# G2 Buyer Intent Software Reviews, Demo & Pricing - 2026 > Review of G2 Buyer Intent Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/buyer-intent/g2-buyer-intent-profile --- [Home](https://www.softwareadvice.com/) / [Buyer Intent Software](https://www.softwareadvice.com/buyer-intent/) / G2 Buyer Intent Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # G2 Buyer Intent 2026: Benefits, Features & Pricing Wondering if G2 Buyer Intent is right for your organization? Our Buyer Intent Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview G2 Buyer Intent 4.0 [(9)](https://www.softwareadvice.com/buyer-intent/g2-buyer-intent-profile/#reviews) Pricing Pricing available upon request ### About G2 Buyer Intent G2 Buyer Intent provides insights to help sales teams identify high-intent prospects that are actively researching software products. This solution can be used by marketing teams to create and enhance ABM campaigns. By tracking G2 profile views and comparisons, it helps sales teams reach out to prospects at an appropriate time in order to increase conversion rates. The intent data provided includes company names and locations, date and time of profile visits, number of profile visitors, plus more. Customer Success teams can also use G2 Buyer Intent to track companies that are actively researching competing solutions in order to identify the likelihood of customer churn and proactively create retention plans. Pricing for this solution is provided by G2. Support is available via online guides and other resources. Wondering if G2 Buyer Intent is right for your organization? Our Buyer Intent Software selection experts can help you in 15 minutes or less. ## G2 Buyer Intent User Interface ## Popular G2 Buyer Intent Alternatives Main Product G2 Buyer Intent 4.0 [(9)](https://www.softwareadvice.com/buyer-intent/g2-buyer-intent-profile/#reviews) Ratings Breakdown - 4.78Ease of use - 3.67Value for money - 4.17Customer support - 4.33Functionality Pricing Available upon request Get Price Alternative Product [TrustRadius](https://www.softwareadvice.com/buyer-intent/trustradius-profile/) 4.4 [(91)](https://www.softwareadvice.com/buyer-intent/trustradius-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.35Value for money - 4.03Customer support - 4.24Functionality Pricing Available upon request Get Price Alternative Product [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) 4.5 [(543)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.27Value for money - 4.35Customer support - 4.46Functionality Pricing Available upon request Get Price Alternative Product [ZoomInfo Sales](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/) 4.1 [(319)](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/reviews/) Ratings Breakdown - 4.32Ease of use - 3.55Value for money - 3.81Customer support - 4.25Functionality Pricing Available upon request Get Price Alternative Product [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/) 4.5 [(394)](https://www.softwareadvice.com/product/428803-Apollo/reviews/) Ratings Breakdown - 4.47Ease of use - 4.40Value for money - 4.26Customer support - 4.51Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [6sense](https://www.softwareadvice.com/marketing/6sense-profile/) 4.6 [(30)](https://www.softwareadvice.com/marketing/6sense-profile/reviews/) Ratings Breakdown - 4.33Ease of use - 4.50Value for money - 4.54Customer support - 4.40Functionality Pricing Available upon request Get Price ## G2 Buyer Intent Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## G2 Buyer Intent Features - Popular features found in Buyer Intent B2B Lead Generation Competitive Analysis Intent Data Lead Notifications - More features of G2 Buyer Intent Activity Tracking Behavior Tracking Content Marketing CRM Customer Activity Tracking Customer Profiles Data Visualization Lead Capture Lead Generation Lead Qualification Multi-Channel Attribution Real-Time Data Sales Management Web Traffic Reporting ## G2 Buyer Intent Integrations Marketo Engage Integration rated undefined from -1 review Terminus Integration rated undefined from -1 review LinkedIn for Business Integration rated undefined from -1 review HubSpot Marketing Hub Integration rated undefined from -1 review ## G2 Buyer Intent User Reviews Overall Rating 4.0 Ratings Breakdown 5 56% 4 11% 3 22% 2 0% 1 11% Secondary Ratings Ease of Use 4.8 Value for money 3.7 Customer support 4.2 Functionality 4.3 Have you used G2 Buyer Intent and would like to share your experience with others? VR Verified Reviewer Internet 51-200 employees Used daily for less than 12 months Review source Reviewed July 2022 Generating deals from software reviews 5 Ratings Breakdown 5 Ease of use 5 Functionality Pros: \- G2 is one of the biggest platforms for software reviews and comparison and hence a big amount of companies looking for software are active there - Getting insights who of these companies are searching for services similar to ours is really valuable in pushing our sales representatives to call companies with concrete buying intent - Luckily, this also shows in our sales success and we were already able to sign some deals based on the buyer intent data from G2 Cons: We are also addressing rather small and localized companies who seem to not use G2 often times - most buyers we receive are bigger and international ones. Read More Bruno D. Verified reviewer Computer & Network Security 11-50 employees Used monthly for free trial Review source Reviewed May 2026 G2 Buyer Intent 5 The overall experience with G2 Buyer Intent is best described as having a "high-definition window" into a very specific, high-value part of the buyer's journey. It doesn't show you the whole world, but what it does show is usually incredibly actionable. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: G2 Buyer Intent is widely regarded for its ability to pull back the curtain on the "dark funnel" the research phase where potential customers are evaluating solutions before they ever talk to a salesperson. Cons: While G2 Buyer Intent is a powerhouse for identifying "in-market" accounts, it isn't without its hurdles. If you’re weighing the investment, these are the most common pain points users encounter: The "Traffic-Dependent" Bottleneck, Lack of Contact-Level Data, Cost and ROI Pressure. Read More VR Verified Reviewer Computer Software 11-50 employees Used daily for free trial Review source Reviewed May 2025 Egregiously overpriced + inaccurate data. Pushy sales. Stay away. 1 We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ. Ratings Breakdown 5 Ease of use 1 Value for money 3 Customer support 2 Functionality Pros: It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy. Cons: This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD: 1) Core = 10,000/year 2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.) 