--- title: "Zapier Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Zapier. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Zapier is a good fit for you!" source_url: "https://www.softwareadvice.com/bi/zapier-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Integration Software](https://www.softwareadvice.com/bi/data-integration-tools-comparison/) / [Zapier](https://www.softwareadvice.com/cloud-management/zapier-profile/) / Zapier Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/cloud-management/zapier-profile/) Reviews [Alternatives](https://www.softwareadvice.com/cloud-management/zapier-profile/alternatives/) # Zapier User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 3,082 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.3/5 - Value for money: 4.3/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 2,213 reviews (72%) - 4 stars: 741 reviews (24%) - 3 stars: 98 reviews (3%) - 2 stars: 17 reviews (1%) - 1 star: 13 reviews (0%) ### Most mentioned pros - The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. - I use Zapier for two pretty different things, keeping my personal deal monitor groups running and handling automation for my dealership, and it’s held up well for both. - Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n. ### Most mentioned cons - On the downside, pricing does ramp up as you add more Zaps and volume, and you have to watch task counts if you’re connecting multiple apps across a growing portfolio. - Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. - Their subscription downgrading process is deceptive, giving the impression that your account has been downgraded when the change hasn't actually gone through. ## Zapier customer reviews Showing reviews 1-25 of 3,082 (page 1). ### Used for over two years, still great to use - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros So easy to integrate with other platforms. Makes tracking form submissions so easy with lots of customization options available. #### Cons I wish there were more internal reporting options. We mostly rely on third-party integrations for metrics evaluations --- ### Automation glue that quietly connects our property management tools - Overall rating: 5/5 - Reviewer: Kartikeya G. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, Zapier has become a quiet but important part of how we run Minikaal—handling the repetitive connective work between our property, accounting, and collaboration tools so the team can focus on higher‑value tasks. I’d recommend it to other small property management and service businesses that juggle several cloud apps and want automation without hiring a developer or maintaining custom scripts. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The biggest pros are the huge integration library, the no‑code editor, and the reliability for simple workflows. It’s straightforward to build basic Zaps off common triggers (new email, new row, new form entry, etc.), and we appreciate being able to start from prebuilt templates and then adjust them for our property management use cases. For a lean team, that means we can “hire automation” instead of hiring another admin just to move information between systems. #### Cons On the downside, pricing does ramp up as you add more Zaps and volume, and you have to watch task counts if you’re connecting multiple apps across a growing portfolio. More advanced workflows can also get complex to debug—especially when there are conditional steps or multiple branches—and support/documentation sometimes require a bit of digging when something breaks #### Reasons for choosing Zapier Zapier offered the best mix of integrations, maturity, and ease of use for a small property management team, so I could automate real workflows without a big IT project. --- ### Connect any app together with ZAP - Overall rating: 4/5 - Reviewer: Filip S. - Verified reviewer: Yes - Industry: Higher Education - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered First thing I am thinking when I need to connect multiple apps online for my business is Zapier even Ai tools (MCP) is starting to become my first solution. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Apps list that you can connect is like no any other competitors. You can almost connect anything you already use. #### Cons Sometimes starting ZAP-s you need to be technical because connections are not straight forward but when they work it is rewarding. --- ### We lost money because of zapier - Overall rating: 1/5 - Reviewer: Francois K. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2025 - Review source details: This review was submitted organically. No incentive was offered We lost revenues because of the 2025-10-20 incident. Zapier was unavailable during all the day and doesn’t want to refund. We are clients since 2020 and this is not acceptable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Cons I don't like the support and i can't reply to this question. I'm Writing a bad review about my recent experience. #### Reasons for choosing Zapier we were beginners in 2020 regarding automations. #### Reasons for switching to Zapier zapier is very expensive and the support doesn't care about customer loyalty. --- ### Zapier - A good beginner-friendly automation platform - Overall rating: 4/5 - Reviewer: Cristian M. - Verified reviewer: Yes - Industry: Environmental Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps. #### Cons Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective. #### Reasons for choosing Zapier We just chose Zapier over the others simply because of the cost at the time, and where we were at as a company, it just made more sense. --- ### Great for My Workflow, Tough for My Clients - Overall rating: 4/5 - Reviewer: Michelle M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I genuinely love using Zapier. It’s the tool I reach for first because it’s reliable, predictable, and doesn’t bury me in unnecessary AI layers. I’ve tried Make and a handful of the newer automation platforms, but Zapier still feels like the most practical option for the way I work. It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zapier connects all my software seamlessly, and once a zap is set up, it runs reliably without much attention from me. I find the platform easy to use, and it saves a ton of time by keeping everything automated in the background. I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows. #### Cons The biggest challenge is that most of my clients struggle with it. Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated. #### Reasons for choosing Zapier I chose Zapier because it’s faster for me to build in and far easier for my clients to understand. Make is powerful, but it turns even simple workflows into a giant visual map that overwhelms most business owners. Zapier keeps things clean and predictable — I can set up a zap in minutes, test it, and know it’ll run exactly the way I expect. --- ### Save time + automate your manual processes with Zapier! - Overall rating: 5/5 - Reviewer: Ali B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered We set up Zapier often for clients to trigger marketing or project management operations. Our clients love how easy it is to connect softwares and it saves them manual entry time! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Zapier makes it easy to create custom automations that solve complex problems cost effectively! Their AI helps cut time building automations by 75%! I also appreciate that their AI helps troubleshoot zaps! My favorite feature is that you can actually explore your Zap runs and Zapier will show you successful runs or why a Zap failed. This has made troubleshooting so easy for clients! #### Cons I have had issues with software API blocking Zap's effectiveness. AI did help me create a work around to still create the automation we needed. #### Reasons for switching to Zapier Automations available in the actual software were not as complex as what Zapier can provide --- ### Ran my business for years, now replaced by better APIs and AI - Overall rating: 3/5 - Reviewer: John C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Zapier enabled me for years to run a business with a lean team. However, the unspoken key is simply working with better softwares that have great APIs, as more native or AI-assisted connecting is happening everyday #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Extremely large, nearly comprehensive connections to software, with an easy non-technical setup, and helpful AI assistance. #### Cons Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth related issues #### Reasons for switching to Zapier zapier had more integrations, it was more comprehensive --- ### Superior but needs affordable tier plan - Overall rating: 5/5 - Reviewer: Ketmanto W. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zapier has been consistently helpful and revolutionary in integrating our WordPress website with Pipedrive (CRM). The process is straightforward, and the AI agents have been instrumental in helping us shape it. #### Cons In the market, Zapier is more expensive than its competitors. I recommend introducing a subscription tier tailored for freelancers and influencers, enabling users with simpler needs to access and benefit from its features. #### Reasons for choosing Zapier Zapier remains superior, offering better features. --- ### Simple, app collaboration - Overall rating: 4/5 - Reviewer: joey A. - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered zapier is useful for connecting business tools and automating routine tasks without building a custom integration. It offers a flexible way to move information between apps, although getting a workflow right can take some testing. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros A broad selection of app connections and the ability to build useful automations without extensive technical knowledge. #### Cons Costs can grow as usage increases. More complex workflows take time to troubleshoot, and available actions vary by app. --- ### The default automation layer for any growth stack - Overall rating: 4/5 - Reviewer: Tony U. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered Zapier is the fastest way I know to turn a marketing or sales workflow idea into a live automation. As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency. It's not the cheapest option once you scale, and it's not the deepest for complex enterprise logic, but for speed-to-value and breadth of connectors it's still the default. I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Zapier has been the connective tissue of my growth stack. The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in. Multi-step Zaps, Paths (conditional logic), and Formatter are powerful once you understand them, and the recent AI-assisted Zap builder has cut setup time noticeably. #### Cons Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it. Some of the deeper integrations are shallower than they appear certain HubSpot and Salesforce actions don't expose every field, which forces workarounds with custom webhooks. Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. For more complex orchestration, I've found tools like Make or n8n more cost-efficient at scale. --- ### Zapier is our MVP - Overall rating: 5/5 - Reviewer: Bonnie B. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Zapier powers our tech stack. As a result of Zapier's automations and integrations, we've been able to ease busy work for a number of our staff, tackle new projects more quickly, and continue to innovate. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We love the easy UI, the addition of an AI tool to help build workflows, and the vast number of available software integrations. #### Cons Honestly, the only thing we don't love about Zapier is the lack of a good SharePoint connector, but I believe that has far more to do with Microsoft limiting that access. --- ### Great functionality, but difficult to justify the cost for light usage - Overall rating: 4/5 - Reviewer: Ali M. