Google Data Studio
Google Data Studio
About Google Data Studio
Google Data Studio is a cloud-based reporting solution designed to help small to large businesses customize, share and visualize data through configurable charts and tables. Features include team collaboration, filtered views, customizable branding, usage tracking, access control and data blending.
The application enables marketers to collect data from different sources and prepare custom dashboards and reports using a drag-and-drop editor. Professionals can add links or clickable images to reports, generating product catalogs, video libraries and more. With Google Data Studio, employees can share insights with team members, send invitations to view or edit reports or embed reports in pages, blogs and articles. Additionally, users can share reports via custom sched...
Awards and Recognition
FrontRunner 2020
Software Advice's FrontRunners report ranks top products based based on user reviews, which helps businesses find the right software.
Google Data Studio Pricing
Google Data Studio is available for free.
Free trial:
Not Available
Free version:
Available
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Most Helpful Reviews for Google Data Studio
1 - 5 of 264 Reviews
Lainey
1 employee
Used more than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
OVERALL RATING:
4
Reviewed October 2021
Google Data Studio for Automated Reporting
Mallory
Verified reviewer
Computer Software, 501-1,000 employees
Used weekly for more than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
3
Reviewed December 2019
So simple and easy to use compared to other data visualization softwares!
Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.
PROSI love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd.
CONSCan be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio.
Reasons for switching to Google Data Studio
Didn't have enough access rights to create my own charts and dashboards in Tableau. It also wasn't possible to get advertising platform data into Tableau.
Guido
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for more than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2022
A free, comprehensive data visualization application
We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are.
PROSIt is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users.
CONSIt is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio)
Reason for choosing Google Data Studio
It is for free. Other tools are probably better structured, but they are also oversized for most common dashboards: Google Analytics has limitations, but it is enough for most cases.
Anamta
Media Production, 10,000+ employees
Used daily for less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed March 2023
Open Sorce
Overall experience is not bad learned even new features of visualization which is not supported by other paid tools
PROSThe thing I like is that It is free and easy to connect easily to make visualization just by doing drag and drop
CONSAs the application is open source We faced one issue while connecting redshift data, and when we asked for support there was a clear answer they cannot support it as it is open source
Anonymous
10,000+ employees
Used monthly for less than 12 months
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
OVERALL RATING:
3
EASE OF USE
2
FUNCTIONALITY
3
Reviewed February 2023
It works, but not easy to use
PROS
The integration that can be obtained with various google products such as your email and sheets is great.
CONSThe integration cannot work with your Google account if you have Advanced Protection. The dashboard functionality is difficult and unintuitive to use.
