I love that the Google name lives on and that this tool is reliable and trustworthy. The pricing is awesome as well.

The breadth and depth of reporting offered by Google Analytics are excellent and it's also great that it is free to use and offers a robust knowledge base and community.

The amount of information available through Analytics is mind-boggling and gives you insights on your traffic that help you better understand their habits, leading to better sales.

We are so thankful to have a program so easy to use that also does such an awesome job at what it's meant to do.

I love the ability to customize the info layout so I can quickly access the information that is most important to me.

I truly love google because it is very helpful and easy to use, Google products are awesome.

Overall we've been really happy. Considering that it's free, and integrates with everything, and lets a non-technical founder like myself get something up and running quickly, it's amazing.

I love the features and ease of using this platform. It helps me to keep track of my traffic and to help build upon it by finding areas that I can improve on all while getting my results via numbers.

Analytics is a win win, definitely easy to start and the results are clear and accurate.

It is very confusing to navigate and when they update it makes it even worse to re-learn where all of the features are located.

I love Google Analytics and would recommend it to anyone or any company looking for an easy to integrate robust analytics software.

Overall experience with Google Analytics has been very positive and we are lucky we were able to use it with Google Adwords to help us.

I liked that it made it easy for me to track what kind of traffic I was getting at my website. Their breakdown of accessed location was very helpful.

Great experience, have loved using analytics to improve our website and all aspects of our online profile.

I love that they have a great customer support team and the name sells itself.

My personal experience with Google Analytics is great so far as it not only saves a lot of money as its Free but also help me to improve my website statistics for my audience.

There is a free version that provides some data about how your website or app performs if you want to test it out in the beginning. Customer service is also great as with any Google product.

I followed a detailed step-by-step tutorial to set up Google Analytics. But even after repeating the whole process to exclude any possible mistakes, it is not working for me.

This is an excellent software for knowing general demographics about the people visiting your software. It is free, so it is an excellent resource for any user.

My overall experience with google analytics is very amazing with help of this excellent platform i can keep deep Insight in my website and check anytime which areas requires attention.

I like the most is it help me see the analytics easier and better it is so easy to use so yeah is cool too.

Like I said, Great but not at the same time it has a nice pleasant and easy to use interface but can be a little slow at times.

One of its best features is the ability to create custom reports that help you target exactly what metrics you want to measure.

Best thing ever if you are doing any type of research whether it's just for fun, a project or something for work its great for everything. Completely free and it's very easy to use.

Its has a bad feature that it also counts website owner visit on his page that gives a wrong information but this option may be done disable during setting.

You do not have to be very technical to use the tool. I love the visuals and on top their customer service is remarkable.

It has a pretty bad UI/UX. Its feels horrible to navigate and is a chore to implement it, we need a specialist only to set it up so everyone can get the data.

The major downside for me is the lack of user support. It's difficult to get an answer (or atleast a quick answer) to issues with Analytics which can be frustrating.

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

It's super easy to integrate and shows so many different key figures. I am really very convinced and I like it.

I've been very happy with Google Analytics and have used it with several businesses to track web performance, identify opportunities for improving the site, and tracking leads/ecommerce revenue.

It provides great visibility of all important metrics you are looking for when using this kind of software.

It has been a great addition to the resources we are able to provide our team and it's a win - win, we get improved performance and results.

Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful.

It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted.

User friendly utilises different products and tool to be able to manage and activate  data in a simple and effective way.

Lotame is easy to use and provides amazing support. The syndication feature allows publishers to seamlessly integrate first-party data sets directly to major DSPs.

The quality of data you can get as well as the insights. Always they are looking for to improve.

Some behaviours seem very niche and the dashboard overall is not the prettiest.

Support is quick to respond and always helpful.

The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM.

Audience reach  & quality of audiences are great at lesser cost of acquisition of cookies.

Provides great insight and analytics into audiences and campaigns.

I enjoy how much better the LDX precision is now. I also like how easy it is to get the data for my APRs.

The UI is easy to use and it is very sufficient.

Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding.

We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame.

The opportunity to integrate this into our CMS offering has been extremely beneficial as well.

Has a wide breadth of features and robust APIs that allow for a full integration. In addition, the team is very responsive in working together to service and fulfill client needs.

Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact.

There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP.

It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue.

The audience modeling and data management tools are fantastic.

The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive.

Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime.

The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed.

Some partner website when put the code in and make the problem with their page. Old user interface used for many years.

Optimize media spend and make more effective conversion. Collect DMP data and integrate with CRM to targeting the right customers.

US Dollar

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

LongDescription

Data Aggregation

Funnel Analysis

Website Analytics

Customizable Reports

Access Controls/Permissions

Customer Segmentation

Referral Tracking

Ad hoc Reporting

Campaign Tracking

Site Search Tracking

Customer Database

Collaboration Tools

Data Capture and Transfer

Data Import/Export

Dashboard Creation

Multi-Channel Data Collection

Real Time Data

Pageview Tracking

Performance Metrics

Data Connectors

Data Discovery

User Interaction Tracking

KPI Monitoring

Time on Site Tracking

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Data Visualization

Interactive Reports

Conversion Tracking

Keyword Tracking

Dashboard

Customer Journey Mapping

Real Time Reporting

Behavior Tracking

Reporting/Analytics

Usage Tracking/Analytics

Widgets

Single Page View

Customizable Dashboard

Product Data Management

Third-Party Integrations

Indexing

Data Management

Search/Filter

Augmented Analytics

Intelligent Search

Available from 1.3 million Yen per month.

Email/Help Desk

FAQs/Forum

Knowledge Base

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Google Analytics 360

Webinars

Documentation

Videos

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data. 


Lotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction.


Lotame provides solutions to agencies, marketers and publishers. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. Pricing of the product is available on request and support is extended via email, phone and online help desk.



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