About Oracle BlueKai

Oracle BlueKai is a cloud-based platform that assists small to large size enterprises with data management. Key features include consumer segmentation, campaign analysis and customer targeting.

Marketers can use Oracle BlueKai’s audience builder tool to analyze data across devices, drive mobile first email campaigns, map the consumer purchase path and keep a track of conversions. With the ID graph feature, users can unite disparate consumer data and target audiences across devices. It provides campaign results by correlating the effect of online campaigns on offline sales and reporting buyer summaries. Additional features include data integration, data export, access management and custom reports.

Oracle BlueKai integrates with media tools such ...

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Supported Operating System(s):

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2 Reviews of Oracle BlueKai

Overall rating

3.50 / 5 stars

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November 2018

Rajendra from Zenith Software Solution

Verified Reviewer

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Free Trial

Review Source: GetApp

November 2018

April 2018


Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: Capterra



Value for money


Customer support




April 2018

consumer genomics data

Used it for creating user personas and segments


One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.


Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.