Google Data Studio

RATING:

4.5

(322)

About Google Data Studio

Google Data Studio is a cloud-based reporting solution designed to help small to large businesses customize, share and visualize data through configurable charts and tables. Features include team collaboration, filtered views, customizable branding, usage tracking, access control and data blending. The application enables marketers to collect data from different sources and prepare custom dashboards and reports using a drag-and-drop editor. Professionals can add links or clickable images to reports, generating product catalogs, video libraries and more. With Google Data Studio, employees can share insights with team members, send invitations to view or edit reports or embed reports in pages, blogs and articles. Additionally, users can share reports via custom sched...

Awards and Recognition

FrontRunner 2022
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Google Data Studio Pricing

Google Data Studio is available for free.

Free trial: 

Not Available

Free version: 

Available

Google Data Studio - Home screen
Slide 1 of 3

Google Data Studio Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

3.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Google Data Studio

1 - 5 of 320 Reviews

Lainey

Marketing and Advertising, 1 employee

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed October 2021

Google Data Studio for Automated Reporting

User Profile

Alejandro

Verified reviewer

Wine and Spirits, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed June 2021

Start using DS, you'll love it

Amazing. Couldn't be better!

PROS

I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database...

CONS

Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable

Reason for choosing Google Data Studio

Because of the price, I'm using the free DS version and we also love working with Google products in my company. I think they have no comparison

Reasons for switching to Google Data Studio

I didn't know DS before... I used to work on Google sheets with tons of formulas and a limited database connection

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed June 2023

The best review software our agency has ever used!

Overall, we are very pleased with Google Data Studio. Obviously, the platform itself is inexpensive and easy to use, but the connectors do add up to be somewhat pricy. It is very functional and is so helpful in terms of creating live dashboards to send to clients. Also great for internal reporting to make sure we are keeping up with client performance throughout the month.

PROS

The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report.

CONS

Recently Google Data Studio seems to be having a lot of glitches. The charts will randomly be missing or the data will no longer be connected.

Reasons for switching to Google Data Studio

There wasn't enough customization with Databox.

Virgil

Non-Profit Organization Management, 10,000+ employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed February 2021

A viable option for business intelligence automation when your software budget is near zero

Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

PROS

It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence. On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

CONS

It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source. All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

Reason for choosing Google Data Studio

Free, easy to use, ideal Integration support for my case and can be deployed with an ability to grant access permissions to individuals outside my organization (partners).

Reasons for switching to Google Data Studio

Power BI doesn't have a connector for Google sheets (while all our data sources have native synchronization support for Google sheets) and third party data integration options to pull from Google sheets into PowerBI/MS OneDrive added complications and reduced reliability.

Anonymous

201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2022

Google Data Studio will handle my needs?

I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice.

PROS

Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs.

CONS

Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one.

Reason for choosing Google Data Studio

Already part of Google tech stack (our choice), price, fast and easy.

Reasons for switching to Google Data Studio

We need a onde piece solution for data, where all data sources get together. In many times, price here, lack of features there were a problem. Now, we have a single source of truth.