--- title: "Google Analytics 360 vs Supermetrics - 2026 Comparison - Software Advice" description: "Google Analytics 360 vs Supermetrics - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization." source_url: "https://www.softwareadvice.com/bi/google-analytics-profile/vs/supermetrics/" page_type: "comparison" language: "en" publication_date: "2026-10-21" --- [Home](https://www.softwareadvice.com/) / [Dashboard Software](https://www.softwareadvice.com/bi/dashboard-comparison/) / Google Analytics 360 vs Supermetrics Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated October 21, 2026 # Google Analytics 360 vs. Supermetrics: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated October 21, 2026 # Google Analytics 360 vs. Supermetrics: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/bi/google-analytics-profile/) [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Starting Price Not provided by vendor Free trial: Not available Free version: Available Pros: - Integrations - Data Analysis Cons: - Training and Learning Curve - Customer Support Who uses Google Analytics 360 Based on 8101 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (22%), Professional Services (20%) and Retail, Consumer Goods & Services (10%) - Top use cases: Web Analytics (17%), Data Analysis (10%) and Dashboard (9%) 86% of users recommend this product [](https://www.softwareadvice.com/bi/supermetrics-profile/) [Supermetrics](https://www.softwareadvice.com/bi/supermetrics-profile/) 4.4 [(109)](https://www.softwareadvice.com/bi/supermetrics-profile/reviews/) Starting Price $29.00per month Free trial: Available Free version: Not available Pros: Not enough reviews Cons: Not enough reviews Who uses Supermetrics Based on 109 reviews - Popular among: Small businesses - Most common industry: Professional Services (44%) - Top use case: Reporting (46%) 66% of users recommend this product [](https://www.softwareadvice.com/bi/google-analytics-profile/) Google Analytics 360 4.7 [(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) [](https://www.softwareadvice.com/bi/supermetrics-profile/) Supermetrics 4.4 [(109)](https://www.softwareadvice.com/bi/supermetrics-profile/reviews/) + Add product Add product ## Google Analytics 360 vs Supermetrics: At a glance * * * Product ratings at a glance | | Google Analytics 360 | Supermetrics | | --- | --- | --- | | Overall rating | 4.7
8,101 reviews | 4.4
109 reviews | | Ease of use | 4.2 | 4.1 | | Value for money | 4.7 | 3.8 | | Functionality | 4.6 | 4.3 | | Customer support | 4.2 | 3.8 | | Ease of deployment | 4.4 | 4.2 | Best in comparison Looking for better value for money? Ask an advisor for high-rated alternatives Looking for better value for money? Ask an advisor for high-rated alternatives Looking for better value for money? Ask an advisor for high-rated alternatives ## User interface * * * ## Key features Features selected based on 8,210 reviews from Dashboard * * * Ad hoc Reporting N/A Campaign Management 4.5 Dashboard N/A Data Import/Export N/A Data Visualization N/A Keyword Tracking 4.4 - Data Aggregation: 4.8 - Website Analytics: 4.7 - Reporting/Analytics: 4.7 - Visualization: 4.7 - Usage Tracking/Analytics: 4.6 - Reporting & Statistics: 4.6 - Access Controls/Permissions: 4.6 - Performance Metrics: 4.6 - Third-Party Integrations: 4.6 - Data Management: 4.6 - Data Visualization: 4.6 - Site Search Tracking: 4.6 - Product Data Management: 4.6 - Campaign Tracking: 4.6 - Data Capture and Transfer: 4.6 - Time on Site Tracking: 4.6 - Dashboard Creation: 4.6 - Real-Time Data: 4.6 - Activity Dashboard: 4.6 - Customizable Reports: 4.6 - Data Import/Export: 4.5 - Data Discovery: 4.5 - User Interaction Tracking: 4.5 - Single Page View: 4.5 - Behavior Tracking: 4.5 - Conversion Tracking: 4.5 - Real-Time Reporting: 4.5 - Dashboard: 4.5 - Search/Filter: 4.5 - Data Connectors: 4.5 - KPI Monitoring: 4.5 - Referral Tracking: 4.4 - Customer Journey Mapping: 4.4 - Customizable Dashboard: 4.4 - API: 4.4 - Funnel Analysis: 4.4 - Keyword Tracking: 4.4 - Alerts/Notifications: 4.4 - Widgets: 4.3 - Collaboration Tools: 4.3 - Customer Segmentation: 4.3 - Customer Database: 4.3 - Interactive Reports: 4.3 - Ad hoc Reporting: 4.3 - Multiple Data Sources: 4.2 Ad hoc Reporting 4.1 Campaign Management N/A Dashboard 4.4 Data Import/Export 4.4 Data Visualization 4.1 Keyword Tracking N/A - Multiple Data Sources: 4.8 - Web Data Extraction: 4.7 - Performance Metrics: 4.6 - Data Import/Export: 4.4 - Reporting/Analytics: 4.4 - Data Connectors: 4.4 - Third-Party Integrations: 4.3 - KPI Monitoring: 4.3 - Customizable Dashboard: 4.2 - Campaign Tracking: 4.2 - Ad hoc Reporting: 4.1 - Data Visualization: 4.1 - Search/Filter: 3.9 ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ WordPressIntegration rated 4.8 from 184 reviews ](https://www.softwareadvice.com/web-content-management/wordpress-profile/)[ Google Search ConsoleIntegration rated 4.8 from 164 reviews ](https://www.softwareadvice.com/marketing/google-search-console-profile/)[ Google AdsIntegration rated 4.8 from 250 reviews ](https://www.softwareadvice.com/marketing/google-ads-profile/) - Shopify [ HubSpot Content HubNot enough reviews ](https://www.softwareadvice.com/cms/hubspot-cms-hub-profile/)[ Snapchat for BusinessNot enough reviews ](https://www.softwareadvice.com/marketing/snapchat-profile/)[ Twitter/XNot enough reviews ](https://www.softwareadvice.com/social-networking/twitter-profile/) - HubSpot Marketing Hub - Shopify - Snowflake - HubSpot Sales Hub - HubSpot Service Hub - Meta for Business - Google Analytics 360 - Google Ads - CallRail - Campaign Monitor by Marigold - ActiveCampaign - AppsFlyer - Microsoft Azure - Ahrefs - Bing Webmaster - Adobe Analytics - AdRoll - Google Trends - PayPal Payments - Piwik PRO - Salesforce Marketing Cloud - Celtra - Rakuten Advertising - Pinterest - Quantcast - RTB House Personalized Retargeting - Readpeak - Google Search Console - Outbrain Direct Response (ODR) by Teads - Harvest - Klaviyo - Microsoft Advertising - BigQuery - Glassdoor - Omnisend - Clockify - Google Data Studio - Criteo - Instagram - Salesforce Platform - Brevo - Semrush - Simplesat - Sprout Social - Shopify Plus - StackAdapt - Stripe Payments - Haiilo - Slack - Vimeo - TikTok - Taboola - Similarweb - Trustpilot - YouTube ## Reviews * * * Positive review: YN Yasmine N. Customer Services Manager Information Technology and Services, 11-50 employees "Google Analytics 360 helps us to understand our customers behaviour in our website so that we are able to optimize our marketing strategies and eCommerce performance." Jul 1, 2026 Negative review: BD Bharati D. Director Information Technology and Services, 2-10 employees "Some legacy Universal Analytics 360 features didn't map 1:1 during the GA4 migration, which caused reporting gaps for teams transitioning." Jun 17, 2026 Positive review: YN Yasmine N. Customer Services Manager Information Technology and Services, 11-50 employees "It has automated various processes in our organisation and provided us with real-time customer journey analytics and data analysis." Jul 1, 2026 Negative review: BD Bharati D. Director Information Technology and Services, 2-10 employees "The learning curve for BigQuery export is steep if your team doesn't already have SQL/data engineering skills; raw event-level data needs real processing before it's usable." Jun 17, 2026 Positive review: SP Sonu P. Systems Analyst Consumer Goods, 51-200 employees "Google Analytics 360 provides extremely detailed data analysis and reporting capabilities for businesses managing multiple websites and digital channels." May 18, 2026 Negative review: BD Bharati D. Director Information Technology and Services, 2-10 employees "Cost is the obvious one — pricing is enterprise-tier and isn't transparent, you have to talk to sales, which immediately rules it out for small or mid-sized teams." Jun 17, 2026 [Read all reviews](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Positive review: TI Trevor I. Media Buyer Mechanical or Industrial Engineering, 1001-5000 employees "Being able to combine multiple data sources into one looker studio report is also a key perk." Oct 3, 2025 Negative review: PT Paul T. Traffic Manager Retail, 1001-5000 employees "The cost can be high, especially if you need multiple connectors or use it across several accounts or clients." Oct 2, 2025 Positive review: TI Trevor I. Media Buyer Mechanical or Industrial Engineering, 1001-5000 employees "I also like that their Google connectors are more robust than the native Google ones in Looker Studio." Oct 3, 2025 Negative review: MW Marina W. Paid Media Lead Insurance, 501-1000 employees "Sometimes it can be a bit slow for large amounts of data" Oct 17, 2024 Positive review: PT Paul T. Traffic Manager Retail, 1001-5000 employees "It’s a powerful and reliable tool for centralizing marketing data from multiple platforms into one place." Oct 2, 2025 Negative review: Marlyn G. Marketing Operations Manager Computer Software, 1001-5000 employees "One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on." Feb 1, 2023 [Read all reviews](https://www.softwareadvice.com/bi/supermetrics-profile/reviews/) ## Customer support * * * Google Analytics 360 Email/Help Desk: Available FAQs/Forum: Available Knowledge Base: Available Phone Support: Not available 24/7: Not available Chat: Available Supermetrics Email/Help Desk: Available FAQs/Forum: Available Knowledge Base: Available Phone Support: Not available 24/7: Available Chat: Available ## Training options * * * Google Analytics 360 In Person: Not available Live Online: Not available Webinars: Available Documentation: Available Videos: Available Supermetrics In Person: Not available Live Online: Available Webinars: Available Documentation: Available Videos: Available ## Send this comparison chart to my inbox ## Popular Comparisons * * * [Semrush vs Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/vs/semrush/)[Microsoft Power BI vs Supermetrics](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/supermetrics/)