# Google Data Studio Software Reviews, Demo & Pricing - 2026 > Review of Google Data Studio Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/bi/google-data-studio-profile --- [Home](https://www.softwareadvice.com/) / [Data Visualization Software](https://www.softwareadvice.com/bi/data-visualization-comparison/) / Google Data Studio Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/)[Alternatives](https://www.softwareadvice.com/bi/google-data-studio-profile/alternatives/) # Google Data Studio Review Custom quote Free version 1 plan Wondering if Google Data Studio is right for your organization? Our Data Visualization Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Google Data Studio 4.5 [(337)](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/) Pricing Pricing available upon request ### About Google Data Studio Google Data Studio is a cloud-based reporting solution designed to help small to large businesses customize, share and visualize data through configurable charts and tables. Features include team collaboration, filtered views, customizable branding, usage tracking, access control and data blending. The application enables marketers to collect data from different sources and prepare custom dashboards and reports using a drag-and-drop editor. Professionals can add links or clickable images to reports, generating product catalogs, video libraries and more. With Google Data Studio, employees can share insights with team members, send invitations to view or edit reports or embed reports in pages, blogs and articles. Additionally, users can share reports via custom schedules, attaching a preview and link of the entire report. Google Data Studio offers integration with Google Ads, Analytics, BigQuery, Ad Manager, Google Sheets, Attribution 360, Campaign Manager and more. Pricing is available on request and support is provided via documentation. Wondering if Google Data Studio is right for your organization? Our Data Visualization Software selection experts can help you in 15 minutes or less. ## Google Data Studio User Interface ## Popular Google Data Studio Alternatives Main Product Google Data Studio 4.5 [(337)](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.72Value for money - 3.68Customer support - 4.33Functionality Pricing Available upon request Get Price Alternative Product [Microsoft Power BI](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/) 4.6 [(1886)](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.41Value for money - 4.16Customer support - 4.49Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2356)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Canva](https://www.softwareadvice.com/graphic-design/canva-profile/) 4.7 [(13373)](https://www.softwareadvice.com/graphic-design/canva-profile/reviews/) Ratings Breakdown - 4.69Ease of use - 4.61Value for money - 4.40Customer support - 4.55Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8099)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.16Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [MATLAB](https://www.softwareadvice.com/bi/matlab-profile/) 4.6 [(2095)](https://www.softwareadvice.com/bi/matlab-profile/reviews/) Ratings Breakdown - 4.01Ease of use - 4.17Value for money - 4.22Customer support - 4.59Functionality Pricing Starting at $203.63 per year Get Price ## Google Data Studio Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Google Data Studio Features - Popular features found in Data Visualization Data Connectors Data Import/Export Drag & Drop Multiple Data Sources Relational Display Scheduled/Automated Reports Search/Filter Third-Party Integrations Visual Analytics - More features of Google Data Studio Ad hoc Reporting Collaboration Tools Customizable Branding Customizable Dashboard Customizable Reports Customizable Templates Customization Dashboard Dashboard Creation Data Blending Data Management Data Visualization KPI Monitoring Real-Time Analytics Real-Time Reporting Reporting/Analytics Reporting & Statistics Self Service Data Preparation Single Page View Statistical Analysis ## Google Data Studio Integrations Google Analytics 360 Integration rated 4.7 from 56 reviews Google Ads Integration rated 4.5 from 39 reviews Google Cloud SQL Integration rated undefined from -1 review YouTube Integration rated undefined from -1 review PostgreSQL Integration rated undefined from -1 review MySQL Integration rated undefined from -1 review ## Google Data Studio User Reviews Overall Rating 4.5 Ratings Breakdown 5 56% 4 37% 3 7% 2 0% 1 0% Secondary Ratings Ease of Use 4.1 Value for money 4.7 Customer support 3.7 Functionality 4.3 Guido N. Verified reviewer Marketing and Advertising 11-50 employees Used daily for more than 2 years Review source Reviewed February 2022 A free, comprehensive data visualization application 4 We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users. Cons: It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio) Reasons for choosing Google Data Studio It is for free. Other tools are probably better structured, but they are also oversized for most common dashboards: Google Analytics has limitations, but it is enough for most cases. Read More VR Verified Reviewer Marketing and Advertising 11-50 employees Used daily for more than 2 years Review source Reviewed June 2023 The best review software our agency has ever used! 5 Overall, we are very pleased with Google Data Studio. Obviously, the platform itself is inexpensive and easy to use, but the connectors do add up to be somewhat pricy. It is very functional and is so helpful in terms of creating live dashboards to send to clients. Also great for internal reporting to make sure we are keeping up with client performance throughout the month. Ratings Breakdown 4 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report. Cons: Recently Google Data Studio seems to be having a lot of glitches. The charts will randomly be missing or the data will no longer be connected. Reasons for switching to Google Data Studio There wasn't enough customization with Databox. Read More Kelly W. Verified reviewer Marketing and Advertising 2-10 employees Used monthly for more than 2 years Review source Reviewed March 2023 Needed tool that doesn’t perform 1 I wanted to be able to get a better view of how well content is performing. Ratings Breakdown 1 Ease of use 2 Value for money 1 Customer support 1 Functionality Pros: Being able to combine data from several tools, such as Google Search Console and Google Analytics, is super useful for analysing content performance. Cons: The software is a massive pain in the bum to use. Sure you can connect your data sources. And you can get data from those sources onto a single page/dashboard. But there’s no guarantee it’ll accurately display the data and combine it correctly. I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way. I