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Google Analytics 360 vs Mode

Google Analytics 360 vs Mode

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Overall Rating
4.7 (8090)
4.6 (89)
Ease-of-Use
4.2 / 5
4.4 / 5
Value for Money
4.7 / 5
4.5 / 5
Customer Support
4.2 / 5
4.6 / 5
Functionality
4.6 / 5
4.4 / 5
Last Review Written
October 5, 2024
June 25, 2024
Pros/Cons
  • Pros

  • Best thing ever if you are doing any type of research whether it's just for fun, a project or something for work its great for everything. Completely free and it's very easy to use.
  • Overall we've been really happy. Considering that it's free, and integrates with everything, and lets a non-technical founder like myself get something up and running quickly, it's amazing.
  • Its easy to integrate to your digital marketing assets, have lots of supporting documentation for help, a strong user community and full features for free.
  • Cons

  • The major downside for me is the lack of user support. It's difficult to get an answer (or atleast a quick answer) to issues with Analytics which can be frustrating.
  • It has a pretty bad UI/UX. Its feels horrible to navigate and is a chore to implement it, we need a specialist only to set it up so everyone can get the data.
  • I followed a detailed step-by-step tutorial to set up Google Analytics. But even after repeating the whole process to exclude any possible mistakes, it is not working for me.
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  • Pros

  • Also is good subscription by email (or other methods) and great to use python to create some sophisticated analysis.
  • Very easy to use, set up and organize. Their charting and reporting tools are super powerful, and generate great dashboards and reports.
  • I love how easy it is to create charts and diagrams from the data to make it easier to explain to others. I love the power that comes with being able to write your own SQL queries.
  • Cons

  • Nothing in particular sticks out as something that is very bad.
  • Once logging into the database, it can be fairly difficult to use. It's has a very dark user interface which is hard to navigate.
  • I find it sometimes confusing to navigate and find reports.
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Pricing Range
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$
$
$
$
$
$
$
$
$
Product Demo & Screenshots
Product Demo
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Advisor Recommendations & User Awards
FrontRunners

The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.

FrontRunners

2023

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Additional Info
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support and Training
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos