# Supermetrics Software Reviews, Demo & Pricing - 2026 > Review of Supermetrics Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/bi/supermetrics-profile --- [Home](https://www.softwareadvice.com/) / [Reporting Software](https://www.softwareadvice.com/reporting-tools/) / Supermetrics Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/bi/supermetrics-profile/reviews/)[Alternatives](https://www.softwareadvice.com/bi/supermetrics-profile/alternatives/) # Supermetrics 2026: Benefits, Features & Pricing Wondering if Supermetrics is right for your organization? Our Reporting Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Supermetrics 4.4 [(109)](https://www.softwareadvice.com/bi/supermetrics-profile/reviews/) Pricing Starting at $29.00 per month ### About Supermetrics Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery and Snowflake. Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads and Google Analytics. It allows employees to configure workflows to automatically update and refresh reports on a monthly, daily, weekly or hourly basis. Additionally, businesses utilizing Snowflake can manage, edit, customize and save extraction schemas for further use and modification. Supermetrics offers an application programming interface (API), which allows businesses to import marketing data into third-party solutions such as Tableau, Qlik and Power BI. It is available on monthly and annual subscriptions and support is extended via email, community forum, documentation, live chat and other measures. Wondering if Supermetrics is right for your organization? Our Reporting Software selection experts can help you in 15 minutes or less. ## Supermetrics User Interface ## Popular Supermetrics Alternatives Main Product Supermetrics 4.4 [(109)](https://www.softwareadvice.com/bi/supermetrics-profile/reviews/) Ratings Breakdown - 4.09Ease of use - 3.77Value for money - 3.80Customer support - 4.29Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Microsoft Power BI](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/) 4.6 [(1885)](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.41Value for money - 4.16Customer support - 4.49Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8096)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2353)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Dataslayer](https://www.softwareadvice.com/reporting-tools/dataslayer-profile/) 4.7 [(88)](https://www.softwareadvice.com/reporting-tools/dataslayer-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.53Value for money - 4.67Customer support - 4.51Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Better Reports](https://www.softwareadvice.com/bi/better-reports-profile/) 4.9 [(172)](https://www.softwareadvice.com/bi/better-reports-profile/reviews/) Ratings Breakdown - 4.53Ease of use - 4.85Value for money - 5.0Customer support - 4.83Functionality Pricing Starting at $19.90 per month Get Price ## Supermetrics Pricing and Plans Starting price: $29.00 per month Free Trial Free Version Single connector $29.00 flat rate, per month Plan includes: - 10 Accounts Per Data Source Essential $29.00 flat rate, per month Plan includes: - 10 Accounts Per Data Source - Data Sources Include Database - Facebook Ads - Facebook Insights - Google Ads - Google Analytics 4 - Google Bigquery - Google Search Console - Instagram Insights and JSON/CSV/XML - Weekly Automated Refreshes Core $159.00 flat rate, per month Plan includes: - 10 Accounts Per Data Source - Data Sources Include Database - Facebook Ads - Facebook Insights - Facebook Public Data - Google Ads - Google Adsense - Google Analytics 4 - Google Bigquery - Google My Business Read More Enterprise Pricing available upon request Plan includes: - 10 Accounts Per Data Source - Adform - Adobe Analytics - Adroll - Ahrefs - Apple Search Ads - AWIN - Bing Webmaster Tools - Callrail - Capterra PPC Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Supermetrics Features - Popular features found in Reporting Ad hoc Query Customizable Dashboard Dashboard Creation Data Import/Export Drag & Drop Forecasting Multiple Data Sources OLAP Performance Metrics Scheduled/Automated Reports Search/Filter - More features of Supermetrics Access Controls/Permissions Activity Dashboard Ad hoc Analysis Ad hoc Reporting Alerts/Notifications API Auto Extraction Automated Scheduling Benchmarking Campaign Analytics Campaign Tracking Charting Client Management Conversion Tracking Customizable Fields Customizable Reports Customizable Templates Dashboard Data Aggregation Data Aggregation and Publishing Data Analysis Tools Data Capture and Transfer Data Connectors Data Extraction Data Integration Data Management Data Mapping Data Migration Data Source Connectors Data Storage Management Data Synchronization Data Transformation Data Visualization Data Warehouse Engagement Tracking ETL ETL - Extract Transfer Load Functions/Calculations Historical Reporting In-Database Processing Integration Management Integrations Management Keyword Tracking KPI Monitoring Marketing Reports Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Performance Management Pipeline Management Pre-built Connectors Private Dashboards Public Dashboards Query Builder Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Reporting Reporting/Analytics Reporting & Statistics ROI Tracking Sales Reports Scorecards Secure Data Storage Single Sign On Social Media Integration Social Performance Management SSL Security Status Tracking Tag Management Third-Party Integrations Trend Analysis Version Control Visual Analytics Web Data Extraction Website Analytics ## Supermetrics Integrations Google Ads Integration rated 5.0 from 12 reviews Meta for Business Integration rated 4.5 from 10 reviews HubSpot Content Hub Integration rated undefined from -1 review Snapchat for Business Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review HubSpot Marketing Hub Integration rated undefined from -1 review See all 61 integrations ## Supermetrics User Reviews Overall Rating 4.4 Ratings Breakdown 5 61% 4 27% 3 6% 2 2% 1 5% Secondary Ratings Ease of Use 4.1 Value for money 3.8 Customer support 3.8 Functionality 4.3 Marlyn G. Verified reviewer Computer Software 1001-5000 employees Used weekly for less than 2 years Review source Reviewed February 2023 Excellent Integration and data extraction 4 Its interface has what is necessary to reflect the data in a practical way, it saves a lot of time by not having to log in to each platform, I would recommend it for large companies that work with many platforms and need to process large amounts of data since it automates the reports and save time in the optimization of marketing campaigns. Ratings Breakdown 4 Ease of use 5 Functionality Pros: It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio. Cons: One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on. Reasons for switching