All Looker Reviews

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User Profile

Anoop

Verified reviewer

Retail, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed February 2023

Excellent tool Data visualization and analytics

Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn for an individual. It is user friendly as well. Overall good experience from the tool. It is way better than Tableau and Qlik.

PROS

First and foremost, the most important feature of Looker is, it is cloud based BI tool which can be accessed remotely and easy to work unless like other tools where it requires to be installed in the PC.It has clean and simple UI which is very to build dashboards and reports.Lookml option provides benefit of flexibility in code which in turn help to create own metrics and create calculations. This helps for the marketer or developer to have the control of the metrics Data modelling is very easy to create and Looker has the capacity to sync with various connectors to access the data from other sources, which solves the use case of having 3rd party connectors.

CONS

The new interface of swapping between read-only and developer is not that great. The older version was better as compared to the new one. Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool and also they share articles which are available with google search to diagnose.The codes should have an option to export to PDF.

Mariana

Marketing and Advertising, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed September 2023

Looker Studio is an absolute game-changer

Over the past two years, my experience with Looker Studio, coupled with Porter Metrics connectors, has been incredibly positive. The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my data analysis processes and empowered me to derive valuable insights efficiently. The user-friendly interface of Looker Studio has made navigating complex data models a breeze, while Porter Metrics connectors have facilitated smooth data integration from various sources. This partnership has not only enhanced my data-driven decision-making but has also simplified the overall analytics experience, making it an essential part of my workflow.

PROS

Looker Studio's standout features is its robust data modeling capabilities. The ability to create and customize data models is crucial in tailoring analytics to meet specific business needs. Looker Studio makes this process remarkably straightforward, empowering users to build complex models with ease. This flexibility ensures that you can derive insights that are truly relevant to your organization.

CONS

The flexibility and customization options in Looker Studio can be both a strength and a weakness. While it allows for tailored analytics solutions, it can also be complex to set up intricate data models and dashboards, requiring a higher level of technical expertise.

User Profile

Suru

Verified reviewer

Information Technology and Services, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed February 2023

Looker is a decent BI tool that can handle your needs.

Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to organise and construct dashboards to handle data from several sources in one location, it has significantly reduced the amount of time and effort we have to expend. It now has a considerable impact on decision-making that is BI driven, so far.

PROS

It allows several users to use and perform actions on the same amount of data available without affecting each others work. Enables us in creating compelling dashboards, meaningful reports with its set of internal tools, flexibility with its customization of the platform as per user's liking, keeping the data safe that is sensitive to the business with advanced encryption, user access control.

CONS

A little complex on the integration part with other system softwares is what I noticed as a struggle in my work environment. Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled reports disappear and filters aren't operating correctly.

Ross

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed February 2024

Looker Review

Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes experienced with Looker. Therefore it is a strong choice, particularly for reporting automation and visualisation

PROS

Looker allows for you to create automated and visual reports that you can use to refer back to for use within the team as well as wider reporting to superiors/clients. It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to your needs

CONS

It can be quite fiddly to get set up with multiple data sources, and once there are issues, if they are not promptly sorted, they can compromise the accuracy report/dashboard. Once there are issues, it can often be tricky to identify the root cause

Reasons for switching to Looker

To more easily automate reports for clients

Kevin

Financial Services, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed August 2023

Powerful but complex

PROS

It's quickly ingests the data we need to run reports and build visualizations for various teams.

CONS

It doesn't follow the same data schema and handle objects from salesforce the same way so we have had to manipulate various fields to make Looker connect properly. The data quality doesn't always match salesforce.

Yasin

Food Production, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2023

Looker is the only visualization tool you need for project data

I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't really use them that long, so the ability Looker provides for designing charts and tables fast has been a massive relief.

PROS

I love how quickly you can set up advanced charts with it without using code. Being able to create dashboards from scratch in a short amount of time is a huge plus for us as we usually deal with unique instances that require new bits of data.

CONS

It takes forever to load when you're running larger queries. We had to split some views two or three times to be able to have it work properly

Anonymous

501-1,000 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed June 2023

Looker works great for monitoring campaign performance

Looker has helped us a lot with monitoring our ads' performance with data points that aren't available on the ad platforms already. Thanks to it, we can calculate our ROI better and make decisions accordingly.