switched to a paid tool that does it soo much better and far more easily! Read More Kevin M. Verified reviewer Marketing and Advertising 11-50 employees Used weekly for more than 2 years Review source Reviewed July 2023 Swiss Army Knife for Basic Data Visualization 4 Overall this is useful data visualization tool that meets most organizational/departmental needs. Ratings Breakdown 4 Ease of use 5 Value for money 4 Functionality Pros: Price for entry level reporting is free. Hard to beat that. There is a growth path for data platform connectivity should your needs expand over time. Cons: More sophisticated calculations (KPIs for example) can be challenging to execute.As a cloud-based tool, the interface can be slow during some time periods.Reporting can be slow to load. Reasons for choosing Google Data Studio Lower cost, Google centric data sources. Ease of use for users. Read More Marlyn G. Verified reviewer Computer Software 1001-5000 employees Used daily for more than 2 years Review source Reviewed June 2022 A powerful platform to analyze data 5 Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns. Ratings Breakdown 5 Ease of use 4 Customer support 5 Functionality Pros: I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences. Cons: so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services. Reasons for switching to Google Data Studio Google data studio has integration with many platforms Read More Alejandro T. Verified reviewer Wine and Spirits 51-200 employees Used daily for less than 12 months Review source Reviewed June 2021 Start using DS, you'll love it 5 Amazing. Couldn't be better! Ratings Breakdown 5 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database... Cons: Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable Reasons for choosing Google Data Studio Because of the price, I'm using the free DS version and we also love working with Google products in my company. I think they have no comparison Reasons for switching to Google Data Studio I didn't know DS before... I used to work on Google sheets with tons of formulas and a limited database connection Read More Bart M. Verified reviewer Market Research 2-10 employees Used weekly for less than 2 years Review source Reviewed September 2020 A great solution for non-essential dashboarding solutions 3 We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through. Ratings Breakdown 4 Ease of use 4 Value for money 1 Customer support 4 Functionality Pros: 1) Simple to use It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm. 2) Free It is free to use. Connect your account and you're good to go. The downside: you're on your own... 3) Visual freedom As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want. Cons: 1) What security? We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like. 2) Lack of roadmap impact & customer support As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help. 3) Speed... Or the opposite rather: slooooowness No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow. Reasons for choosing Google Data Studio Pricing. We were a bootstrapped startup, qlick & tableau were too expensive for us. Read More Mallory R. Verified reviewer Computer Software 501-1000 employees Used weekly for more than 2 years Review source Reviewed December 2019 So simple and easy to use compared to other data visualization softwares! 5 Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself. Ratings Breakdown 5 Ease of use 3 Functionality Pros: I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd. Cons: Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio. Reasons for switching to Google Data Studio Didn't have enough access rights to create my own charts and dashboards in Tableau. It also wasn't possible to get advertising platform data into Tableau. Read More Princewill E. Verified reviewer Retail 51-200 employees Used weekly for more than 2 years Review source Reviewed April 2022 Google Data Studio Review from a Digital Marketer 5 It helps me see my marketing performance data for Google ads, Google analytics and Search data on one platform. Ratings Breakdown 4 Ease of use 5 Value for money 3 Customer support 4 Functionality Pros: It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn. Cons: You may have to pay for several connectors for it to work with other platforms like Facebook ads etc Reasons for choosing Google Data Studio It's easy to use and connects seamlessly with the Google tools & services is use the most Read More Lainey T. Verified reviewer Marketing and Advertising 2-10 employees Used weekly for more than 2 years Review source Reviewed August 2021 Google Data Studio for Automated Reporting 4 Very good to date, it's a very comprehensive product and free! Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: We can collate all our data sources into one automated report for our clients. Cons: Third-party connectors can be quite expensive. Reasons for switching to Google Data Studio We haven't switched completely, just the reporting side. Agorapulse reports are very limited and don't allow us to include multiple data sources for a full picture. Read More Showing 1 - 10 of 337 Reviews [See All Reviews](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/) ## Google Data Studio Popular Comparisons [Microsoft Power BI vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/microsoft-power-bi/)[Tableau vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/tableau/)[Canva vs Google Data Studio](https://www.softwareadvice.com/graphic-design/canva-profile/vs/google-data-studio/)[Google Analytics 360 vs Google Data Studio](https://www.softwareadvice.com/bi/google-analytics-profile/vs/google-data-studio/)[Google Charts vs Google Data Studio](https://www.softwareadvice.com/bi/google-charts-profile/vs/google-data-studio/)[Visio vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/visio/)[Domo vs Google Data Studio](https://www.softwareadvice.com/bi/domo-profile/vs/google-data-studio/)[Zoho Analytics vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/zoho-analytics/)[Qlik Sense vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/qlik-sense/) [Compare All Alternatives](https://www.softwareadvice.com/bi/google-data-studio-profile/alternatives/) ## Other Top Recommended Data Visualization Software [Grow](https://www.softwareadvice.com/bi/grow-profile/) **4.4** (406) Recently recommended **11** times [SAP BTP](https://www.softwareadvice.com/bi/sap-btp-profile/) **0.0** (0) Recently recommended **8** times [SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) **4.4** (12) Recently recommended **4** times [DISQOVER](https://www.softwareadvice.com/bi/disqover-profile/) **0.0** (0) Recently recommended **1** times Stuck Between Options? 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