Google Data Studio

RATING:

4.5

(322)

About Google Data Studio

Google Data Studio is a cloud-based reporting solution designed to help small to large businesses customize, share and visualize data through configurable charts and tables. Features include team collaboration, filtered views, customizable branding, usage tracking, access control and data blending. The application enables marketers to collect data from different sources and prepare custom dashboards and reports using a drag-and-drop editor. Professionals can add links or clickable images to reports, generating product catalogs, video libraries and more. With Google Data Studio, employees can share insights with team members, send invitations to view or edit reports or embed reports in pages, blogs and articles. Additionally, users can share reports via custom sched...

Awards and Recognition

FrontRunner 2022
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Google Data Studio Pricing

Google Data Studio is available for free.

Free trial: 

Not Available

Free version: 

Available

Google Data Studio - Home screen
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Google Data Studio Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

3.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Google Data Studio

1 - 5 of 320 Reviews

Lainey

Marketing and Advertising, 1 employee

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed October 2021

Google Data Studio for Automated Reporting

User Profile

Princewill

Verified reviewer

Retail, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed April 2022

Google Data Studio Review from a Digital Marketer

It helps me see my marketing performance data for Google ads, Google analytics and Search data on one platform.

PROS

It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn.

CONS

You may have to pay for several connectors for it to work with other platforms like Facebook ads etc

Reason for choosing Google Data Studio

It's easy to use and connects seamlessly with the Google tools & services is use the most

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed June 2023

The best review software our agency has ever used!

Overall, we are very pleased with Google Data Studio. Obviously, the platform itself is inexpensive and easy to use, but the connectors do add up to be somewhat pricy. It is very functional and is so helpful in terms of creating live dashboards to send to clients. Also great for internal reporting to make sure we are keeping up with client performance throughout the month.

PROS

The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report.

CONS

Recently Google Data Studio seems to be having a lot of glitches. The charts will randomly be missing or the data will no longer be connected.

Reasons for switching to Google Data Studio

There wasn't enough customization with Databox.

User Profile

Bart

Verified reviewer

Market Research, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed September 2020

A great solution for non-essential dashboarding solutions

We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through.

PROS

1) Simple to use It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm. 2) Free It is free to use. Connect your account and you're good to go. The downside: you're on your own... 3) Visual freedom As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want.

CONS

1) What security? We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like. 2) Lack of roadmap impact & customer support As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help. 3) Speed... Or the opposite rather: slooooowness No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow.

Reason for choosing Google Data Studio

Pricing. We were a bootstrapped startup, qlick & tableau were too expensive for us.

Lucia

Information Technology and Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2024

My Experience With Google Data Studio

PROS

Has best business intelligence and reporting features It makes data visualization easy and is affordable too.

CONS

Not specific hurdles that I can mention. Google Data Studio is amazing.