smartocto

smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Our main goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on what's happening now, and learning from what happened yesterday. That's why we've been offering both real-time insights and historical reporting tools since 2020, when the current smartocto was born from a merger of SmartOcto, a real-time insights tool, and Content Insights, a tool for detailed historical insights. Whether it's changing audiences, business and revenue models o...