Help me to be a better sales person and see the wants/needs of current and potential advertisers

Able to determine where/which products are being purchased and the frequency. See who is spending with the competition and how often.

Some of the reports are hard to manage. I have a hard time figuring out which areas to click to get the most accurate information I need to help generate reports

The most valuable information is contact information, including email addresses and phone numbers. We all know ad sales is a numbers game and MediaRadar enables you to send out emails to multiple contacts on the same account, so you're virtually sure to get a response from someone to initiate a conversation!

I would like more information on the target audience. Currently MediaRadar provides an income target but not much more.

Terrible. Zero ROI. Unhelpful customer service team. When asked to get out of the contract early because the platform is pretty useless, we received abusive and aggressive emails from their 'legal' and collections team.

Nothing about it met our expectations. They over-promised during the sales process - the platform does not come close to doing what we need it to do, data-wise.

1. The data is out of date and most contacts are not valid. 2. Sale team reported numerous issues with quality.

Lead generation, new potential prospects, and several closed won deals

Insight into advertising trends year over year, not just the current issue of what is running. I also appreciate that you can hunt by vertical and by territory, as our organization must use both in our sales approach

Sometimes I do not feel like I understand the full scope of the capabilities, more trainings and such would be nice.

Being able to connect with them directly on LinkedIN and having access to their email addresses and phone numbers.

I don't have any major cons, except at times marketing contacts are not updated in a timely manner.