TapAnalytics Software

Consolidated and streamlined reporting of digital marketing campaigns.

Pros

There are numerous Data Sources from which to pull and display client information. Even though one of our vendors was not offered, Tapclicks worked with them to develop a way to add them as a plug-in.

Our service representatives have been extremely helpful. Most notably is the timing within which our questions would be answered. We even had several in office visits from our rep to ensure we fully understood the functionality of the tool. For prices offered; this level of service is very good!

Development/Reporting issues we reported were acknowledged and addressed in a timely manner.

Cons

There are some features in reporting that can be a little buggy; however, I would expect Tapclicks to be able to address these issues as they arise.

Pros

Lots of ways to visualize the data. This product offers many unique and colorful ways to bring your data to life.

Cons

Something is always wrong with the API, the custom functions are confusing, the Import Wizard only works some of the time - the set up is confusing.

Pros

Ease of drag and drop, ability to white label, amount of clients we're able to add with the different levels of access, and amount of integrations we're able to have

Cons

There are a lot of features that aren't very intuitive to use, including adding new integrations and having to refresh

1 tool to use for reporting, monitoring etc! Its great!

Pros

Ease of use, not only are there multiple different pre-set forms but without it you can still do anything with ease.

Cons

There are still more plugins I would like to see. Whenever there are plugins I want to see, however, TapClicks is always all over either finding ways to make the connection or work on an integration for me.

Pros

Ease of use and new features. It was very easy to get TapClicks up and running for reporting. Easy integration and adding new customers is quick.

Cons

Some features have cause issues but customer services are great to deal with. Also, some of the field customizations is a bit limited - the ability to add a remove some fields requires reaching out to CSR.

Pros

In one day the business of yours can grow to such sizes that it will be impossible to control everything and this is that moment when you will need TapClicks. This software gives you a possibility to keep track of every important moment in your business without permanent disturbing your subordinates from their usual work. You can teach them how to do everything regarding reports through this system and after that just check the results on your mobile phone or tablet.

Cons

I mentioned before that you can teach your colleagues how to do reporting through this business intelligence system, and you really can do that, but as a minus I can highlight the way of doing this, I mean that this is not as easy as desirable and I think it would be great to make this process easier.

Pros

Great reporting tool to have. We went from basic excel files to great visual reporting. analytics and reporting all in one.

Cons

take a little time to setup but easy to use and show in the end. take a little time to setup but easy to use and show in the end.

Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.

Pros

Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.

Cons

The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.

Expanded capabilities. Happier customers. Future readiness. Streamlined Reporting.

Pros

just about any time I consider a new publisher or vendor, Tap already has an integration making for a fast and easy way to unify.

Cons

While they have many add on modules and capabilities, to my knowledge you can't push information back to publishers.

Client facing consolidated data dashboard and visualizers are great for clients who want top line data. Plus we can configure and white label to fit agency needs too..

Pros

Lot's of data integrators. Marketing Automation Platform workflow fits our business model and processes, but are still launching this.

Cons

Not sure if the connector API's pull in every metric hook from every data source, such as ecomm order totals for ROAS analysis, which is available in AdWords/Analytics.

We've experienced a few bugs here and there pulling from data source, and received API SOAP errors and the like, but they usually get resolved.

Pros

The visuals and the way everything can be customized to your liking. I also like the widget builder and the depth of variations you can create.

Cons

Not a whole lot, I've had a few small issues with the import wizard in the past but the Tapclicks team has always assisted me in resolving this quickly.

Pros

The ability to manipulate widgets to present the data in a variety of visual representations. I can choose a bar graph, a pie chart, whole numbers, etc. whatever I think is the best way to present that specific data. I also like how quickly I can reach out to my customer service representative. They don't always have the answer, but they try to find it. I also appreciate how quickly I can pull a report once I have done the heavy lifting of setting up the dashboard.

Cons

I don't like that I can't manually upload some of the reporting information I need. My display provided is not a platform that TapClicks currently has an integration for. I do not get the type of reporting excel or csv file that I need to upload that data to TapClicks, so my display reporting is never able to be included in the TapClicks reports I give to clients. I have to go and create a separate report entirely for any display data which sort of defeats the purpose of having TapClicks. I also don't like that the widgets like to bug out fairly often. It seems like every time I log on to TapClicks to pull a report one of the widgets is messing up and not reporting data accurately. As you can guess this is very frustrating when a client is on the way and I need an accurate report asap.

Ease of use, white-label functionality and custom report generation.

Pros

Onboarding new data sources through the extensive library of connected applications is very powerful. Many similar reporting platforms have only a subset and are very limited in the scope of each reporting API.

Cons

Widget sizes are limited in terms of customization(colors) and size. It would be more helpful for richer customization of each widget.

Pros

What I liked more was the ease of use of the software and how easy it was to request features. Support was always very helpful and open to hearing new ideas and adding them onto the roadmap.

Cons

What I liked least was that the features and functions were slightly limited such as not being able to change colours of graphs.

Pros

We love the look and feel. It is easy to view information and download to put into reports and send to clients.

Cons

We don't have anything we really dislike about this software at this time. We use TapClicks for all reporting purposes and continue to use TapClicks over any other competitor that presents their product to us.

Standardize reporting across all our products

Pros

How its ever-evolving, I like how there are constantly new features coming out that give us ideas on how to better create reports for clients, as well as updates to our RFP/IO portal.

Cons

Occasionally the new releases monthly break our existing products, and we don't know until we find the error ourselves. Its the good and the bad of releases being pushed out monthly.

Pros

Multiple feeds that tie in nicely. Multi Level Logins help us bring on Partners who have clients. New phone reporting

Cons

Data lag. The biggest issue here is that clients see this before we do. It would be great if you experience a data lag if you were able to post a message so that clients don't misinterpret a data lag from an under performing campaign

This software benefits our clients on a daily basis. From tech support, to the sales team, and even their client's are using TapClicks to review campaign information.

Pros

The platform is user friendly and can be as simple or expert as you need it to be. For the future, being able to plug into many different sources will be very beneficial for our company.

Cons

This technology like all other online/digital products is consistently changing. I fear that some of our team members do not use the TapClicks dashboard to its full potential because they are still novice. Having more calls/communication about training, advancements, etc would be appreciated.

A fully automated, client-facing reporting and analytics product that consolidates all marketing performance data into one visually compelling dashboard(s) for our various clients.

Pros

The amount of connections to marketing platforms. The amount of customization you can do. Ability to fully white-label the product. The customer support is fantastic.

Cons

There are no clear cons I can think of. It is a robust platform, so there is a bit of a learning curve, but TapClicks has a great customer support team to work with.

Ease in presenting consistently formatted data to our clients. That way, we can spend more time doing what the client pays us to do, and less time on building presentation decks.

Pros

The customer service we've received has been outstanding. We feel heard and, more importantly, understood. When there are problems (less often) or when we request additional enhancements (more often), they get taken care of...for real. It's amazing.

Cons

The things that are limited by the Facebook API make data matching challenging. Medium-to-high learning curve. Documentation could be a lot better.