Self-Service Dashboard, inexpensive but powerful.

We use Klipfolio as a whitelable dashboard service for my HR and healthcare clients. We have marketing analytics dashboards that help our clients understand the traffic, usage, and demographics of visitors to their HR pages. We also use custom created klips to keep our clients up to date on their talent acquisition process and the cooresponding metrics (KPIs) in recruiting. The most impactful klips our clients see are the custom ROI gagues set up to ensure our service is worth their limited budget resources. Overall, the Klipfolio product has endless capabilities, but since we pay for a lower price service we are really left on our own to figure out the back-end customization of klip creation. The user knowledgebase isn't super well organized and I've found more luck watching YouTube tutorials when I need to create a more complex klip for a client.

Pros

I love that I can white-label the Klipfolio software so that my clients see my company branding when they login to view their metrics and marketing dashboards. Adding common data sources such as ATS, CRM, and Google Analytics is very easy and straightforward. The data visualizations offered are attractive and easy for my clients to understand.

Cons

Creating the backend of the dashboard is very daunting for someone who isn't very familiar with large datasets and coding. I have spent countless hours watching YouTube tutorials learning how to build out 'klips.' I've also paid a developer to create all the API connections, however they frequently need updated. I wish the administrator interface was more user-friendly.

Fully customizable KPIs when the out-of-the-box charts don't cut it.

Great experience overall. It definitely solved our needs to track the KPIs and financials across the company and department levels. We keep improving the dashboards and utilize new data as new needs arise.

Pros

Great way to keep track of KPIs and financials at company and department levels. Fully customizable data visualizations and the ability to get data from tons of sources. overall, very happy with the solution. We are able to share key dashboards with each department lead and keep improving them over time as needs change.

Cons

It can be tricky for a non-technical user to parse the data and get the graphs and charts one is looking for. There is definitely a learning curve on how Klipfolio works, but the customer service is pretty responsive and are usually able to help and suggest ways forward. The difference between Klips and Powermetrics is not immediately apparent, it's a lot of trial and error to figure out how to maximize each.

So much less than I expected

I wanted this to be the Marketing Analytics tool that ruled them all but at the end of the data I through it in the graveyard with Tableau, DashThis, and TapClicks.

Pros

Let me set the record straight. Klipfolio is an amazing tool if you refuse to use Tableau and you have a new database set up with all the data piped in. The price point is what sold me to onboard it with my current agency, sadly we chose Datorama because the API settings are limited and without a Database Administrator the tool can be somewhat useless at times.

Cons

No database to pipe in data from multiple sources. There are API connectors, but there are VERY limited. For example, Google DoubleClick's API won't let you pull 50% of the dimensions and metrics available in the reporting UI (Datorama's has around 80%, but they do a better job of implementing work arounds).

The Best Dashboard builder out there with the best Support

Pros

I liked the interface, and the UI/ UX. Also absolutely love the feature that allowed you to preview what parts of a function did - great for debugging. I like how Klipfolio gives you to set Dynamic variables(Fetch to Data sources Queries)

Cons

I would like if you can provide more functionality and help with using HTML Components + Populating Data. I would love if you can let users use custom images in the Indicator Logics ( Instead only using available Icons / If the user can use custom GIF/JPEG/PNG ).

I would choose it again

We have been using klipfolio for the last year and it has helped a lot our marketing team to know the situation in each moment, compare it agains other dates, etc. Support team has always been there when we got stucked in some klip configuration or behaviour.

Pros

It has a lot of features and already built-in integrations. In general terms it's easy to use and support team will always give a hand when needed (We have pretty complex dashboards and klips with +10 datasources in different formats). In terms of features they have all that we were looking after, it is a really complete solution and it works really well. There is plenty of documentation and support available to build your desired dashboard.

Cons

If you work with large dashboards or complex klips it may be a little slow some times, but at this point I consider this more than normal. They have available services for dedicated resources if needed(Not our case). Dynamic datasources are in Beta stage. Although they usually work well enough (And again, you will have support helping in case they don't) it would be nice to have the feature finished and with all the needed interface to manage the different instances or setup the desired behaviour. Design has it's limitation too, but in general terms there is no need for much more, maybe some more user interface control elements for the klips.