Klipfolio Software

Klipfolio Software

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FrontRunners 2020

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About Klipfolio

Klipfolio is a modern, lightweight business intelligence application used by thousands of business leaders and their teams to make better decisions with more confidence. Customers range from growing 25-person startups to fast-moving, data-led departments within global brands. Key features include the ability to connect and automate updates for all of your data, including web apps like Hubspot, Google Analytics, and Quickbooks, or pull data from your own SQL databases or spreadsheets. Easy to use and share dashboards and visualizations help you uncover, explorer, and communicate insight with your entire team. Unlike some BI tools, Klipfolio automatically stores all of your data history so you can compare time periods and see trends over time, without having to setup ...

Klipfolio Pricing

All plans include unlimited Metrics, Dashboards, and Viewer Users. Free - 2 Editor User, 2 Data Services, Up to 2mo Date Range Window Plus - 4 Editor Users, 4 Data Services, Up to 1yr Date Range Window Pro - 8 Editor Users, 8 Data Services, Up to 3yr Date Range Window Partner plans (agency/consulting) and Enterprise plans also available.

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Available

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Bring all of your metrics together in a single view

Klipfolio User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4.5

Customer support

5

Functionality

4.5

Showing 1 - 5 of 169 reviews

User Profile

Leah Rose

Verified reviewer

Company size: 11-50 employees

Industry: Human Resources

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

October 2020

Self-Service Dashboard, inexpensive but powerful.

We use Klipfolio as a whitelable dashboard service for my HR and healthcare clients. We have marketing analytics dashboards that help our clients understand the traffic, usage, and demographics of visitors to their HR pages. We also use custom created klips to keep our clients up to date on their talent acquisition process and the cooresponding metrics (KPIs) in recruiting. The most impactful klips our clients see are the custom ROI gagues set up to ensure our service is worth their limited budget resources. Overall, the Klipfolio product has endless capabilities, but since we pay for a lower price service we are really left on our own to figure out the back-end customization of klip creation. The user knowledgebase isn't super well organized and I've found more luck watching YouTube tutorials when I need to create a more complex klip for a client.

Pros

I love that I can white-label the Klipfolio software so that my clients see my company branding when they login to view their metrics and marketing dashboards. Adding common data sources such as ATS, CRM, and Google Analytics is very easy and straightforward. The data visualizations offered are attractive and easy for my clients to understand.

Cons

Creating the backend of the dashboard is very daunting for someone who isn't very familiar with large datasets and coding. I have spent countless hours watching YouTube tutorials learning how to build out 'klips.' I've also paid a developer to create all the API connections, however they frequently need updated. I wish the administrator interface was more user-friendly.

Reasons for choosing Klipfolio

We went with klipfolio for 3 main reasons: affordable entry-price point, self-service model, white-lable capability.

Albert

Company size: 51-200 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

March 2022

Fully customizable KPIs when the out-of-the-box charts don't cut it.

Great experience overall. It definitely solved our needs to track the KPIs and financials across the company and department levels. We keep improving the dashboards and utilize new data as new needs arise.

Pros

Great way to keep track of KPIs and financials at company and department levels. Fully customizable data visualizations and the ability to get data from tons of sources. overall, very happy with the solution. We are able to share key dashboards with each department lead and keep improving them over time as needs change.

Cons

It can be tricky for a non-technical user to parse the data and get the graphs and charts one is looking for. There is definitely a learning curve on how Klipfolio works, but the customer service is pretty responsive and are usually able to help and suggest ways forward. The difference between Klips and Powermetrics is not immediately apparent, it's a lot of trial and error to figure out how to maximize each.

Reasons for choosing Klipfolio

Flexibility to build custom charts and use very diverse data sources - alternatives were significantly more limited on sources and/or how to display some of the data.

Reasons for switching to Klipfolio

It's hard to track KPIs and get insights across on Excel

User Profile

Jordan

Verified reviewer

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
2

Ease-of-use

out of 5
4

Value for money

out of 5
3

Customer support

out of 5
3

Functionality

out of 5

March 2019

So much less than I expected

I wanted this to be the Marketing Analytics tool that ruled them all but at the end of the data I through it in the graveyard with Tableau, DashThis, and TapClicks.

Pros

Let me set the record straight. Klipfolio is an amazing tool if you refuse to use Tableau and you have a new database set up with all the data piped in. The price point is what sold me to onboard it with my current agency, sadly we chose Datorama because the API settings are limited and without a Database Administrator the tool can be somewhat useless at times.

Cons

No database to pipe in data from multiple sources. There are API connectors, but there are VERY limited. For example, Google DoubleClick's API won't let you pull 50% of the dimensions and metrics available in the reporting UI (Datorama's has around 80%, but they do a better job of implementing work arounds).

Response from Klipfolio

Thanks for the honest feedback, Jordan. We're sorry you weren't able to achieve everything you'd hoped for in Klipfolio. We're not a data warehousing alternative, that's for sure. Data prep has always been the most challenging aspect of BI. You may be interested in the new capability we have in Beta that allows you to model data and bring together multiple sources of data into building blocks that store the data points for your metrics. You can model 5 dimensions per metric by default and add more if needed. You can also pull together social media feeds that don't offer data history so you can see trends and immediately slice and dice your data by applying different visualizations and filters. We hope you'll be back one day and in the meantime I wish you good success with the alternative solution. Pam

Replied March 2019

Hardik

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

August 2019

The Best Dashboard builder out there with the best Support

Pros

I liked the interface, and the UI/ UX. Also absolutely love the feature that allowed you to preview what parts of a function did - great for debugging. I like how Klipfolio gives you to set Dynamic variables(Fetch to Data sources Queries)

Cons

I would like if you can provide more functionality and help with using HTML Components + Populating Data. I would love if you can let users use custom images in the Indicator Logics ( Instead only using available Icons / If the user can use custom GIF/JPEG/PNG ).

Reasons for choosing Klipfolio

Cloud based, Easy to use, Better Support & Better implementation of formulas in klip.

User Profile

Jabel

Verified reviewer

Company size: 11-50 employees

Industry: Apparel & Fashion

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

February 2019

I would choose it again

We have been using klipfolio for the last year and it has helped a lot our marketing team to know the situation in each moment, compare it agains other dates, etc. Support team has always been there when we got stucked in some klip configuration or behaviour.

Pros

It has a lot of features and already built-in integrations. In general terms it's easy to use and support team will always give a hand when needed (We have pretty complex dashboards and klips with +10 datasources in different formats). In terms of features they have all that we were looking after, it is a really complete solution and it works really well. There is plenty of documentation and support available to build your desired dashboard.

Cons

If you work with large dashboards or complex klips it may be a little slow some times, but at this point I consider this more than normal. They have available services for dedicated resources if needed(Not our case). Dynamic datasources are in Beta stage. Although they usually work well enough (And again, you will have support helping in case they don't) it would be nice to have the feature finished and with all the needed interface to manage the different instances or setup the desired behaviour. Design has it's limitation too, but in general terms there is no need for much more, maybe some more user interface control elements for the klips.

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