What are Matomo users saying about the software?
Read what people like you have said about using Matomo software through verified user reviews
User Review Highlights
4.87
39 Reviews
Ease-of-use
out of 5Customer Support
out of 5Value for money
out of 5Functionality
out of 5"Pretty much unlimited flexibility for what you want tracked. The interface is also easy to navigate."
"Self hosted is always good. A good option if you dont want to use google analytics (especially in EU-Countries good for data-security)."
"Easy to use and easy to learn. Its got everything you need out of the box."
"What we are still missing is the simple linking option with Google Ads and other PPC ad providers."
"After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration."
"Not all information is transmitted by search engines, which is definetly there fault."
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Showing 1 - 25 of 39 reviews

Simon
Verified reviewer
Company size: 2-10 employees
Industry: Media Production
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
May 2021
When data is the name of the game, privacy is everything; enter, Matomo!
- Keeping data private. - Not letting other analytics' companies follow the consumer around. - Letting people know that their data will never be sold to a 3rd party and that their data is theirs
Pros
The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!
Cons
There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.
Reasons for choosing Matomo
Privacy. The one and only reason. Plus, I did not have transparent data when I needed it most.
Nick
Company size: 1 employee
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
September 2019
Awesome Open Source and Privacy-Conscious Alternative to Google Analytics
Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.
Pros
Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.
Cons
There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!
Reasons for choosing Matomo
I chose Matomo because it does everything I need, it's open source, self-hosted, whitelabeled, and cost-effective.
Reasons for switching to Matomo
With Matomo, you don't really need Google Analytics for basic website tracking purposes. Matomo is a platform that gives you the option to respect users' privacy. I prefer not to send all of my clients' data to a third-party company that is doing who knows what with it.
Daniel
Company size: 201-500 employees
Industry: Furniture
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2022
Great for GDPR-compliant web analytics
We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us to. And that is sufficient to run our website efficiently.
Pros
If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.
Cons
It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.
Reasons for switching to Matomo
Data privacy

Henry
Verified reviewer
Company size: 11-50 employees
Industry: Non-Profit Organization Management
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
June 2020
Easy to use
Pros
Easy to use and easy to learn. Its got everything you need out of the box.
Cons
Google won't release their serch data to Matomo.
Ricardo
Company size: 10,000+ employees
Industry: Banking
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
July 2021
Excellent cost-benefit ratio
Pros
We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA). Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use. We have no hesitation in recommending it to other users.
Cons
If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.
Reasons for choosing Matomo
Excellent cost-benefit ratio and very similar reports.
Reasons for switching to Matomo
GSA was discontinued.
Paul
Company size: 2-10 employees
Industry: Internet
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
July 2021
Ethical webtracking made easy
I can definetly recommened Matomo, it is a great way to monitor your sites while being ethical.
Pros
I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.
Cons
I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.
Reasons for choosing Matomo
Using both Google Analytics and Matomo, Matomo for projects with a tight data protection policy.
Boris
Company size: 2-10 employees
Industry: Computer Software
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
October 2019
An excellent telemetry tool
Pros
I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.
Cons
The community is smaller than for some other solutions, so there are far fewer articles to explain how to take full advantage of the tool. That being said, the existing articles are well written and comprehensive.
Reasons for switching to Matomo
French National Commission on Informatics and Liberty recommends Matomo as the only analytis tool that does not require cookie consent.
Klaus
Company size: 2-10 employees
Industry: Information Technology and Services
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
April 2021
Easy and your data is safe
We use it for onlinestatistiks for our website and also for our customers.
Pros
Self-hosting is very simple and comfortable, the web-updater works very fast and all the time.
Cons
As there is not as much money behind it as in Google Analytics its not for all the things you can do with Analytics but for daily business all you need is there. For sure it's not compatible to use with other Google Products.
Reasons for switching to Matomo
Beause our data and the data of our customers should stay with us

Amadeusz
Verified reviewer
Company size: 11-50 employees
Industry: Computer Software
Time used: Less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
November 2021
Simple program, providing all the necessary data
Very positive
Pros
Ease of adding to WordPress, or installing on cloud
Cons
Quite a difficult connection to Google Analytics
Reasons for switching to Matomo
Data were not detailed enough
Arnaud
Company size: 2-10 employees
Industry: Information Technology and Services
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2022
Matonon an RGPD compliant sofware
Pros
It is a powerful web analytics platform that gives you 100% data ownership.
Cons
the support can be purchased separatly but is expensive.

James
Verified reviewer
Company size: 1,001-5,000 employees
Industry: Aviation & Aerospace
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2020
Very good software for analytics
Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics.
Pros
Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.
Cons
The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe
Till
Company size: 11-50 employees
Industry: Computer & Network Security
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
August 2020
If you need a analytics tool that keeps all data in house
Overall I like to work with matomo. We own the data and the handling is easy enough. There is still some slack for approvement, but I guess the need for a secure analytics tool while rise in future and so matomo will have more resources to improve as well. Will see :)
Pros
I love the fact that we can self host matomo and don't have to worry about our analytics data leaving the EU.
Cons
It's still not as good as google analytics. You have to work a lot with segments to get the data you want. The Matomo Tag manager ist alright but is less intuitiv to handle then the google tag manager. But after a while I got used to it.
Reasons for switching to Matomo
Data security
Anonymous
Company size: 11-50 employees
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
September 2021
Efficient software
Thanks to Matomo, we know how to improve the traffic on our websites. It helps us refine your communication with potential customers.
Pros
It does the job in the simplest way I've ever seen. GDPR compliancy by design allows a perfect comprehension of what happens when on your different websites.
Cons
There's lots of different indicators to understand.
Reasons for choosing Matomo
Open-source and more efficient
Anonymous
Company size: 51-200 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
November 2021
Web analysis and monitoring at the highest level
If you don't want to use another well-known monitoring tool or place particular value on the server location, etc., Matomo is the right choice for you.
Pros
What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.
Cons
The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data. What we are still missing is the simple linking option with Google Ads and other PPC ad providers.
Reasons for switching to Matomo
German data protection.
Kévin
Company size: 2-10 employees
Industry: Internet
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
October 2020
Real alternative to Google Analytics and rGP compliant
8 years user and admin of my own Matomo/Piwik server, so satisfied in replacement of GA
Pros
Total control on datas RGPD compliant Best dashboard, more clear than GA
Cons
Have to learn on how to install it (but so easy)
Reasons for switching to Matomo
Respect users privacy
Marvin
Company size: 2-10 employees
Industry: Computer Software
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
July 2019
Awesome analytics for self-hosters
Matomo offers a simple setup, a huge amount of features, steady updates and respects the privacy of my users. I really love Matomo.
Pros
- Free to host on-premise - Many hosting companies offer a 1-click-installation for Matomo - Easy & straightforward setup - Comprehensive UX - Managed paid plan for people that do not wish to host themselves
Cons
- Integration with Google, Facebook & Bing Ads not ready yet (but will be released quite soon)
Misael
Company size: 51-200 employees
Industry: Information Technology and Services
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
October 2019
The Best Web Analytics
Pros
I found out About Matomo 6 years formerly known as pikiwik and damn i loved it, it was giving and still giving me exact geotargeted data results and today its matomo , i love the new edits out, realtime data reports. Other than that, Matomo is a very good iff not better alternative to google's analytics and the rep. thanx
Cons
Note: try working on displaying keywords used by site visitors to our sites in search engine results. that functions is on and off. it needs some work.
Krzysztof
Verified reviewer
Company size: 11-50 employees
Industry: Utilities
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
March 2019
The best Google Analytics alternative
Pros
This is definitely the best alternative for Google Analytics. I've been using it for a long time and more frequently than mentioned Google Analytics. It's not MA or GA to be used. I use them both. They give me different type of data. I totally recommend it.
Cons
Database swells as more data come. This is normal, but be aware.

Farshad
Verified reviewer
Company size: 51-200 employees
Industry: Internet
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
July 2019
Google Analytics Redefined
Great I love it and totally recommend it.
Pros
1. You get to own your data 2. It's more clear and better UX 3. It's open source and you can host it on your own server 4. Since you own your data, you can use it for data mining and custom faster data processing
Cons
Nothing on my mind right now, I can say more plugins can be developed

David A.
Verified reviewer
Company size: 11-50 employees
Industry: Computer Software
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2020
The alternative for in-house / intranet analytics
Pros
We chose Piwik (Matomo) to track in-house analytics and be independent to other analytics tools.
Cons
On the 5+ years, haven't encountered a con.
Reasons for choosing Matomo
Most feature complete and API complete
jon
Company size: 1 employee
Industry: Internet
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
October 2020
complete and user friendly
Pros
easy and simple but yet enough informations
Cons
sometimes hard to find some options, the report could have more options
Christophe
Company size: 11-50 employees
Industry: Computer Software
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
January 2022
Thanks a lot
Pros
A good replacement to Google Analytics that respect privacy
Cons
Nothing, it's perfect for us and for or needs
Reasons for switching to Matomo
Privacy is important
Henry
Company size: 11-50 employees
Industry: Non-Profit Organization Management
Time used: Less than 12 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
September 2019
Privacy
Pros
The main advantage of Matomo is the protection of user data.
Cons
Not getting key words from Google searches.
Lav
Company size: 11-50 employees
Industry: Information Technology and Services
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
April 2019
Best Analytics Tool
Pros
I have been using Matomo since it was called Piwik. They have helped us do everything that we used to do with Google in-house which sharing our customer data with Google.
Cons
Not much but would be nice of they can improve some of the db queries.
Nabil
Company size: 2-10 employees
Industry: Computer Software
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
April 2021
Better than Google Analytics
Pros
Respect data privacy and it's free of charge
Cons
In fact it's difficult to find cons. in matomo :-(
