---
title: "Google Analytics 360 vs Zoho Analytics - 2026 Comparison - Software Advice"
description: "Google Analytics 360 vs Zoho Analytics - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/bi/google-analytics-profile/vs/zoho-analytics/"
page_type: "comparison"
language: "en"
publication_date: "2026-10-21"
---

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Google Analytics 360 vs Zoho Analytics

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Updated October 21, 2026

# Google Analytics 360 vs. Zoho Analytics: 2026 Comparison

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Updated October 21, 2026

# Google Analytics 360 vs. Zoho Analytics: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

+

Add product

[](https://www.softwareadvice.com/bi/google-analytics-profile/)

[Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/)

4.7

[(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/)

Starting Price

Not provided by vendor

Free trial: Not available

Free version: Available

Pros:

-   Integrations
-   Data Analysis

Cons:

-   Training and Learning Curve
-   Customer Support

Who uses Google Analytics 360

Based on 8101 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (22%), Professional Services (20%) and Retail, Consumer Goods & Services (10%)
-   Top use cases: Web Analytics (17%), Data Analysis (10%) and Dashboard (9%)

86% of users recommend this product

[](https://www.softwareadvice.com/bi/zoho-analytics-profile/)

[Zoho Analytics](https://www.softwareadvice.com/bi/zoho-analytics-profile/)

4.4

[(361)](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/)

Starting Price

$30.00per month

Free trial: Available

Free version: Available

Pros:

-   Dashboard Reporting
-   Data Analysis

Cons:

-   Customer Support

Who uses Zoho Analytics

Based on 361 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (27%), Professional Services (15%) and Retail, Consumer Goods & Services (7%)
-   Top use cases: Data Analysis (30%), Dashboard (23%)

78% of users recommend this product

[](https://www.softwareadvice.com/bi/google-analytics-profile/)

Google Analytics 360

4.7

[(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/)

[](https://www.softwareadvice.com/bi/zoho-analytics-profile/)

Zoho Analytics

4.4

[(361)](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/)

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## Google Analytics 360 vs Zoho Analytics: At a glance

* * *

Product ratings at a glance
|  | Google Analytics 360 | Zoho Analytics |
| --- | --- | --- |
| Overall rating | 4.7<br>8,101 reviews | 4.4<br>361 reviews |
| Ease of use | 4.2 | 4.2 |
| Value for money | 4.7 | 4.3 |
| Functionality | 4.6 | 4.3 |
| Customer support | 4.2 | 4.2 |
| Ease of deployment | 4.4 | 4.4 |

Best in comparison

## User interface

* * *

## Key features

Features selected based on 8,462 reviews from Dashboard

* * *

Campaign Management

4.5

Data Discovery

N/A

Data Visualization

N/A

Keyword Tracking

4.4

Natural Language Search

N/A

Pageview Tracking

4.3

-   Data Aggregation: 4.8
-   Website Analytics: 4.7
-   Reporting/Analytics: 4.7
-   Visualization: 4.7
-   Usage Tracking/Analytics: 4.6
-   Reporting & Statistics: 4.6
-   Access Controls/Permissions: 4.6
-   Performance Metrics: 4.6
-   Third-Party Integrations: 4.6
-   Data Management: 4.6
-   Data Visualization: 4.6
-   Site Search Tracking: 4.6
-   Product Data Management: 4.6
-   Campaign Tracking: 4.6
-   Data Capture and Transfer: 4.6
-   Time on Site Tracking: 4.6
-   Dashboard Creation: 4.6
-   Real-Time Data: 4.6
-   Activity Dashboard: 4.6
-   Customizable Reports: 4.6
-   Data Import/Export: 4.5
-   Data Discovery: 4.5
-   User Interaction Tracking: 4.5
-   Single Page View: 4.5
-   Behavior Tracking: 4.5
-   Conversion Tracking: 4.5
-   Real-Time Reporting: 4.5
-   Dashboard: 4.5
-   Search/Filter: 4.5
-   Data Connectors: 4.5
-   KPI Monitoring: 4.5
-   Referral Tracking: 4.4
-   Customer Journey Mapping: 4.4
-   Customizable Dashboard: 4.4
-   API: 4.4
-   Funnel Analysis: 4.4
-   Keyword Tracking: 4.4
-   Alerts/Notifications: 4.4
-   Widgets: 4.3
-   Collaboration Tools: 4.3
-   Customer Segmentation: 4.3
-   Customer Database: 4.3
-   Interactive Reports: 4.3
-   Ad hoc Reporting: 4.3
-   Multiple Data Sources: 4.2

Campaign Management

N/A

Data Discovery

4.5

Data Visualization

4.6

Keyword Tracking

N/A

Natural Language Search

4.3

Pageview Tracking

N/A

-   Data Capture and Transfer: 4.9
-   Visual Analytics: 4.7
-   Functions/Calculations: 4.6
-   Dashboard: 4.6
-   Reporting/Analytics: 4.6
-   Access Controls/Permissions: 4.6
-   Data Visualization: 4.6
-   KPI Monitoring: 4.6
-   Key Performance Indicators: 4.6
-   Multiple Data Sources: 4.5
-   Dashboard Creation: 4.5
-   Self-service Analytics: 4.5
-   Ad hoc Reporting: 4.5
-   Data Discovery: 4.5
-   Publishing/Sharing: 4.5
-   Data Connectors: 4.4
-   Data Import/Export: 4.4
-   Third-Party Integrations: 4.4
-   Predictive Analytics: 4.4
-   Customizable Dashboard: 4.4
-   Search/Filter: 4.3
-   Natural Language Search: 4.3
-   Performance Metrics: 4.2
-   Data Extraction: 4.2
-   Query Builder: 4.2
-   Self Service Data Preparation: 4.1
-   Reporting & Statistics: 3.8

