# Google Data Studio vs Looker - 2026 Comparison - Software Advice > Google Data Studio vs Looker - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization. Source: https://www.softwareadvice.com/bi/google-data-studio-profile/vs/looker --- [Home](https://www.softwareadvice.com/) / [Dashboard Software](https://www.softwareadvice.com/bi/dashboard-comparison/) / Google Data Studio vs Looker Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated May 6, 2026 # Google Data Studio vs. Looker: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated May 6, 2026 # Google Data Studio vs. Looker: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/bi/google-data-studio-profile/) [Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/) 4.5 [(337)](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/) Starting Price Not provided by vendor Free trial Free version Pros: Not enough reviews Cons: Not enough reviews Who uses Google Data Studio Based on 337 reviews - Popular among: Small businesses - Most common industries: Professional Services (28%) and IT & Software Development (22%) - Top use case: Data Visualization (50%) 81% of users recommend this product [](https://www.softwareadvice.com/bi/looker-profile/) [Looker](https://www.softwareadvice.com/bi/looker-profile/) 4.5 [(282)](https://www.softwareadvice.com/bi/looker-profile/reviews/) Starting Price $2000.00per month Free trial Free version Pros: - Data Management - Dashboard Creation Cons: - Performance and Speed Who uses Looker Based on 282 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (28%), Professional Services (16%) and Retail, Consumer Goods & Services (10%) - Top use case: Data Visualization (38%) 81% of users recommend this product [](https://www.softwareadvice.com/bi/google-data-studio-profile/) Google Data Studio 4.5 [(337)](https://www.softwareadvice.com/bi/google-data-studio-profile/reviews/) [](https://www.softwareadvice.com/bi/looker-profile/) Looker 4.5 [(282)](https://www.softwareadvice.com/bi/looker-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.5 Based on 337 reviews Ease of use 4.1 Value for money 4.7 Customer support 3.7 Functionality 4.3 4.5 Based on 282 reviews Ease of use 4.3 Value for money 4.4 Customer support 4.5 Functionality 4.4 Looking for better customer support? Ask an advisor for high-rated alternatives Looking for better customer support? Ask an advisor for high-rated alternatives Looking for better customer support? Ask an advisor for high-rated alternatives ## User interface * * * ## Key features Features selected based on 619 reviews from Dashboard * * * Access Controls/Permissions N/A Alerts/Notifications N/A Data Connectors 4.2 Data Import/Export N/A Data Visualization N/A Drag & Drop 4.3 Access Controls/Permissions 4.5 Alerts/Notifications 4.8 Data Connectors N/A Data Import/Export 4.4 Data Visualization 4.6 Drag & Drop N/A ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ Google Analytics 360Integration rated 4.7 from 56 reviews ](https://www.softwareadvice.com/bi/google-analytics-profile/)[ Google Cloud SQLNot enough reviews ](https://www.softwareadvice.com/database-management-systems/cloud-sql-profile/)[ Google AdsIntegration rated 4.5 from 39 reviews ](https://www.softwareadvice.com/marketing/google-ads-profile/) [ Google Analytics 360Integration rated 4.9 from 28 reviews ](https://www.softwareadvice.com/bi/google-analytics-profile/)[ Zendesk SuiteNot enough reviews ](https://www.softwareadvice.com/product/26892-Zendesk/)[ Microsoft ExcelNot enough reviews ](https://www.softwareadvice.com/productivity/microsoft-excel-profile/) ## Reviews * * * Sarah F.Marketing TechnologistE-Learning, 1001-5000 employees "My favorite feature is the page specific filtering options, allowing us to customize a dashboard view for any parameter we had in our GA4 data lake." Apr 30, 2026 VR Victor R.Lead PMTransportation/Trucking/Railroad, 11-50 employees "Sometimes the performance can be slow when working with large datasets." Mar 11, 2026 CB Christoph B.COOHospitality, 201-500 employees "The charting and graphs offer sufficient flexibility for the BI team to create the corresdonding reports and are easy to setup with reasonable ressources." Apr 13, 2026 DS Daniel S.Project LeadUtilities, 5001-10000 employees "Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed." Jan 26, 2026 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Microsoft Power BI vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/microsoft-power-bi/)[Tableau vs Google Data Studio](https://www.softwareadvice.com/bi/google-data-studio-profile/vs/tableau/)[Microsoft Power BI vs Looker](https://www.softwareadvice.com/bi/looker-profile/vs/microsoft-power-bi/)[Tableau vs Looker](https://www.softwareadvice.com/bi/looker-profile/vs/tableau/)