# Google Analytics 360 vs Salesforce Marketing Cloud - 2026 Comparison - Software Advice > Google Analytics 360 vs Salesforce Marketing Cloud - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization. Source: https://www.softwareadvice.com/bi/google-analytics-profile/vs/salesforce-socialcrm --- [Home](https://www.softwareadvice.com/) / [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) / Google Analytics 360 vs Salesforce Marketing Cloud Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated June 5, 2026 # Google Analytics 360 vs. Salesforce Marketing Cloud: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated June 5, 2026 # Google Analytics 360 vs. Salesforce Marketing Cloud: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/bi/google-analytics-profile/) [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8093)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Starting Price Not provided by vendor Free trial Free version Pros: - Integrations - Data Analysis Cons: - Training and Learning Curve - Customer Support Who uses Google Analytics 360 Based on 8093 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (22%), Professional Services (20%) and Retail, Consumer Goods & Services (10%) - Top use cases: Web Analytics (17%), Data Analysis (10%) and Dashboard (9%) 86% of users recommend this product [](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Starting Price $25.00per month Free trial Free version Pros: - Marketing and Customer Engagement - Email Campaigns Cons: - Pricing - Email Issues Who uses Salesforce Marketing Cloud Based on 530 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (17%), Professional Services (14%) and Retail, Consumer Goods & Services (10%) - Top use cases: Email Marketing (19%), CRM (15%) and Marketing Automation (10%) 63% of users recommend this product [](https://www.softwareadvice.com/bi/google-analytics-profile/) Google Analytics 360 4.7 [(8093)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) [](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) Salesforce Marketing Cloud 4.2 [(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.7 Based on 8,093 reviews Ease of use 4.2 Value for money 4.7 Customer support 4.2 Functionality 4.6 4.2 Based on 530 reviews Ease of use 3.8 Value for money 3.8 Customer support 3.9 Functionality 4.3 Looking for better ease of use? Ask an advisor for high-rated alternatives Looking for better ease of use? Ask an advisor for high-rated alternatives Looking for better ease of use? Ask an advisor for high-rated alternatives ## User interface * * * ## Key features Features selected based on 8,623 reviews from Marketing Analytics * * * A/B Testing N/A Autoresponders N/A Campaign Analytics N/A Campaign Management 5.0 Campaign Scheduling N/A CAN-SPAM Compliance N/A A/B Testing 5.0 Autoresponders 5.0 Campaign Analytics 4.2 Campaign Management N/A Campaign Scheduling 3.9 CAN-SPAM Compliance 4.1 ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ WordPressIntegration rated 4.8 from 184 reviews ](https://www.softwareadvice.com/web-content-management/wordpress-profile/)[ Google Search ConsoleIntegration rated 4.8 from 164 reviews ](https://www.softwareadvice.com/marketing/google-search-console-profile/)[ Google AdsIntegration rated 4.8 from 250 reviews ](https://www.softwareadvice.com/marketing/google-ads-profile/) [ ShopifyNot enough reviews ](https://www.softwareadvice.com/retail/shopify-profile/)[ Salesforce Sales CloudIntegration rated 4.6 from 23 reviews ](https://www.softwareadvice.com/product/2764-Salesforce/)[ LinkedIn for BusinessNot enough reviews ](https://www.softwareadvice.com/crm/linkedin-for-business-profile/) ## Reviews * * * SP Sonu P.Systems AnalystConsumer Goods, 51-200 employees "Google Analytics 360 provides extremely detailed data analysis and reporting capabilities for businesses managing multiple websites and digital channels." May 18, 2026 Patrick S.CEOConsumer Goods, 2-10 employees "I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. " Mar 25, 2026 VR Verified ReviewerSalesConstruction, 11-50 employees "The platform's email management and template builder are robust, the user interface is generally well-organized, and its integration with the broader Salesforce ecosystem makes it a powerful choice for managing large-scale campaigns and customer data in one place." Apr 21, 2026 SS Samantha S.Program ManagerEvents Services, 201-500 employees "It was getting expensive to add more users and features to our account." Oct 3, 2024 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Similarweb vs Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/vs/similarweb-pro/)[Semrush vs Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/vs/semrush/)[Brevo vs Salesforce Marketing Cloud](https://www.softwareadvice.com/scheduling/brevo-profile/vs/salesforce-socialcrm/)[HubSpot Marketing Hub vs Salesforce Marketing Cloud](https://www.softwareadvice.com/compare/22998-salesforce-socialcrm/vs/119437-HubSpot-Marketing/)