# Google Analytics 360 vs Zoho Analytics - 2026 Comparison - Software Advice > Google Analytics 360 vs Zoho Analytics - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization. Source: https://www.softwareadvice.com/bi/google-analytics-profile/vs/zoho-analytics --- [Home](https://www.softwareadvice.com/) / [Dashboard Software](https://www.softwareadvice.com/bi/dashboard-comparison/) / Google Analytics 360 vs Zoho Analytics Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated July 6, 2026 # Google Analytics 360 vs. Zoho Analytics: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated July 6, 2026 # Google Analytics 360 vs. Zoho Analytics: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/bi/google-analytics-profile/) [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8098)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Starting Price Not provided by vendor Free trial Free version Pros: - Integrations - Data Analysis Cons: - Training and Learning Curve - Customer Support Who uses Google Analytics 360 Based on 8098 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (22%), Professional Services (20%) and Retail, Consumer Goods & Services (10%) - Top use cases: Web Analytics (17%), Data Analysis (10%) and Dashboard (9%) 86% of users recommend this product [](https://www.softwareadvice.com/bi/zoho-analytics-profile/) [Zoho Analytics](https://www.softwareadvice.com/bi/zoho-analytics-profile/) 4.4 [(361)](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/) Starting Price $30.00per month Free trial Free version Pros: - Dashboard Reporting - Data Analysis Cons: - Customer Support Who uses Zoho Analytics Based on 361 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (27%), Professional Services (15%) and Retail, Consumer Goods & Services (7%) - Top use cases: Data Analysis (30%), Dashboard (23%) 78% of users recommend this product [](https://www.softwareadvice.com/bi/google-analytics-profile/) Google Analytics 360 4.7 [(8098)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) [](https://www.softwareadvice.com/bi/zoho-analytics-profile/) Zoho Analytics 4.4 [(361)](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.7 Based on 8,098 reviews Ease of use 4.2 Value for money 4.7 Customer support 4.2 Functionality 4.6 4.4 Based on 361 reviews Ease of use 4.2 Value for money 4.3 Customer support 4.2 Functionality 4.3 ## User interface * * * ## Key features Features selected based on 8,459 reviews from Dashboard * * * Campaign Management 4.5 Data Discovery N/A Data Visualization N/A Keyword Tracking 4.4 Natural Language Search N/A Pageview Tracking 4.3 Campaign Management N/A Data Discovery 4.5 Data Visualization 4.6 Keyword Tracking N/A Natural Language Search 4.3 Pageview Tracking N/A ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ WordPressIntegration rated 4.8 from 184 reviews ](https://www.softwareadvice.com/web-content-management/wordpress-profile/)[ Google Search ConsoleIntegration rated 4.8 from 164 reviews ](https://www.softwareadvice.com/marketing/google-search-console-profile/)[ Google AdsIntegration rated 4.8 from 250 reviews ](https://www.softwareadvice.com/marketing/google-ads-profile/) [ Teamwork.comNot enough reviews ](https://www.softwareadvice.com/project-management/teamwork-pm-profile/)[ Zoho RecruitNot enough reviews ](https://www.softwareadvice.com/hr/zoho-recruit-profile/)[ HubSpot CRMNot enough reviews ](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) ## Reviews * * * YN Yasmine N.Customer Services ManagerInformation Technology and Services, 11-50 employees "Google Analytics 360 helps us to understand our customers behaviour in our website so that we are able to optimize our marketing strategies and eCommerce performance." Jul 1, 2026 BD Bharati D.DirectorInformation Technology and Services, 2-10 employees "Some legacy Universal Analytics 360 features didn't map 1:1 during the GA4 migration, which caused reporting gaps for teams transitioning." Jun 17, 2026 IW Isla W.Marketing ManagerMusic, 501-1000 employees "Its ability to pull data from various sources like Google Ads and our CRM, then blend it for custom marketing dashboards, is super helpful." Jun 27, 2026 NP Nachiket P.Zoho DeveloperInformation Technology and Services, 51-200 employees "Zoho Analytics can have performance issues with large datasets and limited advanced customization options." Mar 27, 2025 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Similarweb vs Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/vs/similarweb-pro/)[Semrush vs Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/vs/semrush/)[Microsoft Power BI vs Zoho Analytics](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/zoho-analytics/)[Tableau vs Zoho Analytics](https://www.softwareadvice.com/bi/tableau-profile/vs/zoho-analytics/)