All Supermetrics Reviews

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Andrew

Chemicals, 10,001+ employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed May 2022

Pricey, But Well Worth the Cost

User Profile

Leigh

Verified reviewer

Hospitality, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Lost without it!

Supermetrics is one of the strongest players in the market and my recommended data connector.

PROS

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

CONS

Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues.

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2022

Great tool for data in marketing but too expensive for small business

PROS

It great data quality. Its the top tool in the market for data in marketing. Integrations and addon for sheet is easy to use.

CONS

Pricing is too high for small business. They don't do discounts.

Henry

Marketing and Advertising, 11-50 employees

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed July 2021

There are cheaper, better, easier options.

Frustrating and slow. We never attained the level of insight or tracking that we hoped, and after we had the tool set up we still had to manually track and record performance data. If this tool cost 1/3 of what they charge it might be worth it, but Supermetrics is right in the middle: It tries to do too much and makes it messy and not user-friendly; and it tries to be easy to use, which makes the messiness of the tool harder to control. It will add hours and sap dollars.

PROS

It does mostly do what it purports to: takes data from different sources and blends them into a Data Studio dashboard. In general, that is possible with this tool.

CONS

Messy data - connecting new channels creates multiple different sources, and pulls in tons of data automatically that you don't need or requires you to manually sort through the list of data to select. Not efficient. Not the easiest set up - if you're hoping to get more team members onboard as users, they had better have some background in data. Pricing - Going off the above, I thought the price point was worth it because of the ease of use. But with the messiness and overall "hacked together" feeling of the tool, the justification for the price is lost. Social tracking - Social media tracking is incomplete and never provided what my team wanted from it. We ended up tracking IG stories with UTM tags and maintaining our own creative performance charts.... because that manual work was easier (possible) than using Supermetrics. Customer Support - Neither me nor my team used supermetrics for a couple of months, and came to the conclusion that it doesn't suit our needs and doesn't provide all the power and insight it claimed to. I emailed support to cancel. It took them days to respond - coincidentally, they didn't answer until the day after that month's auto-pay went through. When they did respond they pointed to their terms of service, which had updated dramatically at some point during my contract, and said they aren't going to cancel. Not being able to cancel a tool that doesn't work for you should disqualify it from consideration in your techstack.

User Profile

Guido

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2022

Fast (and pricy) connector with lots of supported sources and destinations

I use it to connect data from different marketing sources to DataStudio, Google Sheet and BigQuery (though I'm moving to Stitch Data for BigQuery, as it is way less expensive than Supermetrics)

PROS

It is very easy to configure and set up. It has many connections. It is almost plug&play. The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data. The support team is extremely fast and usually gets back to you with on-point solutions.

CONS

It is very expensive. The basic licenses usually have some connectors included, but it's easy to end up needing a connector not included and this obviously has an extra cost. From time to time, scheduled queries in Google Sheet don't run (and I rarely get a warning email).

Reason for choosing Supermetrics

It has a lot of different connectors covering most (if not all) of the marketing platforms a marketer could ever use.

User Profile

Pedro

Verified reviewer

Consumer Goods, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed November 2018

Good for building web dashboard

Overall good tool but could improve with offering more integrations.

PROS

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards. Price wise is very competitive.

CONS

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis. i also did not like that data only refreshes automatically every day, if not you need to do it manually.

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Great Product

My overall experience has been very positive, as a marketing analyst this product is a lifesaver

PROS

It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning.

CONS

Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly.

Chris

Package/Freight Delivery, 5,001-10,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2023

Ideal for any media campaign dealing with mass data

Overall, its smooth easy to use and well support across reporting platforms. But I would benefit from more guides and support documents

PROS

The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets. It can fetch Google Analytics data right to that platform, no exports or playing around with formats.

CONS

There is not the most robust set of guides or support available on all functions. Maybe this is because they would need constant updating, but I do feel I don't know what I don't know about the platform.

User Profile

Thiago

Verified reviewer

Online Media, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Pricey, but a life saver

That's the best friend for online media analysts. We can get all our metrics in one place to cross data and do more accurate analysis.

PROS

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

CONS

It's pricey, specially for brazilian users like me.

User Profile

Raúl

Verified reviewer

Marketing and Advertising, 51-200 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2022

Powerful but expensive reporting

PROS

The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more limited

CONS

It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market.

User Profile

Shaun

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed June 2019

Best Decision For Dashboards + Ongoing Reporting

Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a critical tool in my day to day marketing & management toolbox.

PROS

I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.

CONS

There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.

User Profile

John

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed July 2019

Supermetrics for Data Studio

PROS

Connecting data sources to Google Data Studio for reporting is difficult when you have to setup so many API connectors for each client on each platform. Supermetrics makes this process simple. I love it!

CONS

Pricing could be lower considering the no-touch service they provide. Hard to justify the cost relative to the service offered.

Reasons for switching to Supermetrics

Raven Tools is the same cost but doesn't have as many connectors available or client slots available for the same pricing tier.

Kenneth

Import and Export, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

4

Reviewed March 2023

My personal view of Supermetrics

PROS

I liked how simple it was to use and how quickly it could analyze large amounts of data. Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp. Furthermore, Supermetrics is extremely cost effective and allows for data visualization in a variety of formats.

CONS

The most significant disadvantage of Supermetrics is that the data it provides can be quite expensive. The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources. Furthermore, Supermetrics can be difficult to use for some users and may take a significant amount of time to learn.

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

3

Reviewed April 2020

Forced a price increase during a period we already prepaid and then would not refund

We have used super metrics for years and it fails to load in data studio constantly then out of the blue they forced a price increase on us during a period we already prepaid and then would not refund when we cancelled. The price went from $65 to $382 per month which is a huge increase.

