--- title: "Google Data Studio Software Reviews, Demo & Pricing - 2026" description: "Review of Google Data Studio Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/bi/google-data-studio-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Data Visualization Software](https://www.softwareadvice.com/bi/data-visualization-comparison/) / Google Data Studio Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/)[Alternatives](https://www.softwareadvice.com/bi/google-data-studio-profile/alternatives/) # Google Data Studio Review Custom quote Free version 1 plan Wondering if Google Data Studio is right for your organization? Our Data Visualization Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Google Data Studio 4.5 [(338)](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/) Pricing Pricing available upon request ### About Google Data Studio Google Data Studio is a cloud-based reporting solution designed to help small to large businesses customize, share and visualize data through configurable charts and tables. Features include team collaboration, filtered views, customizable branding, usage tracking, access control and data blending. The application enables marketers to collect data from different sources and prepare custom dashboards and reports using a drag-and-drop editor. Professionals can add links or clickable images to reports, generating product catalogs, video libraries and more. With Google Data Studio, employees can share insights with team members, send invitations to view or edit reports or embed reports in pages, blogs and articles. Additionally, users can share reports via custom schedules, attaching a preview and link of the entire report. Google Data Studio offers integration with Google Ads, Analytics, BigQuery, Ad Manager, Google Sheets, Attribution 360, Campaign Manager and more. Pricing is available on request and support is provided via documentation. Do you work for Google Data Studio? [Manage this product listing](https://www.g2.com/products/google-google-data-studio/claim_requests/new?auto=true) Wondering if Google Data Studio is right for your organization? Our Data Visualization Software selection experts can help you in 15 minutes or less. ## Google Data Studio User Interface ## Popular Google Data Studio Alternatives Main Product Google Data Studio 4.5 [(338)](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.72Value for money - 3.68Customer support - 4.33Functionality Pricing Available upon request Get Price Alternative Product [Microsoft Power BI](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/) 4.6 [(1893)](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.41Value for money - 4.16Customer support - 4.49Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2362)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.21Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Canva](https://www.softwareadvice.com/graphic-design/canva-profile/) 4.7 [(13459)](https://www.softwareadvice.com/graphic-design/canva-profile/reviews/) Ratings Breakdown - 4.69Ease of use - 4.61Value for money - 4.40Customer support - 4.55Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [MATLAB](https://www.softwareadvice.com/bi/matlab-profile/) 4.6 [(2097)](https://www.softwareadvice.com/bi/matlab-profile/reviews/) Ratings Breakdown - 4.01Ease of use - 4.16Value for money - 4.22Customer support - 4.59Functionality Pricing Starting at $203.63 per year Get Price ## Google Data Studio Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Google Data Studio Features - Popular features found in Data Visualization Data Connectors Data Import/Export Drag & Drop Multiple Data Sources Relational Display Scheduled/Automated Reports Search/Filter Third-Party Integrations Visual Analytics - More features of Google Data Studio Ad hoc Reporting Collaboration Tools Customizable Branding Customizable Dashboard Customizable Reports Customizable Templates Customization Dashboard Dashboard Creation Data Blending Data Management Data Visualization KPI Monitoring Real-Time Analytics Real-Time Reporting Reporting/Analytics Reporting & Statistics Self Service Data Preparation Single Page View Statistical Analysis ## Google Data Studio Integrations Google Analytics 360 Integration rated 4.7 from 56 reviews Google Ads Integration rated 4.5 from 39 reviews Cloud SQL Integration rated undefined from -1 review YouTube Integration rated undefined from -1 review PostgreSQL Integration rated undefined from -1 review MySQL Integration rated undefined from -1 review ## Google Data Studio User Reviews ## Google Data Studio customer ratings - Overall rating: 4.5/5 - Total reviews: 338 ### Rating distribution - 5 stars: 189 reviews (56%) - 4 stars: 125 reviews (37%) - 3 stars: 23 reviews (7%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (0%) ### Secondary ratings - Ease of use: 4.1/5 - Value for money: 4.7/5 - Customer support: 3.7/5 - Functionality: 4.3/5 --- ### A free, comprehensive data visualization application - Overall rating: 4/5 - Reviewer: Guido N. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users. #### Cons It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio) #### Reasons for choosing Google Data Studio It is for free. Other tools are probably better structured, but they are also oversized for most common dashboards: Google Analytics has limitations, but it is enough for most cases. --- ### The best review software our agency has ever used! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, we are very pleased with Google Data Studio. Obviously, the platform itself is inexpensive and easy to use, but the connectors do add up to be somewhat pricy. It is very functional and is so helpful in terms of creating live dashboards to send to clients. Also great for internal reporting to make sure we are keeping up with client performance throughout the month. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report. #### Cons Recently Google Data Studio seems to be having a lot of glitches. The charts will randomly be missing or the data will no longer be connected. #### Reasons for switching to Google Data Studio There wasn't enough customization with Databox. --- ### Needed tool that doesn’t perform - Overall rating: 1/5 - Reviewer: Kelly W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I wanted to be able to get a better view of how well content is performing. