# Funnel Software Reviews, Demo & Pricing - 2026 > Review of Funnel Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile --- [Home](https://www.softwareadvice.com/) / [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) / Funnel Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/reviews/)[Alternatives](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/alternatives/) # Funnel 2026: Benefits, Features & Pricing Wondering if Funnel is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Funnel 4.7 [(19)](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/reviews/) Pricing Starting at $750.00 per month ### About Funnel Funnel is a marketing intelligence platform designed to aggregate data from various marketing channels and provide tools for reporting, measurement, and data export. It is used by digital marketers, data analysts, business intelligence teams, IT departments, and marketing agencies across industries such as e-commerce, retail, B2B, B2C, travel, hospitality, and finance. The platform helps organizations centralize marketing data to improve visibility into campaign performance. The platform includes a library of data connectors that link to marketing platforms, analytics tools, and advertising channels. It offers automated reporting features that generate real-time reports without requiring manual spreadsheet work. AI-based tools, such as marketing mix modeling and multi-touch attribution, are available to analyze campaign impact beyond last-click attribution. A conversational AI feature, Data Chat, allows users to query marketing data and receive instant summaries. No-code workflows enable users to unify marketing, analytics, and sales data and export it to destinations such as data warehouses or business intelligence tools without ongoing ETL maintenance. Funnel adheres to enterpr... ise-grade security standards, including GDPR, CCPA, SOC 2, and ISO 27001 compliance. It processes large volumes of digital advertising data and supports active data sources. The platform handles data cleaning and unification to create analysis-ready datasets and eliminate reporting gaps. Reports can be personalized to align with brand requirements and scaled across multiple clients or business units. Wondering if Funnel is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. ## Funnel User Interface ## Popular Funnel Alternatives Main Product Funnel 4.7 [(19)](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/reviews/) Ratings Breakdown - 4.58Ease of use - 4.67Value for money - 4.65Customer support - 4.50Functionality Pricing Starting at $750.00 per month Get Price Alternative Product [Logi Symphony](https://www.softwareadvice.com/bi/logi-symphony-profile/) 4.5 [(258)](https://www.softwareadvice.com/bi/logi-symphony-profile/reviews/) Ratings Breakdown - 4.19Ease of use - 4.37Value for money - 4.59Customer support - 4.51Functionality Pricing Available upon request Get Price Alternative Product [SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) 4.4 [(12)](https://www.softwareadvice.com/data-catalog/sas-viya-profile/#reviews) Ratings Breakdown - 4.08Ease of use - 3.67Value for money - 3.89Customer support - 4.42Functionality Pricing Available upon request Get Price Alternative Product [Grow](https://www.softwareadvice.com/bi/grow-profile/) 4.4 [(401)](https://www.softwareadvice.com/bi/grow-profile/reviews/) Ratings Breakdown - 4.21Ease of use - 4.21Value for money - 4.41Customer support - 4.21Functionality Pricing Available upon request Get Price Alternative Product [Amazon Redshift](https://www.softwareadvice.com/bi/amazon-redshift-profile/) 4.4 [(16)](https://www.softwareadvice.com/bi/amazon-redshift-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.73Value for money - 3.82Customer support - 4.13Functionality Pricing Available upon request Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2352)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price ## Funnel Pricing and Plans Starting price: $120.00 Free Trial Free Version Starter $120.00 Plan includes: - 500 flexpoints included (additional flexpoints can be purchased) - Connect to our 121 most popular data sources - Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards Business $750.00 flat rate, per month Plan includes: - Choose from 500+ connectors - Choose from 40 destinations - Funnel Measurement available as add-on (MMM, MTA, Incrementality testing) Enterprise Pricing available upon request Plan includes: - 1500 flexpoints base capacity - Choose from 230+ core connectors - Choose from 10 destinations - Up to 10 custom connectors - Guided advanced setup - Multiple workspaces - User roles and permissions - Enterprise Single Sign-On - Data region choice (EU or US) - Customer Success Partner Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Funnel Features - Popular features found in Marketing Analytics Ad hoc Reporting Conversion Tracking Dashboard Data Import/Export Data Source Connectors Data Visualization Keyword Tracking KPI Monitoring Reporting & Statistics ROI Tracking Search/Filter Website Analytics - More features of Funnel Access Controls/Permissions Activity Dashboard Ad hoc Analysis Ad hoc Query Alerts/Notifications API Campaign Analytics Campaign Management Campaign Tracking Collaboration Tools CRM Cross Channel Attribution Customizable Dashboard Customizable Fields Customizable Reports Dashboard Creation Data Analysis Tools Data Capture and Transfer Data Connectors Data Extraction Data Integration Data Mapping Data Migration Data Modeling Data Quality Control Data Security Data Storage Management Data Synchronization Data Transformation Data Warehouse Drag & Drop ETL ETL - Extract Transfer Load Functions/Calculations Funnel Analysis Goal Setting/Tracking Interactive Reports Job Scheduling Key Performance Indicators Marketing Reports Match & Merge Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Multiple Data Sources Multi-Touch Attribution Performance Management Performance Metrics Private Dashboards Profitability Analysis Public Dashboards Referral Tracking Reporting/Analytics Role-Based Permissions Scheduled/Automated