About Opteo

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rat...


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Supported Operating System(s):

Web browser (OS agnostic)

103 Reviews of Opteo

Average User Ratings

Overall

4.88 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(92)

92

4 stars

(10)

10

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 103 results

August 2019

Alex from Confident Smile Dentistry

Verified Reviewer

Company Size: 2-10 employees

Industry: Medical Practice

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

Opteo Works!

My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.

Pros

Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.

Cons

Every once in a while I get an error where changes could not be pushed to Google ads.

Reasons for Choosing Opteo

Much less expensive, seems to be every bit as effective.

October 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

5.0

Functionality

5.0

October 2019

Such a great tool!

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

Pros

I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons

Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

May 2020

Nagy from Optiboost

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Best tool for Google Ads management

It helps speed up Google Ads management.

Pros

Opteo is very graphical, it is easy to use. It comes up with suggestions, that I would not think of.

Cons

It is very easy to use, it is helpful so it is hard for me to come up with aspects that I don't like. I least like adding negative keywords, they can be added only to lists.

February 2019

Ian from Evolve Digital

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

4.0

Functionality

2.0

February 2019

Great for some Insights - much cheaper than competitin

Pros

The costs is far cheaper than competitive softwares like Wordstream.

Cons

The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.

March 2020

David from Lead Gen Guys

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

March 2020

Awesome Software

Overall it's awesome, I've used much more expensive competitors like Wordstream and Opteo is more fun, easier to use and gives as good or better suggestions for a fraction of the cost.

Pros

The user interface is fantastic, really makes you want to actually use the software unlike a lot of other softwares out there, also has fantastic features that let you optimize an Adwords account very easily. Many of the recommendations it gives are spot on and you can implement them with 2 clicks.

Cons

Some of the recommended changes it gives to your clients Adwords account aren't actually improvements so you need to watch out and make sure what it's recommending is actually good.