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Zapier worked well for our needs and helped keep our systems connected, but the value equation was mixed. From a functionality standpoint, it delivered. From a cost perspective, it felt hard to justify paying a higher monthly fee for only a handful of low-volume but necessary automations. We found it useful, but it would be much more appealing if there were better pricing options for small businesses with modest automation needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Zapier does exactly what it promises: it connects tools that otherwise wouldn’t integrate easily. We use it mainly for syncing leads and client data between platforms like MINDBODY, Meta, TikTok, and Google Sheets, and once the automations are set up, they run reliably without much maintenance. The setup is flexible, integrations are extensive, and for critical workflows it can be a real time saver. For small teams, having these automations in place removes a lot of repetitive manual work. #### Cons The biggest downside for us was pricing. Even with very light usage and only a few automations, we had to move to a paid plan that felt expensive for what we actually used. There isn’t a well-priced tier for businesses that need Zapier’s premium features but don’t run high volumes of tasks. Also, when something goes wrong, error messages can be unclear, which makes troubleshooting more difficult than it should be for non-technical users. --- ### Has helped us save hours a week easily - Overall rating: 5/5 - Reviewer: Nicholas B. - Verified reviewer: Yes - Industry: Machinery - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, Zapier has been amazing for both our business and our customers. We’ve built tailored Zaps that handle everything from internal scheduling tasks to automating client-facing workflows in sales. It has improved efficiency across pretty much every team now, enabling us to scale processes without increasing overhead. Even with minor challenges, the time saved and improvements to productivity far outweigh any drawbacks. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zapier’s ease of use and flexibility stood out the most for us. Setting up Zaps is really easy, I’ve got a few of the team trained up now, even for complex workflows. It has delivered real value for money by automating repetitive scheduling and admin processes, we used to spend a good few hours a week on calculating time on jobs but Zapier has fixed this completely. In a previous job I built a lot of Zaps for customers, having the ability to copy workflows I've developed into their account was a massive win. #### Cons While the platform is powerful, pricing can become expensive as usage grows, granted when we’ve messed up and built costly Zaps they have been super accommodating and useful to fix them. Some integrations occasionally have limitations compared to native tools, which can require creative workarounds. I will say data management can be tricky until you get your head around tables. That has helped massively but there's a learning curve when you're used to just using spreadsheets. --- ### Powerful Automation Tool - Overall rating: 5/5 - Reviewer: Kevin K. - Verified reviewer: Yes - Industry: Hospitality - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered Zapier is an essential part of our business automation. We use it to connect marketing, reporting, and communication tools like Google Workspace, Klaviyo, and internal systems. It’s reliable and saves a lot of time, but we do need to keep an eye on updates and costs as we grow. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Zapier makes it super easy to connect different tools without writing code. Setting up automations is quick, the interface is clear, and it saves us a lot of manual work every week. The variety of integrations is huge, so we rarely run into a tool it doesn’t support. #### Cons Pricing increases quickly when you scale and need multi-step automations. Zapier sometimes updates the way certain steps work without notice, which can break existing Zaps and requires rework. Debugging complex automations can be tricky, and there can be slight delays in running tasks. --- ### The digital nervous system - Overall rating: 5/5 - Reviewer: Brad K. - Verified reviewer: Yes - Industry: Information Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered An absolute must-have software for any entrepreneur in the information services sector. Zapier allows me to run Gigawatt.ai with enterprise-level agility without hiring a dedicated integration engineering team. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The breadth of their integration catalog is unmatched. You don't need to write a single line of code to build multi-step workflows, allowing us to test and launch new operational processes in record time. #### Cons Subscription costs can escalate rapidly once your automated task volume increases. handling errors on highly complex workflows requires a learning curve to prevent data drops along the way. --- ### Glue our support tools and other applications. - Overall rating: 5/5 - Reviewer: David M. - Verified reviewer: Yes - Industry: Mechanical or Industrial Engineering - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Zapier has silently automated the repetitive tasks in my life, transferring data between our support system, email, and internal applications to allow me to spend more time troubleshooting technical problems. