About Buyer Discovery

Buyer Discovery by Gartner Digital Markets uses intent data to help B2B sales and marketing teams identify qualified prospects and target accounts. With access to intent data from over 9 million in-market software buyers, this solution is designed to strengthen sales pipeline and marketing initiatives. Insights include firmographic data regarding active buyers who are researching a software product or category, direct competitor comparisons, plus more.

Buyer Discovery's smart prospecting technology is designed to help sales teams prioritize the right accounts in order to increase conversions. With detailed intent histories, this solution can streamline marketing campaigns by allowing teams to strategically target relevant prospects. Discovery a...


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Supported Operating System(s):

Web browser (OS agnostic)

11 Reviews of Buyer Discovery

Average User Ratings

Overall

3.82 / 5 stars

Ease-of-use

4.0

Value for money

3.5

Customer support

3.5

Functionality

3.5

Ratings Snapshot

5 stars

(3)

3

4 stars

(5)

5

3 stars

(1)

1

2 stars

(2)

2

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 11 results

May 2021

Robert from Boardable

Company Size: 11-50 employees

Industry: Non-Profit Organization Management

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2021

Buyer Discovery Opened Many More Doors

Pros

Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away.

Cons

Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced.

January 2021

VALERIE from BoardBookit

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

January 2021

Great product, great results!

Increased lead results, consistency with the lead generation, and quality API setup to maximize integrations.

Pros

I am an end user, but I have had a wonderful experience thanks to many, many lead results.

Cons

The integration process took a little longer than we were expecting, but we were able to get where we needed to be relying on your customer success team.

January 2021

Brian from Lytho

Company Size: 11-50 employees

Industry: Design

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

1.0

Functionality

2.0

January 2021

Ok product horrible support

Pros

Nothing great about the product. It provides decent data but we have more success with other types of content.

Cons

Many of the high intent accounts weren't truly high intent. The support from them was, typical Gartner, horrible.

May 2021

Jonathan from Signavio

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Internet

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2021

Great way to get started with intent data

Uncovering the organizations that are doing research about our solution but not visiting our website/converting on our advertising.

Pros

I like the transparency of where the data is collected from as opposed to some other intent providers. The quality of the user interface and it's connection to Salesforce and Hubspot are solid. Customer success team has been responsive and helpful.

Cons

Not easy to prove value quickly, so you have to create a lot of organizational buy-in. The team could provide more ready-made resources for this.

January 2021

Lindsay from Nasdaq

Company Size: 5,001-10,000 employees

Industry: Financial Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

January 2021

Great Way for Targeting Leads

Pros

I love the amount of information available about organizations who might be researching your Gartner profile. Not only if they're viewed your page, but if they've compared you to your competitors and what exact keywords they are searching for. The chart is extremely user friendly and easy to read. The sortable columns make it great for being able to prioritize the data.

Cons

I haven't found the "Engagement", "Awareness" and "Intent" scores to be overly relevant. Meaning, reaching out to organizations who have scored "very high" in any of these categories has not led me to quicker conversations or better leads.