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Being able to combine data from several tools, such as Google Search Console and Google Analytics, is super useful for analysing content performance. #### Cons The software is a massive pain in the bum to use. Sure you can connect your data sources. And you can get data from those sources onto a single page/dashboard. But there’s no guarantee it’ll accurately display the data and combine it correctly. I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way. I switched to a paid tool that does it soo much better and far more easily! --- ### A powerful platform to analyze data - Overall rating: 5/5 - Reviewer: Marlyn G. - Verified reviewer: Yes - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences. #### Cons so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services. #### Reasons for switching to Google Data Studio Google data studio has integration with many platforms --- ### Google Data Studio will handle my needs? - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs. #### Cons Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one. #### Reasons for choosing Google Data Studio Already part of Google tech stack (our choice), price, fast and easy. #### Reasons for switching to Google Data Studio We need a onde piece solution for data, where all data sources get together. In many times, price here, lack of features there were a problem. Now, we have a single source of truth. --- ### Start using DS, you'll love it - Overall rating: 5/5 - Reviewer: Alejandro T. - Verified reviewer: Yes - Industry: Wine and Spirits - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Amazing. Couldn't be better! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database... #### Cons Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable #### Reasons for choosing Google Data Studio Because of the price, I'm using the free DS version and we also love working with Google products in my company. I think they have no comparison #### Reasons for switching to Google Data Studio I didn't know DS before... I used to work on Google sheets with tons of formulas and a limited database connection --- ### A great solution for non-essential dashboarding solutions - Overall rating: 3/5 - Reviewer: Bart M. - Verified reviewer: Yes - Industry: Market Research - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2020 - Review source details: This review was submitted organically. No incentive was offered We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros 1) Simple to use It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm. 2) Free It is free to use. Connect your account and you're good to go. The downside: you're on your own... 3) Visual freedom As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want. #### Cons 1) What security? We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like. 2) Lack of roadmap impact & customer support As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help. 3) Speed... Or the opposite rather: slooooowness No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow. #### Reasons for choosing Google Data Studio Pricing. We were a bootstrapped startup, qlick & tableau were too expensive for us. --- ### So simple and easy to use compared to other data visualization softwares! - Overall rating: 5/5 - Reviewer: Mallory R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 3/5 #### Pros I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd. #### Cons Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio. #### Reasons for switching to Google Data Studio Didn't have enough access rights to create my own charts and dashboards in Tableau. It also wasn't possible to get advertising platform data into Tableau. --- ### Google Data Studio Review from a Digital Marketer - Overall rating: 5/5 - Reviewer: Princewill E. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It helps me see my marketing performance data for Google ads, Google analytics and Search data on one platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn. #### Cons You may have to pay for several connectors for it to work with other platforms like Facebook ads etc #### Reasons for choosing Google Data Studio It's easy to use and connects seamlessly with the Google tools & services is use the most --- ### Google Data Studio for Automated Reporting - Overall rating: 4/5 - Reviewer: Lainey T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very good to date, it's a very comprehensive product and free! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We can collate all our data sources into one automated report for our clients. #### Cons Third-party connectors can be quite expensive. #### Reasons for switching to Google Data Studio We haven't switched completely, just the reporting side. Agorapulse reports are very limited and don't allow us to include multiple data sources for a full picture. --- Showing 1 - 10 of 338 Reviews [See All Reviews](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/) ## Google Data Studio Popular Comparisons [Microsoft Power BI vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/microsoft-power-bi/)[Tableau vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/tableau/)[Canva vs Google Data Studio](https://www.softwareadvice.com/graphic-design/canva-profile/vs/google-data-studio/)[Google Analytics 360 vs Google Data Studio](https://www.softwareadvice.com/bi/google-analytics-profile/vs/google-data-studio/)[Google Charts vs Google Data Studio](https://www.softwareadvice.com/bi/google-charts-profile/vs/google-data-studio/)[Visio vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/visio/)[Domo vs Google Data Studio](https://www.softwareadvice.com/bi/domo-profile/vs/google-data-studio/)[Zoho Analytics vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/zoho-analytics/)[Qlik Sense vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/qlik-sense/) [Compare All Alternatives](https://www.softwareadvice.com/bi/google-data-studio-profile/alternatives/) ## Other Top Recommended Data Visualization Software [Luz Analytics](https://www.softwareadvice.com/bi/luz-analytics-profile/) **4.0** (1) Recently recommended **2** times [SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) **4.4** (12) Recently recommended **1** times [Canva](https://www.softwareadvice.com/graphic-design/canva-profile/) **4.7** (13459) Recently recommended **0** times [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8101) Recently recommended **0** times Stuck Between Options? 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