PROS

combining data from more than 50 google ads accounts

CONS

Support and sales teams policies and procedures.

Reason for choosing Supermetrics

It was a great value until this price increase.

Reasons for switching to Supermetrics

We have gone back to using datastudio google ads connector and just breaking our 200+ accounts into chunks of 50. Well worth the 3600 savings.

Sebastian

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

FUNCTIONALITY

4

Reviewed May 2022

Good alternative for social media analytics and reporting

PROS

It allows you not only to report on your own social media accounts, but you can get public data on competitors profiles in platforms like Instagram and Facebook.

CONS

Setup takes longer than other, more expensive, platforms in the market, and you want to save historic data, you need to use Google Sheets or other platform of your own.

Reasons for switching to Supermetrics

Cost saving

Laura

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

The most essential data tool!

Supermetrics makes reporting much more convenient and approachable than it once was. Reporting typically takes our agency 3-5 days to complete, but this streamlines the process immensely.

PROS

The ability to create 1 report per client with cross-channel information instead of creating an intense spreadsheet network or multiple reports is essential to our business. Supermetrics is extremely helpful with data compilation and visualization for our clients.

CONS

There are some features that are not the most user-friendly, but once you start experimenting more and getting used to the software, it becomes easier over time.

Reason for choosing Supermetrics

We started with the two-week trial of Supermetrics, but then knew we couldn't live without it moving forward.

Cesar

Marketing and Advertising, 201-500 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed May 2022

Data analysis in a snapshot

A friendly UI makes you hungry for more integrations: it's almost as if you're ordering your meal in a restaurant. You have plenty of data sources to choose from and the process to integrate them in order to create a holistic data report is quite seamless.

PROS

Supermetrics lets you unlock the real power on unified centralized data: instead of going to 3, 5 or 10 data sources you just connect them and select the most relevant data and bingo! you're able to gather, analyze and present the data in a comprehensive story.

CONS

The Essential plan can feel a bit pricey when you realize you only have 1 user available. Maybe we need a lower price tier or remove some features from the Essentials, but we need to lower the price.

Anonymous

11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

4

Reviewed October 2019

Bootstrap your Business Intelligence on a small company

PROS

It provides built in integrations from most known marketing tools (Facebook, Google Ads and Bing Ads) directly to Google Sheets and Excel. It was easy to set up and use, and helped us to bootstrap our marketing analysis without a big implementation cost.

CONS

When we used it, it doesn't supported incremental updates, so it was costly to run it on a daily basis when our query time period was too big.

Christian

Consumer Goods, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Worth it to save time

its been great, i've used it off and on for 4 years now.

PROS

Automation is important when you have a lot going on. Supermetrics, makes setting up automated reports simple and fast

CONS

Price, supermetrics previously was 50% the current cost. The increase came out of nowhere and it makes it difficult for individual/freelancer usage

Sumit

Computer Software, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2022

Life-Saver when it comes to Insights

PROS

Ease of use and integration with multiple platforms.

CONS

If we can get Auction Insight data from Google Ads, that'd be awesome.

Anonymous

51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2017

Powerful tool for combining disparate data sets I use this daily to monitor advertising performance.

It would be near impossible to efficiently combine data across various advertising platforms without this tool in our pocket.

PROS

This tool enables me to pull in data from Google Analytics, Adwords and Bing into one place that can then be accessed by Google Data Studio or any other monitoring tools or management platforms.

CONS

Servers seem to get clogged up occasionally and become unresponsive. At times, data is pulled into wrong columns. As with any dataset, you need to remain vigilant and check that what is coming in makes sense. Its usually easy enough to do a refresh (and make sure you're highlighting the correct cell) and pull in the data correctly if things get weird.

Rachel

Marketing and Advertising, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

FUNCTIONALITY

3

Reviewed February 2019

Pulls in Data but not Enough

PROS

Supermetrics is a great tool for a mid to large sized company. They take data from multiple different sources that can be reported on or analyzed at the same time.

CONS

In order to choose a different date, you must manually enter a date every time.

User Profile

Lisa

Verified reviewer

Telecommunications, 11-50 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed January 2018

Easy to use and connects to all the top data sources for easy import to Google sheets

We use to manage our paid search budget, and do Y/Y ad-hoc reports and analysis for Google Analytics data. Great little connector!

PROS

I love how easy the connector is to use (setting up ' scheduling reports takes minutes!) I can format the data how I need it, and then "set ' forget" for auto-updates for all my GA, Bing, ' Adwords data. I also love how I can pull in cost as it helps keep us on the ball with our budget.

CONS

Although there used to be more available in the free version, and not you have to pay to get the full value of it.

Anonymous

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2018

Not the prettiest software, but does what it says on the box

Really made monthly reporting easy for our agency. We use it with google data studio to create beautiful, functional reports.

PROS

Very basic software, that does exactly what I need it to do. It expands the capacity of google data studio exponentially, and it's very affordable. I mean, any integration you need, it's there. A very valuable tool for anyone who needs to analyze data for multiple clients

CONS

Pricing is a bit confusing, I signed up for a free trial but I'm not sure when it ends, I don't seem to have created an account or given my credit card info. It still seems to be working in Google data studio. Seems a bit confusing. So far no one has reached out to me. Also some integrations don't work. I tried to use it to connect to a separate google analytics account, and it kept timing out when it tried to connect.

Marco

Marketing and Advertising, 2-10 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2023

All your data, together

I use it with Google sheet extracting data from ads channel and it's fine.

PROS

I like the fact that there are a lot of data connectors and customer care is fast.

CONS

I don't like the price and the pricing structure. They try to take money for everything

Showing 1 - 25 of 102 Reviews