TapAnalytics Software

Expanded capabilities. Happier customers. Future readiness. Streamlined Reporting.

Pros

just about any time I consider a new publisher or vendor, Tap already has an integration making for a fast and easy way to unify.

Cons

While they have many add on modules and capabilities, to my knowledge you can't push information back to publishers.

Client facing consolidated data dashboard and visualizers are great for clients who want top line data. Plus we can configure and white label to fit agency needs too..

Pros

Lot's of data integrators. Marketing Automation Platform workflow fits our business model and processes, but are still launching this.

Cons

Not sure if the connector API's pull in every metric hook from every data source, such as ecomm order totals for ROAS analysis, which is available in AdWords/Analytics.

We've experienced a few bugs here and there pulling from data source, and received API SOAP errors and the like, but they usually get resolved.

Pros

The visuals and the way everything can be customized to your liking. I also like the widget builder and the depth of variations you can create.

Cons

Not a whole lot, I've had a few small issues with the import wizard in the past but the Tapclicks team has always assisted me in resolving this quickly.

Pros

The ability to manipulate widgets to present the data in a variety of visual representations. I can choose a bar graph, a pie chart, whole numbers, etc. whatever I think is the best way to present that specific data. I also like how quickly I can reach out to my customer service representative. They don't always have the answer, but they try to find it. I also appreciate how quickly I can pull a report once I have done the heavy lifting of setting up the dashboard.

Cons

I don't like that I can't manually upload some of the reporting information I need. My display provided is not a platform that TapClicks currently has an integration for. I do not get the type of reporting excel or csv file that I need to upload that data to TapClicks, so my display reporting is never able to be included in the TapClicks reports I give to clients. I have to go and create a separate report entirely for any display data which sort of defeats the purpose of having TapClicks. I also don't like that the widgets like to bug out fairly often. It seems like every time I log on to TapClicks to pull a report one of the widgets is messing up and not reporting data accurately. As you can guess this is very frustrating when a client is on the way and I need an accurate report asap.

Ease of use, white-label functionality and custom report generation.

Pros

Onboarding new data sources through the extensive library of connected applications is very powerful. Many similar reporting platforms have only a subset and are very limited in the scope of each reporting API.

Cons

Widget sizes are limited in terms of customization(colors) and size. It would be more helpful for richer customization of each widget.

Pros

What I liked more was the ease of use of the software and how easy it was to request features. Support was always very helpful and open to hearing new ideas and adding them onto the roadmap.

Cons

What I liked least was that the features and functions were slightly limited such as not being able to change colours of graphs.

Pros

We love the look and feel. It is easy to view information and download to put into reports and send to clients.

Cons

We don't have anything we really dislike about this software at this time. We use TapClicks for all reporting purposes and continue to use TapClicks over any other competitor that presents their product to us.

Standardize reporting across all our products

Pros

How its ever-evolving, I like how there are constantly new features coming out that give us ideas on how to better create reports for clients, as well as updates to our RFP/IO portal.

Cons

Occasionally the new releases monthly break our existing products, and we don't know until we find the error ourselves. Its the good and the bad of releases being pushed out monthly.

Pros

Multiple feeds that tie in nicely. Multi Level Logins help us bring on Partners who have clients. New phone reporting

Cons

Data lag. The biggest issue here is that clients see this before we do. It would be great if you experience a data lag if you were able to post a message so that clients don't misinterpret a data lag from an under performing campaign

This software benefits our clients on a daily basis. From tech support, to the sales team, and even their client's are using TapClicks to review campaign information.

Pros

The platform is user friendly and can be as simple or expert as you need it to be. For the future, being able to plug into many different sources will be very beneficial for our company.

Cons

This technology like all other online/digital products is consistently changing. I fear that some of our team members do not use the TapClicks dashboard to its full potential because they are still novice. Having more calls/communication about training, advancements, etc would be appreciated.

A fully automated, client-facing reporting and analytics product that consolidates all marketing performance data into one visually compelling dashboard(s) for our various clients.

Pros

The amount of connections to marketing platforms. The amount of customization you can do. Ability to fully white-label the product. The customer support is fantastic.

Cons

There are no clear cons I can think of. It is a robust platform, so there is a bit of a learning curve, but TapClicks has a great customer support team to work with.

Ease in presenting consistently formatted data to our clients. That way, we can spend more time doing what the client pays us to do, and less time on building presentation decks.

Pros

The customer service we've received has been outstanding. We feel heard and, more importantly, understood. When there are problems (less often) or when we request additional enhancements (more often), they get taken care of...for real. It's amazing.

Cons

The things that are limited by the Facebook API make data matching challenging. Medium-to-high learning curve. Documentation could be a lot better.

Tremendous time saving from creating client reports.
Cross-platform data analysis is VERY EASY.
Custom connections are great for importing custom data and integrating into reports (i.e. sales).
White label is great as we send reports to clients.
New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.

Pros

Great customer service - always happy to help
Solid software
Dependable
Constant updates & new connections
Tapclicks team seems very proactive

Cons

I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.

We use TapClicks for data visualization and reporting for our clients. TapClicks is the primary way we report for clients.

Pros

I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.

Cons

We have had problems with data not showing correctly in our reporting platforms vs. in TapClicks due to differing attribution windows. In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.

Time! And time is money. The efficiency gained from having the ability to auto aggregate data, saves us countless hours on end. In tandem, we're able to create customized dashboard per client, which they value tremendously.

Pros

Customization is wonderful. You can literally build anything you can imagine. Feature sets are vast as well. The customer support is top notch to boot.

Cons

There are times when data aggregation becomes inconsistent with the source. This usually stems from an API issue, and not always TapClick's fault, but can certainly be frustrating. Luckily their customer support is on point.

Pros

TapClicks has made reporting fast and visually appealing. The option to schedule reports and give clients their own login is also convenient.

Cons

TapClicks is steadily adding features that address my issue with the platform. Generally speaking, they're making it easier to address and explain the data within the dashboards for each of our clients. This feature still has a way to go, but I appreciate that they are addressing it and working on it.

Pros

The ease of use is great. I love the layout of the system and the assistance if I'm in need of any help from our customer success team.

Cons

I wish they had more templates for me to choose from within the widgets. They say they are getting more but I would like for them to come out already :)

Pros

TapClicks is very flexible. You can create a multitude of reporting profiles and have reports scheduled in any variety. We schedule reports to go to our clients once per week so they can see how they're doing.

Cons

The user interface is great, but at times it can be a bit hard to navigate. I don't think all the white space is being utilized to its maximum potential.

Pros

Easy to use & gain insightful data reports that our clients love. Makes Business Intelligence a breeze! Make data-driven decisions and back up your decisions.

Cons

The free trial could be a little longer, hard to try all the features well enough for 2 weeks only. A month would make more sense to fully utilize the features.

To get a feedback concerning my marketing campaigns, promoting my work.

Pros

The modern analytic tools, impression parameters, and all the tools provided. Its a very modern and friendly to use platform for both experienced and amateur users.

Cons

They could improve the design. Some colors and layouts could be improved, especially the background of the platforms.