--- title: "Matomo vs Mixpanel - 2026 Comparison - Software Advice" description: "Matomo vs Mixpanel - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization." source_url: "https://www.softwareadvice.com/bi/matomo-profile/vs/mixpanel/" page_type: "comparison" language: "en" --- [Home](https://www.softwareadvice.com/) / [Web Analytics Software](https://www.softwareadvice.com/web-analytics/) / Matomo vs Mixpanel Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated July 21, 2026 # Matomo vs. Mixpanel: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated July 21, 2026 # Matomo vs. Mixpanel: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/bi/matomo-profile/) [Matomo](https://www.softwareadvice.com/bi/matomo-profile/) 4.7 [(62)](https://www.softwareadvice.com/bi/matomo-profile/reviews/) Starting Price $9.00per month Free trial Free version Pros: Not enough reviews Cons: Not enough reviews Who uses Matomo Based on 62 reviews - Top use case: Web Analytics (47%) 94% of users recommend this product [](https://www.softwareadvice.com/project-management/mixpanel-profile/) [Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/) 4.5 [(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) Starting Price $25.00per month Free trial Free version Pros: Not enough reviews Cons: Not enough reviews Who uses Mixpanel Based on 146 reviews - Popular among: Small businesses - Most common industry: IT & Software Development (42%) - Top use cases: Dashboard (25%), Data Analysis (23%) and Product Analytics (21%) 80% of users recommend this product [](https://www.softwareadvice.com/bi/matomo-profile/) Matomo 4.7 [(62)](https://www.softwareadvice.com/bi/matomo-profile/reviews/) [](https://www.softwareadvice.com/project-management/mixpanel-profile/) Mixpanel 4.5 [(146)](https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.7 Based on 62 reviews Ease of use 4.5 Value for money 4.7 Customer support 4.3 Functionality 4.5 4.5 Based on 146 reviews Ease of use 4.1 Value for money 4.2 Customer support 4.2 Functionality 4.5 ## User interface * * * ## Key features Features selected based on 208 reviews from Web Analytics * * * Cohort Analysis N/A Conversion Tracking N/A Customer Segmentation N/A Engagement Tracking N/A Funnel Analysis N/A Goal Setting/Tracking 4.8 Cohort Analysis 4.3 Conversion Tracking 4.7 Customer Segmentation 4.8 Engagement Tracking 4.8 Funnel Analysis 4.9 Goal Setting/Tracking N/A ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ JoomlaNot enough reviews ](https://www.softwareadvice.com/cms/joomla-profile/)[ MoodleNot enough reviews ](https://www.softwareadvice.com/lms/moodle-profile/)[ LimeSurveyNot enough reviews ](https://www.softwareadvice.com/product/458234-LimeSurvey/) [ AB TastyNot enough reviews ](https://www.softwareadvice.com/website-optimization/ab-tasty-profile/)[ ChameleonNot enough reviews ](https://www.softwareadvice.com/product/82962-Chameleon/)[ IntercomNot enough reviews ](https://www.softwareadvice.com/crm/intercom-profile/) ## Reviews * * * VR Verified ReviewerInternInformation Technology and Services, 11-50 employees "We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers." Feb 2, 2025 FV Filippo V.CTOInformation Technology and Services, 2-10 employees "It is not as famous as google analytics." May 2, 2025 Nitesh V.QA EngineerInformation Technology and Services, 51-200 employees "The event-based tracking is really powerful." Apr 25, 2026 Nitesh V.QA EngineerInformation Technology and Services, 51-200 employees "Setting up event tracking correctly takes time and if the implementation is wrong, your data gets messy fast." Apr 25, 2026 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Google Analytics 360 vs Matomo](https://www.softwareadvice.com/bi/google-analytics-profile/vs/matomo/)[Semrush vs Matomo](https://www.softwareadvice.com/bi/matomo-profile/vs/semrush/)[Microsoft Power BI vs Mixpanel](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/mixpanel/)[Google Analytics 360 vs Mixpanel](https://www.softwareadvice.com/bi/google-analytics-profile/vs/mixpanel/)