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros My favorite feature is the ability to make small automations, which update spreadsheets, inform teams, or automatically open tickets when some events occur in other systems. #### Cons I hate that one wrongly-configured step can destroy a flow without any warning, and I do not always realize that something is missing until somebody notifies about it. --- ### Zapier: The invisible connector - Overall rating: 5/5 - Reviewer: Brad D. - Verified reviewer: Yes - Industry: Industrial Automation - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Making our various industrial software programs communicate without native integrations is a daily challenge. Zapier performs this miracle without requiring complex lines of code. I configured simple yet vital automations (Zaps). #### Cons The pricing model based on the volume of executed tasks becomes extremely expensive for continuous industrial usage. If a sensor sends data in a continuous loop, the monthly plan can be consumed in just a few days --- ### Useful but could be more user friendly - Overall rating: 4/5 - Reviewer: Katherine C. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Essential tool, wish it was a bit more user-friendly and did not require tech-savvy staff to navigate it. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Zapier provides automations to help save time and manual work in transferring information between platforms. Some of the automations are really valuable for us. #### Cons Changing automations was a pain when we had a change in staff and ownership of zaps needed to be adjusted. Its also sometimes slow to troubleshoot zaps that break down. --- ### Great automation solution - Overall rating: 4/5 - Reviewer: Cordell S. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered Zapier is a great small-scale automation solution for our business. It completes core functions through data gathering and dispertion #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Zapier powers a lot of our automations from emails, texts, data gathering, and task updates. Zapier has a great and pleasing interface that troubleshoots issues alongside you. The flow charts make the automations easy. #### Cons Zapier is simple and complicated. You will need to use Google or an AI assistant to complete what you are needing to do. --- ### Connecting Apps through basic online automations - Overall rating: 4/5 - Reviewer: Saleem B. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered Zapier is an online automation platform which we use to connect Wufoo forms with TrackVia. It is great for automating data from one platform to another, so we no longer are required to do manual entries of data from Wufoo to TrackVia. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Creating a basic Zap in Zapier is quite easy and does not require knowledge on coding for non-technical users. #### Cons Connections are limited with the free plan, so pricing is the issue when you want to do a complex connections like multi step zaps. But as we use another online automation platform we don't really require a paid plan. --- ### Zapier review - Overall rating: 5/5 - Reviewer: cortney k. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We love using zapier for workplace automations and it was super easy to set up and get automated with our workflows! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros zapier has been so helpful for workplace automations. we use it super often within our business and it’s great. #### Cons It’s a little bit harder if you aren’t tech savvy but the customer service is super wonderful and helpful. --- ### Easy to use but runs into many errors - Overall rating: 4/5 - Reviewer: Marie H. - Verified reviewer: Yes - Industry: Online Media - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It was overall quick to set up and there are lots of help tutorials available online to help when you get stuck with setup. #### Cons My integrations have errors almost daily. I will get so many notifications that a zap had an error (and I run a very small business). --- ### a helpful automation tool - Overall rating: 5/5 - Reviewer: Rafia R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Zapier helped me connect several tools without coding. Automations run smoothly and cut down repetitive work in daily tasks. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The interface is clear, and creating workflows takes only a few minutes. Integrations are numerous, and triggers/actions make automation easy to build. #### Cons Some advanced workflows require higher plans. When many Zaps are active, organizing them properly becomes important. --- ### Save time with Zapier - Overall rating: 5/5 - Reviewer: Shelby C. - Verified reviewer: Yes - Industry: Law Practice - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Zapier helps me cut down on time spent with recurring tasks and overall just makes my life easier! I plan to keep using Zapier #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Zapier was easy to use even though it was unfamiliar to me. I was benefiting from Zapier within the first week and without any outside help. Zapier takes care of the boring repetitive part of my job, usually without error. I use it to automate recurring tasks and connect various applications. I can also use this same function to send reminders to myself or my clients through any channel. It helps me plan ahead in many ways and can even schedule and set up meetings for me. For basic use like most small business owners will need, Zapier is actually completely free. It's not often that I find something with a free plan that will actually do anything to help me so I really appreciate that! #### Cons With the free plan, there is no user support. I understand that maybe this is why they are able to offer the free plan, but I'm aware of many other completely free apps that still offer some manner of support. Other than this I've found nothing wrong with Zapier! ## More reviews [Next reviews](https://www.softwareadvice.com/cloud-management/zapier-profile/reviews/?page=2) --- Zapier Reviews, Pros and Cons - 2026 Software Advice