Google Analytics 360 vs Matomo

Google Analytics 360 has 6475 reviews and a rating of 4.69 / 5 stars vs Matomo which has 36 reviews and a rating of 4.86 / 5 stars. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money.

Overall Rating
4.69 / 5 (6475)
4.86 / 5 (36)
Ease-of-Use
4 / 5
4.5 / 5
Value for Money
4.5 / 5
5 / 5
Customer Support
4 / 5
4.5 / 5
Functionality
4.5 / 5
4.5 / 5
Last Review Written
January 18, 2022
November 25, 2021
Pros/Cons
  • Pros

  • I love that the Google name lives on and that this tool is reliable and trustworthy. The pricing is awesome as well.
  • The breadth and depth of reporting offered by Google Analytics are excellent and it's also great that it is free to use and offers a robust knowledge base and community.
  • Cons

  • It is very confusing to navigate and when they update it makes it even worse to re-learn where all of the features are located.
  • I followed a detailed step-by-step tutorial to set up Google Analytics. But even after repeating the whole process to exclude any possible mistakes, it is not working for me.
  • Pros

  • Pretty much unlimited flexibility for what you want tracked. The interface is also easy to navigate.
  • Self hosted is always good. A good option if you dont want to use google analytics (especially in EU-Countries good for data-security).
  • Cons

  • What we are still missing is the simple linking option with Google Ads and other PPC ad providers.
  • After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.
Pricing Range
Product Demo
Product Screenshot
Product Screenshot
Explore product images
FrontRunners

The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.

N/A

FrontRunners

2022

Advisor Recommendations

Our industry-specific advisors recommend products based on specific business needs. Connect with us to get your personalized recommendations.

N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos

Popular Google Analytics 360 Comparisons