated undefined from -1 review Google Ads Integration rated undefined from -1 review LinkedIn for Business Integration rated undefined from -1 review See all 18 integrations ## Factors.ai User Reviews Overall Rating 4.8 Ratings Breakdown 5 79% 4 21% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.6 Value for money 4.6 Customer support 5.0 Functionality 4.5 Shreyansh G. Verified reviewer Food & Beverages 5001-10000 employees Used daily for less than 2 years Review source Reviewed September 2021 How YourStory was able to weed out the inaccuracy in their marketing analytics data with Factors 5 Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact. With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers. YourStory also needed all the web activity raw data into BigQuery for their internal reporting After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: 1) After switching to Factors, YourStory was able to access unsampled website traffic data. This allows them to analyse the data without worrying about the quality and sanitization of data. 2) Since Factors only accounts for cursor movements and user engagement as part of the session time spent and page time spent data, Yourstory is able to accurately analyse visitor activity and qualitative metrics. 3) With Factors’ custom API integration, YourStory was able to push their own website visitor data from Factors into BigQuery which made it easier for their analytics team to create internal dashboards. Cons: Improvement in Visualization and dashboards Reasons for switching to Factors.ai \- High Cost - Accuracy of data Read More KM Krubakar M. Verified reviewer Media Production 51-200 employees Used daily for less than 2 years Reviewed September 2021 Factors helped in improving the accuracy of our Web Analytics data 4 Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The feature we liked the most about Factors is the accuracy at which our KPIs were measured. Using GA we were getting only an estimate of Page Time, Session Time sampled on 10% of users, and factors helped in weeding out this inaccuracy. Unsampled data availability and the precision at which they track user engagement metrics like scroll depth and cursor movements were big positives. It met and exceeded most of the expectations we had in comparison to GA Cons: Being an early stage startup certain integrations were not available (Netcore etc). Also our use case was more of Web Analytics and they were built for marketing analytics hence custom dashboard creations were not straight forward. However all our requirements were met as they helped us with these custom issues and solved all our problems. Their customer support team is quick in addressing and solving any issues Reasons for switching to Factors.ai We were looking for an alternative Analytics Platform which was substantially lower in price and met all the requirements that GA offered and Factors ticked both the criteria Read More Bhavuk K. Verified reviewer Insurance 1001-5000 employees Used weekly for free trial Review source Reviewed September 2021 It's a good tool for Marketing Campaign analysis and Improve ROI 4 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: We used the Factors.ai tool for Marketing analytics, to analyze our Google, FB campaigns daily & weekly performance data. Really liked the way the overall data is represented with proper actionable insights. Cons: More features are required related to Demographic, search term related analysis. Read More Chandra Shekar R. Verified reviewer Consumer Services 201-500 employees Used daily for less than 2 years Review source Reviewed September 2021 All in one marketing attribution and analytics tool 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Problem Statements: 1.) Distributed marketing and sales data (GA for website visitor, Salesforce for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Analysing impact of an intermediate lead state on final conversion: E.g., Pre-qualified funnel. 4.) Gauging time taken (TAT analysis) from one lifecycle stage of a lead to another. E.g., TAT analysis. 5.) Measuring marketing activities' impact on value/quality of leads and sales. Solutions: 1.) Factors integrates with the website visitor, CRM, Ads platform and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Analysts at Design Cafe track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-> Leads to Meeting Schedule (i.e., Qualified Leads) to Meeting Done (i.e., Opportunity) to Sign Up (i.e., Customer). During this they end up access 2 or more reports in Salesforce as they want to breakdown this by city, source, channel, campaign and segment. Using the Salesforce integration, Factors pulls all CRM updates at a lead and opportunity objects level. And all these updates are further available for reporting in a choronological order as events with all the Salesforce properties like city, source, channel, etc. Using these update events, analysts were able to create any marke Cons: Data loading is little slow and factors is working on the issue Read More Kashish S. Verified reviewer Computer Software 201-500 employees Used daily for less than 12 months Review source Reviewed August 2022 The most affordable yet powerful marketing+sales analytics tool 5 Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: A multi-touch attribution reporting that provides accurate, scalable, and actionable data that helps you make better marketing decisions, and transform the insights you gather into action leading to more marketing efficiency and less waste of our valuable marketing dollars. With an excellent onboarding team in place, the understanding of the various features of the Factors app has been made effortless. Affordable yet powerful- definitely a go-to alternative to all the expensive product analytics tools out there. Cons: Need to login to view the dashboards. But as per our CSM, being able to share dashboards using a URL is soon going live as a product enhancement Read More Edoardo D. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 6 months Review source Reviewed January 2022 What a product and what a team! 5 Awesome, 10/10 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The software is super intuitive and easy to use. Once setup (thanks to the big helo of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4,3% resulting in an increase in revenue close to 15%. Cons: Not much, I'd say if I had to find a negative thing is that without the help of Factors' team I would have not been able to set it up. But again, they helped me through every step of the way :) Reasons for choosing Factors.ai Customer service and price Read More Kb Karumbaiah b. Verified reviewer Media Production 51-200 employees Used daily for less than 2 years Review source Reviewed September 2021 Great website analytics at scale with value for money 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Factors provides comprehensive unsampled website analytics at scale (~45mn events a month) with great value for money. We have been able to deep dive into metrics with the ability to track a wide range of events from pageviews, button clicks, video play, video quartile completes and so on. Once we transitioned to factors, we were also able to get more accurate measurements for some key metrics - Page load time, time spent on page and the scroll depth in an article. The support has been great as well. We migrated ~80% of our pages to AMP only and the Factors team was able to support this migration. They also ensured that we were able to track all the required metrics, with no data loss during the migration . Cons: Some features are still evolving as it’s an early stage startup such as path analysis, calculated metrics and dimensions. But I understand these are in the immediate roadmap of the team Read More PK Perkin K. Verified reviewer Marketing and Advertising 51-200 employees Used weekly for less than 6 months Reviewed September 2021 Factors.ai is a powerful tool that quickly gets to the heart of the real questions being asked 4 Problem Statements: 1.) Distributed marketing and sales data (GA for website visitors, Hubspot for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Multi-touch attribution report for MQLs, SALs, and SQLs at a campaign, ad group, and keyword level. 4.) Measuring marketing activities' impact on BoFu metrics Solutions: 1.) Factors integrates with website visitor, CRM, Ads platform, and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Inbound marketers at AdPushup track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-> Subscribers to MQLs to SALs to SQLs to Opps to Customers. During this, they end up access 2 or more reports in Hubspot as they want to break down this by source, channel, campaign, and segment. Using the Hubspot integration, Factors pulls all Hubspot updates at a contact and deal objects level. And all these updates are further available for reporting in chronological order as events with all the Hubspot contact level fields. Using these update events, analysts were able to create any marketing and sales funnel reports easily in a single view. 3.) Multi-touch attribution reporting can be set up with the flexibility of choosing among any website or CRM conversion goal, 7 attribution models, up to 90 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Factors.ai helps in solving the attribution issues and provides a robust solution for measuring attribution. Cons: Not able to provide historical data before the integration of a particular tool with Factors is in place. Read More AS Asha S. Verified reviewer Information Technology and Services 201-500 employees Used weekly for less than 6 months Review source Reviewed January 2022 Factors 4 I like the way it collects the correct data and is also helpful in creating multiple reports using the funnel and attribution model and representing the data in your own way. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Factors.ai is easy and convenient to use and it helps to track the data smoothly. Superb Tool! Cons: It will be better if we can use factors script via GTM. In order to keep the script in the header part, we have to use its script on website pages. Read More BR Balajee R. Verified reviewer Financial Services 11-50 employees Used daily for less than 6 months Review source Reviewed April 2022 Great for Marketing Insights 5 We were looking for a tool that we could use to track our marketing event analytics without the sampling problems that GA introduces. Of course, we use were using a more big name analytics product for product analytics for a specific subset of our users to cut costs. However, for marketing campaigns we wanted to measure the conversions across all our traffic sources which would have been prohibitively expensive for us on the aforementioned big name analytics product. We got in touch with Factors.ai and their \[SENSITIVE CONTENT\] got on a call to walk us through how we could integrate it in our product. He even helped us streamline our analytics pipeline so that we were not locked in to one analytics pipeline. Overall, Factors.ai has been a fantastic pick for us. We have all our campaign conversion stats in one place. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Simple marketing reports. None of the cruft. Immediate, actionable data only. Cons: The UI can probably use a bit more polish, but I expect they'll get there considering how fast they're moving Reasons for choosing Factors.ai Price, great onboarding Reasons for switching to Factors.ai Prev product expensive Read More Showing 1 - 10 of 19 Reviews [See All Reviews](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/reviews/) ## Other Top Recommended Marketing Analytics Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3007) Recently recommended **7** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6233) Recently recommended **4** times [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **4** times [AudienceReport](https://www.softwareadvice.com/marketing/audiencereport-profile/) **0.0** (0) Recently recommended **2** times Stuck Between Options? 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