to Supermetrics it is better for data extraction Read More CA Chris A. Verified reviewer Sports 201-500 employees Used weekly for more than 2 years Reviewed October 2025 Supermetrics is a game changer for analytics 5 Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials. It connects to all of our key data sources and makes report generation easy. Cons: Not much. I've been using it for so long now there's not much not to like. If pushed it would be good if the GA4 connected handled sampling better but it's still very good. Read More VR Verified Reviewer Marketing and Advertising 2-10 employees Used weekly for less than 12 months Review source Reviewed March 2019 Very simple software, does what it says on the tin 5 Using supermetrics plus Google data studio allows me to create reports for my clients at a cheaper cost then using a paid software Ratings Breakdown 4 Ease of use Previously 3 4 Functionality Previously 5 Pros: Allows me to connect Facebook data to Google data studio at an affordable price Cons: Sometimes the connection fails and I have to reconnect which is annoying. I have to be logged into my email account as well, which can be annoying as it's not the same account that has the analytics, so I have to create and share reports across users. Would be nice if I could add more users to the supermetrics account. Read More Andrea S. Verified reviewer Marketing and Advertising 11-50 employees Used weekly for more than 2 years Review source Reviewed July 2022 The easiest solution to import digital advertising data in data visualization tools 5 Ratings Breakdown 4 Ease of use 3 Value for money 4 Customer support 5 Functionality Pros: Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable. Cons: The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so. Reasons for choosing Supermetrics Supermetrics had more data sources and better customer support Read More Leigh S. Verified reviewer Hospitality 2-10 employees Used daily for more than 2 years Reviewed May 2022 Lost without it! 5 Supermetrics is one of the strongest players in the market and my recommended data connector. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items. Cons: Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues. Read More Guido N. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 12 months Review source Reviewed February 2022 Fast (and pricy) connector with lots of supported sources and destinations 5 I use it to connect data from different marketing sources to DataStudio, Google Sheet and BigQuery (though I'm moving to Stitch Data for BigQuery, as it is way less expensive than Supermetrics) Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: It is very easy to configure and set up. It has many connections. It is almost plug&play. The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data. The support team is extremely fast and usually gets back to you with on-point solutions. Cons: It is very expensive. The basic licenses usually have some connectors included, but it's easy to end up needing a connector not included and this obviously has an extra cost. From time to time, scheduled queries in Google Sheet don't run (and I rarely get a warning email). Reasons for choosing Supermetrics It has a lot of different connectors covering most (if not all) of the marketing platforms a marketer could ever use. Read More Pedro A. Verified reviewer Financial Services 51-200 employees Used daily for more than 2 years Review source Reviewed October 2023 One of the best tools to connect and extract data between tools 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: \- Extract data from any tool - Our use case: Hubspot into Looker: The connector is very fast;- Query builder to build custom queries into your analytics Cons: \- Need to pay extra for connectors that are not built into the basic plans Read More Thiago R. Verified reviewer Online Media 51-200 employees Used daily for more than 2 years Review source Reviewed July 2021 Pricey, but a life saver 5 That's the best friend for online media analysts. We can get all our metrics in one place to cross data and do more accurate analysis. Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 5 Functionality Pros: The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio. Cons: It's pricey, specially for brazilian users like me. Read More Pedro G. Verified reviewer Consumer Goods 10000+ employees Used daily for more than 2 years Review source Reviewed November 2018 Good for building web dashboard 4 Overall good tool but could improve with offering more integrations. Ratings Breakdown 4 Ease of use 4 Value for money 3 Customer support 4 Functionality Pros: The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards. Price wise is very competitive. Cons: I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis. i also did not like that data only refreshes automatically every day, if not you need to do it manually. Read More Henri H. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 6 months Review source Reviewed September 2023 Supermetrics Review 5 Data from my promotional campaigns is easily integrated to provide analysis tools. Sometimes it is necessary to export the data to other data visualization software but this does not detract from the quality of the software. Ratings Breakdown 5 Ease of use 5 Value for money 2 Customer support 5 Functionality Pros: very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools Cons: They should work to improve the support response time which I found a little long Read More Showing 1 - 10 of 109 Reviews [See All Reviews](https://www.softwareadvice.com/bi/supermetrics-profile/reviews/) ## Supermetrics Popular Comparisons [Microsoft Power BI vs Supermetrics](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/supermetrics/)[Google Analytics 360 vs Supermetrics](https://www.softwareadvice.com/bi/google-analytics-profile/vs/supermetrics/)[Tableau vs Supermetrics](https://www.softwareadvice.com/bi/supermetrics-profile/vs/tableau/)[Dataslayer vs Supermetrics](https://www.softwareadvice.com/reporting-tools/dataslayer-profile/vs/supermetrics/)[Power My Analytics vs Supermetrics](https://www.softwareadvice.com/bi/power-my-analytics-profile/vs/supermetrics/) [Compare All Alternatives](https://www.softwareadvice.com/bi/supermetrics-profile/alternatives/) ## Other Top Recommended Reporting Software [Grow](https://www.softwareadvice.com/bi/grow-profile/) **4.4** (405) Recently recommended **8** times [SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) **4.4** (12) Recently recommended **2** times [Vena](https://www.softwareadvice.com/bpm/vena-profile/) **4.5** (139) Recently recommended **1** times [PayPal](https://www.softwareadvice.com/retail/paypal-profile/) **4.6** (26470) Recently recommended **0** times Stuck Between Options? 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