TapAnalytics is a cloud-based business intelligence (BI) solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel and real estate.

This platform allows users to combine their marketing campaigns and performance results into a unified digital dashboard. TapAnalytics provides on-demand analytics, comparative scoring, advanced trending insights and data visualization within a single solution.

TapAnalytics integrates with multiple marketing services such as Google DFA, Google AdWords, Pinterest, YouTube, Instagram, Foursquare, LinkedIn, Bing Ads and Facebook ads. These integrations help users manage all their marketing campaigns in a single place.

TapAnalytics’ reporting feature tracks and manages automatic uploads to Google Drive, Dropbox or FTP. Users can also schedule email delivery, export and send to Word, Excel or PDF.

TapAnalytics allows users to create client-ready reports with the help of interactive charts and graphs. It also allows users to add logos, custom titles and support links to the reports.



73 Reviews of TapAnalytics

Overall rating

4.5 / 5 stars

Showing 1 - 20 of 73 reviews

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

4 of 5

November 2018

Great concept but needs improvement

We use the software to share reports with clients. It could be a great tool to use but clients have trouble navigating.

Pros

There are a lot of great features of the software.

Cons

It is difficult to use and if you set a filter it does not hold the filter.

November 2018

Tracey from Brian Carter Group

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Learning curve, but very powerful

We are so happy with the customer support we receive from TapClicks. Our person there has been extremely responsive, patient and helpful. They've used some of our requests and suggestions in enhancing the platform and we greatly appreciate that.

Pros

We love having a consistent look to all of our reports and that we don't have to do them manually once we get a client report set up. It's also flexible enough that we can make changes last minute and still not affect the overall quality of the reports we generate. We've been using it for over a year and still haven't tapped all that it can do.

Cons

There is a learning curve. We are using TapClicks slightly differently than I think it was intended, so setting up our initial report layouts and understanding the subtle nuances of the software took some time.

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

3 of 5

November 2018

My TapClicks Experience

Pros

User friendly. Simple format. Easy to setup new connection, easy to maintain dashboards. Some features are very useful to analyze data.

Cons

Need more colorful templates. Need to provide more advance calculations. Admin access needs ability to see logs or purge a certain data.

November 2018

Marie from education

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Best dashboards!

Integrating multi data sheets has bee a breeze and makes presenting one streamlined report possible.

Pros

Ease of use. Great graphics. Amazing data viz

Cons

Everything is pretty amazing. Have no cons

November 2018

Stirling from Take Action Marketing

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

Slight learning curve but very worth it

I've been a satisfied user of Tapclicks for almost 2 years. Their customer support is great.

Pros

I like that is has a great selection of integrations and the widget graphs look good and understandable.

Cons

At first it was very hard to put everything together since there were no templated dashboards or suggested use cases.

November 2018

Kyle from MAN Marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Great Reporting Software

Pros

The instant-on integrations are great and automated reports are very convenient.

Cons

There are occasional limitations to report formatting, but overall it's very flexible.

November 2018

Colin from Garrand Moehlenkamp

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Great platform for data reporting & analytics

We needed to provide our clients with real-time reporting for their campaigns in one single location. TapClicks provided our clients with easy access to all campaign information in one place. Our clients love it.

Pros

I love all the API connections they have built out. It makes it extremely easy to pull in data from the core platforms we are advertising on. What's better is I can also map and set-up Google Sheets for raw data ingestion, providing me the ability to have all data sources for clients in one locations.

Cons

I wish there was more freedom and thought put into the overall design and navigation between dashboards.

November 2018

Michael from Modern Foundation

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Upgrade reports for your business

I have yet to go onto TapClicks and not experience something new where I can grow as a business.

Pros

The best thing about TapClicks in my option in the ability to white-label anything you do. This because a customer reporting tool for any business that takes your credibility to the next level.

Cons

At times, there are almost to many tools/options, and you can get in trouble because of this.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

3 of 5

November 2018

Good for most things

Overall for what we need it's been a mostly positive experience. The learning curve was pretty steep as the platform isn't all that intuitive, but once we got the hang of it it's worked well, although still tedious. There are also several little items that are not available that seem like no-brainers to me, not being able to filter results as needed, not being able to exclude lines with zeros as values, calculations that don't calculate correctly, etc., but we still believe this is currently our best option for providing our clients with a transparent, real-time dashboard & reporting hub.

Pros

It integrates with most of our data sources.
It provides both dashboard visualizations & quick reports.

Cons

It's not very intuitive.
Functionality on some connections is pretty limited.

November 2018

Trent from SmartBox Web Marketing

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Comprehensive View of Performance

Tapclicks allows us to get a full view of the performance of our clients programs and also allows us to share how and were we are driving value to our clients. It allows for customizable views and has allowed us to fully automate our reporting.

Pros

Ease of use
Customer Service
Customization
Creation of different views

Cons

The only thing that is a con is the flexibility in creating custom graphs and charts

November 2018

Kiri from Vici Media Inc.

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

Unrivaled Customization in Order Management and Reporting

TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.

Pros

The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

Cons

As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

Great Platform, Lots of Potential

We use Tapclicks to visualize client data, show trends and replace traditional reporting.

Pros

Easy to use and a very short learning curve. The releases of new features TapClicks are helpful.

Cons

Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Safak's Feedback

Pros

We have a really good support besides Tapclicks is a really good consolidated dashboard.

Cons

There is a few data sources which can not been integrated easily.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Dashboard Services for Programmatic

Pros

It imports data from DSPs like Centro, TapClicks, Google - all while featuring data from Google Analytics and other vendors we use for digital services for clients.

Cons

We've had a consistent issue with importing third party audience data from Centro. It's been something we've desperately needed, but with the last 3 months of updates hasn't been addressed. There's no timetable.

November 2018

Jessica from Eyevertise

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Great platform!

Pros

Ease of use and great customer service.

Cons

There isn't anything I dislike about TapClicks.

November 2018

Sarah from VisionPoint Marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

1 of 5

Value for money

1 of 5

Customer support

1 of 5

Functionality

2 of 5

November 2018

Great in theory...

Pros

I like the look of it and when it works, it's great!

Cons

The look is nice and it appears that it would be a great software, but there are many issues with how to set up the widgets and custom calculations are a pain to set up.

October 2018

bianca from valpak

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

3 of 5

October 2018

Provides a necessary solution, but I would've expected more improvements by now

We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.

Pros

It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.

Cons

I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.

September 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

1 of 5

September 2018

Good Concept - Too Many Bugs

None

Pros

The concept of the software is great. I thought it would make reporting simple, quick and virtually hassle free.

Cons

It doesn't work correctly. It is incredibly slow. Manual upload was not working for months on end. Mapping data takes forever and it's a chore.

September 2018

Monica from Arena Marketing Systems

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3 of 5

Customer support

4 of 5

Functionality

5 of 5

September 2018

Tapclicks was not bad but it wasn't good

Pros

It was a great idea, and with a proper consultant then the platform is very beneficial

Cons

For a team of ten or less it justs it almost too robust to manage.

August 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

August 2018

All of your information in one great place!

Pros

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

Cons

It can get unorganized if the information is not entered correctly.