Oracle Data Management Platform Software

Oracle Data Management Platform Software

Find out more:

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Find out more:

PriceDemo

About Oracle Data Management Platform

Oracle BlueKai is a cloud-based platform that assists small to large size enterprises with data management. Key features include consumer segmentation, campaign analysis and customer targeting. Marketers can use Oracle BlueKai’s audience builder tool to analyze data across devices, drive mobile first email campaigns, map the consumer purchase path and keep a track of conversions. With the ID graph feature, users can unite disparate consumer data and target audiences across devices. It provides campaign results by correlating the effect of online campaigns on offline sales and reporting buyer summaries. Additional features include data integration, data export, access management and custom reports. Oracle BlueKai integrates with media tools such as Adroll, Accu...

Oracle Data Management Platform Pricing

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Oracle Data Management Platform User Reviews

OVERALL RATING

Showing 3 reviews

Rajendra

Verified reviewer

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: Free Trial

Review Source: GetApp

This review was submitted organically. No incentive was offered

November 2018

Hehsan

Company size: 10,000+ employees

Industry: Apparel & Fashion

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

January 2021

Oracle

Over all it’s a good cloud system where data is accessible

Pros

The accessibility of data any time from anywhere in the world

Cons

When traveling need to have a roaming connection as the password security will be verified to the phone number

Reasons for switching to Oracle Data Management Platform

User friendliness and centralized data support on a dashboard

Anonymous

Company size: 11-50 employees

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
2

Value for money

out of 5
2

Customer support

out of 5
3

Functionality

out of 5

May 2018

consumer genomics data

Used it for creating user personas and segments

Pros

One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

Cons

Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.