Funnel Software

Funnel Software

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Find out more:

About Funnel

Funnel Dashboards & Reports is a cloud-based marketing analytics and reporting software for online advertisers and e-commerce companies. The software automatically collects data from all advertising platforms and allows marketers to send and visualize this data. Funnel provides integrations multiple different advertising platforms, and users can also request custom integrations as needed. Users can send data directly to Google Sheets, Data Studio, Google Analytics, BigQuery, Amazon Redshift, business intelligence systems or data warehouses via Funnel's API. Funnel allows advertisers to track, analyze and run reports on various performance metrics. The Report Center module offers custom reports for various business activities. Features like multi-market monito...

Funnel Pricing

Whatever your plan you choose, we are sure you will love Funnel, and would be happy to set up a free trial for you to prove the value. Just reach out to us and you will be up and running in no time.

Starting price: 

$399.00 per month

Free trial: 

Available

Free version: 

Not Available

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Funnel User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 16 reviews

User Profile

Guido

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

February 2022

One of the best ETL on the market, worth its (high) cost

I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

Pros

Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).

Cons

As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).

Reasons for choosing Funnel

It is incredibly easy to setup, it offers loads of connectors, the interface is friendly and needs no training. It is quite expensive, but you gain in time and efficiency.

Mark

Company size: 201-500 employees

Industry: Telecommunications

Time used: More than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

June 2020

Funnel is one main success factor for our BI stack

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Reasons for choosing Funnel

Awesome team and nice support, fair pricing, custom data requests, easy UI

Response from Funnel

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Replied June 2020

Anonymous

Company size: 51-200 employees

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

February 2020

Solid Application To Get Your Data In The Right Places

Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Miguel Ángel

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

January 2021

Great tool, great team!

Great experience and saving hundreds of hours/month. Great team!

Pros

Great integration tool. Number of data sources and ease of use

Cons

Dashboarding features are limited and could be improved

Reasons for switching to Funnel

To have a better approach of connecting and integrating items

Ashish

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2021

Nice tool with immense contribution to day to day work

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Pros

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons

Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use.

Response from Funnel

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Replied April 2021