Reports Scorecards Self Service Data Preparation Single Sign On Templates Time on Site Tracking Trend/Problem Indicators Visual Analytics Visualization Widgets ## Funnel Integrations Tableau Integration rated undefined from -1 review AdRoll Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review Google Ads Integration rated undefined from -1 review HubSpot CRM Integration rated undefined from -1 review Microsoft Azure Integration rated undefined from -1 review See all 12 integrations ## Funnel User Reviews Overall Rating 4.7 Ratings Breakdown 5 74% 4 26% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.6 Value for money 4.7 Customer support 4.6 Functionality 4.5 Guido N. Verified reviewer Marketing and Advertising 11-50 employees Used weekly for less than 12 months Review source Reviewed February 2022 One of the best ETL on the market, worth its (high) cost 5 I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations). Cons: As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project). Reasons for choosing Funnel It is incredibly easy to setup, it offers loads of connectors, the interface is friendly and needs no training. It is quite expensive, but you gain in time and efficiency. Read More MB Mark B. Verified reviewer Telecommunications 201-500 employees Used daily for more than 2 years Reviewed June 2020 Funnel is one main success factor for our BI stack 5 We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software Cons: No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only. Reasons for choosing Funnel Awesome team and nice support, fair pricing, custom data requests, easy UI Vendor Response Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel. Replied June 2020 Read More VR Verified Reviewer Airlines/ Aviation 51-200 employees Used daily for less than 12 months Review source Reviewed February 2020 Solid Application To Get Your Data In The Right Places 4 Ratings Breakdown 3 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error. Cons: Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way. Read More AD Ashish D. Verified reviewer Information Technology and Services 11-50 employees Used daily for more than 2 years Review source Reviewed April 2021 Nice tool with immense contribution to day to day work 5 Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended. Ratings Breakdown 5 Ease of use 5 Customer support 5 Functionality Pros: Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time. Cons: Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use. Vendor Response Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work! Replied April 2021 Read More VR Verified Reviewer Financial Services 51-200 employees Used daily for more than 2 years Review source Reviewed April 2019 Useful data integration tool 4 Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 3 Functionality Pros: Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since Cons: Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data Read More Amaury G. Verified reviewer Computer Software 201-500 employees Used daily for less than 6 months Reviewed March 2018 Easy to use. Huge time saver for uploading cost data into Google Analytics. 5 Cost data upload into Google Analytics is now much easier Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier. Cons: I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently. Vendor Response Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time. Replied April 2018 Read More JN James N. Verified reviewer Food & Beverages 201-500 employees Used daily for more than 2 years Review source Reviewed February 2021 Fantastic Product, meets our needs perfectly 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Funnel.io is a fantastic tool for getting third party marketing data into our internal systems. The range of report types and channels available is amazing, and the setup/ functionality within the tool is very intuitive. Customer Service is top notch and new channels, reports and functionality are constantly being added. Cons: There are few cons or limitations I can think of. Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API. Funnel are constantly adding new reports and fields when they do become available. Read More MV Mikko V. Marketing and Advertising 201-500 employees Used daily for less than 2 years Reviewed March 2018 Great combination of customisability and ease of use 5 Much faster, simplified and consistent tracking and reporting of digital marketing performance. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have. Cons: Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.) Vendor Response Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data. I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more! Replied April 2018 Read More OW Ondřej W. Verified reviewer Information Technology and Services 11-50 employees Used daily for less than 2 years Review source Reviewed January 2022 Measure your ROAS/KPI and so much more within few dashboards 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Mainly their customer service was incredibly hepfull. They helped me to set up everything we needed to see for our clients across the whole world. Hundreds of connector that you can easily set up and see your markeing/product informations all together Cons: It is kind of expensive for our company, but for bigger companies with hundreds of client or bigger revenues this cant be a problem to invest in Read More SK Stefanie K. Verified reviewer Investment Management Self-Employed Used daily for less than 12 months Review source Reviewed January 2023 Tracking all the important marketing information 5 I feel like it covers everything when it comes to marketing analyzes so it’s the best software to use. Ratings Breakdown 4 Ease of use 4 Value for money 3 Customer support 4 Functionality Pros: I like the fact that I can see what works well with my marketing strategies and where I need to adjust. Cons: It took me some time to figure out how to use everything but it’s still worth it so I can not really complain. 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