PROS

Reports and dashboards are extremely simple to set up with Looker. It removed our need to ask for data all the time because it doesn't require much technical knowledge to be able to learn how to use it and we can all quickly fetch and chart most data with it on our own.

CONS

The support team is close to nonexistent and there aren't many support resources that explain how to do complex tasks with it.

User Profile

Bentson

Verified reviewer

Architecture & Planning, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2023

Crucial business intelligence mitigation product

It provides business intelligence reports that enhances effective decision-making. Looker has trusted data management network that scales operations.

PROS

This product has been the primary data analytics and business planning base in the enterprise. It provides real-time insights that gives each department power to plan and manage risks that may arise. It is easy to use and integrate with other data management models.

CONS

The set features have been working effectively based on company targets in data governance.

Anonymous

201-500 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2023

An outstanding web-based application for creating dashboards

The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to digest information for high level reports or detailed reports.

PROS

What truly stands out for me with Looker Studio is its user-friendly interface and the seamless integration with Google connectors. This pre-built connection to link your data from Google Sheets to the platform simplifies the process significantly. Once the data is linked, creating customized dashboards featuring a variety of graphs is a breeze, allowing you to tailor them to your company's color scheme and preferences

CONS

In the free version, I hope for future updates that Looker Studio will offer the capability to establish connections with PostgreSQL databases through SSH or VPN

User Profile

Carine Sylvie

Verified reviewer

Consumer Services, 2-10 employees

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2023

A lot of features

A very useful artificial intelligence. Of course, we might need data from previous campaigns offline to write reports.

PROS

Intuitive interface makes team collaboration and report transfer easy

CONS

Unfortunately, the data collected are only available online.

abdulrahman

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2023

One-Stop Solution For Exploring Real-Time Analytics with powerful analytics and collaboration featur

Since the beginning of my career, I've been using Looker for the past four years, and I can say with certainty that it's a must-have and worthwhile program for any company or individual working with large amounts of data. Looker made it easy for me to explain complex data visualizations to my clients, a task that would otherwise be difficult. Looker has been an important tool in helping me reach my organization's goals. I have a lot of likes for this product and would suggest it to everyone who works in R&D or analysis.

PROS

1. Spectator ease of use is its greatest distinguishing feature. with . 2. Looker allows the user to learn more about the data (by creating insights and visualization). In other words, it shifts the workload from the analysts to a platform that can do the analysis independently. This helps with sizing. 3. Since Looker is a browser-based platform, it can be installed on any public cloud service and has flexible cloud database migration options.

CONS

I've noticed that dashboards take a long time to load when there is a lot of traffic. This is annoying, especially when we have a deadline to meet. 2. With scenes, the expense factor is much greater. It's the perfect answer for large organizations, but it can be very expensive for small teams and independent contractors.

Justin

Marketing and Advertising

Used less than 2 years

OVERALL RATING:

4

EASE OF USE

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2015

Powerful for the Data Scientist, Friendly for the Business User

PROS

When I first saw Looker (during a long BI evaluation process where we demo'd perhaps 5-10 tools) I knew it was what I had been hoping for in a BI vendor. The ease of dragging dimensions and metrics onto a canvas, the fluid way that you could generate reports, and the simplicity of drilling down into the source data all suggested this was a tool that had been built well from the ground up. Other vendors seemed to trap you into a narrow view of your metrics, but with Looker the only restrictions were the ones built into your data model. It could easily flex to accommodate whatever data you wanted to look at. The LookML language and the way Looker is designed to interact with your data is pretty brilliant. Even a non-data scientist and non-SQL user like me could get the hang of the basics ;) The range of options, the configurability, the flexibility...all aces. Really you only get stuck by your imagination, the tool is powerful enough that you can solve most problems if you have the know-how. The team is also great. Awesome culture, friendly support. They have a continual flow of new features and improvements.

