--- title: "Funnel Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Funnel. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Funnel is a good fit for you!" source_url: "https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) / [Funnel](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/) / Funnel Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/) Reviews [Alternatives](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/alternatives/) # Funnel User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 19 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.6/5 - Value for money: 4.7/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 14 reviews (74%) - 4 stars: 5 reviews (26%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ## Funnel customer reviews Showing reviews 1-19 of 19 (page 1). ### One of the best ETL on the market, worth its (high) cost - Overall rating: 5/5 - Reviewer: Guido N. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations). #### Cons As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project). #### Reasons for choosing Funnel It is incredibly easy to setup, it offers loads of connectors, the interface is friendly and needs no training. It is quite expensive, but you gain in time and efficiency. --- ### Funnel is one main success factor for our BI stack - Overall rating: 5/5 - Reviewer: Mark B. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2020 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software #### Cons No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only. #### Reasons for choosing Funnel Awesome team and nice support, fair pricing, custom data requests, easy UI #### Vendor response Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel. Replied June 2020 --- ### Solid Application To Get Your Data In The Right Places - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error. #### Cons Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way. --- ### Nice tool with immense contribution to day to day work - Overall rating: 5/5 - Reviewer: Ashish D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2021 - Review source details: This review was submitted organically. No incentive was offered Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time. #### Cons Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use. #### Vendor response Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work! Replied April 2021 --- ### Useful data integration tool - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since #### Cons Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data --- ### Easy to use. Huge time saver for uploading cost data into Google Analytics. - Overall rating: 5/5 - Reviewer: Amaury G. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Cost data upload into Google Analytics is now much easier #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier. #### Cons I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently. #### Vendor response Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time. Replied April 2018 --- ### Fantastic Product, meets our needs perfectly - Overall rating: 5/5 - Reviewer: James N. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Funnel.io is a fantastic tool for getting third party marketing data into our internal systems. The range of report types and channels available is amazing, and the setup/ functionality within the tool is very intuitive. Customer Service is top notch and new channels, reports and functionality are constantly being added. #### Cons There are few cons or limitations I can think of. Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API. Funnel are constantly adding new reports and fields when they do become available. --- ### Great combination of customisability and ease of use - Overall rating: 5/5 - Reviewer: Mikko V. - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Much faster, simplified and consistent tracking and reporting of digital marketing performance. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have. #### Cons Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.) #### Vendor response Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data. I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more! Replied April 2018 --- ### Measure your ROAS/KPI and so much more within few dashboards - Overall rating: 5/5 - Reviewer: Ondřej W. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Mainly their customer service was incredibly hepfull. They helped me to set up everything we needed to see for our clients across the whole world. Hundreds of connector that you can easily set up and see your markeing/product informations all together #### Cons It is kind of expensive for our company, but for bigger companies with hundreds of client or bigger revenues this cant be a problem to invest in --- ### Tracking all the important marketing information - Overall rating: 5/5 - Reviewer: Stefanie K. - Verified reviewer: Yes - Industry: Investment Management - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered I feel like it covers everything when it comes to marketing analyzes so it’s the best software to use. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I like the fact that I can see what works well with my marketing strategies and where I need to adjust. #### Cons It took me some time to figure out how to use everything but it’s still worth it so I can not really complain. --- ### Overall, I have had a very positive experience working with Funnel. - Overall rating: 5/5 - Reviewer: Carrie W. - Product usage: Used weekly for less than 12 months - Reviewed: March 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others. #### Cons While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available. #### Vendor response Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible. As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future! Replied April 2018 --- ### Powerful marketing analytics platform - Overall rating: 5/5 - Reviewer: Jasmin L. - Verified reviewer: Yes - Industry: Banking - Company size: 5001-10000 employees - Product usage: Used weekly for less than 12 months - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This has helped us a lot in terms of streamlining and efficiently manage our maketing data with the help of its centralized platform which consolidates data from various marketing platform. It also enables us to create customizable reports that provides insights from key marketing insights. #### Cons It's a bit complex so you need to invest in training. --- ### Great tool, great team! - Overall rating: 4/5 - Reviewer: Miguel Ángel B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered Great experience and saving hundreds of hours/month. Great team! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Great integration tool. Number of data sources and ease of use #### Cons Dashboarding features are limited and could be improved #### Reasons for switching to Funnel To have a better approach of connecting and integrating items --- ### Happy user of Funnel - Overall rating: 5/5 - Reviewer: Alexander F. - Verified reviewer: Yes - Product usage: Used unspecified for unspecified - Reviewed: September 2015 - Review source details: This review was submitted organically. No incentive was offered Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore. Pros: 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords Cons: Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 --- ### Excellent tool for merging marketing channels and create connections for reporting. - Overall rating: 5/5 - Reviewer: Jorge M. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use. Flexible, it supports many exports and Marketing channels. The Data is reliable. Customer support is super helpful and fast responsive. #### Cons The only thing that I think needs to improve is the data explorer. Add either more design or be able to create special reports. #### Vendor response Thanks for your kind review Jorge! It's nice to hear that you find Funnel and our support so useful. We continuously improve the tool so your feedback regarding the Data Explorer is really valuable. Please continue to reach out if you have any suggestions of what we can improve. Replied April 2018 --- ### Keep Connected with Funnel! - Overall rating: 5/5 - Reviewer: Cassie R. - Industry: Mechanical or Industrial Engineering - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros This product allows our company to create, edit, and share reports with necessary team members to keep everyone on target. #### Cons Can sometimes have a slower processing time but otherwise nothing negative to say about this product! --- ### funnel.io enables us to get daily cost data for every country we operate in and every channel we use - Overall rating: 4/5 - Reviewer: Marek K. - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. cost data all in one place #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The sheer number of data sources - virtually every existing online marketing channel is included. The best feature is BigQuery data export, where we can analyse it much further. #### Cons I am yet to understand the GUI in more detail. And pricing could be a bit cheaper. Other than that, I am very enthusiastic about the software. It enables us to truly apply data-driven marketing. #### Vendor response Thank you for the review Marek! I'm happy to hear that you find the amount of data sources satisfying. We are always open to discussing other types of data sources as well (not only advertising channels), so let us know if you have anything more in your marketing data stack that you would like into Funnel and we can look into it. Also, you know that you always have free support as a customer, so please reach out if you have any questions about the interface. Thank you! Replied April 2018 --- ### Se connecter facilement à des plateformes tierces - Overall rating: 5/5 - Reviewer: Elise S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used monthly for less than 6 months - Reviewed: July 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Un très grand nombre de connecteurs pour se pluguer plus facilement à des plateformes tierces #### Cons L'outil nécessite des compétences spécifiques --- ### Pretty good overall - Overall rating: 4/5 - Reviewer: Grace C. - Product usage: Used weekly for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Super flexible, lots of features, provides specific and reliable data. Great customer support as well #### Cons Price is quite steep per month. Processing time can occasionally be a little slow, and there some minor limitations on data presentation --- Funnel Reviews, Pros and Cons - 2026 Software Advice