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Google Analytics 360 vs Semrush
User Ratings & Reviews
Reviews are generated by real users. When reviewing a product, users are asked to assess the product’s overall quality, which includes assigning specific ratings for ease of use, value for money, customer support, and functionality.
Ease-of-Use
4.2 / 5
4.3 / 5
Value for Money
4.7 / 5
4.3 / 5
Customer Support
4.2 / 5
4.4 / 5
Functionality
4.6 / 5
4.6 / 5
Last Review Written
March 15, 2025
March 15, 2025
Pros/Cons
Pros
- Best thing ever if you are doing any type of research whether it's just for fun, a project or something for work its great for everything. Completely free and it's very easy to use.
- Overall we've been really happy. Considering that it's free, and integrates with everything, and lets a non-technical founder like myself get something up and running quickly, it's amazing.
- Its easy to integrate to your digital marketing assets, have lots of supporting documentation for help, a strong user community and full features for free.
Cons
- The major downside for me is the lack of user support. It's difficult to get an answer (or atleast a quick answer) to issues with Analytics which can be frustrating.
- It has a pretty bad UI/UX. Its feels horrible to navigate and is a chore to implement it, we need a specialist only to set it up so everyone can get the data.
- I followed a detailed step-by-step tutorial to set up Google Analytics. But even after repeating the whole process to exclude any possible mistakes, it is not working for me.
Pros
- SEMrush is comprehensive. Amazing for competitor analysis, and very powerful analytics and visualizations.
- It includes competitive information, tracking of top keywords, the ability to do research, and create keyword lists to leverage for SEM. It's a great tool at an affordable price point.
- The best thing I liked is Competitive analysis, It can provide you the best details compared to any other tools. Finding prospects for the backlinks is also best in class.
Cons
- I think the only problem we have had with this platform has been to use 100% of the tools it has, because it is very complete and has so many features that it is difficult to understand everything.
- I hate how, even after paying a lot of money each month, they require you to pay more see other domains. You also can’t see certain market reports which is just annoying.
- One example is a dead link on my site. Semrush tells me of its existence, but not exactly where it is so that I can fix it.
Pricing
Pricing Range
$
$
$
$
$
$
$
$
$
$
Product Demo & Screenshots
Product Demo
N/A
N/A
Advisor Recommendations & User Awards
FrontRunners
The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.
FrontRunners
2023
FrontRunners
2024
Advisor Recommendations
Our industry-specific advisors recommend products based on specific business needs. Connect with us to get your personalized recommendations.
N/A
N/A
Additional Info
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support and Training
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