CONS

You do need a good BI person or ETL developer to really get the most out of this tool. Setting up your data model really well and going to the outer limits to solve some particularly difficult queries are all things I would have had a hard time doing without technical resources on the team. Of course it's possible Looker helps with a lot of this during implementation; we pretty much controlled our own because we had the folks in house to do it.

Isam

Construction, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2023

The best tool for business intelligence

As a CFO, Google Looker helps me monitoring budgets and financial information about our company. It is a great tool that helps me taking financial decisions.

PROS

Google Looker is one of the best business intelligence tools, it offers many features and visualizations that can help business owners to view real-time reports and dashboards. Also, Google Looker is fully customized so that you can make your own reports, graphs, and dashboards.

CONS

Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports.

Jonathan

Financial Services, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2019

A game changing data tool

Looker is a game changing tool insofar as it provides a 21st century approach to data tooling that massively amplifies how organisations can get access to, explore and power applications through data without making sacrifices from an accuracy perspective. Looker's company culture is fantastic and the focus on customer support really helps to extent the impact of the product itself.

PROS

* LookML because it enables a scalable semantic layer wherein business rules can be defined in a single place and logic is code based thereby enabling version control, testing and auditing. * Extendability because the data platform focus enables businesses to serve data to applications and people through a single component * Customer experience focus

CONS

* It can be hard to navigate the huge volumes of content that users build on Looker and find the canonical/VIP products that are the foundation for any company

Reasons for switching to Looker

Cloud-first architecture, faster development cycles, decentralised BI.

Daniel

Marketing and Advertising

Used less than 2 years

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2015

Looker transforms companies

PROS

It's a great product for giving people in all departments of your company access to data and allow them to explore what your data can provide. Rather than having to always go to the Business Intelligence or Analytics team, people of any level can query data without any SQL knowledge or understanding and yield results that are either directly actionable or ask more questions that can be answered using Looker. We ran an initial 30 days trial with a view that only our analysts and BI team members would use it. By the end of the 30 days, everyone from the COO down to the account teams were using it. It's amazing. Furthermore, the vendor is smart, responsive and constantly improving the product, delivering a new version approximately every month. Their customer service is second-to-none and they are always happy to hear about new features that you need in the product. Very pleased overall with their service, strategy and plan to expand our use of them to our clients over the next few months.

CONS

Looker are still very heavily US based. They have just started an EU office, but support is still largely limited to US West Coast hours (although they seem to wake up at stupid o'clock to deal with some of our issues and plan to have support in the EU soon).

Greg

Events Services, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2019

Looker

Looker has helped us provide higher quality information to our users in a more attractive and efficient manner. Our users are able to customize and share content in ways they couldn't before. Looker has eliminated manual report runs in many cases and definitely has created efficiencies that save time and money.

PROS

Looker allows you to work with virtually any data warehouse, and setup is not difficult. LookML is easy to work with, and allows non-developers to create content for their teams. Embedding Looker in our web app was relatively painless, and is a big improvement over our prior reporting system. Sharing content is super easy with scheduled reporting, and the variety of formats gives us solutions for different types of users.

CONS

I would like to see more visualization options, and enhanced capabilities with scheduling.

Mayrell

Verified reviewer

Education Management, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2023

Amazing Looker

My over all experience is that it is really helpful and useful. It is amazing.

PROS

I like the most in Looker is that it allows me to visualize my data analysis and to explore and to understand my data efficiently. Also this platform has a wide variety of data sources. Aside from this it is also flexible and customizable and also allows me to make tables and graph for my data. It is also user friendly.

CONS

The most cons that I can say is that it is a quite expensive but the prize is worth it for it's uses and purpose.

Reason for choosing Looker

I will choose Looker always.

Anuja

Information Technology and Services, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2019

Great self-service reporting tool

I started using Looker in Feb 2018 and have found it to be a very useful tool. We use this as our main analytical reporting tool at the moment and I only expect things to improve with the upcoming acquisition by Google.

PROS

YAML like LookML Ability to have comprehensive data models Ease of training users to self-serve user defined Dashboards and Looks Great usage statistics via the System and User Activity explores

CONS

The visualizations need to catch up quite a bit so they look more professional grade a-la nytimes style story telling viz. Can accomplish more sophisticated things using API for sankey or other visualizations but these need additional work. Ability to run cross DB queries in case of multiple warehouses / data marts.