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

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-   ManageEngine SupportCenter Plus
-   Teamwork Desk
-   Zoho Inventory
-   Google Workspace
-   Microsoft Azure
-   QuickBooks Online
-   Zendesk Suite
-   Zoho CRM
-   Amazon RDS
-   Meta for Business
-   Twitter/X
-   Shopify
-   SurveyMonkey
-   Zoho Desk
-   Google Analytics 360
-   ManageEngine ServiceDesk Plus
-   Stripe Payments
-   Zoho Invoice
-   Zoho Projects
-   Zoho BugTracker
-   Google Ads
-   Salesforce Sales Cloud
-   Zoho People
-   Zoho Billing
-   Dropbox
-   Microsoft Excel
-   Xero
-   Zoho Campaigns
-   Zoho Creator
-   Google Drive
-   Panoply
-   LinkedIn for Business
-   Box
-   Netskope One Platform
-   Pipedrive
-   Zoho Books
-   Zoho Survey
-   QuickBooks Online Advanced

## Reviews

* * *

Positive review:

YN

Yasmine N.

Customer Services Manager

Information Technology and Services, 11-50 employees

"Google Analytics 360 helps us to understand our customers behaviour in our website so that we are able to optimize our marketing strategies and eCommerce performance."

Jul 1, 2026

Negative review:

BD

Bharati D.

Director

Information Technology and Services, 2-10 employees

"Some legacy Universal Analytics 360 features didn't map 1:1 during the GA4 migration, which caused reporting gaps for teams transitioning."

Jun 17, 2026

Positive review:

YN

Yasmine N.

Customer Services Manager

Information Technology and Services, 11-50 employees

"It has automated various processes in our organisation and provided us with real-time customer journey analytics and data analysis."

Jul 1, 2026

Negative review:

BD

Bharati D.

Director

Information Technology and Services, 2-10 employees

"The learning curve for BigQuery export is steep if your team doesn't already have SQL/data engineering skills; raw event-level data needs real processing before it's usable."

Jun 17, 2026

Positive review:

SP

Sonu P.

Systems Analyst

Consumer Goods, 51-200 employees

"Google Analytics 360 provides extremely detailed data analysis and reporting capabilities for businesses managing multiple websites and digital channels."

May 18, 2026

Negative review:

BD

Bharati D.

Director

Information Technology and Services, 2-10 employees

"Cost is the obvious one — pricing is enterprise-tier and isn't transparent, you have to talk to sales, which immediately rules it out for small or mid-sized teams."

Jun 17, 2026

[Read all reviews](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/)

Positive review:

IW

Isla W.

Marketing Manager

Music, 501-1000 employees

"Its ability to pull data from various sources like Google Ads and our CRM, then blend it for custom marketing dashboards, is super helpful."

Jun 27, 2026

Negative review:

NP

Nachiket P.

Zoho Developer

Information Technology and Services, 51-200 employees

"Zoho Analytics can have performance issues with large datasets and limited advanced customization options."

Mar 27, 2025

Positive review:

IW

Isla W.

Marketing Manager

Music, 501-1000 employees

"We can track campaign performance and see trends much clearer than before."

Jun 27, 2026

Negative review:

VR

Verified Reviewer

DATA ANALYST

Information Technology and Services, 51-200 employees

"Zoho Analytics is that it can be difficult to combine several data sets into a single report, particularly when working with complicated data sources."

Jan 4, 2025

Positive review:

AD

Alex D.

IT Services Manager

Financial Services, 11-50 employees

"Zoho Analytics gives us the ability to gather data from multiple sources, including other Zoho Apps and external databases. "

Apr 28, 2025

Negative review:

RS

Rattasit S.

Lecturer

Education Management, 51-200 employees

"Many created reports can't be grouped, and it's challenging to incorporate drill-down and roll-up features, as well as building relationships between tables."

Sep 2, 2024

[Read all reviews](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/)

## Customer support

* * *

Google Analytics 360

Email/Help Desk: Available

FAQs/Forum: Available

Knowledge Base: Available

Phone Support: Not available

24/7: Not available

Chat: Available

Zoho Analytics

Email/Help Desk: Available

FAQs/Forum: Available

Knowledge Base: Available

Phone Support: Available

24/7: Available

Chat: Not available

## Training options

* * *

Google Analytics 360

In Person: Not available

Live Online: Not available

Webinars: Available

Documentation: Available

Videos: Available

Zoho Analytics

In Person: Not available

Live Online: Available

Webinars: Available

Documentation: Available

Videos: Available

## Send this comparison chart to my inbox

## Popular Comparisons

* * *

[Semrush vs Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/vs/semrush/)[Microsoft Power BI vs Zoho Analytics](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/zoho-analytics/)