About G2 Buyer Intent

G2 Buyer Intent provides insights to help sales teams identify high-intent prospects that are actively researching software products. This solution can be used by marketing teams to create and enhance ABM campaigns. By tracking G2 profile views and comparisons, it helps sales teams reach out to prospects at an appropriate time in order to increase conversion rates.

The intent data provided includes company names and locations, date and time of profile visits, number of profile visitors, plus more. Customer Success teams can also use G2 Buyer Intent to track companies that are actively researching competing solutions in order to identify the likelihood of customer churn and proactively create retention plans.

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1 Reviews of G2 Buyer Intent

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March 2021

Emile from Qualio

Company Size: 51-200 employees

Industry: Computer Software

Time Used: Less than 12 months

Review Source: Capterra





March 2021

G2 Is a great resource

Overall, I really like G2. I use it on a regular basis to demonstrate where certain companies fall on certain scales. There's also a great feature that allows you to generate "reports" where you can show data a certain way, which can also be very useful. The fact that it's a third-party makes it very useful in sending unbiased information to clients/prospects. I highly recommend this software.


I like that this software is easy to use and has a user-friendly interface. It's easy to search for other software and pull information about them. It's also easy to find different "articles" about each software, for example, a "top 10 easiest to use ____ software" which can be very beneficial for sending to prospects.


I'd say the only thing I dislike about G2 is that occasionally, they do not have enough information to generate reviews on a given software. If they were able to pull more user-reviews, it would be more useful, but that's not the easiest thing to do. Overall, great.