Reason for choosing Looker

AFAIK LookML capabilities.

Mukeshkumar

Information Technology and Services, 10,000+ employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2023

Looker helped us create dashboards & reports with good visualizations and charts for our client

PROS

Looker's user-friendly interface made it easy for us explore and use. It has good drag-and-drop features , which made it easy for us to create dashboards and reports. Looker's data modeling capabilities enabled us to create and manage data models that can be used across multiple data sources. This provided us a unified view of data and made it easy for us to analyze and explore. It has the ability to add custom visualizations and integrations. we also were able to share reports and dashboards with business users , making it easy to collaborate on data analysis and insights.

CONS

Looker's data source support is limited. We require significant training to fully utilize its features and functionalities. Its customization capabilities are limited compared to other BI platforms.

Anonymous

51-200 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

5

Reviewed April 2019

Easy, Flexible, Effective Data Analysis

Looker is an excellent tool. I highly recommend it! While it requires some setup at the start, it ultimately saves time by empowering non-technically skilled coworkers to analyze data on their own!

PROS

Looker allows data to be accessible by team members who do not have technical skills like SQL or Python. It's user interface is easy to use; quickly and easily one can have impressive visualizations encompassing complex data sets. Looker is a powerful tool, useful for adding data visualizations to reports, making data-driven business decisions, and any other task requiring you to analyze data. Looker has also put out a great series of instructional videos which are helpful in learning how to use the program optimally.

CONS

The initial setup and development of Looker requires time, attention, and work. The software is a great user interface to access data, but configuring the program to access your data requires a lot of programming, troubleshooting, and general work from the data science team. The utility of the program is definitely worth the work, but you should not expect to begin using the program as soon as you get it--it requires some setup.

User Profile

Jeniffer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2022

Effective Marketing Data Analytics System.

Looker is a powerful marketing and project data management software with a very flexible and useful real time data analytics generation.

PROS

Looker has a very professional and easy interface to access and the ability to manage multiple marketing channels through Looker functions is excellent. This platform reporting capability is on top and incredible leads management software and very easy to integrate to other platforms.

CONS

I have nothing to underline as a problem from the Looker functionalities, and the training when new to the tool is effective.

Aleksandar

Verified reviewer

Consumer Services, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed May 2019

Easy to use Data Reporting tool

We use Looker for all kind of data analysis and reporting needs. We use its dashboard tools to keep track of everything without any difficulties.

PROS

Looker offers data reporting tools and options, and it doesn't require deep SQL knowledge. It has a clean and well-organized user interface and helps you create reports and dashboard with only a click of a button. It is very easy to use and you don't have to have any experience with data extrapolation or reporting.

CONS

The pricing is somewhat high, but if you are a larger company it might be worth the money.

Alexis

Consumer Services, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2023

An excellent tool and true to the description

It's convenient to have a place where you can compare data from several sources. Looker is really simple to use and adapts to your level of technical expertise.

PROS

The tool Looker is fantastic. I strongly recommend it! The time it takes to put it up is eventually worth it because it allows less tech-savvy peers to study data independently.

CONS

Although assistance is usually available, occasionally requests take a little to process and with all the security patches, the information can be a little limited.

Anonymous

1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

The best BI Platform on the planet.

Looker is a robust platform that will greatly help any business to grow.

PROS

Looker is a powerful and reliable platform for analytical work. Surprisingly, I also found it easy to use and it helped me achieve my goals.

CONS

The design of the platform could be improved, but saying that, it's not too bad. I would also like better documentation and tutorials.

Lucas

Apparel & Fashion, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2019

Review from Lucas

PROS

Versatility Programming on LookML Adjustable settings Different type of viz Features, like trigger scheduling, etc

CONS

Time to render Time to run queries Most of our users complain that Looker is slow, and that's super important. Maybe the main problem is our Redshift DW and we have to tune. We're changing to snowflake and I hope the query time changes.

Showing 1 - 25 of 232 Reviews