We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.

The audience modeling and data management tools are fantastic.

None for us........everything works very well

Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages

- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service

Really can't think of any. They really listen to our feedback and always accommodate to their best ability.

forward thinking, and also stable platform to operate

Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?

Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years

None so far, we are super engaged with the product, the team and service they provide.

The UI is easy to use and it is very sufficient.

The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.

It's the people plus the product that make this a winning combination for realizing value from a DMP. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use a DMP to streamline our targeted media execution. Audience Creation - very easy and intuitive. Members of our media team are now highly skilled at creating audiences using Phunware, Lotame and third-party data. Having access to other data beyond our first party was an important requirement. Lookalike Modeling - very easy to create models and grow larger audiences from small seed segments. Data Quality - Lotame has shown a deep commitment to improving data quality by removing bots and this is important for media performance. Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding. There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP. Prior to selecting Lotame, our company knowledge on how to use a DMP was very low and Lotame accelerated our knowledge. Data Sales - seamless approach to enabling the sale of our data using our DMP account.

I would like to see more meta-data available when using the product such as descriptions of what the data actually means so its properly interpreted when creating audiences. Exploring the use of any industry standard taxonomies may also improve interpretation of data.

Personalization, more informed media buying, better targeting, look a like modeling, audience analysis, AB testing framework, reach analysis.

The flexibility of the product is unparalleled to other DMP's we have worked with. We are able to adapt the product to our clients needs.

Originally was built more for publishers rather than advertisers but has made lots of strides and is an effective tool for our advertiser clients.

1. Optimize media spend and make more effective conversion 2. Collect DMP data and integrate with CRM to targeting the right customers 3. Monetize DMP data in market exchange to generate new revenue stream 4. Connect with many advertising network to distribute awareness to target customers

It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue.

1. Difficult to implement tracking code. Some partner website when put the code in and make the problem with their page. 2. Old user interface used for many years.

I really like that Lotame's software allows me to create custom audiences to reach my clients' goals. I can hone in on specific demographic information as well as interests and behaviors. It has been an asset in running targeted digital campaigns.

It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted. This may be due to my own beginner's knowledge of the software.

We can easily target our 1st party audiences that we collect via Lotame; we can also purchase 3rd party audience segments.

The tool is vast and has many options. We utilize only some of these. Hopefully in the future we'll be able to put more resources towards more sophisticated use cases.

We began and used Lotame for ad targeting initially but have migrated to utlization of Lotame for content recommendations. Lotame's willingness to work with us to come up with a model that makes sense for content recommendations was key and we find this is our biggest area of growth. The opportunity to integrate this into our CMS offering has been extremely beneficial as well. Although we have cycled through way too many customer success managers, having a stable and consistent and extremely knowledge and reliable technical support manager has been a factor in us continuing down this path. We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame. Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime.

Flexibility, willingness to work with us, hierarchy of data, multiple ways to collect and use data.

manual nature of application across our massive list of domains -- a template or standard application would be very helpful. We often find discrepancies between domains.

Has a wide breadth of features and robust APIs that allow for a full integration. In addition, the team is very responsive in working together to service and fulfill client needs.

There are opportunities to add pre-emptive monitoring around services and APIs that are business critical

I like that the interface is easy to navigate, it is clear and generates data quickly. A lot of publishers and agencies are familiar with Lotame which makes it easy to sell in.

I have had issues multiple times with the data it outputs, it is sometimes very inaccurate and then have to wait on support team to fix before getting accurate data.

lotame has helped us achieve over $1MM in revenue through data sales. leveraging 1st party data, we have been able to outpace the utilization of 3rd party data. support has been excellent no hidden costs

well priced, excellent customer support, interoperability in the wider martech stack, transparency of cost/features

interface design and overall ease of use could be improved

Doe what DMP should do. Easy to use and implement.

It was a web centric software so CTV support came a bit later.

Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact.

Very expensive - and we could probably be moved into a different product package. Ideally, we need this to include client solutions.

Provides great insight and analytics into audiences and campaigns

User friendly utilises different products and tool to be able to manage and activate data in a simple and effective way

no real problems, I use this dmp every day

The amount of reach and available audiences. I like the interface for audiences and building out audiences using multiple segments. I like that we can use it to dump client DMPs into it as well.

The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed. The behaviors interface can be tedious.

The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive.

Maybe the UX is kind of old, but it's just a visual aspect, it has nothing to do with features and functionalities.

They are a very important partner for us

The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM.

It would be nice to have costs in local currency

The rule builder is a great feature to capture the audiences we want in different ways such as through URL's or Key Values

The main interface can get a bit overwhelming because there's so many options and a lot of things going on.

Access to rich behavioural data for our user base.

Support is quick to respond and always helpful. The extended profiles provide excellent insight into our audience demographics. Provides a rich source of user behaviour to enhance our digital sales experience.

Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful.

There isn't much to complain about. Very easy to use.

Easy to use platform and fantastic customer support.

Manual filing of data, but this process would have to be done in any other platform.

The quality of data you can get as well as the insights. Always they are looking for to improve.

The dashboard in some places are complex to understand.