# Google Analytics 360 vs IBM Cognos Analytics - 2026 Comparison - Software Advice > Google Analytics 360 vs IBM Cognos Analytics - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization. Source: https://www.softwareadvice.com/bi/google-analytics-profile/vs/ibm-cognos-analytics --- [Home](https://www.softwareadvice.com/) / [Dashboard Software](https://www.softwareadvice.com/bi/dashboard-comparison/) / Google Analytics 360 vs IBM Cognos Analytics Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated June 15, 2026 # Google Analytics 360 vs. IBM Cognos Analytics: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated June 15, 2026 # Google Analytics 360 vs. IBM Cognos Analytics: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/bi/google-analytics-profile/) [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8094)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Starting Price Not provided by vendor Free trial Free version Pros: - Integrations - Data Analysis Cons: - Training and Learning Curve - Customer Support Who uses Google Analytics 360 Based on 8094 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (22%), Professional Services (20%) and Retail, Consumer Goods & Services (10%) - Top use cases: Web Analytics (17%), Data Analysis (10%) and Dashboard (9%) 86% of users recommend this product [](https://www.softwareadvice.com/bi/ibm-cognos-analytics-profile/) [IBM Cognos Analytics](https://www.softwareadvice.com/bi/ibm-cognos-analytics-profile/) 4.2 [(137)](https://www.softwareadvice.com/bi/ibm-cognos-analytics-profile/reviews/) Starting Price $10.60per month Free trial Free version Pros: Not enough reviews Cons: Not enough reviews Who uses IBM Cognos Analytics Based on 137 reviews - Popular among: Enterprise organizations - Most common industries: IT & Software Development (28%), Finance & Accounting (11%) and Education & Learning (9%) - Top use cases: Reporting (11%), Data Visualization (7%) and Dashboard (7%) 71% of users recommend this product [](https://www.softwareadvice.com/bi/google-analytics-profile/) Google Analytics 360 4.7 [(8094)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) [](https://www.softwareadvice.com/bi/ibm-cognos-analytics-profile/) IBM Cognos Analytics 4.2 [(137)](https://www.softwareadvice.com/bi/ibm-cognos-analytics-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.7 Based on 8,094 reviews Ease of use 4.2 Value for money 4.7 Customer support 4.2 Functionality 4.6 4.2 Based on 137 reviews Ease of use 3.8 Value for money 3.9 Customer support 3.8 Functionality 4.1 Looking for better ease of use? Ask an advisor for high-rated alternatives Looking for better ease of use? Ask an advisor for high-rated alternatives Looking for better ease of use? Ask an advisor for high-rated alternatives ## User interface * * * ## Key features Features selected based on 8,231 reviews from Dashboard * * * Campaign Management 5.0 Customizable Dashboard N/A Forecasting N/A Keyword Tracking 4.4 Pageview Tracking 4.3 Referral Tracking 4.4 Campaign Management N/A Customizable Dashboard 3.8 Forecasting 4.5 Keyword Tracking N/A Pageview Tracking N/A Referral Tracking N/A ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ WordPressIntegration rated 4.8 from 184 reviews ](https://www.softwareadvice.com/web-content-management/wordpress-profile/)[ Google Search ConsoleIntegration rated 4.8 from 164 reviews ](https://www.softwareadvice.com/marketing/google-search-console-profile/)[ Google AdsIntegration rated 4.8 from 250 reviews ](https://www.softwareadvice.com/marketing/google-ads-profile/) [ IBM Planning AnalyticsNot enough reviews ](https://www.softwareadvice.com/project-management/ibm-planning-analytics-with-watson-profile/)[ SlackNot enough reviews ](https://www.softwareadvice.com/remote-support/slack-profile/) ## Reviews * * * SP Sonu P.Systems AnalystConsumer Goods, 51-200 employees "Google Analytics 360 provides extremely detailed data analysis and reporting capabilities for businesses managing multiple websites and digital channels." May 18, 2026 Patrick S.CEOConsumer Goods, 2-10 employees "I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. " Mar 25, 2026 EH Edward H.Lead infrastructure engineerBanking, 10000+ employees "It generated reports from data warehouse very well" Jun 9, 2024 HS Harpreet S.Continuous improvement specialistAutomotive, 501-1000 employees "Drill down in reports seems to take much time which make this software slow sometime." Jan 16, 2025 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Similarweb vs Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/vs/similarweb-pro/)[Semrush vs Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/vs/semrush/)[Microsoft Power BI vs IBM Cognos Analytics](https://www.softwareadvice.com/bi/ibm-cognos-analytics-profile/vs/microsoft-power-bi/)[Tableau vs IBM Cognos Analytics](https://www.softwareadvice.com/bi/ibm-cognos-analytics-profile/vs/tableau/)