Google Data Studio

RATING:

4.5

(316)

About Google Data Studio

Google Data Studio is a cloud-based reporting solution designed to help small to large businesses customize, share and visualize data through configurable charts and tables. Features include team collaboration, filtered views, customizable branding, usage tracking, access control and data blending. The application enables marketers to collect data from different sources and prepare custom dashboards and reports using a drag-and-drop editor. Professionals can add links or clickable images to reports, generating product catalogs, video libraries and more. With Google Data Studio, employees can share insights with team members, send invitations to view or edit reports or embed reports in pages, blogs and articles. Additionally, users can share reports via custom sched...

Awards and Recognition

FrontRunner 2022
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Google Data Studio Pricing

Google Data Studio is available for free.

Free trial: 

Not Available

Free version: 

Available

Google Data Studio - Home screen

Google Data Studio Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

3.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Google Data Studio

1 - 5 of 314 Reviews

Lainey

Marketing and Advertising, 1 employee

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed October 2021

Google Data Studio for Automated Reporting

User Profile

Alejandro

Verified reviewer

Wine and Spirits, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed June 2021

Start using DS, you'll love it

Amazing. Couldn't be better!

PROS

I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database...

CONS

Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable

Reason for choosing Google Data Studio

Because of the price, I'm using the free DS version and we also love working with Google products in my company. I think they have no comparison

Reasons for switching to Google Data Studio

I didn't know DS before... I used to work on Google sheets with tons of formulas and a limited database connection

Anonymous

201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2022

Google Data Studio will handle my needs?

I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice.

PROS

Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs.

CONS

Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one.

Reason for choosing Google Data Studio

Already part of Google tech stack (our choice), price, fast and easy.

Reasons for switching to Google Data Studio

We need a onde piece solution for data, where all data sources get together. In many times, price here, lack of features there were a problem. Now, we have a single source of truth.

User Profile

Bart

Verified reviewer

Market Research, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed September 2020

A great solution for non-essential dashboarding solutions

We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through.

PROS

1) Simple to use It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm. 2) Free It is free to use. Connect your account and you're good to go. The downside: you're on your own... 3) Visual freedom As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want.

CONS

1) What security? We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like. 2) Lack of roadmap impact & customer support As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help. 3) Speed... Or the opposite rather: slooooowness No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow.

Reason for choosing Google Data Studio

Pricing. We were a bootstrapped startup, qlick & tableau were too expensive for us.

Bryan

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed December 2023

Google Data Studio For Marketing Reports

PROS

Google Data Studio is free and pretty easily connects to all of the Google platforms that we use when reporting to clients.

CONS

We had a few issues with the reports not loading properly when downloaded as a PDF (Blank pages when there should have been data) and the only solution that we have found is repeatedly downloading and/or waiting a few hours to try again.