About Buyer Discovery

Buyer Discovery by Gartner Digital Markets uses intent data to help B2B sales and marketing teams identify qualified prospects and target accounts. With access to intent data from over 9 million in-market software buyers, this solution is designed to strengthen sales pipeline and marketing initiatives. Insights include firmographic data regarding active buyers who are researching a software product or category, direct competitor comparisons, plus more.

Buyer Discovery's smart prospecting technology is designed to help sales teams prioritize the right accounts in order to increase conversions. With detailed intent histories, this solution can streamline marketing campaigns by allowing teams to strategically target relevant prospects. Discovery and in...


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