3) Buyer Intent = $40,000-$50,000 At most this should cost closer to $250/month, and that's a stretch. Read More KC Keleigh C. Verified reviewer Computer Games 51-200 employees Used weekly for less than 2 years Review source Reviewed June 2025 Great!! Highly Recommend 4 Ratings Breakdown 5 Ease of use 5 Functionality Pros: Great for comprehensive buying guides for software as well as clear, skimmable review formats that help aid in quick decision making. Verified reviews also ensure credibility and trust Cons: I don't like that it only covers software and services but not hardware and also some of the reviews on the site are surface level and lack depth, therefore making comparisons harder to do. Read More VR Verified Reviewer Higher Education 201-500 employees Used weekly for less than 6 months Review source Reviewed April 2022 Best place to get genuine software reviews 5 I came to know about this site via LinkedIn. After that before purchasing/ using any software I first visit G2 to get more information about software which helps me to get best software as per my requirement. Apart from reading reviews now I am also continuously posting my opinions about software's, applications, websites which I often uses so as help others as well. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: 1\. It is very easy to use and user friendly software. 2. User can search software according to his requirements from thousands of software available on platform and get required information. 3. It is very easy to compare between two software so as to finalize best software. 4. All reviews available are genuine, detailed and to the point. 5. Each software review contains both pros and cons so buyer can get clear idea about software. Cons: No any cons noticed so far. G2 should invite more reviewers to submit their genuine opinion about products as this platform is not much famous in India so I feel G2 should increase its reach via social media platforms so as to get more engagement. Read More VR Verified Reviewer Information Services 11-50 employees Used weekly for less than 12 months Review source Reviewed December 2024 Something for the Revenue team, but nothing particularly special 3 Overall, G2 Buyer Intent requires quite a lot of effort to set up and run effectively; otherwise, the benefits may be minimal. The team managing it needs to classify specific targeted industries/ICPs and upload multiple lists to ensure the intent signal monitoring works. From a sales perspective, the conversion rate has remained quite low even after it has been implemented for one year on my team. Ratings Breakdown 3 Ease of use 2 Value for money 5 Customer support 3 Functionality Pros: I like that G2 Buyer Intent shows signals about competitors' audience activities on G2, which can help us prevent existing clients from churning and switching to competitors, while also giving us a chance to convert clients from competitors. Cons: It only shows intent from accounts/companies instead of contacts/leads directly, so Sales still need to put in a lot of effort to prospect here. The G2 Buyer Intent integration with CRM and other Sales tools performs quite poorly, as it merely compiles the information without being intelligent enough. Reasons for switching to G2 Buyer Intent We didn't actually switch—we're utilizing both at the same time! We acquired G2 Buyer Intent after ZoomInfo. Read More GD Guibril D. Verified reviewer Environmental Services 2-10 employees Used weekly for less than 6 months Review source Reviewed November 2025 G2 a good review website 3 It's cool because it's easy and simple, and I found that the questions are really good to know if the software/website is good or not. Ratings Breakdown 5 Ease of use 5 Value for money 3 Customer support 4 Functionality Pros: It's cool because you can give your real opinion on software or a website. It's really ease to use. You have reviews for so many websites you can always found what you were looking for Cons: I think some reviews are not always real, maybe sometimes it's just some people who want to make good reviews for their website or software. Read More BK Bed K. Verified reviewer Design 11-50 employees Used weekly for more than 2 years Review source Reviewed April 2022 Genuine SaaS Product Review Platform. 5 I am searching for a review and comparison of alternatives before buying any software, my requirement is fulfilled by G2 platforms. I am always browsing G2 for getting genuine reviews and comparisons. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I love to read the experience user's point of view on any software before I am going to buy this. Though there are multiple software review platforms I found G2 is outstanding and always prefer to read reviews on G2. An alternative list created by G2 is more useful for me while searching best suitable software for me. Cons: There are no cons to G2. I feel review approval time is a little bit longer than others but it is ok for maintaining the quality of review on their platform. If they make their review approval process faster then I will be happy and which encourages me to share my thoughts on more products. Read More EL Emile L. Verified reviewer Computer Software 51-200 employees Used weekly for less than 12 months Review source Reviewed March 2021 G2 Is a great resource 5 Overall, I really like G2. I use it on a regular basis to demonstrate where certain companies fall on certain scales. There's also a great feature that allows you to generate "reports" where you can show data a certain way, which can also be very useful. The fact that it's a third-party makes it very useful in sending unbiased information to clients/prospects. I highly recommend this software. Ratings Breakdown 5 Ease of use 5 Functionality Pros: I like that this software is easy to use and has a user-friendly interface. It's easy to search for other software and pull information about them. It's also easy to find different "articles" about each software, for example, a "top 10 easiest to use \_\_\_\_ software" which can be very beneficial for sending to prospects. Cons: I'd say the only thing I dislike about G2 is that occasionally, they do not have enough information to generate reviews on a given software. If they were able to pull more user-reviews, it would be more useful, but that's not the easiest thing to do. Overall, great. Read More Showing 1 - 9 of 9 Reviews ## Other Top Recommended Buyer Intent Software [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) **4.5** (543) Recently recommended **0** times [Lusha](https://www.softwareadvice.com/marketing/lusha-profile/) **4.0** (398) Recently recommended **0** times [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/) **4.5** (394) Recently recommended **0** times [ZoomInfo Sales](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/) **4.1** (319) Recently recommended **0** times Stuck Between Options? Our experts can help you compare G2 Buyer Intent with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice