# WebEngage Software Reviews, Demo & Pricing - 2026 > Review of WebEngage Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/bi/webengage-profile/reviews --- [Home](https://www.softwareadvice.com/) / [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) / WebEngage Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Alternatives](https://www.softwareadvice.com/bi/webengage-profile/alternatives/) # WebEngage 2026: Benefits, Features & Pricing Wondering if WebEngage is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview WebEngage 4.5 [(32)](https://www.softwareadvice.com/bi/webengage-profile/#reviews) Pricing Starting at $1,000.00 per month ### About WebEngage WebEngage is a full-stack Customer Data Platform (CDP) and Marketing Automation Suite that simplifies and amplifies user engagement and retention for consumer tech enterprises and SMBs. The platform enables brands to drive incremental revenue from both customers and anonymous users through highly contextual, hyper-personalised campaigns across 10+ communication channels. With WebEngage, product and marketing teams can design intuitive user lifecycle journeys and deliver timely, data-driven omnichannel engagement. The suite also provides comprehensive analytics & reporting to measure growth, campaign performance, and user behaviour effectively. Trusted by thousands of global brands across industries including E-commerce, Travel, Retail, Media & Entertainment, Gaming, BFSI & Fintech, and Healthcare, WebEngage powers personalized engagement strategies that unlock higher retention and sustainable growth. Wondering if WebEngage is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. ## WebEngage User Interface ## Popular WebEngage Alternatives Main Product WebEngage 4.5 [(32)](https://www.softwareadvice.com/bi/webengage-profile/#reviews) Ratings Breakdown - 4.44Ease of use - 4.29Value for money - 4.48Customer support - 4.31Functionality Pricing Starting at $1000.00 per month Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17625)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) 4.3 [(711)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) Ratings Breakdown - 3.82Ease of use - 3.85Value for money - 3.95Customer support - 4.28Functionality Pricing Available upon request Get Price Alternative Product [Campaign Monitor by Marigold](https://www.softwareadvice.com/marketing/campaign-monitor-profile/) 4.5 [(506)](https://www.softwareadvice.com/marketing/campaign-monitor-profile/reviews/) Ratings Breakdown - 4.51Ease of use - 4.35Value for money - 4.49Customer support - 4.29Functionality Pricing Starting at $11.00 per month Get Price Alternative Product [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) 4.2 [(526)](https://www.softwareadvice.com/crm/thryv-profile/reviews/) Ratings Breakdown - 4.11Ease of use - 4.03Value for money - 4.25Customer support - 4.12Functionality Pricing Starting at $244.00 per month Get Price ## WebEngage Pricing and Plans Starting price: $1,000.00 per month Free Trial Free Version Basic $1,000.00 per user, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## WebEngage Features - Popular features found in Push Notifications A/B Testing Campaign Management Customer Segmentation Geotargeting Notification Scheduling - More features of WebEngage Abandoned Cart Saver Access Controls/Permissions Action Management Activity Dashboard Activity Tracking AI/Machine Learning Alerts/Notifications API App Notifications Attribution Modeling Autoresponders Behavioral Analytics Behavioral Targeting Behavior Tracking Campaign Analytics Campaign Planning Campaign Scheduling Campaign Segmentation CAN-SPAM Compliance Channel Management Churn Management Click Tracking Collaboration Tools Communication Management Contact Database Contact Management Content Analytics Content Creation Contextual Targeting Conversion Rate Optimization Conversion Tracking Coupons CRM Customer Data Management Customer Engagement Customer History Customer Journey Mapping Customer Profiles Customer Surveys Customer Touchpoints Customizable CTAs Customizable Fields Customizable Reports Customizable Templates Dashboard Data Connectors Data Import/Export Data Integration Data Visualization Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Sequences Email Templates Email Tracking Engagement Tracking Event Marketing Event Triggered Actions Experience Management Feedback Management For Marketing and Advertising Gamification GDPR Compliance Generative AI Interaction Tracking KPI Monitoring Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Qualification List Management Live Chat Location-Based Marketing Marketing Automation Marketing Management Mobile Access Mobile Alerts Mobile Optimization Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Communication Multi-Channel Marketing Multivariate Testing Performance Metrics Personalization Predictive Analytics Predictive Modeling Product Recommendations Push Notifications Real-Time Analytics Real-Time Data Real-Time Notifications Real-Time Reporting Recommendations Reporting/Analytics Reporting & Statistics Retention Tracking Review Monitoring ROI Tracking Sales Pipeline Management Scheduled/Automated Reports Search/Filter Segmentation Sentiment Analysis Single Page View SMS Marketing SMS Messaging SMS Notifications Subscriber Management Surveys & Feedback Template Management Text-to-Win Third-Party Integrations Web Notifications Website Analytics Website Visitor Tracking Workflow Management WYSIWYG Editor ## WebEngage Integrations BigCommerce Integration rated undefined from -1 review Salesforce Marketing Cloud Integration rated undefined from -1 review SendGrid Integration rated undefined from -1 review WordPress Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review Segment Integration rated undefined from -1 review See all 19 integrations ## WebEngage User Reviews Overall Rating 4.5 Ratings Breakdown 5 50% 4 47% 3 3% 2 0% 1 0% Secondary Ratings Ease of Use 4.4 Value for money 4.3 Customer support 4.5 Functionality 4.3 Have you used WebEngage and would like to share your experience with others? Gaurav J. Verified reviewer Used daily for less than 6 months Review source Reviewed March 2018 Fantastic product, super supportive team.. 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Big pros Customized segmentation Journeys Ability to do deep personalisation Super supportive team Deep understanding of ecom Cons: Segment generation should be real time Funnels can be more detailed. Cohorts can be more exhautive I understand above are part of the roadmap. Read More VR Verified Reviewer Computer Software 1001-5000 employees Used daily for more than 2 years Review source Reviewed October 2021 Webengage is good in Online marketing Field 4 Ratings Breakdown 4 Ease of use 3 Value for money 3 Customer support 3 Functionality Pros: Tempaltes and quick respone in events capturing Cons: Segmentation, Time take to create segment is pretty high Read More VR Verified Reviewer Internet 1001-5000 employees Used weekly for less than 12 months Review source Reviewed April 2018 A good MarTech tool for beginners of SMEs (if they can afford it). 4 We were able to utilize our technology team for our core business; leaving martech related development to Webengage team. Ratings Breakdown 4 Ease of use 3 Value for money 3 Customer support 3 Functionality Pros: Easy to use and set up journey's once their script and events are in place (no technical knowledge required). Cons: I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly. Read More DS Darshan S. Verified reviewer Education Management 501-1000 employees Used daily for less than 2 years Review source Reviewed March 2022 All-in-one software for marketing automation 4 Ratings Breakdown 4 Ease of use 4 Value for money 3 Customer support 3 Functionality Pros: It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly. Cons: Sometimes, downloading reports takes a lot of time. This needs to be worked on. Read More MK Mayank K. Verified reviewer Real Estate 1001-5000 employees Used daily for less than 6 months Review source Reviewed June 2021 A simple & efficient Marketing Automation software 5 The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand key gaps in your current workflow. It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities. Ratings Breakdown 5 Ease of use 5 Functionality Pros: Customer analytics was a major pain point for us and Webengage really helped us in structuring our CRM data to build intelligence. Then it used that data to automate workflows basis user journeys with a very straightforward UI. A brilliant marketing automation tool. Cons: Decision making can also be automated with the data the tool collects. Webengage needs to upgrade itself and make direct recommendations to the business with the data it has collected. This will minimize human intervention and will increase productivity. Reasons for switching to WebEngage This was more efficient tool for automation with more detailed workflows Read More SR Suhas R. Financial Services 51-200 employees Used weekly for less than 2 years Review source Reviewed October 2017 It helped improve our sales conversion by 65%! 4 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage. Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage. Cons: UI of the in-app and onsite notifications can be improved. Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times. Read More VR Verified Reviewer Retail 1001-5000 employees Used daily for less than 12 months Review source Reviewed January 2018 Its a easy to use Software, with loads of features. 4 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins. Cons: It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features. Read More AT Aniket T. Financial Services 201-500 employees Used daily for less than 6 months Review source Reviewed September 2017 Our worn out hunt for THE email automation tool we wanted, ended with WebEngage 5 We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel. Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer. Cons: The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send. Read More SM Soyinka M. Internet 1001-5000 employees Used daily for less than 2 years Review source Reviewed September 2017 A platform which empowers marketing to create large scale campaigns without going to the developer 5 Cross device, cross platform, integrated and instantaneous campaigns on customer actions. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome Cons: The response time on dashboard UI is slow. The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app Read More Harsh J. Verified reviewer 11-50 employees Used daily for less than 6 months Review source Reviewed January 2018 Great team to work with, I havent seen such good implemntation and post implementation support ever! 4 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: support team is great. the product is easy to use and does help in addressing some of the challenges. Cons: i would like to see a lot more analytics. it would lead to better rentention strategies all throughout. Read More Showing 1 - 10 of 32 Reviews Load More Reviews ## WebEngage Popular Comparisons [Salesforce Marketing Cloud vs WebEngage](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/vs/webengage/)[Bloomreach vs WebEngage](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/vs/webengage/)[Klaviyo vs WebEngage](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/webengage/) [Compare All Alternatives](https://www.softwareadvice.com/bi/webengage-profile/alternatives/) ## Other Top Recommended Push Notifications Software [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) **4.7** (908) Recently recommended **0** times [SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/) **4.6** (773) Recently recommended **0** times [GetResponse](https://www.softwareadvice.com/marketing/getresponse-profile/) **4.2** (524) Recently recommended **0** times [Agile CRM](https://www.softwareadvice.com/product/6827-Agile-CRM/) **4.1** (524) Recently recommended **0** times Stuck Between Options? Our experts can help you compare WebEngage with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice