Supermetrics Software

Supermetrics Software

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About Supermetrics

Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery and Snowflake. Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads and Google Analytics. It allows employees to configure workflows to automatically update and refresh reports on a monthly, daily, weekly or hourly basis. Additionally, businesses utilizing Snowflake can manage, edit, customize and save extraction schemas for further use and modification. Supermetrics offers an application programming interface (API), which ...

Supermetrics Pricing

In addition to our basic licensing tiers, we offer customized packages according to customer need.

Starting price: 

$89.00 per month

Free trial: 

Available

Free version: 

Available

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Supermetrics User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

3.5

Customer support

3.5

Functionality

4

Showing 1 - 5 of 79 reviews

Andrew

Company size: 10,001+ employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

May 2022

Pricey, But Well Worth the Cost

User Profile

Andrea

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
3

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

July 2022

The easiest solution to import digital advertising data in data visualization tools

Pros

Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable.

Cons

The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.

Reasons for choosing Supermetrics

Supermetrics had more data sources and better customer support

User Profile

Thiago

Verified reviewer

Company size: 51-200 employees

Industry: Online Media

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
3

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

July 2021

Pricey, but a life saver

That's the best friend for online media analysts. We can get all our metrics in one place to cross data and do more accurate analysis.

Pros

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Cons

It's pricey, specially for brazilian users like me.

Girish

Company size: 201-500 employees

Industry: Non-Profit Organization Management

Time used: More than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2022

Review on API

Great

Pros

Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools

Cons

Based on our requirement I found this tool a perfect solution

Reasons for choosing Supermetrics

Other products do not have all connectors, and not easy to connect, high maintenance

Alaa

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

June 2022

A great tool for creating accurate analytical reports

It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions.

Pros

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.

Cons

Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.

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