TapAnalytics is a cloud-based business intelligence (BI) solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel and real estate.

This platform allows users to combine their marketing campaigns and performance results into a unified digital dashboard. TapAnalytics provides on-demand analytics, comparative scoring, advanced trending insights and data visualization within a single solution.

TapAnalytics integrates with multiple marketing services such as Google DFA, Google AdWords, Pinterest, YouTube, Instagram, Foursquare, LinkedIn, Bing Ads and Facebook ads. These integrations help users manage all their marketing campaigns in a single place.

TapAnalytics’ reporting feature tracks and manages automatic uploads to Google Drive, Dropbox or FTP. Users can also schedule email delivery, export and send to Word, Excel or PDF.

TapAnalytics allows users to create client-ready reports with the help of interactive charts and graphs. It also allows users to add logos, custom titles and support links to the reports.

Marketing dashboard
Marketing dashboard
Marketing dashboard
Publisher dashboard
Publisher dashboard
Reporting
Reporting
Services
Services
Facebook insights
Facebook insights

Supported Operating System(s):

Web browser (OS agnostic)



57 Reviews of TapAnalytics

Overall rating

4.5 / 5 stars

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bianca from valpak

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Provides a necessary solution, but I would've expected more improvements by now

We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.

Pros

It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.

Cons

I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

None

Pros

The concept of the software is great. I thought it would make reporting simple, quick and virtually hassle free.

Cons

It doesn't work correctly. It is incredibly slow. Manual upload was not working for months on end. Mapping data takes forever and it's a chore.