---
title: "Matomo vs Mixpanel - 2026 Comparison - Software Advice"
description: "Matomo vs Mixpanel - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/bi/matomo-profile/vs/mixpanel/"
page_type: "comparison"
language: "en"
---
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Matomo vs Mixpanel
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Updated October 21, 2026
# Matomo vs. Mixpanel: 2026 Comparison
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Updated October 21, 2026
# Matomo vs. Mixpanel: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
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[](https://www.softwareadvice.com/bi/matomo-profile/)
[Matomo](https://www.softwareadvice.com/bi/matomo-profile/)
4.7
[(62)](https://www.softwareadvice.com/bi/matomo-profile/reviews/)
Starting Price
$9.00per month
Free trial: Available
Free version: Available
Pros:
Not enough reviews
Cons:
Not enough reviews
Who uses Matomo
Based on 62 reviews
- Top use case: Web Analytics (47%)
94% of users recommend this product
[](https://www.softwareadvice.com/project-management/mixpanel-profile/)
[Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/)
4.5
[(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/)
Starting Price
$25.00per month
Free trial: Available
Free version: Available
Pros:
Not enough reviews
Cons:
Not enough reviews
Who uses Mixpanel
Based on 146 reviews
- Popular among: Small businesses
- Most common industry: IT & Software Development (42%)
- Top use cases: Dashboard (25%), Data Analysis (23%) and Product Analytics (21%)
80% of users recommend this product
[](https://www.softwareadvice.com/bi/matomo-profile/)
Matomo
4.7
[(62)](https://www.softwareadvice.com/bi/matomo-profile/reviews/)
[](https://www.softwareadvice.com/project-management/mixpanel-profile/)
Mixpanel
4.5
[(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/)
+
Add product
Add product
## Matomo vs Mixpanel: At a glance
* * *
Product ratings at a glance
| | Matomo | Mixpanel |
| --- | --- | --- |
| Overall rating | 4.7
62 reviews | 4.5
146 reviews |
| Ease of use | 4.5 | 4.1 |
| Value for money | 4.7 | 4.2 |
| Functionality | 4.5 | 4.5 |
| Customer support | 4.3 | 4.2 |
| Ease of deployment | 4.7 | 4.5 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 208 reviews from Web Analytics
* * *
Cohort Analysis
N/A
Conversion Tracking
N/A
Customer Segmentation
N/A
Engagement Tracking
N/A
Funnel Analysis
N/A
Goal Setting/Tracking
4.8
- Data Visualization: 5.0
- Reporting/Analytics: 4.9
- User Interaction Tracking: 4.7
- Conversion Tracking: 4.6
- Time on Site Tracking: 4.5
- Activity Dashboard: 4.1
Cohort Analysis
4.3
Conversion Tracking
4.7
Customer Segmentation
4.8
Engagement Tracking
4.8
Funnel Analysis
4.9
Goal Setting/Tracking
N/A
- Usage Tracking/Analytics: 4.9
- Funnel Analysis: 4.9
- KPI Monitoring: 4.8
- Engagement Tracking: 4.8
- Customer Segmentation: 4.8
- Reporting/Analytics: 4.8
- Data Visualization: 4.8
- Performance Metrics: 4.7
- Conversion Tracking: 4.7
- Product Data Management: 4.6
- Alerts/Notifications: 4.5
- Predictive Analytics: 4.5
- Data Discovery: 4.4
- Dashboard: 4.2
- Data Import/Export: 4.2
- Data Connectors: 4.2
### Wondering if these products fit your needs?
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LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
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* * *
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## Reviews
* * *
Positive review:
VR
Verified Reviewer
Intern
Information Technology and Services, 11-50 employees
"We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers."
Feb 2, 2025
Negative review:
FV
Filippo V.
CTO
Information Technology and Services, 2-10 employees
"It is not as famous as google analytics."
May 2, 2025
Positive review:
IP
Isak P.
Developer
Computer Software, 11-50 employees
"Matomo is a feature-rich web analytics platform that provides a wide range of tools and features for tracking and analyzing website traffic."
Dec 29, 2022
Negative review:
IP
Isak P.
Developer
Computer Software, 11-50 employees
"However, the interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate."
Dec 29, 2022
Positive review:
IP
Isak P.
Developer
Computer Software, 11-50 employees
"This can make it more difficult for users who are new to web analytics or who prefer a more streamlined interface. Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it."
Dec 29, 2022
Negative review:
RB
Renick B.
CTO
Information Technology and Services, 2-10 employees
"UI is a bit outdated atm."
Nov 13, 2022
[Read all reviews](https://www.softwareadvice.com/bi/matomo-profile/reviews/)
Positive review:
Nitesh V.
QA Engineer
Information Technology and Services, 51-200 employees
"The event-based tracking is really powerful."
Apr 25, 2026
Negative review:
Nitesh V.
QA Engineer
Information Technology and Services, 51-200 employees
"Setting up event tracking correctly takes time and if the implementation is wrong, your data gets messy fast."
Apr 25, 2026
Positive review:
LS
Lovepreet S.
Product Engineer
Automotive, 51-200 employees
"Identity merge is great for people using same device with multiple users."
Jun 6, 2025
Negative review:
Nitesh V.
QA Engineer
Information Technology and Services, 51-200 employees
"The pricing jumps significantly once you cross the free tier event limit, which feels expensive for growing teams."
Apr 25, 2026
Positive review:
AB
Andrei B.
Director of Product Management
Information Technology and Services, 501-1000 employees
"It has an intuitive interface that's great for myself and my team to be able to use when wanting to answer our own data questions without needing help from our product analytics team."
Dec 8, 2024
Negative review:
VB
Vittal B.
Chief Product and Strategy Officer
Information Technology and Services, 51-200 employees
"The UI can become crowded with too many custom events, and it took some work to get consistent naming decisions across the team."
Jun 26, 2025
[Read all reviews](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/)
## Customer support
* * *
Matomo
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Not available
24/7: Not available
Chat: Not available
Mixpanel
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
## Training options
* * *
Matomo
In Person: Available
Live Online: Not available
Webinars: Not available
Documentation: Available
Videos: Available
Mixpanel
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Not available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Google Analytics 360 vs Matomo](https://www.softwareadvice.com/bi/google-analytics-profile/vs/matomo/)[Microsoft Power BI vs Mixpanel](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/mixpanel/)