With Lityx, we build and deploy effective predictive models which routinely outperform both business as usual as well as competitor's models, in controlled in-market tests. Lityx includes a variety of algorithms and is constantly implementing new features, algorithms and quality of life upgrades. It's a living, shifting product that responds to current best practices in predictive analytics and machine learning.

Prior to a recent update, I was not able to import my file type of choice. However, a recent update fixed this issue.

Its a key component to keep my clients informed of their business in an accurate and timely manner. I also get solid support from the Lityx team as needed.

Lityx handles a lot of data (some of the mail history files I maintain have close to 50 million records), processes very quickly, and has key functions that intelligently support informed business decisions. You can perform data processing, data queries, advanced analytics (including predictive modeling) and data optimization (which I use for prospect scoring and list selection. In particular, it is a very efficient and effective predictive modeling tool, allowing me to run several iterations of a model in much less time and at much less expense than alternatives such as SAS.

Like every effective software, there is a learning curve in terms of effective use. While the front end lets me avoid trying to come up with R or SQL commands, you still need to know some syntax in order to run effective queries and handle certain data processing. However, the online help function is very handy when it comes to trouble shooting syntax issues.

My experience was great. I was looking for a business partner that would allow me to build out a socially responsible AI product offering at a reasonable cost and work with me as I looked to build my business. [SENSITIVE CONTENT] and his team are experts and were the exact right partners.

LityxIQ has an easy to use platform that has one of the strongest statistical engines I've seen. Outputs are easy to interpret and they have had excellent customer support in helping me develop solutions for my clients. A particular strength is their optimization functionality which I have not seen so clearly laid out and well integrated in other platforms.

The two key areas of improvement I have seen is 1) to better separate out the types of modeling approaches vs. specific use cases. Sometimes it can be confusing when choosing an approach. 2) There are limits to the transparency and ability to get to the source code in the platform. Some other leading providers allow true transparency to underlying code which is important in today's system development world. That said, this tends to be a limitation more for the higher end user and Lityx's customer support can provide significant insight into the modeling process.

LityxIQ was implemented as part of an analytic environment to support CRM and analytics for a large travel and entertainment company. We do significant data manipulation, model building and implementation, and statistical analysis. LityxIQ has been extremely easy to work with and very responsive. This includes adding a significant capability in the model scoring process that saved our project! They got on the phone with us, understood our issue, and built/tested/added this new capability within a week.

The software is very easy to get started with, you can find yourself building models almost immediately. Some software that's easy to use has limited capability and flexibility which is definitely NOT the case with LityxIQ. As your experience with the software grows you'll find more and more capabilities that are intuitive, powerful, and very useful.

There are some minor navigational and functional things that could be improved. A search function could help for things like variable tracing. Some of these things have already been addressed and implemented.

Use the tool to lower acquisition costs, identify upsell/cross-well opportunities, and make better business decisions through analysis of data.

Several key features - avoid siloed workflows in a company by keeping all data, processes, programming, and modeling in one platform. Replaces need for complex coding by end users and standardizes all on a single platform. Automation simple to set up, the data mining algorithms are powerful, and one of best features is optimization module.

Like with all tools there is a learning curve. More technical users will come to really appreciate all the flexibility to customize setup, but they've also set it up to run 'as is.